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Table 1. Comparison of The Corporate Profiles of Subject Restaurants

The document compares the corporate profiles and marketing strategies of three restaurants: Buto't Balat, Pedro Bulalohan, and Y2K Seafood & Grill. While all three restaurants share similarities like locations near highways and serving more customers on weekends, they differ in aspects like operating history, closing times, and serving capacity. Their product offerings are similar but competitive advantages differ by restaurant. Pricing is based on costs but fixed and variable costs vary. Promotion strategies differ, with only two employing social media. Location choices are alike regarding parking and accessibility, but foot traffic was not considered.

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Hanna Sillo
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108 views4 pages

Table 1. Comparison of The Corporate Profiles of Subject Restaurants

The document compares the corporate profiles and marketing strategies of three restaurants: Buto't Balat, Pedro Bulalohan, and Y2K Seafood & Grill. While all three restaurants share similarities like locations near highways and serving more customers on weekends, they differ in aspects like operating history, closing times, and serving capacity. Their product offerings are similar but competitive advantages differ by restaurant. Pricing is based on costs but fixed and variable costs vary. Promotion strategies differ, with only two employing social media. Location choices are alike regarding parking and accessibility, but foot traffic was not considered.

Uploaded by

Hanna Sillo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Table 1.

Comparison of the Corporate Profiles of Subject Restaurants


Similarities Differences

 Locations of the branches are strategically


placed near the national highway and  In terms of their length of business
surrounded by malls and other business operation, two of the restaurants (Buto’t
establishments Balat and Y2K) have been operating for
 The restaurants start their operations at more than a decade while Pedro Bulalohan
the same time but one of three (Y2K) closes is relatively young compared to the
earlier. previous two.
 All the restaurants cater more customers  Different closing times.
during the weekends than on weekdays.  Strategic capacity of serving customers
 They all have no vision or mission for their differs from each branch.
restaurant business.
 Target market not defined.
Analysis for Marketing Strategies from Companies

A. Product

Similarities Differences
Food Products  native dishes
 seafoods,
 chicken and pork meals

Beverages  juices
 soft drinks
 hard drinks

Competitive Advantage  (Manager):


Buto’t Balat – accessibility of
the place and
freshness of the food when
served
Pedro Bulalohan – quality of the
service and food
Y2K – branding as an
established restaurant

 (Customer):  (Customer):
Pedro Bulalohan and Buto’t Balat- freshness of food
Y2k Seafood&Grill- served
unique flavor of the
food
Table 2. Comparison of the Product characteristics of Subject Restaurants
B. Pricing

Similarities Differences
Pricing of the products  Costs of the ingredients
are based on:  number of employees
 other costs incurred

Fixed cost includes:  Rent of the place


 Employees’ wages and salaries

Variable cost includes:  Ingredients


 Electricity
 Water
 Other utilities

Table 3. Comparison of the Pricing characteristics of Subject Restaurants

C. Promotion

Similarities Differences
Marketing Strategy  Pedro Bulalohan and Y2K  Buto’t Balat has no
Seafood & Grill do not concrete marketing
employ any marketing strategy but allocates
strategy budget for promotions
such as tarpaulins and
magazines

Online Platforms Pedro Bulalohan and Buto’t  Y2k Seafood & Grill does
Balat currently have a not have any online
Facebook page platform for promotions
Table 4. Comparison of the Promotion characteristics of Subject Restaurants
D. Place

Similarities Differences
Choice of Location  Buto’t Balat and Y2K  Pedro Bulalohan chose
Seafood & Grill opted for lowest rental fee
wide parking spaces

Accessibility  The three restaurants’


locations are near the
national highway and
commercial establishments

Foot Traffic  The three restaurants did


not take foot traffic into
account in location selection
Table 5. Comparison of the Place characteristics of Subject Restaurants

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