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Role of Merchandiser

Merchandising involves identifying customer wants, providing products at an appropriate price and time, and acting as a bridge between customers and companies. A merchandiser sources trim, accessories, and fabric for production, creates timelines and plans, and ensures shipments are on schedule to satisfy customers. Key responsibilities of a merchandiser include maintaining market knowledge, planning and control, product development, material management, authorizing production, and interfacing with manufacturing, sales, and sourcing.

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Manan Singh
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2K views4 pages

Role of Merchandiser

Merchandising involves identifying customer wants, providing products at an appropriate price and time, and acting as a bridge between customers and companies. A merchandiser sources trim, accessories, and fabric for production, creates timelines and plans, and ensures shipments are on schedule to satisfy customers. Key responsibilities of a merchandiser include maintaining market knowledge, planning and control, product development, material management, authorizing production, and interfacing with manufacturing, sales, and sourcing.

Uploaded by

Manan Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Introduction to the merchandising

Merchandising is a process of identifying and understanding what target customers want and providing their products to them in a certain price and lead time by making a communication bridge between the customer and a company.

Role of Merchandiser

Merchandiser is the BRIDGE between the management (or) industry To Source the Trim and necessary accessories. To Arrange Fabric for production. Prepare a Time and Action plan. To ensure the shipments on right time etc. The merchandiser know how to satisfy the customer

and the buyer.

Responsible of merchandiser

Market knowledge

Planning and control

Interface with manufacturing

Product development

Merchandiser

Material management

Production authorization

Interface with sales

Sourcing

OBJECTIVES

TO STUDY THE ROLE OF A MERCHANDISER. TO UNDERTAKE ORDER EXECUTION OF A PARTICULAR STYLE TO PREPARE THE SPEC SHEET OF A STYLE

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