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Nissan Motor Co., Ltd.

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PUBLICATION DATE: 25 Jul 2017
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Nissan Motor Co., Ltd.
TABLE OF CONTENTS

TABLE OF CONTENTS

Company Overview ........................................................................................................3

Key Facts ......................................................................................................................... 3
Business Description .....................................................................................................4
History ............................................................................................................................. 6
Key Employees .............................................................................................................21
Key Employee Biographies .........................................................................................23
Major Products & Services ..........................................................................................24
SWOT Analysis .............................................................................................................27
Top Competitors ...........................................................................................................33
Company View ..............................................................................................................34
Locations And Subsidiaries ........................................................................................37

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Company Overview

Company Overview

COMPANY OVERVIEW
Nissan Motor Co., Ltd. (Nissan or ‘the group’) is engaged in the manufacturing and sales of vehicles,
marine products, and related parts. The group operates through two business segments: Automobile and
Sales Financing. Nissan has significant operations in Japan, North America, and Europe. It is
headquartered in Kanagawa, Japan.

The company reported revenues of (Yen) JPY12,189,519 million for the fiscal year ended March 2016
(FY2016), an increase of 7.2% over FY2015. In FY2016, the company’s operating margin was 5.2%,
compared to an operating margin of 4.5% in FY2015. In FY2016, the company recorded a net margin of
4.3%, compared to a net margin of 4% in FY2015.

The company reported revenues of JPY2,943,730.0 million for the third quarter ended December 2016,
an increase of 10.4% over the previous quarter.
Key Facts

KEY FACTS

Head Office Nissan Motor Co., Ltd.

1-1 Takashima 1-chome
Nishi-ku
Yokohama-shi
Kanagawa
Yokohama-shi
Kanagawa
JPN
Phone 81 45 523 5520
Fax 81 45 523 5771
Web Address www.nissan-global.com
Revenue / turnover (JPY Mn) 12,189,519.0
Revenue (USD Mn) 108,380.2
Financial Year End March
Employees 152,421
Tokyo Stock Exchange Ticker 7201

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Business Description

Business Description

BUSINESS DESCRIPTION
Nissan Motor Co., Ltd. (Nissan or ‘the group’) and its subsidiaries are primarily engaged in the
manufacturing and sales of automobiles, marine products, and related parts. As on March 2016, the
group has research and development units in 15 countries, design units in five countries, and automobile
production in 40 bases in 19 countries. Nissan offers its products and services in more than 160 countries
worldwide. It has global operations, including Japan, the US, Canada, Mexico, Australia, New Zealand,
Thailand, Indonesia, and India.

The group partners with Renault for automobile manufacturing and sales and automotive financing.
Renault holds 43.4% stake in Nissan, while Nissan owns 15% of Renault shares. Renault Nissan
manages the operations of RNPO (Renault-Nissan Purchasing Organization) and RNIS (Renault-Nissan
Information Services).

The group organizes its operations into two reportable segments: Automobile and Sales Financing.

Nissan's Automobile segment is engaged in the manufacturing and sale of vehicles, marine products, and
related parts. The vehicle division manufactures passenger cars, zero emission vehicles, compacts,
sedans, sports utility vehicles (SUVs), minivans, wagons, crossovers, specialty cars, pickups, and light
commercial vehicles (LCV's). The group markets its passenger cars under Nissan, Infiniti, and Datsun
brand names. Some of the key models of the Nissan brand include Leaf, Micra, Cube, Sunny, Tsuru,
Versa, Fairlady, GT-R, Wingroad, Sentra, Lafesta, Juke, Rogue, Altima, Maxima, X-trail, Patrol,
Pathfinder, Armada, Terrano, Murano, Quest, Elgrand, Livina, Serena, Clipper, Frontier, Titan, and
Teana. Nissan also offers luxury cars under the Infiniti brand for markets, including the US, Canada,
Europe, Russia, the Middle East, China, and Korea. The group also offers Datsun branded low-cost
vehicles for the emerging markets. In FY2016, the Automobile segment reported revenues of
JPY11,265,880 million, which accounted for 92.4% of the group's total revenue.

The Sales Financing segment provides sales finance service and leasing to support sales activities of the
group. It provides financial products and services, including financing services of group companies, auto
loans, car leasing and credit cards primarily in Japan and North America. The Sales Financing segment
consists of Nissan Financial Services, Nissan Motor Acceptance, NR Finance Mexico SOFOM, other 8
companies and the sales finance operations of Nissan Canada. In FY2016, the Sales Financing segment
reported revenues of JPY923,639 million, which accounted for 7.6% of the group's total revenue.

In addition, Nissan is engaged in various marine businesses, including pleasure boat production and
sales, marina business, and export of outboard engines. Nissan also provides various services
accompanying its main business, such as logistics.

In FY2016, the group's global vehicle production volume was 3,777,876 units. Out of the overall
production, the group produced 849,356 units in Japan; 994,807 units in the US; 830,194 units in Mexico;
478,057 units in the UK; 98,904 units in Spain; 35,844 units in Russia; 127,292 units in Thailand; 41,676
units in Indonesia; 2,121 units in Philippines; 227,178 units in India; 33,527 units in South Africa; 43,433
units in Brazil; and 15,487 units in Egypt. Similarly, the group sold a total of 4,168,547 vehicles in
FY2016, including 552,485 in Japan; 1,996,165 in North America (including 1,501,808 sold in the US);

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Business Description

748,681 in Europe; 322,907 in Asia; and 548,309 in other overseas countries.

Geographically, the group classifies its operations into five segments, namely Japan, North America,
Europe, Asia, and Other overseas countries. In FY2016, Japan segment accounted for 18.1% of the
group's total revenues, followed by North America with 49.5%; Europe with 13.8%; Asia (excluding
Japan) with 9.2%; and Other overseas countries with 9.5%.

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History

History

HISTORY
The company planned to invest $16.3 million to shift assembly of heating and cooling systems to
Gluckstadt warehouse, which creates 100 jobs in Mississippi, the US.

The company launched its second shift at its manufacturing plant in St. Petersburg, Russia.

The company planned to launch electric economy car in China.

The company and NUMA, a leading start-up accelerator, collaborated to launch CityMakers in partnership
with Renault Group, AXA, RCI Bank and Services, and the City of Paris.

The company launched Nissan Navara in China

The company launched new intelligent and sporty Micra in India.

Nissan entered into a partnership with Mitsubishi to provide sales finance operation for Mitsubishi in
Australia, New Zealand and Canada.

The company new maintenance and service plan for the Datsun redi-GO customers.

The company signed a Memorandum of Understanding with Toyota Motor Corporation, Honda Motor Co.,
Ltd., JXTG Nippon Oil & Energy, Idemitsu Kosan Co., Ltd., Iwatani Corporation, Tokyo Gas Co., Ltd.,
Toho Gas Co., Ltd., Air Liquide Japan Ltd., Toyota Tsusho Corporation and Development Bank of Japan
Inc., to collaborate on large-scale construction of hydrogen stations.

The Renault-Nissan Alliance created a light commercial vehicle business unit to expand its global
presence in this segment.

INFINITI Motor Company Limited expanded its global network to New Zealand with the appointment of
Global Motors NZ Limited as its official distributor.

INFINITI Motor Company, Ltd. and Nest, a venture capital firm and innovation partner, launched ‘INFINITI
LAB, Smart Mobility’ in Singapore. The Renault-Nissan Alliance and Transdev agreed to jointly develop
driverless vehicle fleet system for future public and on-demand transportation. The group launched new
Nissan X-Trail in China.

The group opened Nissan High Performance Centre (NHPC) in Noida, Delhi, India. Nissan India
inaugurated a new dealership in Bengaluru, Apple Autocraft Nissan, making it the eighth outlet in
Karnataka, India.

Nissan acquired a 34% stake in Mitsubishi Motors and became its largest shareholder. KKR announced
tender offer for the acquisition of Calsonic Kansei Corporation and Nissan agreed to tender its 41%
holding of shares in Calsonic Kansei.

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History

The Renault-Nissan Alliance and Microsoft Corp. signed a multiyear agreement to partner on developing
next-generation connected services for cars powered by Microsoft Azure. Infiniti partnered with the
Michelin Guide, the guide of quality in hotels and restaurants.

