Writing Workshop Outlines

15 years ago, I wrote "Write Better, Sell Better". The tagline that defined my career. Since then, I've written copy for Fortune 500 companies, projects that made millions, and taught copywriting at the university → Yep, writing is my life. But you don't have all semester long to learn. This post contains my 7 biggest writing lessons: (Save and repost this 60-second class ♻️) --- 1. Clarity is 90% of your writing Clarity beats cleverness 10 times out of 10. Remember: First, write clearly. Then, write creatively. Most focus on "creative" right off the bat = big no. (If you can do both, jackpot) --- 2. Use signposting to showcase authority I teach this technique to every single client. (This sentence you just read was a signpost) Signposts are short "signals" to your expertise and results. Think of them as signs on the side of the road, which allow you to "trust" the journey you're on. Can you notice where else I used it in this post? 😉 --- 3. Too much copy? Make it choppy. Here are 2 examples (the second one is better): Sometimes, we write super long sentences that we have no time to breathe and neither do our readers. Sometimes, we write super long sentences. We have no time to breathe. And neither do our readers. Chop it up! It's easier to read. --- 4. Write unselfishly. Edit relentlessly. Think about it. Writing is 80% editing. You are tweaking, optimizing, and making things sound perfect. One bit of advice: Don't hold back. Edit (ehm, delete) anything that isn't on-topic. I've deleted probably 40% of this post. --- 5. Use sensory words. Add texture to text. That had to hurt! → That had to "sting"! Having a bad day? → Having a "rough" day? A seamless process → A "silky-smooth" process All of the 2nd descriptions above can be "felt". It's how your readers "touch an emotion", not just "read text". --- 6. Never write to "everyone" Remember this for all time: "Everyone" is not your audience. Sales happen when your prospect can clearly "see" themselves in your writing. So how do you go about this? --- 7. The "Dear son" writing method Pick "one" person to speak to → I speak to my son. For you, it could be your best friend, the old you etc. I start everything with "Dear son" and end with "Love, Dad". In the end, I simply delete these 2 parts. Doing so creates such a powerful connection with your readers + a consistent tone of voice. With every word. Where there's connection, there's trust. And where there's trust, there's sales. Words to live by. --- Write Better, Sell Better = that's the whole game! Let me know which lesson you enjoy the most. Professor Jay, out. (Repost this for your network ♻️)

Found this 1980 ad about writing clearly. 65 years later, it's still the best writing advice I've ever seen: 1) Know exactly what you want to say before you start Most people start writing and figure it out as they go. That's why most writing sucks. Thompson says outline first, write second. Revolutionary concept, apparently. 2) Start where your readers are, not where you are Don't assume people know what you know. Meet them at their level of understanding, then bring them along. Most "experts" write for other experts and wonder why nobody gets it. 3) Use familiar word combinations Thompson's example: A scientist wrote "The biota exhibited a one hundred percent mortality response." Translation: "All the fish died." Stop trying to sound smart. Start trying to be clear. 4) Arrange your points logically Put the most important stuff first. Then the next most important. Then the least important. Seems obvious, but most people do it backwards. 5) Use "first-degree" words Thompson says some words bring immediate images to mind. Others need to be "translated" through first-degree words before you see them. "Precipitation" => "Rain" "Utilize" => "Use" "Facilitate" => "Help" 6) Cut the jargon Thompson warns against words and phrases "known only to people with specific knowledge or interests." If your mom wouldn't understand it, rewrite it. 7) Think like your reader, not like yourself Thompson asks: "Do they detract from clarity?" Most writers ask: "Do I sound professional?" Wrong question. TAKEAWAY: This ad is from 1960. The internet didn't exist. Social media wasn't even a concept. But the principles of clear communication haven't changed. Most people still can't write clearly because they're trying to impress instead of express.

Anthropic’s “Prompting 101” is one of the best real world tutorials I’ve seen lately on how to actually build a great prompt. Not a toy example. They showcase a real task: analyzing handwritten Swedish car accident forms. Here’s the breakdown: 𝟭. 𝗣𝗿𝗼𝗺𝗽𝘁𝗶𝗻𝗴 𝗶𝘀 𝗶𝘁𝗲𝗿𝗮𝘁𝗶𝘃𝗲. You don’t write the perfect prompt on the first try. You test, observe, refine. Just like any other product loop. 𝟮. 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. The best prompts follow a playbook: - Start with task + tone context - Load static knowledge into the system prompt - Give clear rules and step-by-step instructions - Show concrete examples - Ask the model to think step-by-step - Define structured output 𝟯. 𝗗𝗼𝗻’𝘁 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗲 𝗺𝗼𝗱𝗲𝗹, 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝗶𝘁. In the first version, Claude hallucinated a skiing accident. Only after adding context, rules, and constraints did it produce reliable results. You wouldn’t let a junior analyst guess on regulatory filings. Don’t let your LLM do it either. 𝟰. 𝗧𝗵𝗲 𝗽𝗿𝗼𝗺𝗽𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲. In traditional software, interfaces are buttons and APIs. In GenAI, the interface is language. Your prompt is the program. Most teams still treat prompts like notes in a playground. High-performing teams treat them like production code. That's why in our IBM watsonx platform, prompts are assets just like code or data. 👉Access the video tutorial here: https://lnkd.in/gUdHc2uy ________________________ ♻️ Repost to share these insights! ➕ Follow Armand Ruiz for more

