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VP/Director Marketing Role at Grazitti

Grazitti Interactive is a global digital services provider that helps companies use cloud, mobile, and social media technologies to transform their businesses. As a global consultancy, Grazitti partners with technology leaders and combines their platforms with innovative approaches to provide effective solutions for clients. The job posting is for a VP/Director of Marketing to develop Grazitti's marketing strategy and lead initiatives for inbound marketing, SEO, social media, email campaigns and more to generate leads and drive business results. The role requires over 12 years of relevant marketing experience managing product marketing, branding, paid advertising, analytics and teams.

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108 views2 pages

VP/Director Marketing Role at Grazitti

Grazitti Interactive is a global digital services provider that helps companies use cloud, mobile, and social media technologies to transform their businesses. As a global consultancy, Grazitti partners with technology leaders and combines their platforms with innovative approaches to provide effective solutions for clients. The job posting is for a VP/Director of Marketing to develop Grazitti's marketing strategy and lead initiatives for inbound marketing, SEO, social media, email campaigns and more to generate leads and drive business results. The role requires over 12 years of relevant marketing experience managing product marketing, branding, paid advertising, analytics and teams.

Uploaded by

singhhcm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Grazitti Interactive

Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social
media technologies to reinvent the way you do business. Since 2007, Grazitti has been
helping companies power their businesses with its marketing automation and cloud
innovation services.

As a global consultancy, we have strategic partnerships with technology pioneers like


Marketo, Salesforce, Google, Alteryx, Microsoft, Adobe, Lithium, Optimizely, Acquia, Shopify
and Jive. We combine these platforms with our innovative approaches to provide effective,
result-oriented solutions to our clients. We have been helping hundreds of global companies
to transform their business technologies and save millions.

Please find below the Job description.

Job Summary

As a VP/Director-Marketing, you would be working with a team of Online Marketing


professionals on Grazitti’s internal projects and executing various marketing initiatives for
Grazitti. You will be primarily responsible for developing marketing strategy for Grazitti, with
detailed action plan for Inbound, SEO, SEM, Email, Social media, Blog campaigns etc. and
contribute to Grazitti’s business through lead and demand generation.

Experience

12+ years of relevant marketing experience, preferably with a product firm.

Attributes and Skills required

● Proven experience as Marketing Director.


● Excellent leadership and organizing skills.
● Analytical and creative thinking.
● Exquisite communication and interpersonal skills.
● Up to speed with current and online marketing techniques and best practices
● Manage teams and results from the following functions:
● Product and Services Marketing including content
● Branding and design
● Email Marketing
● Social and Paid advertising
● Lead Research
● Reporting and Analytics for Marketing

Overall Responsibilities:-
● Design and implement comprehensive marketing strategies to create awareness of
the company’s business activities.
● Supervise the department and provide guidance and feedback to other marketing
professionals.
● Produce ideas for promotional events or activities and organize them efficiently.
● Plan and execute campaigns for corporate promotion.
● Marketing plan development and execution.
● Meet the lead generation targets for the company.
● Monitoring integrated marketing campaigns.
● Interface with the sales team and make sure of alignment between sales and
marketing.
● Supervising teams: Product Marketing, SEO(Paid marketing), Content (infographics,
Case studies), Design (Infographics, Ebook), DM (internal list building).
● Content and Design output from quality and quantity perspective.
● Event Planning and Execution
● Company branding and marketing results
● Hands on experience with running targeted marketing campaigns and strong
knowledge of different Online Marketing tactics like SEO/SEM, PPC, Social Media
Marketing and e-Mail marketing will be required.

Other Key Responsibilities

● Adherence to internal QMS (Quality Management System) procedures & Information


Security Controls according to implemented ISMS (Information Security
Management System) of the Organization.
● Report immediate Reporting Manager/Supervisor related to incidents, suggestions,
issues related to ISMS.

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