Nissan revealed the new NV300 van. The group introduced new electric-motor drivetrain, e-POWER.
Nissan introduced the Intelligent Vehicle Towing, a fully automated vehicle towing system, at its Oppama
Plant. Nissan Motor India Pvt. Ltd. launched the 2017 Nissan GT-R in India. The group launched Note e-
POWER NISMO.

The company acquired the French software development company, Sylpheo, to accelerate the expansion
of its connected vehicle and mobility services programs .

Nissan Mexico has launched its new crossover, Nissan Kicks, in Mexico City .

The group launched redi-GO urban-cross in India

The company’s Renault-Nissan Alliance invested $800 million to launch first dedicated pickup
manufacturing line for Nissan, Renault and Daimler in the Americas.

The company opened the Tsinghua University (Department of Automotive Engineering) - Nissan Joint
Research Center for Intelligent Mobility (the Joint Research Center) in collaboration with Tsinghua
University.

The group announced the launch of more than 10 vehicles with autonomous drive technology in the next
four years.

The company opened the Nissan Motor Asia Pacific (NMAP) research and Development Test Center in
Thailand.

Nissan Motor opened the Nissan Motor Asia Pacific (NMAP) R&D Test Center in Thailand. The new test
center will be the main R&D hub for ASEAN to better address customer needs in the region.

Nissan Motor and Mitsubishi Motors signed a basic agreement to form a far-reaching strategic alliance
between the two Japanese automakers.

Nissan introduced the 5th-generation Serena which is scheduled to go on sale in Japan.

The company launched the 2017 Nissan GT-R NISMO.

In October, the company acquired its Turkey operations.

The group announced plans to produce Rogue crossover SUV (X-Trail in Japan) at its production
subsidiary in Kyushu, Japan for export to North America.

Nissan launched all-new NV100 Clipper and NV100 Clipper Rio for sale at Nissan dealers throughout
Japan.

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Nissan and BMW agreed to collaborate for advance electric vehicle (EV) and plug-in hybrid vehicle
(PHEV) adoption in South Africa.

Nissan Motor acquired its sales operations in Turkey.

Nissan through its North American-based organization formed a five-year research and development
partnership with NASA to advance autonomous vehicle systems and prepare for commercial application
of the technology.

The group, along with Toyota Motor and Honda Motor, agreed to work together to help accelerate the
development of hydrogen station infrastructure for fuel cell vehicles.

Nissan unveiled ZEOD RC, the world's fastest electric racing car that will reach speeds of more than 300
kilometers per hour with electric technology at the Le Mans 24 Hours. The group also launched the
Fairlady Z Nismo car. Furthermore, Nismo, a brand of Nissan and Williams Advanced Engineering, a
division of the Williams Group, announced an agreement to collaborate on the development of high
performance road cars. The group launched the minicar Nissan DAYZ in the same quarter. Also, Nissan
released the updated Nissan March for the Japanese market.

The Renault-Nissan Alliance and Daimler announced plans to expand their five-year strategic cooperation
into the pickup truck market. The group also announced plans to establish a new OEM subsidiary in
Argentina with the domestic production of an all-new pick-up model.

Toyota Motor, Nissan Motor and Honda Motor agreed on key details regarding a new joint support project
for the development of hydrogen station infrastructure in Japan.

The group introduced the all-new Murano, including the hybrid version.

Nissan Motor, Mitsubishi Motors Corporation, and their joint venture NMKV Co., Ltd. had an agreement to
continue their joint project regarding development of the next generation of current minicar models.

The group announced plans to double manufacturing capacity at its St Petersburg plant to 100,000 units.
Nissan and Nichicon also announced plans to launch the LEAF to Home power supply system, which can
supply electricity from batteries onboard the Nissan LEAF electric vehicles to homes when used with the
EV Power Station unit developed by Nichicon.

Nissan licensed its patented source code analysis technology and proprietary know-how to Tata
Consultancy Services, its partner in co-developing this technology.

Further in the same year, Nissan launched the all-new 100% electric, zero-emission Nissan LEAF in
Japan. Nissan unveiled an all-new sedan model at the 8th China (Guangzhou) International Automobile
Exhibition.

The group launched its first all-electric, commercial vehicle e-NV200.

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Nissan and West African conglomerate Stallion Group announced their intention to jointly launch vehicle
assembly in Nigeria.

Nissan revealed the exterior design of the Nissan DAYZ ROOX, a new minicar for the Japanese market
scheduled to reach dealer showrooms. Nissan and the City of Yokohama held the launch ceremony of
'Choimobi Yokohama', Japan's first one-way car sharing service with a large number of vehicles.

Nissan unveiled an IT system for light commercial vehicles that harnesses the power of smartphones to
provide safety and performance data to both drivers and fleet managers in real time.

Dongfeng Nissan Passenger Vehicle Company (DFL-PV) launched its first Venucia-branded pure-electric
vehicle model, ‘e30’.

Nissan announced the name of its second new minicar, a 'super height' (tall) wagon, Nissan DAYZ
ROOXm, which will be launched, in partnership with Mitsubishi Motors Corporation, through a minicar
joint venture.

Nissan launched Nissan DAYZ ROOX in Japan and X-Trail in China

The group appointed Thunder Motors as its national sales company in the Kingdom of Bhutan.

Nissan officially opened its industrial complex in Resende, Rio de Janeiro, Brazil. The group inaugurated
its new manufacturing facility in Purwakarta, Indonesia.

Datsun, Nissan's brand, announced that it is set to return to South Africa with the launch of a new
passenger vehicle. The group officially opened the new Nismo global headquarters and development
center in Yokohama, Japan.

Nissan opened its second production plant in Thailand.

The group started production line of Datsun GO at the Renault Nissan Alliance plant (RNAIPL) in
Oragadam, near Chennai, India.

Nissan will invest an additional E167 million (approximately $217 million) to add 50,000 square meters of
new production facilities, including press and plastics shops.

Nissan unveiled the next-generation Teana together with its joint-venture partner in China, Dongfeng
Motor.

The Renault-Nissan Alliance and Daimler agreed to establish a new plant in Aguascalientes, Mexico.

The group along with Renault and AVTOVAZ agreed to merge their purchasing activities in Russia. Under
the deal, the new AVTOVAZ-RENAULT-NISSAN purchasing organization (ARNPO) will manage the
purchasing activities of all three partners in Russia under the international standards of the Renault-
Nissan Purchasing Organization (RNPO).

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History

The group reached a basic agreement with Suzuki Motor regarding original equipment manufacturer
supply of mini commercial vehicles (van and truck types) and a wagon-type minicar.

The group along with Dongfeng Motor established Dongfeng Infiniti, an independent wholly-owned
subsidiary of Dongfeng Motor, a joint venture between Dongfeng Motor and Nissan. In the same year,
Nissan and Mitsubishi Fuso Truck and Bus Corporation (MFTBC) signed a contract for OEM supply of
finished commercial vans for export.

Nissan planned to increase the use of cleaner energy in its operations in Japan by using electricity
generated from fuel sources such as biomass and solar power. The energy will be used to power 66
sales outlets in the Kanto region of Japan run by Kanagawa Nissan.

Nissan Motor Asia Pacific announced plans to expand Nissan Technical Center South East Asia, its
regional research and development function, to accelerate Nissan's R&D activities in the ASEAN region.

Dongfeng Nissan Passenger Vehicle Company, the passenger vehicle business unit of Nissan's joint
venture in China, unveiled VIWA, a new electric vehicle concept, under the VENUCIA brand.

Datsun unveiled a new car in Jakarta, Indonesia.

Nissan established Nissan Korea and introduced five Infiniti models in the market.

Nissan began offering six units of the Nissan New Mobility Concept for Japan's first ultra-compact mobility
rental car service in Teshima, Tonosho-cho, Shozu-gun, Kagawa prefecture as part of a pilot project for
ultra-compact mobility to be conducted on the island.

Nissan and Mitsubishi Motors announced the model names (Nissan DAYZ and DAYZ Highway STAR,
and the Mitsubishi eK Wagon and eK Custom) and showed the exterior designs of their jointly-developed
new minicars for the Japanese market.

Nissan announced that the replacement for the current Nissan Micra compact car will be manufactured at
a Renault plant in Europe.

Aichi Machine Industry became a wholly-owned subsidiary of Nissan.

The Renault-Nissan Alliance and AVTOVAZ announced the establishment of a common purchasing
organization in Russia.