You're not bad at academic writing.  You just don't have a system. Everyone says "read more papers, write more often." But nobody shows you how to actually improve. Here's how: 1. Find your accountability partner  → You don't get extra points for struggling alone.  → Find someone who writes well and will give you real feedback. 2. Identify your weak spots → Don't try to fix "bad writing."  → Fix concrete things: Is your challenge structure, flow, clarity, or vocabulary?  → You can’t fix what you can’t name. 3. Read good papers AND bad papers → Good papers show you what works.  → Bad papers teach you what to avoid.  → Study how they structure arguments, not just what they say. 4. Read beyond your field → Reading academic papers alone won't teach you writing craft.  → Read actual books on writing, blog posts, and articles.  → Great writing anywhere teaches clarity everywhere. 5. Write every single day → 15 minutes minimum.  → A short reflection, a random thought, a summary of anything.  → Writing fluency comes from repetition. 6. Translate your research for non-experts  → If you can't explain it simply, you don't understand it well enough.  → Write blog posts or LinkedIn articles about your work. 7. Stop editing while you draft  → First draft = get ideas down.  → Second draft = make it good.  → Third draft = polish.  → Trying to be perfect while writing first draft kills momentum. 8. Get feedback early and often  → Waiting for "complete" drafts slows your growth.  → Share rough paragraphs and messy outlines. → Fast feedback beats slow perfection every time. Writing isn't a talent you're born with. Every great academic writer you admire once wrote terrible first drafts too. The difference is they kept writing. If you're struggling right now, don't be too hard on yourself. Follow these steps. Read → Write → Feedback → Reflect → Iterate PS: What helped you improve your academic writing? _____ (🔁) REPOST. Someone in your network needs this. 

A neuroscientist in Norway spent 20 years testing what your grandmother already knew. Audrey van der Meer, a professor at NTNU in Trondheim, put 256-electrode EEG caps on students and gave them a simple task: Write words by hand. Then type the same words on a keyboard. The brain did not respond the same way. Handwriting set off a coordinated burst across the brain. Memory, touch, movement, and visual areas worked together. Theta and alpha rhythms rose across parietal and central regions, the kind of activity linked to learning. Then the students typed. Much of that network went quiet. Typing relies on repeated, identical keystrokes. The brain has less to map, less to track, less to remember. Other research points the same way: ↳ Princeton found that students who took notes by hand did better on tests of conceptual understanding ↳ Laptop users captured more words, but processed less ↳ Adults recalled calendar events about 25% faster when they wrote them by hand ↳ Print and cursive both worked. The varied hand movements mattered most We gave students keyboards because they were faster. But faster input can mean thinner thinking. The brain does not treat every movement the same. Forming a letter by hand is a small spatial act. Pressing a key is not. Some U.S. states are bringing handwriting back into schools. Van der Meer's team is also urging educators to protect handwriting in early education before tablets take over. One answer to modern learning may not be another app. It may be a pen. What do you still prefer to do by hand? Follow me, Dr. Martha Boeckenfeld, for ideas on thriving as AI rises and leaders stay human. Source: van der Meer, A. L. H., & van der Weel, F. R. R. (2024). Handwriting but not typewriting leads to widespread brain connectivity. Frontiers in Psychology, 14, 1219945. milamarksonoffice

[Weekend Observations] In our line of work, I do read various articles and stories and get an idea or understanding of the issues. A schoolgirl was recently sexually assaulted in a mosque in Batang Kali, Selangor. A horrible crime, deserving of a clear and responsible report. Instead, many headlines chose to highlight one detail—the accused is an OKU (Orang Kurang Upaya) card holder, which refers to individuals with disabilities in Malaysia. No context. No explanation. Just a label, loosely thrown into the narrative. The man has a learning disability, but that fact had no relevance to the crime. Yet, its inclusion has triggered harmful generalizations. Overnight, every OKU individual—students, professionals, and children—becomes the subject of suspicion. Parents of autistic children are now worried, as some netizens link the case to autism, despite no connection. This is not just about one news article. This is about the responsibility that comes with journalism and public discourse. Words have power, and in reporting, they can either inform or mislead—educate or stigmatize. Irresponsible framing can fuel discrimination, reinforce dangerous stereotypes, and undo years of advocacy for disability rights. Ethical journalism is not just about reporting facts—it’s about ensuring that how we report does not cause harm, especially to vulnerable communities. Report with context. Avoid sensationalism. Uphold integrity. Responsible journalism is not just about telling stories—it’s about shaping a just and informed society.

