AWS for Automotive

Amazon Web Services (AWS) is powering a first-of-its-kind measurement breakthrough in automotive. Hyundai Motor Group became the first automaker to connect Amazon Autos shopping signals, Amazon Ads exposure, & dealership sales data through a privacy-enhancing framework built on AWS. The result? A closed-loop view from online engagement to verified dealership sales, with customer privacy at the center. See how Hyundai is turning digital engagement into real-world results. 🔹https://go.aws/4hgr8HO 🔹https://go.aws/4hdtabK

Three days. One goal: accelerate the future of software-defined vehicles. Amazon Web Services (AWS) & HERE Technologies are bringing automotive partners together in Santa Clara for the Agentic AI Hackathon & SDV Accelerator Partner Day, September 21–23. 🛠️ Day 1 — Workshop (Sep 21) Get hands-on with Kiro, AWS's AI-powered IDE. Build AI-powered SDLC pipelines, deploy MCP servers, & learn how agentic AI accelerates the automotive V-Cycle, from requirements through validation. 🏆 Day 2 — Hackathon (Sep 22) Team up, build a real automotive solution, & present it to industry judges. Winners will be recognized & may qualify for financial incentives. 💼 Day 3 — SDV Accelerator Partner Day (Sep 23) Gain go-to-market strategies, learn how to differentiate your company in the SDV ecosystem, & discover the partner benefits of the SDV Accelerator Program. Built for BD leaders & partner managers ready to accelerate pipeline & revenue. 📍 Santa Clara, CA | 🍽️ Lunch provided | 🎯 No prior AI experience required 👉 Technical teams — Register for the Workshop & Hackathon: https://go.aws/4xdRsbs 👉 BD & Partner leaders — Register for Partner Day: https://go.aws/3Tmc974

Agentic PlugFest LIVE — Episode 1: Closed-Loop Agentic Safety-Critical Software Development What happens when you collapse a 6–8 week safety-critical software development cycle into 25 minutes? Join experts from Amazon Web Services (AWS), HERE Technologies, MHP – A Porsche Company, TASKING, and Infineon Technologies as the winning team from AWS’s SDV Accelerator Hackathon last month showcase how they used Kiro and agentic AI from AWS to fundamentally rethink the automotive V-model. The results speak for themselves: ⚡ 6–8 weeks → 25 minutes 🔍 75% of MISRA compliance findings resolved autonomously in a single pass ✅ 92% white-box coverage on a virtual ECU, no physical hardware required This isn't a concept. It's a live demonstration of AI agents working end-to-end across safety-critical automotive software development, from requirements to compliance to validation. 📺 Tune in to see the future of the V-cycle, live. Register now: https://go.aws/4x2wNqH

Developing software for complex system-on-chips (SoCs) shouldn't mean waiting for physical hardware. That's why AWS partnered with Siemens EDA to bring Innexis Architecture Native Acceleration (ANA) to AWS Marketplace. With Innexis ANA on AWS, engineering teams can start software development before silicon is available, run realistic workloads at near-native speeds on AWS Graviton, and collaborate seamlessly across global teams with secure, browser-based access. Whether you're building the next software-defined vehicle or advancing industrial automation, read the blog below to learn why Innexis ANA is right platform for you: https://go.aws/4gh8gsJ

We're excited to welcome Siemens EDA (Siemens Digital Industries Software) Innexis Architecture Native Acceleration (ANA) to the AWS Marketplace! 🎉 Automotive software teams no longer need to wait for silicon to start building. With Innexis ANA now available on AWS Marketplace, developers can access cloud-based, GHz-speed virtual platforms to develop, debug, and validate software for complex automotive SoCs — months before hardware arrives. This means that automotive teams can start software development months earlier, catch potential issues and resolve software problems before they become costly late-stage rework, and run realistic workloads on Arm-based servers with no physical hardware required. 👉 See what the future of software-defined vehicle development looks like and why it’s just one click away. Explore Innexis ANA on AWS Marketplace today: https://go.aws/4yvJ8Wb