Nissan, as part of its 'Power 88' growth strategy, opened the first phase of the $2 billion manufacturing
complex in Aguascalientes, Mexico. Nissan established Nissan Philippines, a new joint venture formed
with long time partners Universal Motors Corporation and Nissan Motor Philippines.

Renault and Nissan established their common commercial organization in Portugal. Renault Nissan
Bulgaria was also established.

The Renault-Nissan Alliance expanded its presence in Silicon Valley with the opening of a new advanced

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research center initially specializing in autonomous driving and connected cars.

Nissan teamed up with FedEx Express to conduct field tests for its 100% electric e-NV200 commercial
vehicle in Singapore. The vehicle is scheduled to be launched.

Innovation Network Corporation of Japan (INCJ), Hitachi Construction Machinery and Nissan signed a
MOU during the quarter to integrate their forklift businesses. Microsoft and Nissan formed a strategic
relationship to collaborate and create a new dealer management system based on Microsoft Dynamics
CRM.

Mitsubishi Fuso Truck and Bus Corporation and Nissan reached a basic agreement regarding original
equipment manufacturer supply of finished commercial vans for export.

The Renault-Nissan Alliance and Mitsubishi Motors announced their joint intention to explore several new
projects covering shared products, technologies and manufacturing capacity among the automakers.
Toyota Motor, Nissan, Honda Motor, and Mitsubishi Motors also agreed on the details of specific financial
assistance they will provide to installers of charging stations for electric vehicles.

Renault and Nissan jointly developed a new common navigation and communication system.

Nissan announced the selection of TBWA Worldwide as the global agency of record for the Datsun brand.

Toyota Motor, Nissan, Honda Motor and Mitsubishi Motors jointly announced their agreement to work
together to promote the installation of chargers for electric-powered vehicles (PHVs, PHEVs, EVs) and
build a charging network service that offers more convenience to drivers in Japan.

Nissan announced the sale of Nissan LEAF in South Africa, the country's first electric vehicle.

Renault-Nissan alliance announced plans to invest $160 million in South Korea to meet anticipated
demand for the Nissan Rogue and to accelerate growth of Renault Samsung Motors.

Dongfeng Motor announced plans to invest CNY5 billion ($800 million) to build an all-new manufacturing
facility in Dalian, Liaoning Province, China for the production of Nissan-branded passenger vehicles.

Nissan announced plans to invest THB11 billion ($358 million) for a second assembly plant in Thailand,
scheduled to start production.

Nissan announced plans to manufacture vehicles in Europe from its production base in Sunderland, the
UK.

Coca-Cola started testing the fully electric e-NV200 in Japan.

The group unveiled e-NV200 concept small van and also reinvented the Pathfinder model at the North
American International Auto Show.

The group unveiled the Nissan Note, a new global compact car. Dongfeng Nissan Passenger Vehicle

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launched the VENUCIA R50 car.

Nissan launched the fully redesigned Caravan rechristened the NV350 Caravan in Japan.

Nissan launched the new Nissan Cima in Japan.

Nissan launched the Nissan Sylphy sedan and NV350 Caravan Wide Body in Japan.The group launched
a lithium-ion automotive battery plant in Smyrna, Tennessee.

The group opened its new engineering center located within the Nissan Technical Center (NTC) campus
in Atsugi City, Kanagawa Prefecture, Japan. The new engineering center focused on the development of
environmentally focused technologies that reduce carbon dioxide (CO2) emissions. Nissan Motor Light
Trucks, a light commercial vehicle (LCV) company owned by Nissan and Nissan Diesel Motor, formed a
new in-house division for the development of diesel engines for light duty trucks.

The group started construction of its new manufacturing complex in Aguascalientes, Mexico. This is the
third manufacturing complex in the country and the second in the state of Aguascalientes. FedEx Express
started driving tests of the e-NV200 electric vehicle in Japan.

Daimler and Renault-Nissan expanded their scope of collaboration to include two new projects to
accelerate development of fuel-efficient powertrains. Nissan launched the global compact sedan Nissan
Latio in Japan.

The group announced the establishment of a new company, Renault Japon, to import and sell Renault
vehicles in Japan.

Nissan reached a basic agreement with Mitsubishi Fuso Truck and Bus (MFTBC) for reciprocal OEM
supply of finished light-duty trucks for the Japanese market.

INCJ, Hitachi Construction Machinery and Nissan signed agreement to integrate their forklift businesses
into a new company, UniCarriers, to be established and operated mainly by INCJ.Infiniti, the luxury
vehicle brand of the Nissan, signed a MoU with Magna Steyr, an operating unit of Magna International, for
the assembly of a future luxury entry level Infiniti compact vehicle.AEON Retail started using Nissan's
NV200 EV test cars as delivery vehicles within the Tokyo metropolitan area for their new online business.

The group signed a MoU with Renault and Russian Technologies to increase its stake in AvtoVAZ,
Russia's largest car maker from 25% to over 50%. Dongfeng Motor was selected as the local production
site for Infiniti vehicles.

Nissan and MFTBC concluded a formal contract for reciprocal OEM supply of finished light-duty trucks for
the Japanese market. Nissan signed a MoU with Suzhou Automobile Research Institute at Tsinghua
University to promote a cooperative effort regarding the research of future automotive technology.

Renault-Nissan alliance and Russian Technologies State Corporation formed a joint venture that will have
the controlling share in Russia's largest car company AvtoVAZ and the owner of the LADA brand.

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Nissan and Daimler together announced production of Mercedes-Benz 4-cylinder gasoline engines at
Nissan's powertrain assembly plant in Decherd, the US.

Nissan acquired ATLET (a company engaged in the development, manufacturing, and sales of
warehouse material handling equipment) through its subsidiary, Nissan Forklift Europe.

The group launched the new Serena S-HYBRID in Japan. Nissan launched the autonomous emergency
steering system, a collision avoidance system that uses automatic braking and automatic steering in
situations where a collision is imminent and evading obstacles by braking may not be effective.

Nissan planned to invest BRL2.6 billion ($1.5 billion) to construct a new manufacturing facility in Resende
in Rio de Janeiro, Brazil and develop, industrialize and launch new products.

Nissan licensed its camera image processing technology, used in around view monitor and MOD, to its
joint development partner, Clarion.

The group premiered an all-new hatchback model named Tida in China.

Nissan Motor (Thailand), a subsidiary of Nissan, launched the all-new Nissan Almera in Thailand.

Nissan unveiled its new XTRONIC CVT (continuously variable transmission) for 2 to 3.5-liter engine
vehicles and a new hybrid system for front-wheel drive vehicles. Dongfeng Nissan, the passenger vehicle
business unit of Nissan's joint venture in China, launched D50, the first production model for its new
VENUCIA brand.

Nissan and Mazda Motor expanded the scope of Mazda's OEM supply to Nissan to include the supply of
the Premacy minivan to Nissan.

Infiniti opened its 39th flagship center in China called Shanghai Dongchang.

Nissan established a new company, Nissan Motor Kyushu, to incorporate the operations of its Kyushu
Plant in Japan.

Nissan International joined Renault's partnership with the regional government of Castile & Leon, Spain to
advance zero-emission mobility in the region through the promotion of electric vehicles and an electric-
vehicle charging network.

Nissan and Mitsubishi Motors established a joint venture company named NMKV, to develop minicars for
the Japanese market.

The group and Sumitomo agreed to collaborate on sales and marketing activities in the US market for the
new DC Quick Charger.

The group and 4R Energy developed a charging system for electric vehicles that combine a solar power
generation system with high-capacity lithium-ion batteries. Subsequently, Nissan and Mitsubishi Motors
agreed to manufacture Nissan Navara, a one-ton pickup truck, at Mitsubishi Motors' plant in Thailand.

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Nissan and Mitsubishi Motors expanded the scope of their OEM supply agreements, allowing Nissan to
provide the Fuga luxury sedan to Mitsubishi Motors.

The group started the construction of a lithium-ion battery plant in Cacia, Portugal to support the rollout of
electric vehicles from the Renault-Nissan Alliance in Europe.

The group started production of hatchback Nissan March, its new worldwide compact vehicle at the
Aguascalientes plant, Mexico.

Nissan and Donfeng Motor Group planned to use their R&D strength and MONOZUKURI experience to
develop and produce a new-generation medium-duty truck, which will be produced at the Nissan Plant in
Avila, Spain.

Nissan Vietnam, a wholly owned subsidiary of Nissan in Vietnam, launched the Nissan Grand Livina MPV
(multi purpose vehicle).

