PROBLEM TREE
ALLOWS THE COMPANY TO BE
EFFECTS MORE COMPETITIVE.
It allows an organization to focus
More productive Better financial Reduces costs It offers multiple The digital its talent investment and the
workers. results and and increases possibilities for generates money destined to research and
profitability. product quality development and knowledge and development in customized
growth. original dynamic solutions that support its
learning. requirements and the processes
that differentiate it in the market.
CENTRAL PROBLEM How to promote digital transformation in
Colombian medium-sized enterprises?
Sales Multimedia tools for Inventory Agenda or project
Excel files. Websites. Database. E-mail.
planning. presentations. management planning tools.
CAUSES
Monitoring social networks: Precision marketing: Simplified sales Customer service: Convenience and
knowing what people think of loyalty to who is already process: identification:
the brand, is another way to a customer by making Strategies such as
get honest feedback that leads unique offers, aligned The current client does Premium support, SAC 2.0 Attend in several channels
to improvements in the with their respective not want complications, and Customer Success and be consistent in the
customer experience. inclinations. it is necessary to guarantee that the language, are ways to
remove the barriers to customer has all the needs create identification with
facilitate the arrival until suppressed at all times. customers without leaving
the purchase. aside the convenience.
8. Base on the different problem trees proposed by each student collaboratively,
each group must defined a problem description following the requirements
below:
On paragraph maximum 200 words (only one per group).
Describe the problem that must be solved according to the previous
question.
Include statistics with its sources.
How to promote digital transformation in Colombian medium-sized
enterprises?
Promoting digital transformation in a company goes hand in hand with the role
played by the Colombian government in the implementation of solid and effective
policies that allow the best climate for incubation, innovation, growth and the
successful development of the digital service.
This ensures that digital transformation is a powerful force for the common good,
which values human beings as assets in the labor market, fostering innovation by
combining job skills with the needs of the new economy by addressing the digital
divide in the workplace. Neglected populations and promote trust.
According to data from Dane in 2017, 99.5% of companies used a computer, 99.5%
used the Internet and 72.4% had a website or a page. While it is a good percentage
for the country in terms of access to technology, we see that we have many internal
companies, although many have computers and Internet access, but many do not
take advantage of the large number of benefits they can bring to the country. The
company as In terms of advertising, increased sales, online commerce, application
of software to minimize time in processes, among others, many times is because the
vast majority of companies fear implementing new ways of doing things to your
companies and employees.
In Colombia, a large number of companies have already made great strides in terms
of digitization, as well as initiatives of the private sector, through public initiatives, or
through legal regulations and mandatory regulatory processes, achieving a
significant increase in digital transformation at the level national.
According to the recent survey of Digital Transformation of the National Association
of Entrepreneurs (ANDI), entrepreneurs said that the priorities when investing in
technologies are mainly process automation by 82.8 percent and cost reduction by
57.8 percent. Percent. Therefore, this 2018 has led technology companies to
reinvent themselves, not only in their solutions that should be much more
specialized, but in the creation of commercial offers that allow entrepreneurs to have
options to advance.