On Tuesday, we welcomed Daimler Truck AG to our Amazon office in Tübingen for a Cloud Experience Day — co-organized with Capgemini. With leaders like Sven Bolthausen, Global Sales Director at AWS, and Anil Agarwal, Group Sales Officer for NCE at Capgemini, and joined by partners GitLab, Celonis, and Grafana Labs, we spent a full day on the topics shaping commercial mobility right now. Three takeaways from the day: 1️⃣ GenAI is no longer experimental — it's operational. From LibreChat deployments to AI-orchestrated application modernization, the question has shifted from "should we?" to "how fast can we scale?" 2️⃣ Quality data is the new competitive moat. Without a solid data foundation, even the best AI models stall. 3️⃣ FinOps isn't just about cost — it's about the "WHY." Understanding the business value behind every cloud dollar is what separates cloud-mature organizations from the rest. The future of trucking isn't just about moving goods — it's about moving intelligently, sustainably, and at software speed. Thank you to the Daimler Truck team and their leadership, represented by Charlie Blank and Jürgen Ruppel for an inspiring day of collaboration.

𝐌𝐞𝐞𝐭 𝐀𝐖𝐒 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐚𝐭 𝐇𝐚𝐧𝐧𝐨𝐯𝐞𝐫 𝐌𝐞𝐬𝐬𝐞 2026 Visit Hall 15, Booth D76 to see industrial AI solutions in action from 24 AWS Partners. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐟𝐢𝐧𝐝: ✨24 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐤𝐢𝐨𝐬𝐤𝐬 featuring live demos of solutions across physical AI, agentic systems, digital twins, supply chain optimization, and more 🤝𝐌𝐞𝐞𝐭 𝐰𝐢𝐭𝐡 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 throughout the week — our partners will be on-site to discuss your specific challenges and show you what's working in production today 🎭𝐈𝐧-𝐛𝐨𝐨𝐭𝐡 𝐭𝐡𝐞𝐚𝐭𝐞𝐫 𝐬𝐞𝐬𝐬𝐢𝐨𝐧𝐬 led by partner experts sharing real-world deployment stories and practical takeaways Whether you're exploring autonomous manufacturing, supply chain transformation, or digital thread foundations, there's a partner solution ready to help you scale. 𝐀 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐓𝐡𝐚𝐧𝐤 𝐘𝐨𝐮 𝐭𝐨 𝐎𝐮𝐫 𝐏𝐥𝐚𝐭𝐢𝐧𝐮𝐦 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬: Siemens, QAD | Redzone, and Zoomlion 👉 Visit our landing page to view the full list of AWS Partners at Hannover Messe 2026, schedule an on-site meeting, or view the in-booth theater schedule: https://go.aws/4c9WZsl

🚙 Automakers sit on enormous amounts of data, but fragmented systems make it hard to act on it quickly. In this demo, Andrew Givens highlights how an Automotive Data Platform (ADP) built on AWS and Amazon Quick agents helps automakers unify data across the enterprise and turn it into real-time, actionable intelligence. At the core is Amazon Web Services (AWS)'s ability to correlate signals from multiple sources, including: • Connected vehicle telemetry and sensor data • Customer feedback from contact centers, mobile apps, and social media • Dealer networks and engineering systems By bringing these together, intelligent agents can detect emerging issues, like sensitivity problems in automated emergency braking (AEB) systems, before they escalate. Quality and engineering teams get proactive alerts with root cause analysis, while sales and marketing teams gain real-time visibility into customer experience trends. 📺 Watch more, here: https://go.aws/47EnHqc

𝐀𝐖𝐒 𝐢𝐬 𝐡𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐨 𝐇𝐚𝐧𝐧𝐨𝐯𝐞𝐫 𝐌𝐞𝐬𝐬𝐞 2026 Join us April 20–24 in Hannover, Germany at Hall 15, Booth D76 where we'll be showcasing the latest industrial AI applications in manufacturing across a 1,400 m² booth packed with live demos, expert sessions, and real-world innovations from our Partner Network. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐞𝐱𝐩𝐞𝐜𝐭: ⚙️ AI-Powered Product Journey Demo — Watch an autonomous production line manufacture a custom product in real time, powered by AMRs, cobots, and humanoid robots. 📦 Learn from Amazon — See the robotics and fulfillment innovations powering Amazon's operations. 🤝 25 Partner Kiosks — Live deployments from Siemens, QAD | Redzone, Zoomlion, and more. 🎬 50 In-Booth Theater Sessions — Four days of presentations and fireside chats covering the full spectrum of Industrial AI. 🗺️ Guided Booth Tours — Daily group tours in English. No registration required. 👉 Visit our landing page to claim your complimentary pass, reserve a meeting with an AWS expert, and start planning your visit: https://go.aws/3NGDDRZ