E-

Cust
omerRel
ati
onshi
pManagement

Li
nkedi
nmember
shi
p

Name:
Akshat
aSol
anki

PRN:201802258

Regi
sterf
orLi
nkedi
nmember ship,i
nfor
mationrequiredt
obe
f
il
ledcompulsor
yandopt
ional
,personali
typr
ofil
eoflinkedi
nand
member '
s.
Whati
sLi
nkedI
n?
LinkedInisasocialmedi aplatform gearedtoprofessi
onal
s.I
tenablesyoutonetwork
andt obuildyourprofessionalportf
olio,butyoucanalsogooutintotheworldandlook
foranewj ob.Professionalswho’ vebeeni nbusi
nessfordecadesuseLinkedInandso
donewl ymi nt
edcol l
egegr ads.Iti
sal sousedbyempl oyer
sandr ecr
uit
erswhoar e
l
ooki ngforjobcandidates.

Obj
ect
ive:
We’l
lexplorewhyLi nkedInmat tersasastudent,howt ocreateyourLinkedInprofi
le,how
touseLinkedInt onetwork, andhowtouseLi nkedIntofi
ndj obsandinternships.
Likeall
soci
almedi aplatfor
ms, LinkedInisatool
,onet hatyoucanuset oadv ancey ourcareer
(t
hesubjectoft hispost
)orwast emassiv
eamount softime.It’
sallabouthowy ouuseit.
Usedcorrectl
y,howev er,LinkedI
ncanhav eimmensebenef i
tstoyouasast udent.

HowdoesLi
nkedI
nwor
ks?
Likeot hersoci al medi anet works, Li
nkedInusesanal gori
thm t hat'scont inuallyupdated
sot hatitcanpr ov i
deuser swithwhati tdeterminest obet hebestexper i
encepossi bl
e.
Asauser ,y ou’l
l notet hatyour“ feed”–whi chwor ksmuchl iket hef eedonFacebook–
prov i
desy ouwi thast eadyst r
eam ofcont ent.Butbef orethisf eedar r
ivesi nyourpr ofil
e,
i
tgoest hroughf ilt
erst hatLinkedInr at
e.Someoft heser atingf il
tersar est ructuredto
l
ookf orspam, low- qualitycontentort ogi vethego- aheadt oal lowt hecont ent.What
you’reseeinghasl ikelybeengi vena" t
humbsup' from acomput erbot .
Oncet hecont ent
arri
vesi ny ourf eed, youcanengagewi ththecont entv i
aacomment ,a"like"orashar e.
Alternativ
ely ,youcany ouflagthecont entasspam ory oucanhi dei ttopr eventot her
s
fr
om seei ngi t
.Youract ionhelpsdet er
mi newhaty ou’l
lseei nt hef uture.Youract i
ons
mayal soaf fecthowt hatcont enti sreceivedbyot hers.Ifyoupr ovi
denegat iv
ef eedback
tothecont ent,Li nkedInwi l
l weighy ouract i
onsagai nsttheact i
onsofot herst o
determi newhet hert hecont entshoul dshowupi nany one’sf eed.
HowLi
nkedI
nWor
ksf
orNet
wor
king:
Atit
smostbasi clevel
,LinkedI
nisaprof
essionalnetworki
ngsite.NotonlydoesLinkedI
n
enabl
ey outoconnectwi thpeopl
eyouknow, i
talsoenablesyout oconnectwitht
he
peopl
ey ourLinkedInconnecti
onsknow.Itservesasav i
rtual
mi xeri
nwhi chyouhave
theopportuni
tytorubelbowswi t
hthebestinthebusiness.

DoesLinkedI
nHel
pRai
seYourPr
ofessi
onal
Prof
il
e?
Onceyou’
vebui l
tyourLinkedInprofi
le,y
oucanuset hesit
etobuildyourprofessi
onal
i
mage.Sharear t
icl
esyouf indint
eresti
ng,andcommentont hem withyouownpoi nt-
of-
vi
ew.Bett
ery et
,publi
shy ourownt houghtleadershippi
eces.
Makesur ethatwhaty ou
posti
swell-
researchedandr elev
ant,andthaty ourespondtootherswhentheycomment
onwhatyouwr ote.Thi
si showLi nkedI
nenabl esuserstobuil
dtheirr
eputati
onasa
l
eaderint
heirrespecti
vef i
elds.

