Building
Brands. Transcending Business.
Intro Deck 2019 for Udaan India
Mumbai. Bangalore. Malta
why we
do what
we do
We love coming to work every morning knowing that our ideas will make a difference, we will get to work on a new
problem, meet new people in new industries and see how we can create memorable transformation for them .
We love to see our
Ideas Trancend
Businesses , People and Quality of life
Why clients seek us
•To develop powerful strategies for creating new brands or rejuvenating existing ones
•To develop evocative brand names
•To rationalize brand portfolios and create robust, enduring architecture systems
•To create compelling and memorable visual brand identities
•To enable employees and stakeholders to understand and live the brand
•To provide companies with tools to manage their brands
Who we are
Trancend is a strategic brand consulting & design studio managed by
professionals who help you in
Transcending Ideas
What we do
Our methodology
Key clients
Key clients
Metro’s & Airports Clients *
*A few projects undertaken while at TBU 2006-2010
A few of our Brand Naming Clients
Our International Strategy & Insight’s Clients
Online & teach Brand we have added value to
2019 Brand Projects
1. Strategy , Naming, Brand Architecture for a large media brand.
2. Strategy , Naming, Brand Architecture for a Radio Brand
3. Rebrand strategy, naming & identity for a established engineering college .
4. Strategy & AI Based Analytics Platform for the Mediterranean Tourism Foundation, Malta
5. Rebrand of a leading brand of Denim wear
Your Team.
Your team
Prathish Nair – Chief Business Partner
Prathish is our Chief Business Architect. He is a passionate advocate who believes in creating path-
breaking ideas to develop a compelling brand solution and business growth. He likes to break the
boundaries, spot the opportunities and build brand experiences to reflect the vision of the businesses
behind the brands.
With over fifteen years' experience of brand building and consumer work in many sectors and categories
including FMCG, Banking, Corporate, Retail and many more that include Canara Bank, Ceat Tyres,
Uninor, India First Insurance, Bengaluru International Airport, Nirmal Clear Oil, FifthGear, Minera Steel ,
Mantri Developers, Coconad and many ore.
Prathish is the advisor to the board of the Mediterranean Tourism Foundation , Malta. Before joining
Trancend|Orb , Prathish was the Head of Client Development at Ray+Keshavan|The Brand Union and in
prior to that as Head Marketing at a Shopper Marketing & Retail Consulting Firm.
He graduated from School of Management , Pondicherry with a Masters degree in Marketing
Management and has recently attended the “Building innovative brand’s” executive program by
Stanford University Graduate School of Business. During his college days he was part of the Times of
India Response Team to develop institutional sales of the daily.
When not travelling to on business, Prathish loves to experiment mixing different cuisines, or discussing
the merits of an innovative idea that can improve the quality of life & business with his friends.
Sanju P – Chief Insights Partner
Sanju has 10 years of experience in Advertising and Brand Consulting.
Brand management experience at Ray + Keshavan | The Brand Union handling large corporate make
over’s like Canara Bank, Trident Hotels, J&K Bank, Punj Llyod, CEAT Tyres, SOMA Infrastructure,
Coromandel Fertilizers, Chettinad Cement, ACC, Fair & Lovely and many more. He has proven his
ability to set-up, implement and manage large scale projects. His strategic insights strengthen the
value proposition and gaining marketplace success.
He has worked with Euro RSCG, Ogilvy & Mather and Contract adverting. Was responsible for
successful communication rollout for various brands like Hutch (Now Vodafone), Louis Philippe,
Carbon jewelry, Le meridian etc. Executed various advertising campaigns focussing new product,
increasing brand visibility, brand promotion and consumer awareness.
An MBA from Alliance B School, his brand experience spans in sectors like, Banking, FMCG, Insurance,
Real estate, Telecom, Engg & Construction services, Healthcare, Cement, Fertiliser, hospitality,
Education and apparel.
Poornima Burte – Chief Design Partner
Poornima is an alumnus of the National Institute of Design with more than a decade of
experience in the realm of strategic brand design.
She has worked in the capacity of a design director with Ray+Keshavan/The Brand
Union on some of the largest corporate brands in this country. Her portfolio consists of
brand identity implementation exercises for the Tata Group, Airtel, Nutrine, Himalaya,
Reliance-ADAG, Bank of Baroda, L&T Infotech, ACC, Nasscom to name a few. Currently
is consults with Pidilite Industries & Coca Cola.
Poornima brings to the table a unique process of systems design that finds reflection in
her work on large-scale corporate identity projects, packaging, signage and way-finding
as well as design for print and electronic media.
Team Trancend – Our Design Leads
Kshitija Tendulkar Manasi Hardikar Neha Patharkar Priyanka Bhadri Rukhmini Bhatia
Looking forward to adding
value to your business
Your contact at DO|Trancend
Prathish Nair
prathish@trancendconsulting.com
www.trancendorb.com
+91 98451 78092
Mumbai. Bangalore. Malta