The group launched the new Nissan Fuga Hybrid luxury sedan in Japan. Subsequently, Nissan spun-off
its industrial machinery division and established a new company called Nissan Forklift.

The group released the new, refined Skyline sedan and coupe.

The group introduced an information and communication technology system (ICT) for electric vehicles
(EVs). The system is planned to be implemented with the all-new Nissan LEAF. The group also launched
the all-new Nissan Serena minivan.

Nissan developed a new Moving Object Detection (MOD) driving assistance technology, which is
designed to detect moving objects around the vehicle and alert the driver to their presence. Nissan also
announced its Forward Collision Avoidance Assist Concept. The technology was designed to address
both sides of potential rear end collisions; helping the driver to avoid hitting the vehicle ahead in a lane of
travel.

Nissan launched its all-new Nissan Elgrand, the group's premier luxury minivan.

Construction of the Renault-Nissan Alliance's first European plant for the production of advanced lithium-
ion batteries began in Sunderland, the UK.

Nissan commenced the sale of Nissan-developed quick chargers through its regional parts sales affiliates
in preparation for the release of its Nissan LEAF, the all new zero emission car.

In 2011,Renault-Nissan Alliance inaugurated the first dedicated Renault-Nissan Alliance vehicle

manufacturing plant in Chennai, India.Nissan (China) Investment (NCIC), a Nissan subsidiary in China
also announced the expansion of its global design resources with the establishment of a new design
studio in Beijing.

Enel, Endesa and the Renault-Nissan Alliance subscribed a MOU aimed at developing electric mobility
across several geographical areas.

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The Renault-Nissan Alliance and Daimler announced a broad strategic cooperation on the next-
generation smart fortwo and Renault Twingo, including electric versions, as well as on expanding the
smart and Twingo families. The two groups also announced an equity exchange that will give the
Renault-Nissan Alliance a 3.1% stake in Daimler and Daimler a 3.1% stake in Renault and a 3.1% stake
in Nissan.

Nissan and Mitsubishi Motors agreed to expand their current scope of cooperation towards new projects
that will further strengthen mutual competitiveness, especially in the Japanese mini car and global
commercial vehicle businesses.

Nissan and Endesa, Spain's largest electricity supply company, joined forces to develop a quick charging
network for electric vehicles.

Nissan, together with AUTECH Japan and Nissan Motorsports International, presented nine models
equipped with custom and after-market parts in the Tokyo Auto Salon with NAPAC (Japan Car Parts and
Aftermarket Promotion Association). Nissan and All Japan Ryokan Association also signed a MOU to
promote development of electric vehicle (EV) charging infrastructures in hotels affiliated with the
association and initiated a study in creating new demand in the hotel industry together with the promotion
of EV.

Nissan and Keiko Ihara signed a partnership agreement to promote zero emission mobility.

Nissan International joined Renault's partnership with German electric utility RWE Efficiency to promote
electric mobility in Germany.

Nissan and Daikyo, one of the largest condominium builders in Japan, signed a MOU to develop EV
charging infrastructure for condominiums.

Nissan Motor India started the production of its `made-in-India' compact car (hatchback) Nissan Micra
from its manufacturing plant at Oragadam, near Chennai.

The group started production of its all-new 100% electric, zero-emission Nissan LEAF at its Oppama
facility in Japan.

Nissan launched the all-new Nissan March in Japanese markets.Nissan announced two new
technologies, including Electro-hydraulic Power Steering system and Electric Driven Intelligent Brake
systems. These technologies are planned to be mounted in the Infiniti M Hybrid, a luxury hybrid model.

Nissan Motor (Thailand), a subsidiary of Nissan in Thailand started the production for the all-new Nissan
March, a global compact vehicle.

Nissan, NEC, and its subsidiary NEC TOKIN's joint-venture company, Automotive Energy Supply
Corporation (AESC), started the trial production of advanced lithium-ion batteries for a wide range of
automotive applications at its Zama Operations Center.

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History

Nissan unveiled Nissan LEAF, the world's first zero-emission car.

Nissan developed a dual injector system designed to improve fuel efficiency in gasoline engines

Nissan launched a new clean diesel X-TRAIL 20GT (a sport utility vehicle) meeting Japan's new
environmental regulations.

Nissan and its affiliate transmission supplier JATCO started the joint development of a new generation of
compact and lightweight CVTs (continuously variable transmission). Subsequently, the group developed
two advanced technologies designed to help drivers make smooth turns by synchronizing the vehicle's
navigation, engine, braking, and steering systems.

Nissan began building Nissan Livina in Brazil. It was the first passenger vehicle to be produced by the
Renault-Nissan alliance plant in Sao Jose dos Pinhais. It was Nissan's first E100 flex-fuel vehicle capable
of running on both petrol and ethanol.

The group opened its new $200 million assembly plant in St. Petersburg, Russia. With the capacity to
produce 50,000 vehicles a year, the facility builds the business-class sedan Nissan Teana and Nissan X-
TRAIL compact SUV.

The Renault-Nissan alliance established a battery plant site which is located at the Renault CACIA
(Companhia Aveirense de Componentes para a Industria Automovel) industrial complex located in
Aveiro, Portugal.

Nissan and Showa Shell Sekiyu (Showa Shell) started studies on joint development of a quick charging
system for electric vehicles (EV) using Showa Shell's next-generation CIS solar panels and Nissan's
advanced lithium-ion batteries for automotive use. Additionally, Nissan and Sumitomo together initiated
business venture to reuse, resell, refabricate, and recycle lithium-ion batteries previously used in electric
cars, giving them a second-life as energy-storage solutions in markets worldwide.

A MoU was signed by the Renault-Nissan alliance and Italy's A2A, an energy company to develop zero
emission mobility.

Nissan LCV project with Ashok Leyland signed a MoU with the Government of Tamil Nadu, India for
acquiring 380 acres to locate the facilities of the joint venture companies at Pillaipakkam, Chennai.

Greentomatocars, a provider of green personal transport operations, and the Renault-Nissan alliance
started collaboration in the partnership for Zero-Emission-Mobility, an initiative bringing electric mobility to
the global markets. The Renault-Nissan alliance and UK company Elektromotive, a pioneer in zero
emission transport infrastructure, collaborated in the partnership for Zero-Emission-Mobility, with the aim
of accelerating the installation of charging networks for electric vehicles (EVs) in cities.

The new plant manufactures advanced lithium-ion batteries.

Qashqai is manufactured at the Huadu plant of Dongfeng Motor, Nissan's local partner in China

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History

The Renault-Nissan alliance launched a new manufacturing project in South Africa with an investment of
E80 million (approximately $105 million) to adapt two cars to the South African market.

Nissan launched its first crossover vehicle in China, the Qashqai.

The group launched Pivo2 concept (an electric concept vehicle), as well as the Cube compact car.

Nissan, NTT DOCOMO, and Sharp jointly developed a mobile phone capable of functioning as an
intelligent key for automobiles.

Nissan and Nissan Financial Services (NFS), a wholly-owned subsidiary of Nissan, formed Nissan Car
Rental Solutions to separate the car rental business division of NFS and integrate it under Nissan
Network Holdings.

Renault Nissan Automotive India (RNAIPL) opened its new passenger vehicle plant in Chennai, India.

The group showcased Pivo electric concept and compact laminated lithium-ion battery for electric
vehicles at The Science of Survival exhibition in London. Nissan North America entered the light
commercial vehicle (LCV) business in North America with a plan to introduce three light commercial
vehicles in the next three years. As a part of this plan, the group entered partnerships with Cummins for
the engines and ZF Friedrichshafen for the transmissions.

Nissan and Al Dahana FZCO established a joint venture company, Nissan Gulf FZCO, to enhance
Nissan's marketing and sales operations in Middle East and North African countries. Nissan, together with
Kjaer Group (Kjaer), created Nissan Vietnam to increase its business presence in Vietnam. Swiss electric
utility company Energie Ouest Suisse (EOS) and the Renault-Nissan alliance started working together to
develop solutions for zero-emission mobility in Switzerland through the promotion of electric vehicles and
the establishment of a battery-charging network.

Zhengzhou Nissan (an association between Dongfeng Motor and Nissan) opened its light commercial
vehicle (LCV) plant in Zhengzhou, Henan Province, China. The facility has an annual production capacity
of more than 120,000 units.

