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Competitive Profile Matrix

The document analyzes Jollibee, McDonald's, and KFC using a competitive profile matrix to compare their burgers across critical success factors. It shows Jollibee has the highest total score based on factors like customer service, product quality, market share, and global expansion.

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Manilyn Lonzaga
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113 views1 page

Competitive Profile Matrix

The document analyzes Jollibee, McDonald's, and KFC using a competitive profile matrix to compare their burgers across critical success factors. It shows Jollibee has the highest total score based on factors like customer service, product quality, market share, and global expansion.

Uploaded by

Manilyn Lonzaga
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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CM is a powerful strategic analysis tool.

CPM allows business owners, stockholder and other interested parties


to see the strengths and weaknesses of all major competitors in an industry on a single page. Below is a table
that will explain the competitive profile matrix of Jollibee, McDonald and KFC in terms of their burgers. The
weight and the score of each company was based on our own jurisdiction and perspective.

Jollibee Mc Donalds KFC


Critical Success Factors Weight Rating Score Rating Score Rating Score
Customer Service 0.20 4 0.8 2 0.4 3 0.6
Product Quality 0.15 4 0.6 1 0.15 2 0.3
Market Share 0.12 4 0.48 3 0.36 3 0.36
Price Competitiveness 0.10 3 0.3 3 0.3 2 0.2
Branding 0.10 4 0.4 4 0.4 3 0.3
Advertising 0.10 4 0.4 3 0.3 2 0.2
Customer Loyalty 0.15 4 0.6 2 0.3 2 0.3
Global Expansion 0.08 3 0.24 4 0.32 4 0.32
Total 0.80 3.02 2.13 1.98

Customer Service is the highest weight because that’s the major factor in making the business
sucessful. It plays a vital role in the business to attract more customers, gain loyalty and produce
more profit. We believe that this is very important because the major purpose why business exiists
is to satisfy its buyers.

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