Li
nkedI
nAl
l
owsUser
stoLookf
orJobs
Thatposi t
iveprofi
ley ou'v
ejustbuil
twi l
lmakeitmor el ikelythatthecompani esand
recrui
terslooki
ngf ortalentcanfindy ou.Buty
oucanal sobepr oactiv
e, byusing
LinkedIn'
s“ l
etrecr
uitersknowy ou’reopen”tabf oundundercar eerinterest
sandi t
s“job
recommendat i
ons”t abthathelpsjobseekersfindwor k.I fyouregularlycheckoutthe
openj obsthatarelistedandy oualsocheckoutt he“seekj obswi thconnect i
ons”tosee
whoy ouknowwho' salreadyatthecompani esy ouwantt oconsider,theny oumaybe
abletof i
ndnewoppor t
uniti
esyoudi dn'
tevenknowexi st.

Li
nkedI
n'
sMar
ket
ingFeat
ures
LinkedI
ni snotonlyfornetworking;i
t’salsoformarketi
ng.Justasy oucanadvert
iseon
FacebookandI nst
agram, youcanalsopostadsonLi nkedIn.Uset heCampaign
Managert or unInMailcampaignsandpostads.I t’
sapay -per-cl
ickformat
, whi
chmeans
youonlygetchar gedifsomeoneact sony ourad.Butthat’
sal sowhyy ouneedtot ar
get
effect
ively,
soconsidertheskill
sy ouhav eandwhoi smostl ikel
ytowantt hem .A
narrowf ocusmayy iel
dt hebestresults.

Howt
oRegi
sterandCompl
eteaPr
ofi
l
eonLi
nkedI
n:
With300mi l
li
onact i
veuser
sLinkedInisthemostpopul arprofessionalnetwor
kinthe
world.Itisusedbypr of
essi
onal
slookingf orworkwor l
dwide,empl oyersandHR
professional
slookingforempl
oyeesorf orestabl
ishi
ngusef ulcontacts.Readthese
detail
edi nst
ruct
ionsonhowt oestabli
shandcor rect
lycompl et
ey ourprofi
leonLinkedI
n.
1.Regi
ster
Eachsoci alnetworkr equiresregi
strati
onandLi nkedI nisnoexcept ion.Simplyvi
sitthe
homepage, wherey ouwi llbewelcomedbyt hewor ds“ Jointhewor ld'
sl ar
gest
professionalnetwork” .Thereisashor tformt other ightbelowt het i
tl
e,wher ey
oucan
enteryourname, surname, e-
mailandpasswor d.Youwi l
lusethisinformationt
olog- i
n
toLinkedIn.Aft
ercompl eti
ngt hefor
m, clickont he“ JoinNow”but t
on, whichwil
ltransfer
yout othenextf orm.Ent erinfor
mat i
onabouty ouraddr essandcur rentstateof
empl oyment–empl oyed,seekingwor korst udent-i nthisfor
m.
Dependi ngony ourst ateofempl oymenty oucanent eradditi
onal i
nformat i
onabouty our
currentorpreviousjobandgi vethenameoft hecompanyorschool youarecurr
ently
with.Thencl i
ckont he“ Createmypr ofi
l
e”but ton.

Act
ivat
ingy
ouraccount
Aftercomplet
ingthepr
eviousstepsyouwill
needt over
if
yyoure-mai
laddr
ess,
theone
youent er
edatthebegi
nni
ngoft hewholeprocess.Checkyouri
nbox,
opentherecei
ved
e-mailandcli
ckon“Confi
rmy ouremailaddr
ess”.

