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 Duration 14 hours (2 days)

Course Outline

Introduction to AI in Digital Marketing for OOH/DOOH

  • Overview of the OOH and DOOH advertising ecosystem
  • The programmatic OOH landscape
  • The role of AI in boosting sales efficiency and operations

Utilizing AI for Prospecting and Lead Qualification

  • Identifying target accounts through AI-driven insights
  • Applying predictive lead scoring models
  • Integrating AI prospecting tools with CRM systems

Personalizing Proposals with AI

  • Generating dynamic content for client proposals
  • Utilizing AI-assisted creative recommendations
  • Tailoring offers based on customer behavior data

Data Analysis and Performance Insights

  • Collecting and processing OOH campaign data
  • Employing AI tools for campaign performance reporting
  • Forecasting trends and optimizing inventory utilization

AI in Pitch Simulation and Training

  • Practicing objection handling with AI chatbots
  • Using speech analysis and feedback tools
  • Conducting scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Connecting AI workflows to DV360 for programmatic OOH
  • Leveraging Place Exchange API data for targeting and reporting
  • Exploring automation opportunities in proposal-to-delivery workflows

Ethics, Privacy, and Compliance in AI for Advertising

  • Key data privacy considerations
  • Ensuring transparency in AI-driven decision-making
  • Adhering to industry compliance guidelines

Summary and Next Steps

Requirements

  • A foundational grasp of digital marketing principles
  • Understanding of OOH and DOOH advertising processes
  • Practical experience in sales or account management roles

Target Audience

  • OOH and DOOH sales teams
  • Professionals specializing in programmatic advertising
  • Account managers focused on media sales

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