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.We Can Notice Lately Increasingly More Ads That Seduce Us by Their Originality More Than The Product Itself. There

Advertisers have increasingly used original and seductive ads to attract large audiences, sometimes crossing ethical boundaries through excessive persuasion and subtle manipulation. There are many forms of advertising today that can manipulate consumers by using expert opinions, emotional appeals, and creating a feel-good situation for the viewer. While some ad claims are honest, others are outright lies, but most ads rely on manipulating language to attract consumers, rather than providing helpful information to the consumer.

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73 views1 page

.We Can Notice Lately Increasingly More Ads That Seduce Us by Their Originality More Than The Product Itself. There

Advertisers have increasingly used original and seductive ads to attract large audiences, sometimes crossing ethical boundaries through excessive persuasion and subtle manipulation. There are many forms of advertising today that can manipulate consumers by using expert opinions, emotional appeals, and creating a feel-good situation for the viewer. While some ad claims are honest, others are outright lies, but most ads rely on manipulating language to attract consumers, rather than providing helpful information to the consumer.

Uploaded by

Cata Lina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Over the years advertisers have come to realise the power of advertisements and

their ability to attract more masses in huge numbers .We can notice lately increasingly
more ads that seduce us by their originality more than the product itself. There are a
variety of ways in which an advertising manager chooses to advertise. However,
sometimes these ways can create problems by excessive persuasion that subtly crosses
boundaries of manipulation. There can be question related to morality as advertisers try
too hard to convince consumers to buy their products
There are many forms of advertising today and in some cases we can talk about
consumer manipulation through advertising.
showing “expert” opinions, tickling the emotional side of people, and giving them a
“feel-good” situation. Unfortunately, most people do not understand this and react rather
emotionally to an ad that features their favourite movie star or sportsperson. As buyers,
we need to play the devil’s advocate, and question what we see in advertisements and not
believe it blindly.
While some claims are honest statements about products, others are outright lies.
However, most claims fall into the middle ground, “neither bold lies nor helpful
consumer information.” These claims are the ones that rely most heavily on the
manipulation of language to attract consumers to their products

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