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Digital transformation is important for medium-sized Colombian enterprises to remain competitive. Statistics show that while Colombian companies are becoming more aware of technology's importance, over half of small and medium enterprises still lack trained personnel for digital tasks. Adopting digital strategies is happening faster in services (71.4%) than industry (48.4%), but most Colombian businesses now see promoting emerging technologies as important for their future success. To justify addressing how to promote digital transformation, students found statistics showing it is important academically, economically, and socially.

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oscar ortiz saenz
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22 views2 pages

Collaborative

Digital transformation is important for medium-sized Colombian enterprises to remain competitive. Statistics show that while Colombian companies are becoming more aware of technology's importance, over half of small and medium enterprises still lack trained personnel for digital tasks. Adopting digital strategies is happening faster in services (71.4%) than industry (48.4%), but most Colombian businesses now see promoting emerging technologies as important for their future success. To justify addressing how to promote digital transformation, students found statistics showing it is important academically, economically, and socially.

Uploaded by

oscar ortiz saenz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Collaborative

1. In order to justify the reasons why it is important or relevant to solve the


research problem, each student search in internet, libraries or other reliable
sources and post on the Collaborative Learning Forum an image including three
public and reliable statistics with its references following APA guidelines, that
evidence why it is important academically, economically and socially to identify:

How to promote digital transformation in Colombian medium-sized


enterprises?

Digital transformation The term has been understood in different ways and there
are different definitions, but the Center for Research and Development in
Information and Communication Technologies (CINTEL) states it as "the optimal
use of Information and Communication Technologies (ICT). on the part of
organizations, in their different processes, in its products and services, and in the
business model, for the achievement of its corporate purpose ". The entity explains
that, in this regard, Colombian companies continue to advance, highlighting that
the Global Digital Transformation Maturity Index grew from 9.1 percent in the last
two years, from 57.64 percent in 2016 to 62.88 percent in 2018.

These figures highlight that the country's companies are aware that technology
becomes the most important driver of their
business.https://www.portafolio.co/economia/transformacion-digital-para-
empresas-en-la-nueva-521459

The digital challenges of small and medium enterprises in Colombia

39% of Colombian SMEs say they need to have knowledge staff in digital
marketing and 84% believe that digital and social networking skills are important
when hiring new employees; This is considered more important than the place
where they studied, according to reports.

In Colombia, more than half of SMEs, 58%, do not have trained personnel to
develop technology-related tasks and 39% say they need to have knowledge
personnel in digital marketing.

This was clear in the survey 'digital challenges of the digital market' that
investigated small and medium-sized companies from different regions of the
country that are part of the project of Employability and Digital Entrepreneurship,
which are part of Citi Foundation, Fundación Telefónica, the Agency of the United
States for International Development (USAID) and the International Organization
for Migration (IOM) https://www.dinero.com/empresas/articulo/retos-de-las-pymes-
en-colombia-en-2018/264757
The Colombian business community is increasingly adopting strategies to migrate
its business from a traditional model to fundamentally digital. This process is much
faster in the service companies (71.4%), while in the case of the industry it went
from 25.1% in 2016 to 48.4% in 2017. For the total of the survey, 58.4% of the
businessmen said in 2017 they are adopting a digital transformation strategy. In
the same direction, the percentage of entrepreneurs who believe that their
business will be digital by more than 50% in the near future, practically tripled in
the manufacturing industry from 21.9% in 2016 to 60.9% in 2017. In the service
sector, in 2017 it is 85.7%. Another very positive element is that in 2017 more than
98% of entrepreneurs consider it important to promote the use of emerging and
digital technologies in the company. By sectors, in the manufacturing industry
98.4% in 2017 compared to 78.5% in 2016. In the service sector 98% in 2017.
http://www.andi.com.co/Uploads/Encuesta%20Transformaci%C3%B3n%20Digital
%20ANDI.pdf

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