Nissan and Dongfeng Motor Group jointly opened Dongfeng Nissan Auto Finance (DNAF), based in
Shanghai in China.

Hinduja Group flagship Ashok Leyland and Nissan formed three joint venture companies for the light
commercial vehicle (LCV) business in India. The joint venture companies will engage in vehicle
manufacturing, powertrain manufacturing, and technology development.

The group and Bajaj Auto of India entered an agreement to form a joint-venture company to develop,
produce, and market a small car code-named ULC with wholesale price range starting from $2,500. The
new joint-venture company will be 50% owned by Bajaj Auto, 25% by Renault, and 25% by Nissan.
Nissan, NEC, and its subsidiary, NEC TOKIN, formed Automotive Energy Supply, a joint venture
company for the development and mass production of advanced lithium-ion batteries for a wide range of
automotive applications from hybrids, electric vehicles to fuel-cell vehicles.

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History

DNAF provides new car retail financing for Nissan and Infiniti customers across China, as well as
inventory financing for dealers of both brands in Shanghai, Beijing, and Shenzhen. In the same year,
Renault and Nissan signed memorandum of understanding (MoU) with government of Tamil Nadu, India
for the proposed industrial automotive facility in Chennai. In the 50:50 joint venture agreement, Renault
and Nissan committed to invest a minimum of INR45,000 million ($1,140 million), for an installed capacity
of 400,000 vehicles per year. In addition, Nissan and Mitsubishi Motors signed an agreement to expand
their OEM supply involving mini-cars.

Nissan Motor introduced a new engine technology that improves fuel efficiency and reduces the
emissions.

Nissan developed its fourth-generation advanced safety vehicle, known as the Nissan ASV-4, to help
reduce accidents by employing advanced vehicle-to-vehicle communications.

Nissan and Renault Trucks signed a distribution agreement for the Renault Maxity light duty vehicle, a
cab-over-engine light duty vehicle produced by Nissan at its plant in Avila, Spain. Nissan and Mitsubishi
Motors also agreed to expand their existing business collaboration by enhancing the OEM contract
scope. As per the new agreement, Mitsubishi Motors started supplying Nissan with the TOWNBOX
minicar at a volume of 4,000 units per year and Nissan started supplying Mitsubishi Motors with the 'AD'
and 'AD Expert' light commercial vehicles (LCVs), at a volume of 3,000 units per year.

Mitsubishi Motors supplied the Clipper Rio under an OEM agreement. The Renault Nissan Alliance
formed Renault Nissan Technology and Business Centre India (RNTBCI), a 50-50 joint venture between
both alliance partners, to support engineering and business services for Renault and Nissan facilities
around the world.

Nissan developed a distance control assist system.

Nissan set up a new parts exporting base in Thailand. Subsequently, the group opened its store for used-
cars, Carminal Tokyo,and a brand new dealership called Tokyo Nissan Shinsha no Hiroba in Murayama.

Renault and Nissan's common commercial organizations in Europe were established in Slovenia and
Croatia, respectively.

Nissan and Dongfeng established Dongfeng Motor in China. Nissan and Nissan Diesel established a
small truck company.

Nissan entered the mini-car market by launching Moco and also opened its European design center in
London, the UK.

The Renault-Nissan Alliance and the Portuguese consortium MOBI.E Tech partnered for the promotion of
electric mobility in Portugal.

Nissan and Suzuki Motor signed an agreement through which Suzuki supplied mini-vehicles to Nissan on
an OEM basis.

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History

Nissan Motor Manufacturing USA merged into Nissan North America.

Nissan and Renault signed a global partnership, whereby Renault invested JPY643 billion ($5.4 billion) in
Nissan, by taking a 36.8% equity stake in the group, and a 22.5% equity stake in Nissan Diesel, a
subsidiary of Nissan.

Nissan Motor Manufacturing USA commenced production.

Nissan Motor (China) was established in Hong Kong.

The group established Nissan Casting Australia and Nissan Design Europe in Germany.

The group began production in its Kyushu plant.

The group established Xanavi Informatics, a joint venture with Hitachi.

Nissan Europe in the Netherlands began operations.

The group entered into an agreement with Volkswagen to produce and sell the Santana brand of
vehicles.

The group acquired an equity interest in Yulon Motor in Taiwan. Nissan acquired a stake in Siam Motors
in Thailand.

The group established Nissan Research & Development in the US.

The group established the Nissan Motor Manufacturing USA in the US.

Nissan began marketing its vehicles globally under the Nissan brand name.

The group established the Nissan Design International in the US.

The group established the Nissan Science Foundation.

Nissan developed and manufactured the rocket engine for Japan's first satellite, the Lambda 4S-5, which
was launched.

The group established Nissan Mexicana in Mexico.

The group commenced production.

The group established Nissan Motor in the US.

The group exported its first passenger cars to the US.

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History

The group commenced production in its first overseas factory in Taiwan.

Nissan entered into a technological co-operation agreement with Austin Motors.

The group acquired a stake in Minsei Diesel.

Nissan manufactured its first fully assembled car.

The group changed its name to Nissan Motor (Nissan).

The history of Nissan Motor Co., Ltd. (Nissan or ‘the group’) dated back when its predecessor, Jidosha
Seizo was established in Yokohama.

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Key Employees

Key Employees

KEY EMPLOYEES

Name Job Title Board

Carlos Ghosn Chairman Executive Board
Sinan Ozkok Managing Director-Turkey Senior Management
operations
Thomas Kuehl President-Indian operations Senior Management
Yasuhiro Yamauchi Chief Competitive Officer Senior Management
Joseph G. Peter Chief Financial Officer Senior Management
Kalyana Sivagnanam Regional Vice President-Marketing Senior Management
and Sales
Eiichi Koito President Director - Nissan Motor Senior Management
Indonesia
Jose Munoz Chief Performance Officer Senior Management
Philippe Klein Chief Planning Officer Senior Management
Joji Tagawa Corporate Vice President Senior Management
Yusuke Takahashi Corporate Vice President Senior Management
Hiroshi Karube Corporate Vice President Senior Management
Roel De Vries Corporate Vice President Senior Management
Tony Laydon Corporate Vice President Senior Management
Kunio Nakaguro Corporate Vice President Senior Management
Mitsuro Antoku Corporate Vice President Senior Management
Toshihiro Hirai Corporate Vice President Senior Management
Hiroshi Nagaoka Corporate Vice President Senior Management
Akihhiro Otomo Corporate Vice President Senior Management
Atul Pasricha Corporate Vice President Senior Management
Kent O'Hara Corporate Vice President Senior Management
Leon Dorssers Corporate Vice President Senior Management
Atsuhiko Hayakawa Corporate Vice President Senior Management
Yoshikazu Nakai Corporate Vice President Senior Management
Kinichi Tanuma Corporate Vice President Senior Management
Haruhiko Yoshimura Corporate Vice President Senior Management
Makoto Uchida Corporate Vice President Senior Management
Yukio Ito Corporate Vice President Senior Management
Catherine Perez Corporate Vice President Senior Management
Jose Roman Corporate Vice President Senior Management
Carlos Servin Corporate Vice President Senior Management
Jean-Baptiste Duzan Director Non Executive Board
Rey Bernard Director Non Executive Board

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Key Employees

Kimiyasu Nakamura Director-Executive Vice President Executive Board

Hideyuki Sakamoto Director-Executive Vice President Executive Board
Fumiaki Matsumoto Director-Executive Vice President Executive Board
Tsuyoshi Yamaguchi Executive Vice President Senior Management
Daniele Schillaci Executive Vice President Senior Management
Haruyoshi Kumura Fellow Senior Management
Shunichi Toyomasu Fellow Senior Management
Hiroto Saikawa Chief Executive Officer, President Senior Management
Hitoshi Kawaguchi Senior Vice President Senior Management
Takao Asami Senior Vice President Senior Management
Jun Seki Senior Vice President Senior Management
Jose Luis Valls Senior Vice President Senior Management
Takashi Hata Senior Vice President Senior Management
Paul Willcox Senior Vice President Senior Management
Roland Krueger Senior Vice President Senior Management
Arun Bajaj Senior Vice President Senior Management
Asako Hoshino Senior Vice President Senior Management
Rakesh Kochhar Senior Vice President Senior Management
Hari Nada Senior Vice President Senior Management
Christian Mardrus Senior Vice President Senior Management
Noboru Tateishi Senior Vice President Senior Management
Alfonso Albaisa Senior Vice President Senior Management
Peyman Kargar Senior Vice President and Senior Management
Chairman-Africa, Middle East and
India
Toshiyuki Shiga Vice Chairman Executive Board

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Key Employee Biographies

Key Employee Biographies

KEY EMPLOYEE BIOGRAPHIES

Hiroto Saikawa

Board:Senior Management
Job Title:Chief Executive Officer, President
Since:2017

Mr. Hiroto Saikawa has been the Chief Executive Officer and President of the company since 2017. Prior
to this, he served as the Co-Chief Executive Officer and Chief Competitive Officer, Senior Vice President
and Executive Vice President of Nissan Motor and he also served as the Executive General Manager of
Renault Nissan Purchasing Organization.