The next generation of news consumers expects more than just headlines—they demand connection, transparency, and collaboration. This model I created and shared during a recent webinar outlines a path for newsrooms to build authority in the modern media landscape: 1️⃣ Community Leadership: Gen Z values purpose-driven organizations. Newsrooms must step up as leaders, not just storytellers, creating spaces for meaningful dialogue and action. 2️⃣ Expertise Demonstration: Being credible isn’t enough. Journalists must actively showcase their knowledge while remaining accessible and relatable to younger audiences. 3️⃣ Transparency Practices: In an age of misinformation, transparency is non-negotiable. Share how stories are created, why they matter, and the ethics behind your reporting. 4️⃣ Audience Collaboration: Engagement must go beyond comments and likes. Actively collaborate with your audience to co-create content that reflects their realities and priorities. 5️⃣ Personal Brand Development: Today’s journalists are trusted as individuals as much as institutions. Personal branding builds trust, fosters authenticity, and cultivates loyalty.

In an age of screens and swipes, it’s easy to forget the power of the pen. But research shows that writing by hand is one of the most effective tools we have for thinking clearly, remembering deeply, and learning faster. Why? Because handwriting engages the brain differently than typing. It activates multiple senses at once, visual, auditory, and kinesthetic, creating stronger memory pathways and deeper comprehension. It’s not just about penmanship. It’s about cognition. One study found that college students who hand wrote their notes retained more than those who typed. Another found that children who formed letters by hand learned them more effectively, and became better readers and writers over time. And for students with dyslexia or dysgraphia, cursive writing can help ease letter reversals, build rhythm, and strengthen fluency. The takeaway: handwriting is far from outdated. It’s a mental workout, especially for young minds still learning to read, write, and make sense of the world. Let’s not write it off. 

Good decisions die in messy docs. If you want clarity and speed, compress it. One page. Five sections. No fluff. 1. Context – Why we’re here and what’s at stake. 2. Options – The real alternatives we considered. 3. Risk – Trade-offs, uncertainties, and what could break. 4. Choice – The decision, and the “why” behind it. 5. Follow-Ups – Who owns what, and by when. This format does 3 things well: Forces clear thinking. Speeds alignment. Leaves a record for future you. If your team debates endlessly or revisits decisions over and over, try the one-page memo for your next meeting. You’ll feel the difference.

i built this prompt to make me proficient in any technical topic. it's been a godsend. it includes technical depth, but translates every piece of jargon into plain english with a real world example. feel free to steal it: 🧠 Deep Research Prompt Template (Extensible Version) Objective: Create a comprehensive research report on [INSERT TOPIC HERE]. The goal is to build a deep conceptual understanding of the topic — from its theoretical foundations to its real-world applications — so that I can use this as a launchpad for further exploration. Audience: A non-technical but intellectually fluent reader. I’m comfortable following complex discussions, but I’m not formally trained in this technical domain. Tone & Style: - Write in a clear, structured, and explanatory style. - Include technical depth, but translate every piece of jargon into plain English. - After each complex term, formula, or mechanism, provide: a) A plain-language translation (explain it like you’re teaching an intelligent layperson). b) A real-world, tangible example or analogy that makes the idea concrete. Content Requirements: 1) Foundations Section - Define the core principles, vocabulary, and historical context behind [TOPIC]. - Explain why this field exists, what problems it solves, and who pioneered it. - Use simple examples to show the basic mechanics at play. 2) Core Concepts & Mechanics Section - Dive into the key theories, processes, or frameworks that make up the topic. - Introduce any math, algorithms, or scientific models central to the field. - For each technical concept, pair the explanation with: a) A plain-language breakdown. b) A real-world illustration (e.g., from everyday life, business, nature, or technology). 3) Applications & Implications Section - Show how [TOPIC] is applied in real-world systems, industries, or technologies. - Include notable case studies or examples that demonstrate its impact. - Explain why understanding these concepts matters — what it enables or changes. 4) Integration & Broader Context Section - Connect this field to adjacent domains (e.g., how it interacts with math, physics, biology, economics, etc.). - If relevant, trace how the theory translates into practice (e.g., from code → circuits → behavior). - Highlight open questions or ongoing research frontiers. 5) Formatting & Accessibility Guidelines - Use clear headings, subheadings, and summaries at the end of major sections. - Define jargon inline, not in a glossary. - Use metaphors, analogies, or thought experiments liberally. - If helpful, include short “mental models” or “rules of thumb” to aid intuitive understanding. Output Goal: A research-style explainer (typically 3,000–5,000 words) that is educational, accessible, and intellectually rigorous — something that helps a curious but non-specialist reader gain a working, conceptual mastery of [TOPIC].