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Yonex's Global Transport Strategy

Yonex Co., Ltd. is a Japanese manufacturer of sporting goods founded in 1946 and headquartered in Tokyo. It is a leading brand in badminton, tennis, and golf equipment, producing rackets, balls, clubs, shoes, and apparel. Yonex exports its products worldwide using various transportation methods, primarily air freight for fast delivery to distributors, then road transportation to move products from airports to local vendors and consumers. Water transportation is also used but takes longer.

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516 views4 pages

Yonex's Global Transport Strategy

Yonex Co., Ltd. is a Japanese manufacturer of sporting goods founded in 1946 and headquartered in Tokyo. It is a leading brand in badminton, tennis, and golf equipment, producing rackets, balls, clubs, shoes, and apparel. Yonex exports its products worldwide using various transportation methods, primarily air freight for fast delivery to distributors, then road transportation to move products from airports to local vendors and consumers. Water transportation is also used but takes longer.

Uploaded by

Vedant Vyas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Type Public

Industry Sporting goods

Founded 1946 (incorporated in 1958)

Founder Minoru Yoneyama

Headquarters Tokyo, Japan

Area served Worldwide

Key people Ben Yoneyama, Chairman


Kusaki Hayashida, President

Products Rackets, tennis balls, shuttlecocks, clubs, shoes, apparel, accessories

Net income ¥2,227 million (2015)

Subsidiaries 'Yonex Corporation', 'Yonex UK Ltd.', 'Yonex GmbH', 'Yonex Taiwan Co., Ltd.', 'Yonex Canada
Ltd.', 'Yonex Golf China Co., LTD'

Website www.yonex.com
YONEX CO., LTD. is the world leader in Badminton, Tennis and Golf
equipment. At YONEX, we take the game as seriously as you do. We
are a company driven by technology, so we constantly explore new
materials, new designs and new ways of improving your game.

Modes of transportation:-
Yonex is a Japanese manufacturer of sporting equipment for badminton, golf,
and tennis, producing rackets, clubs, shoes, shuttlecocks, tennis balls, and
other equipment for those sports they are exported to other countries.
Through different modes of transportation.

1. Air transportation- YONEX Company manufactures badminton


rackets in larger amount and is been exported to the required
country. The recommended mode of transportation is Air freight
shipping, through this badminton racket are reached at every
corner of a country in their respective airports. Later from airport
the product needs to be transferred to local distributers.

2. Road transport- when the product reaches at respective airport,


later through road transport (trucks, vans, etc.) products are been
provided to local distributers and then the distributers give to
consumer as per their requirement.

3. Water transport- This transportation is not expensive compare to


air transportation and road transportation, but it is a time
consuming mode of transportation. This mode takes months to
reach at the given destination. Form shipyard road transportation is
used to make goods reach with local vendors so that they can
provide the products to consumers as per their demand.

Example:-
(1)Yonex badminton rackets are been shipped through air transport
from Japan to Canada. Later from Canada airport the goods are
been shipped to different area where the local dealers have
demanded, all done through road transportation.

(2) Badminton rackets of Yonex are sometimes been transferred


through water transportation to Canada. It takes months to
reach from one place of world to another place of world. When
the rackets are been reached to the shipyard of Canada from
there road transportation facility is been used to make YONEX
badminton rackets available to the distributers. So, consumer
can purchase their required item.
- From the above discussed view road transportation is been
used in both the cases, so it can be consider as important
mode of transportation in trading of goods.

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