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Major Products & Services

Major Products & Services

MAJOR PRODUCTS & SERVICES

Nissan Motor Co., Ltd. (Nissan or ‘the group’) is engaged in the manufacturing and sales of vehicles,
marine products, and related parts.

The group's key products, services, and brands include the following:

Products:

Automobiles:

Cars
Sedan
Compact Cars
Specialty Cars
Minivans
Wagons
Sports Utility Vehicles
Pickup
Light Commercial Vehicles
Light Car
Zero Emission Vehicles
Sports Coupe
Crossovers
Reach Trucks

Marine:

Motor Boats
Engines
Cleaning Boats
Pontoons
Gangways
Cruisers

Services:

Financing Services
Leasing Services

Brands:

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Major Products & Services

AD
AD Expert
Almera
Altima
Altima Coupe
Armada
Atlas F24
Atleon
Cabstar
Cima
Cube
DAYZ
Datsun
Elgrand
Fairlady
Fairlady Z
Frontier
Fuga
GT-R
Juke
Lafesta Highway Star
March
Maxima
Micra
Murano
Navara
Nissan LEAF
Note
NP200
NT100 Clipper
NT450
NV series
NV100 Clipper
NV200
NV350
NV350 Urvan
NV400
Paladin
Pathfinder
Patrol
Pixo
Primastar
Q50
Q60
Q70
Qashqai

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Major Products & Services

Quest
QX50
QX60
QX70
QX80
Rogue
Roox
Sentra
Serena
Skyline
Skyline Coupe
Skyline Crossover
Sunny
Sylphy
Teana
Tiida
Titan
Tsuru
Vanette Track
Vanette Van
Versa
Xterra
X-TRAIL

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SWOT Analysis

SWOT Analysis

SWOT ANALYSIS
Nissan Motor Co., Ltd. (Nissan or ‘the group’) is engaged in the manufacturing and sales of vehicles,
marine products and related parts. Nissan has strong research and development (R&D) capabilities,
which enable the group to build a broad range of innovative products and technologies that enhances its
competitive strength. However, increased competition may lead to lower vehicle unit sales and increased
inventory, which may create pricing pressure on the group and adversely influence the group's financial
condition and results of operations.

Strength Weakness

Fairly Spread Products and Brand Portfolio Enhances Product Recalls Negatively Impacts Consumer
Competitiveness and Future Growth Opportunities Confidence and Brand Image
Robust Research and Development Activities Enables
the Group to Build Innovative Products and
Technologies, Which Enhances Competitive Strength
Diversified Geographic Presence Mitigates Geography
Specific Threats and Increases Market Opportunities
Opportunity Threat

Growing Global Automotive Manufacturing Industry Stringent Environment Regulations Could Adversely
Could Provide an Opportunity to Boost Revenues and Affect Operating Margins, Financial Position and
Business Business Performance
Poised to Benefit from the Growing Demand for Hybrid Competition in the Global Automotive Market Could
Electric Vehicles Adversely Influence Operations and Financial
Focus on Emerging Markets to Enhance Topline Condition
Performance and Boost Global Market Share Unfavorable Fluctuations in Foreign Currency
Exchange Rates Could Negatively Impact the Group's
Competitiveness and Results of Operations

Strength

Fairly Spread Products and Brand Portfolio Enhances Competitiveness and Future Growth Opportunities

Although the group is principally an automobile manufacturer, its product portfolio is fairly spread. The
group is also engaged in the manufacturing and sale of marine products and related parts, apart from
automobiles. The vehicle division manufactures passenger cars, zero emission vehicles, compacts,
sedans, sports utility vehicles (SUVs), minivans, wagons, crossovers, pickups and light commercial
vehicles. The group markets its passenger cars under Nissan, Infiniti and Datsun brands. Some of the
key models of the Nissan brand include LEAF, Micra, Cube, Sunny, Tsuru, Versa, Fairlady, GT-R,
Wingroad, Sentra, Lafesta, Juke, Rogue, Altima, Maxima, X-trail, Patrol, Pathfinder, Armada, Xterra,
Murano, Quest, Elgrand, Livina, Serena, Clipper, Frontier, Titan, and Teana.

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SWOT Analysis

In addition, Nissan offers luxury cars under the Infiniti brand for markets such as the US, Canada,
Europe, Russia, the Middle East, China, and Korea. The group also offers Datsun branded low-cost
vehicles for the emerging markets. Furthermore, the group also offers marine products, including
motorboats, engines, pontoons, cleaning boats and cruises. Hence, the group's fairly spread product
portfolio reduces enhances competitiveness and provides a platform for future growth.

Robust Research and Development Activities Enables the Group to Build Innovative Products and
Technologies, Which Enhances Competitive Strength

Nissan has strong research and development (R&D) capabilities. It spends considerable amount of its
sales for R&D activities. For instance, the total R&D costs of the group stood at JPY531,900 million in
FY2016, an increase of 5.1% over the previous year. The R&D expenditure stood at 4.4% of the total
revenues in FY2016. The group's R&D activities focus on the environment, vehicle safety, information
technology, and product development. In the recent years, the group has come up with innovative product
across the categories like electric vehicles and fuel cell hybrid technologies. For instance, in April 2016,
Nissan Motor launched redi-GO urban-cross in India. Similarly in 2015, Nissan LEAF, the group's first
pure electric vehicle commands over 50% market share in the global electric vehicles (EV's) market.
Further, in 2014, the group launched the first all-electric, commercial vehicle e-NV200 van and wagon.

In addition, the group is also developing autonomous drive technology and plans to launch multiple,
commercially-viable autonomous drive vehicles by 2020. Further in 2015, Nissan, through its North
American-based organization, formed a five-year research and development partnership with NASA to
advance autonomous vehicle systems and prepare for commercial application of the technology. Thus,
strong R&D capability enables the group to build a broad range of innovative products and technologies
that enhances its competitive strength.

Diversified Geographic Presence Mitigates Geography Specific Threats and Increases Market
Opportunities

The group has a wide geographic base. The group manufactures vehicles in 19 countries and offers its
products and services in more than 160 countries worldwide. Due to geographical complementarities,
Renault and Nissan cover key markets in all continents. In addition to Japan, the group has facilities
located in North America; Europe; Asia; Oceania, Middle East, Central and South America. Nissan's
major markets are Japan, North America, Mexico, China, and the Middle East. Since 2005, Renault and
Nissan have been entering new territories together, such as India, in order to expand their global
footprint.

Nissan has operations across Japan, North America, Asia, Europe, and other foreign countries. In
addition, the group is well diversified in terms of revenue generation from these regions. For instance, in
FY2016, the group generated 18.1% of its total revenues from Japan, 49.5% from North America, 13.8%
from Europe, 9.2% from Asia (excluding Japan), and 9.5% from other foreign countries. Thus, the global
operations not only provide protection against unfavorable forces in specific market but also enable the
group to benefit from opportunities available in both mature and emerging markets.

Weakness

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SWOT Analysis

Product Recalls Negatively Impacts Consumer Confidence and Brand Image

Nissan has issued a number of product recalls in the recent past. For instance, in April 2016, the group
recalled 3.53 million vehicles, most of it in the US, as the passenger-side air bags not working properly
because of malfunction in vehicle sensors. The recall included vehicles from the 2013-2017 model years,
including some Nissan Altima, Leaf, Maxima, Murano, Pathfinder, Sentra, Rogue, NV200, NV Taxi, Infiniti
JX35/QX60, and Q50. It also included the 2015-2016 Chevrolet City Express, built for General Motors by
Nissan. Further, in 2015, Nissan recalled 639,480 cars in the US and 129,000 vehicles in Canada and
other countries for faulty hood latches and wiring harnesses that can short circuit. The recalled vehicles
included Nissan Pathfinder and Infiniti JX35/QX60, along with 2014 model-year hybrid trims. In the same
year, the group recalled 768,000 vehicles, including the Rogue crossover and Pathfinder SUV as
moisture could seep through the driver side floor and cause an electrical short, which could lead to a fire.

