Background of the Study
Cafés and restaurants harken back to the original purpose of food
establishments — to act as places for lively debate and intellectual discussion
and, above all else, social interaction. They were initially a “third place” after
home and work, where people could talk and spend time with friends
(Kibbitznest et. al., 2017). There is obviously a very evident rise of food
establishments not only in the Philippines but also in other countries. The
reason for this could be the rising population of the Philippines in the recent
years. For the year 2020 and 2021, revenues are seen to reach ₽637.3 billion
and ₽656.5 billion, respectively (Masigan et. al., 2019). Considering the
amount of revenue that the food industry is pulling in, there is no surprise,
then, that most people nowadays would want to put up their own food
establishment.
      The culture embedded in our cuisines, on the other hand, had become a
mixture of various traditions. That is the reason why there are fusions between
other cultures to our own. It can be seen in our cuisines that there are
influences of other cultures in our way of living, including the dishes that we
usually cook at home or anywhere else. The foods that we eat are also
influences of other cultures like those of pastas, siomai, kimchi, etc. A recent
market study done by De La Salle University revealed that Filipinos are willing
to patronize a restaurant offering non-mainstream cuisine (e.g. Latin American,
European, or Caribbean). This is the reason why some ethnic themed
restaurants are struggling in their sales. Even though there are still goers to
such restaurants, most people still prefer to try other cuisines originating from
other places that is not of their own.
       The Filipino way of eating has become mixed with foreign dishes.