Connectwi
thcol
l
eaguesandacquai
ntances
Nowy ouneedtocompl et
eseveral
stepsthatwi l
lhelpyout ostarty ourpr
ofi
le.LinkedIn
wil
lasky outoenteryoure-mai
laddressagainandwi ll
proposeal istofpeopleyouhav e
i
ny ourcontact
sonot hernetwor
ks.Thiswillal
lowy outofindf r
iendswhoal readyhav e
anaccountwi t
hLinkedInmuchmor eeasily
.Net worki
ngorest ablishingandmai ntai
ning
pr
of essi
onalcont
actsisav er
yimportantpartofyourprofessional li
fe.

Fi
l
liny
ourpr
ofi
l
e
LinkedInwi l
lnowgui dey outhroughcompl eti
ngy ourprofi
lestep-
by-st
ep.Graduallyfil
li
n
thef ol
lowinginfor
mat ion:Experi
enceSki l
l
s&Exper t
ise,Educati
on,Languagesand
Phot o(profi
lephotographs).
Don’ tworry,youcanchangey ourprofil
eagainatanyt imebycl i
cki
ngon“ Editprof
ile”–
tot herightofyourprofil
ephot ograph.Wer ecommendt hatyoufil
li
tininEnglish,
buti t
dependsony ouandy ourambi ti
ons.Bebr i
ef,i
nformativeanddon’tgivefal
se
i
nf ormat i
on.

Li
stofcompul
sor
yinf
ormat
iont
hati
srequi
redwhi
l
eregi
ster
ing:

Fi
rstName:
LastName:
Emailaddress:
Password:
Country:
Provi
nce:
Cit
y:

MostRecentJob:
MostRecentcompany
:

Wherehaveyouworked?(Experi
ence):
Wheredi
dy oust
udy?(Educati
on):
Ski
l
lsandExpert
ise:

Li
stofinf
ormati
onthatmay
ber
equi
red(opt
ional
)whi
l
eregi
ster
ing
andcreat
inganaccount
.

Summar
y:

Addmul t
imedi
acontent:
Languages,
cert
if
icat
esandawar
ds:

Thel
anguagesy
oucancommuni
cat
einandy
ourski
l
llev
el:

Pr
oject
syouhav
ewor
kedon:
Publ
i
cat
ions,
suchasbooks,
dipl
omat
heses,
orar
ti
cl
esi
nmagazi
nes
:

Or
gani
sat
ionsy
ouhav
ebeenact
ivei
n:

Vol
unt
aryact
ivi
ti
es:

Awar
ds:

Compl
etedqual
i
ficat
ioncour
ses:

Obt
ainedcer
ti
fi
cat
es:

Resul
tsoft
est
s:

Per
sonal
i
typr
ofi
l
eofl
i
nkedi
nandi
tsmember
's

Twogenerationson,Li
nkedInisestabli
shedandwithinj
ustoveradecadeisthel
argest
andmostr obustCRM system intheworld–nottoment i
ontheprefer
rednetwor
king
tool
for277mi ll
ionpr
ofessionalsacr
oss200countries.
277mill
ionprofessi
onal
s,butjust16per sonal
i
tyt
ypes.WhichLinkedI
npersonaareyou?
1.TheI
n-Br
eeder
Thein-breedermaygi vetheappear anceofbeinganaccompl i
shednetworkerbutan
i
nvisibl
ef orcefiel
dpr event
shimf rom connectingwithanyoneoutsi
dehiscurr
ent
employer.Fort hisreason,i
n-breedersthr
ivei
nl argeorgani
sati
ons.Theyareknownto
mistakeLi nkedInfortheiri
nter
nal staf
fdir
ectory.

2.TheSl
eaze
TheSleazeusesLi nkedInasi fi
twereahook-upappf orsi
ngles.Hesurfst
hroughand
pastprofi
les,onl
ypausi ngoccasional
l
ytoswipeleftorri
ght,andthentosendadefaul
t
connecti
onr equesttoindivi
dualswhocatchhiseye.TheSleazeshouldnotbe
approachedunaccompani edorcommunicatedwithafter8pm.