Such product recalls indicate poor quality checks of vehicles by the group, which in turn negatively
impact's consumer confidence in Nissan's products and also dent the group's brand image.

Opportunity

Growing Global Automotive Manufacturing Industry Could Provide an Opportunity to Boost Revenues and
Business

The global automotive manufacturing industry has produced relatively consistent levels of growth over the
past few years. The industry is expected to continue to grow positively till 2019. According to MarketLine,
the global automotive manufacturing industry generated total revenues of $1,390.4 billion in 2016,
representing a growth of 3.7% over 2015. Furthermore, the industry is expected to grow at a compound
annual growth rate (CAGR) of 4% for the 2016–20 period to reach a value of approximately $1,616.4
billion in 2020. In addition, the industry production volume is expected to rise to 163.6 million units by the
end of 2020, representing a CAGR of 3% for the 2016–20 period.

Nissan is well positioned to exploit the growing end market to enhance its revenues and market share.
The group is one of the largest automotive manufacturers with a market share of 6.3%. Nissan and its
subsidiaries are primarily engaged in the manufacturing and sales of automobiles and related parts
worldwide. The group manufactures vehicles in 19 countries and offers its products and services in more
than 160 countries worldwide. Therefore, the growing global automotive manufacturing industry could
provide immense opportunities to Nissan to boost up revenues and business.

Poised to Benefit from the Growing Demand for Hybrid Electric Vehicles

The demand for hybrid electric vehicles (HEVs) across the world is rising steadily primarily due to global
concerns about reducing carbon emissions coupled with highly volatile prices of fuel. According to
industry estimates, electric vehicle sales are anticipated to reach approximately 7.5 million units by the
end of 2020, growing at a CAGR of 19% for the 2014–20 period. The key markets for HEVs include the
US, Western Europe, and Japan, although the rapidly growing Chinese market is also expected to

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SWOT Analysis

experience relatively strong demand for these fuel efficient and environmentally friendly vehicles.

Nissan is keen to capitalize on the growing demand for HEVs and eco-cars. The group is continuing to
develop its capabilities and innovation in the pursuit of zero emissions by expanding its leadership of
electric vehicles into new product segments. The group offers an all-electric, commercial vehicle called e-
NV200, launched in 2014. In addition, Nissan continues to take a leadership role in every aspect from the
development of batteries, chargers and vehicle lineup to electric grid studies, battery recycling and the
use of batteries for energy storage, so that it will contribute to the establishment of sustainable mobility.
Thus, Nissan's focus on hybrid technology and fuel-efficient eco-cars will enable it to capitalize on the
positive market trends thus boosting revenues and market share.

Focus on Emerging Markets to Enhance Topline Performance and Boost Global Market Share

The group has been focusing on the emerging markets to enhance its topline performance and global
market share. As part of its strategy to achieve a global automotive market share of 8%, the group has
been focusing on the emerging markets. As part of this strategy, the group plans to launch new products
every six weeks, coupled with the expansion of Infiniti and light commercial vehicle businesses. For
instance, in April 2017, the group launched new Nissan X-Trail in China. Also, in February 2017, The
Renault-Nissan Alliance and Transdev agreed to jointly develop driverless vehicle fleet system for future
public and on-demand transportation. Later, in January 2017, INFINITI Motor Company, Ltd. and Nest, a
venture capital firm and innovation partner, launched ‘INFINITI LAB, Smart Mobility’ in Singapore.

Later, in December 2016, Nissan introduced the Intelligent Vehicle Towing, a fully automated vehicle
towing system, at its Oppama Plant. In the same month, Nissan Motor India Pvt. Ltd. launched the 2017
Nissan GT-R in India. Also, in December 2016, the group launched Note e-POWER NISMO. Further in
September 2016, Nissan revealed the new NV300 van. Furthermore in November 2016, the group
introduced new electric-motor drivetrain, e-POWER. The group's strong focus on the emerging markets
reduces business risks and is expected to expand its sales volume, thus enhancing market share and
topline performance.

Threat

Stringent Environment Regulations Could Adversely Affect Operating Margins, Financial Position and
Business Performance

The automobile industry worldwide is influenced by a broad spectrum of regulations governing the
emission levels of exhaust fumes, carbon dioxide/fuel economy guidelines, noise level limitations,
recycling-related restrictions and safety standards. These regulations have become increasingly stringent.
Although the group is actively committed in inside and outside of the Group to several continuous
environmental activities based on the NISSAN GREEN PROGRAM 2016, the medium-term
environmental action plan, the burden of ongoing development and investments has been increasing to
ensure and/or maintain an advantageous position against competitors. As a consequence, a further rise
in these costs could have an impact on the Group’s financial position and business performance. The Air
Pollution Control Law of Japan and the Road Vehicle Law and the Law Concerning Special Measures for
Total Emission Reduction of Nitrogen Oxides from Automobiles in Specified Areas regulate vehicle

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SWOT Analysis

emissions in Japan. Similarly, in the US, the federal Clean Air Act directs the Environmental Protection
Agency (EPA) to establish and enforce air quality standards, including emission control standards on
passenger cars, light trucks and heavy-duty vehicles. In 2007, EPA regulations that restrict emissions
from passenger cars and light trucks operating at cold temperatures became effective. The new
emissions standards that further restrict emissions from heavy-duty vehicles operating at cold
temperatures are expected to be phased in from 2012 to 2015.

Furthermore, these emission regulations are periodically updated. For instance, in 2010, the EPA and the
NHTSA issued a joint final rule to reduce the emission of greenhouse gases from passenger cars, light-
duty trucks and medium-duty passenger vehicles for model years 2012 through 2016. In addition, in
2011, the EPA and the NHTSA issued a joint proposed rule to further reduce greenhouse gas emissions
and improve fuel economy for passenger vehicles, light-duty trucks and medium-duty passenger vehicles
for model years 2017 through 2025. The emission standards adopted across various regions can result in
additional costs for product development, testing and manufacturing operations of Nissan, which could
affect the group's operating margins, financial position and business performance.

Competition in the Global Automotive Market Could Adversely Influence Operations and Financial
Condition

The worldwide automotive market is highly competitive. Nissan faces strong competition from other
automotive manufacturers such as Bayerische Motoren Werke AG (BMW Group), Ford Motor, General
Motors, Honda Motor, Isuzu Motors, Kia Motors, Mazda Motor, Mitsubishi Motors, Navistar International,
PSA Groupe, Suzuki Motor, Toyota Motor, and Volkswagen, among others. The competition among
various auto players is likely to intensify in light of continuing globalization and consolidation in the
worldwide automotive industry. The factors majorly impacting competition include product quality and
features, the amount of time required for innovation and development, pricing, reliability, safety, fuel
economy, customer service and financing terms. Thus, increased competition may lead to lower vehicle
unit sales and increased inventory, which may create pricing pressure on the group and adversely
influence its financial condition and results of operations.

Unfavorable Fluctuations in Foreign Currency Exchange Rates Could Negatively Impact the Group's
Competitiveness and Results of Operations

Nissan's finished cars are produced in 19 countries and regions, and are sold in more than 160 countries.
The group's procurement activities for raw materials, parts, components and services are conducted in
many countries. As the consolidated financial statements of the group are calculated and presented in
Japanese Yen, the appreciation of the yen against other currencies adversely affects group's financial
results of operations, in general. In contrast, the depreciation of the yen against other currencies
favorably affects group's financial results of operations. Any sharp appreciation of the currencies of
countries where the group manufactures vehicles could lead to increases in production costs that would
adversely affect the Nissan's competitiveness.

The group may utilize derivative transactions for the purpose of hedging its exposure to risks such as
fluctuations in the foreign exchange rates of its receivables and payables denominated in foreign
currencies. However, the group might miss potential gains that could result from seizing the market
opportunities to profit from such fluctuation in exchange rates. Therefore, any unfavorable fluctuations in

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SWOT Analysis

the foreign currency exchange rates against the Japanese Yen could results in adverse impact Nissan's
competitiveness and results of operations.

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Top Competitors

Top Competitors

TOP COMPETITORS
The following companies are the major competitors of Nissan Motor Co., Ltd.

Bayerische Motoren Werke AG (BMW Group)

Ford Motor Company
General Motors Company
Honda Motor Co., Ltd.
Isuzu Motors Limited
Kia Motors Corporation
Mazda Motor Corporation
Mitsubishi Motors Corporation
Navistar International Corporation
PSA Peugeot Citroen S.A. (PSA Groupe)
Suzuki Motor Corporation
Toyota Motor Corporation
Volkswagen AG

Nissan Motor Co., Ltd. Page 33

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Company View

Company View

COMPANY VIEW
A statement by Carlos Ghosn, the Chairman at Nissan Motor Co., Ltd., is given below. The statement has
been taken from the group’s Annual Report for FY2016.

Dear Fellow Shareholders

Fiscal 2015 was a year of continued progress at Nissan Motor Corporation (NMC). Once again we
delivered solid financial results for our shareholders by launching innovative vehicles, pioneering new
technologies and disciplined focus on cost-efficiency.

I would like to thank all of our employees, our suppliers, dealers, Alliance partners and my management
colleagues for their contribution to our strong financial performance this year. Our results reflect Nissan’s
underlying quality and resilience, and I look ahead with bright optimism–for our customers, for our
employees, and of course, for our shareholders.

Driving Shareholder Returns

As a global team, we have worked together to design, develop, assemble, market, sell and service a
range of vehicles with strong customer appeal. This helped to drive strong demand in North America and
a satisfactory performance in Europe, excluding the significant market contraction in Russia. Together
with continued cost efficiencies and Alliance synergies, this helped offset the negative impact of adverse
currency movements and volatile conditions in some of the other markets.

This, in turn, has produced robust shareholder returns. Over the past five years, our annual dividend
payment has more than doubled: rising from 20 yen per share in fiscal 2011 to a proposed payout of 48
yen per share for fiscal 2016. This represents a 14.3% increase on the fiscal 2015 dividend payment. In
February 2016, we further underlined our commitment to total shareholder returns by announcing a share
buy-back worth up to 400 billion yen.

As set out in the detailed financial statements in this Annual Report, the Company increased revenues by
7.2% to 12.2 trillion yen in the 12 months to March 31, 2016, and generated sharply increased operating
profits of 793.3 billion yen. Net income rose by 14.5% to 523.8 billion.

Pathway to Power 88

Our confidence reflects the progress that Nissan has achieved since launching the Power 88 plan five
years ago. Since then, our annual unit sales have increased by more than 1.2 million units to 5.4 million.

In spite of several challenges in recent years – from emerging market and currency volatility to geo-
political tensions – our continued focus on cost efficiencies and our ongoing product offensive have
helped lift operating margins towards the 7% level reported for the latest fiscal year. This signals that we
are on the right path toward the goal of a sustainable 8% operating profit margin.

Products & Efficiency

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Company View

We are far from complacent. We must continue to launch strong new products and relentlessly improve
efficiency and quality.

This is particularly important in Japan where we are refreshing some core models, notably with the launch
of a new compact car featuring our latest electric vehicle powertrain.

This new electric vehicle will meet consumer demand for greater autonomy and fuel efficiency, utilizing a
new “e-Power” system that matches the agility, quietness, strong acceleration and efficiency of the Nissan
LEAF.

During the current fiscal year, we will launch our latest generation autonomous drive technology in Japan,
known as Pro Pilot. This system will build on our existing forward emergency braking technologies by
offering automated single-lane controls in highway, making driving safer and more efficient.

We also anticipate that our presence in Japan – and beyond – will be strengthened by our proposed
strategic alliance with Mitsubishi Motors (MMC), in which Nissan is planning to take a 34% stake for 237
billion yen.

Pending regulatory approvals for this transaction, we will be able to work together in areas including
purchasing, common platforms, the shared development of new technologies, joint plant utilization and
growth markets.

Our interest in MMC reflects our long-term confidence in alliances to deliver synergies in areas such as
engine development and shared vehicle architectures.

Alliances

The bedrock of our Alliance strategy is our 17-year partnership with Renault.

Renault-Nissan synergies exceeded 4 billion euros in fiscal 2015 and will continue to increase as we
implement convergence in purchasing, manufacturing and logistics, engineering and human resources.
We are targeting 5.5 billion euros by fiscal 2018.

These synergies will be achieved through efficiencies on the cost side and shared revenue opportunities
from assets such as the Common Module Family with Renault and our partnership with Daimler in shared
powertrains and vehicle architecture.

The Renault-Nissan Alliance will also be an important platform for our expansion in autonomous drive
technologies and connected vehicles.

New Technology

Nissan is driving change throughout the auto industry. We are changing the driving experience with our
“Intelligent Mobility” vision, which will streamline our efforts to deliver Electric Vehicles, Autonomous
Drive, Connected Vehicles, and many other cutting-edge products.

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Company View

In electric vehicles, we created the zero-emission segment five years ago with the launch of the all-
electric Nissan LEAF, of which we have now sold more than 200,000 units worldwide.

The 2016 LEAF model has been enhanced by a new 30-kilowatt battery that extended its driving range by
more than 20%. This extended range and the growing availability of fast-charging locations in leading
markets will enable more zero-emission journeys.

By the end of the decade, Nissan plans to offer more connected cars, introducing systems and features
that will make driving safer, more productive and enjoyable. By 2020, the Renault-Nissan Alliance plans
to launch more than 10 models with autonomous drive technologies.

Conclusion

As the automotive world evolves, Nissan is making positive changes everywhere: for every consumer, for
every market, and in every part of our business. We are driving a transformation in the way vehicles are
designed, developed, produced and sold in markets around the world. We are harnessing the power
that’s inside Nissan to prepare solutions that our customers will want and value, now and in the years to
come.

The future is bright for our company. Our efforts in cost-efficiency, new products and technologies,
Alliances, market focus and greater focus on revenue optimization and customer satisfaction will, we
believe, underpin a solid performance in the current year and beyond.

Thank you again for your support.

Nissan Motor Co., Ltd. Page 36

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Locations And Subsidiaries

Locations And Subsidiaries

LOCATIONS AND SUBSIDIARIES

Head Office

Nissan Motor Co., Ltd.

1-1 Takashima 1-chome
Nishi-ku
Yokohama-shi
Kanagawa
Yokohama-shi
Kanagawa
JPN
Phone:81 45 523 5520
Fax:81 45 523 5771
www.nissan-global.com

Other Locations and Subsidiaries

CIDEF Argentian S. A. Kemptener Mashcinenfabrik GmbH

Avenida Fondo de la Legua 1232 Reinhartser Strasse 1
1640 Martinez 87437 Kempten
Pcia. de Buenos Aires DEU
ARG Phone:49 831 787 250
Phone:541 792 0020 00 Fax:49 831 787 276
Fax:541 733 2194 7
Modern Motors Trading and Distributing Co. Nissan Adria d. o. o.
26. El Messaha Street Siovenska 54
Dokki-cairo 61000 Ljbljana
EGY SVN
Phone:20 2348 8450 Phone:386 1 133 51 69
Fax:20 2348 9032 Fax:386 1 133 70 16
Nissan Canada, Inc. Nissan Forklift Europe B.V.
5290 Orbitor Drive Hornweg 32
Mississauga Amsterdam
Ontario Amsterdam
Mississauga NLD
Ontario
CAN
Phone:1 800 387 0122
Fax:1 905 629 6553
www.nissan.ca
Nissan France S.A. Nissan Motor Co., Ltd. Beijing Office
8 Avenue Jean d'Alembert 302 Beijing International Club Office Tower

Nissan Motor Co., Ltd. Page 37

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Locations And Subsidiaries

Trappes No.21 Jian Guo Men Wai Street

Trappes Beijing 100020
FRA CHN
www.nissan.fr Phone:86 10 6532 2311
Fax:86 10 6532 2339
Nissan Motor Company (Australia) Pty. Ltd. Powerlift (Nissan) Pty., Ltd.
Locked Bag 1450 60-62 Alexander Avenue
Dandenong South Taren Point
Melbourne New South Wales 2229
Victoria AUS
Melbourne Phone:61 25 401 666
Victoria Fax:61 25 401 320
AUS
Phone:61 3 97974111
Fax:61 3 97974400
www.nissan.com.au

Nissan Motor Co., Ltd. Page 38

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