3.Mi
ssCongeni
ali
ty
MissCongeniali
tyistheonli
neequival
entofacheer
leader.OnLi
nkedIn,shel
ikes
every
thi
ngandev ery
one–ALOT–andherr ol
eistohelpothermember sboostt
heir
ranki
ngs.Shealway scomment sonthoseannoyi
ng‘Nameaf rui
tthatdoesn’
tcontai
n
thenumber4’ posts,buti
sotherwi
seharmlessandservesherpurposewell
.

4.TheSumml
y
Namedaf tertheteen-
inventi
onapp( si
ncepurchasedforabombbyYahoo)whi ch
condensesandsi mpli
fiescontent,
theSumml yspendshisamplefreet
imer eading
businessperi
odical
sandmanagementt extssoast oi
mpr esshi
snetwork.TheSumml y
i
seasyt oidenti
fyashewi ll
typical
lyi
ntr
oducehispostswi t
h“Thi
sHBRar ti
cleiswort
ha
read.”

5.ThePoseur
ThePoseurwasl atetoadoptsocialmedi
abutnowembr acesitwit
hunbridl
ed
enthusi
asm.Hepost sprol
if
ical
lyhoweverissoheavy-
handedwi thhasht
agsandt i
ny
url
sthathismusingsareoftenindeci
pherabl
e.ThePoseurthri
vesonv i
rt
ualjet
-set
ti
ng
yetsti
ll
prefacesawebaddr esswithdouble-
udoubl
e-udouble-u.I
nreall
if
e,thePoseur
dri
vesaPor sche.

6.TheCl
one
TheCl oneistheper
sonwho( despi
tebeingtol
d)conti
nuestousehi
sworkemai lt
o
accessLinkedIn,
andt henhastorecreatehi
sprofi
leeachti
mehechangesjobs.Clones
areannoy i
ngforthi
s,andotherreasons.Li
nkedIn’
spurpor
tedmembershi
pisinfl
atedby
atleast25%becauseofCl ones.
7.TheRambl
er
TotheRambler,Li
nkedInisthesoapboxhe’sal
waysdreamedof.Itgi
veshim apl
atf
orm
fr
om whichtosharehisthought
s,hisfeel
i
ngs.TheRamblercoul
dv er
ywellbethe
smart
estguyintheroom buthispostsaresoconvol
utedthathi
saudiencel
oses
i
nter
estbefor
eheev ermakeshi spoint
.

8.TheChar
m
TheCharmistheLinkedInmemberwhosepost swereadwhilewe’
rewai ti
ngforour
coff
ee.Char
msar eallaboutmakingev er
yoneelsef
eelgood.Whetherthat’
sthr
ough
shari
ngMarkTwainquot esorinspi
rat
ionali
mages,Charmsjustwantthewor kworl
dto
beanicerpl
ace.Hashtagsmileyface.

9.TheHound
Houndscansmel l
businessoppor t
unit
iesli
keasharkcansmellbl
ood.Houndsarethe
fi
rstt
ocongr at
ulateyouwheny ouchangejobs,t
hefi
rstt
oapplaudyouwheny ou’
re
promoted.TheyuseLi nkedInmasterf
ullyt
oquali
fyl
eadsandareresponsi
blef
orevery
I
nMailyou’veeverreceived.Youwantacoupl eofHoundsonyourteam.

10.TheI
nvi
sibl
eMan
Oneoft hecardinalrulesofLinkedI
nistoupl oada(work-
appropri
ate)phototoyour
profi
l
e.LinkedInisnodi ff
erenttoanonlinedat i
ngsit
e–ifyoudon’thaveaphot ogr
aph
ther
e’sanimmedi at
eel ementofmi st
rust.Bynow, mostLi
nkedInmember shavecl
ued
i
nt othi
ssot heI nvi
sibleMani sneari
ngextincti
on.I
fyou’
reoutthere,I
nvisibl
eMan,
showy oursel
f!

11.TheCOADD
Inurbanterms,COADDssuf ferf
rom ‘
Centr
eofAt t
enti
onDef ici
tDi
sorder’.OnLinkedIn,
theysati
sfythei
rconstantneedtobenoti
cedandacknowl edgedbycr eatinginter
est
groupsandt henholdi
ngcourtasgroupadminist
rat
ors.COADDsf eedof ft hepowerthat
comesf r
om beingabletoacceptorrej
ectgroupmember s.Ifyoutr
ytomakef r
iends
withone,she’l
lthi
nkyou’r
epatheti
c.

12.TheMar
iah
Mariahsaresimi
lart
oCOADDSbutt hey
’reprofessi
onall
ymoresuccessful
.Mariahsar
e
ver
ybusyandi mport
ant.I
nhighschooltheywer etheMeanGi r
ls.OnLi
nkedIn,
theyhave
i
mpr essi
vejobti
tl
esandworkforbluechipcompani es.Don’
twasteyourti
met r
y i
ngto
connectwithone–theywil
lonl
ycommuni catewithotherMari
ahs.

13.TheOl
dFashi
oned
Nott obeconf usedwi thMadMen’ sfav ouri
tedri
nk,onLinkedIntheOl dFashi
onedcan
beidentifi
edbyt hest r
ingofl ettersafterhername.Ifyouencount eranOldFashi
oned,
remindhert hatint heUSov er16mi l
l
ionpeople(roughly8per centofthepopulat
ion)
nowhav eamast er sdegree.It’stimef ortheOldFashionedtoacceptt hatacademicpost
nomi nal
sar enol ongeradi stinguishi
ngf eatur
e.Theyshouldber emov edf
rom al
l
LinkedInprofi
les( aswellasbusi nesscardsandemai lsignatures).

14.TheRooki
e
TheRookiei
sn’tnecessari
l
yy ounginyear
s,butshe’
scertai
nlyl
acki
ngexper
ienceand
busi
nesssavvy.Rookiesoft
enbl urt
heli
nebetweenLinkedI
nandFacebook.They’r
ethe
oneswhomakeamat eurmistakesli
keuploadi
ngabeachhol i
dayphotoonthei
rprofi
l
e,
orli
sti
ngpageantwinsunderHonour sandAwards.BekindtoRookies–youwer eone
oncetoo.

15.TheSl
avet
otheAl
gor
it
hm
Li
nkedInisbuiltonacompl exalgori
thm whi chsur f
acesandr anksprof il
esbasedon,
amongot herthings,howmanyconnect i
onst heyhav eandt heirprofi
leact i
vit
y.Many
peopledon’tappreciat
ether el
ationshipbetweent heal gor
ithm andt hev isi
bil
it
yoft hei
r
prof
il
e,theSlavet otheAlgorit
hm istheLi nkedInmemberwhoi sobsessedwi t
hbei ng
NumberOne.He’ sprobablyanal phamal ebuti t
’sunlikel
yhepl ayedFir stGrade.The
Slav
et otheAlgorithm i
ndiscri
minatelyissuesinvitat
ionsint hemi sguidedbeliefthat
havi
ngt hemostconnect ionsmakeshi m superior.He’sar ealwinner.

16.TheEnt
husi
ast
Enthusi
astsarewel l meaningandv er
yli
keable.OnLi nkedin,t
hei
rbiggestweaknessis
they’
reunabletor esistapopup.Howdoy ouknowi fyou’r
econnectedtoanEnthusiast
?
Scrol
ldownt ot heSki l
lsandEndorsementssectionony ourprof
il
e.Thepersonwhohas
endorsedyouf orev erysingl
ekeyword(i
rrespecti
veofwhet hert
heyhaveexperi
encedit
ornot)isprobablyanEnt husiast
.Orshe’
sy oursister.

Concl
usi
on:

Youcannowsuccessf ul
lyregisteredforLinkedin.Youcanbegi nconnectingwithother
professional
s,joi
ninggroups,par t
ici
patingindi scussi
ons,searchi
ngforjobs,post
ing
updat es,upl
oadingphotosandpr esentati
ons, andmor e.
Fi
rstt akeafewmi nutesfil
l
ingi ntherestoft hebasi cinf
ormationonyourpr of
il
e.Think
ofitli
keget t
ingdressed:Youwoul dn’
tleavet hehousewi thoutyourcl
othingandshoes,
woul dy ou?Norshouldyoust artyourLinkedInj ourneywit
hanakedpr ofil
e.