November 11, 2019 $79 per year, $4 per copy

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 3 Martins Industries grows 12 New shop
Shop-tool maker acquires tire-balancing compound brand equipment

November 11, 2019 $79 per year, $4 per copy

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Consumers speak
2019 Tire Dealer Humanitarian Award

MAKING A Les Schwab, Christian Bros.

DIFFERENCE top first J.D. Power survey
Tire Business staff
COSTA MESA, Calif.
Les Schwab Tire Centers and
Christian Brothers Automotive are
considered tops among U.S. consum-
ers for replacement tire service and
general automotive maintenance, re-
spectively, according to new research
from J.D. Power, the market data and
analytics firm.
Les Schwab Tire outpaced the
competition in the tire replace-
ment category, J.D. Power said,
Tire Business photos by Don Detore

and tied with Christian Brothers

Automotive for automotive main-
tenance satisfaction.
“All of us at Les Schwab are hon- changes and tire service in the U.S.
ored to be recognized by an organi- exceeds $296 billion annually, with
zation as reputable as J.D. Power ... ,” aftermarket providers capturing 70%
said Dale Thompson, Les Schwab and franchised car dealers the rest.
Tire Centers’ chief marketing officer. Les Schwab ranked highest in sat-
The Kellogg family (from left), Wayne, Megan and Bob, are involved in multiple charitable en- “Our 7,000 employees are the isfaction for tire replacement, with a
deavors in upstate New York. Bob Kellogg is this year’s Tire Dealer Humanitarian of the Year. heart of our company, and they take score of 824 out of 1,000. Discount
great pride in providing unparal- Tire/America’s Tire was second
Warren Tire’s Kellogg named Tire Dealer Humanitarian of Year leled customer service every day.
Their dedication to getting custom-
(793), followed by Costco Whole-
sale (780), Goodyear Tire & Auto
By Don Detore But what sets this story apart from others is this: Bob ers back on the road quickly and Service (771) and Sam’s Club (763).
ddetore@crain.com not only has embraced his father’s shadow, but today, he safely made this award possible.” Other retailers that finished
QUEENSBURY, N.Y. casts an equally long one of his own on the six-county Costa Mesa-based J.D. Power based above the industry average were
It is a story probably not unlike thousands of others community in upstate New York that his family’s busi- its rankings for the inaugural U.S. Af- Tire Kingdom, Firestone Complete
across the family-owned business spectrum. ness, Warren Tire Service Center Inc., serves. termarket Service Index Study on re- Auto Care and Big O Tires L.L.C.
Dad has no formal education and meager re- It’s just not that he has helped to grow the sponses from 12,554 vehicle owners In general maintenance, Les
sources, but he has the drive, intelligence, intu- dealership from a handful of locations to 14 surveyed in August-September 2019. Schwab and Christian Brothers Auto-
ition and savvy to build a business from virtually — with one more in the works — with sales J.D. Power used SurveyMonkey Au- motive tied for first with scores of 823.
nothing into a multi-million dollar entity. expected to exceed $23 million this year. dience to help compile the responses. Grease Monkey (782), Goodyear Tire
Son grows up in the long shadow of his It is also because he and his daughter Me- Satisfaction scores tend to increase & Auto Service (780) and Valvoline
dad, and, eager to prove himself outside of the gan, part of the third generation to help run when aftermarket service advisers Instant Oil Change (754) followed.
comfort of his dad’s demanding environment, the business, continue to expand and broaden perform consistent service process- Results were based on the com-
leaves to seek success on his own. the company’s charitable outreach. es, J.D. Power said, such as a vehicle bined scores of six different con-
The prodigal son returns home, dad and son If there’s a cause, charity or group — par- walkaround before initiating service sumer measures, the Costa Me-
work through those familial challenges, and the Kellogg ticularly those that serve youth or those phys- and when the customer is contacted sa-based market research firm said.
business thrives and is passed on to generations. ically impaired — seeking financial or volun- after the work was completed. In tire replacement, 20% of re-
That’s the simplified narrative of the Kelloggs: Wayne, teer support, Warren Tire is there. J.D. Power estimates the value spondents said service initiation
the patriarch, and Bob, the son. A happy ending, indeed. SEE HUMANITARIAN, PAGE 21 of vehicle maintenance, repairs, oil SEE RANKINGS, PAGE 30

New TIA president brings ‘different perspective’

By Miles Moore a different perspective,” Mr. Rigney Mr. Rigney studied mechanical engi- has worked for only one company. He
mmoore@crain.com said. “The key is that I’m out there on neering at the University of Notre Dame, joined Dill straight out of college, when it
OXFORD, N.C. an ongoing basis. I mean I’m physically and later — after he had joined Dill — was still a division of Eaton Corp. Dill be-
As an automotive engineer, Brian Ri- there, not just relying on, ‘I heard some- obtained his M.B.A. at Northwestern came an independent company in 2005.
gney, president of Oxford-based Dill Air one say.’ University. “I migrated to the tire side through
Controls Products L.L.C., said he believes “TPMS crosses all businesses now, “I liked the mechanical side be- Dill,” Mr. Rigney said.
he brings a somewhat different perspective too,” he said. “People are seeing the cause it’s more hands-on,” said Mr. At a company like Dill, he said, he
than usual to his new role as president of benefits of having that data across all Rigney, who had an internship at Gen- can take ideas that come from the field
the Tire Industry Association (TIA). the segments.” eral Electric during his college days. and use them to solve real-world prob-
“At Dill, we cross all product lines,” A native of Allentown, Pa., Mr. Rigney “You don’t sit at a desk all day; you lems that tire dealers, retreaders and
he said. “We supply tire dealers, retread- did not come from a tire or auto business find new ideas and use them to make manufacturers all encounter.
ers, OE tires, racing tires, aircraft tires. family, although he said his father worked things that improve people’s daily lives. Asked about his goals as TIA presi-
Our parts may be small, but they fit in for a time as a chemical engineer at the The auto industry offered a lot of op- dent, Mr. Rigney said he wants to con-
everywhere. former Firestone Tire & Rubber Co. (now portunities like that.” tinue the mission that previous TIA
“Working in all these areas gives me Bridgestone Americas Inc.). Since graduating, Mr. Rigney said, he SEE TIA, PAGE 30 Rigney
©Entire contents copyright 2019 by Crain Communications Inc. All rights reserved.
Visit us on the web at www.tirebusiness.com TIRE BUSINESS, November 11, 2019 • 3

IndustryNews
ATD names Martins Industries grows Bridgestone
Bell head Company acquires tire-balancing compound Magnum+ plans $72M
of Tire Pros expansion
CHARLOTTE, N.C.
American Tire Distributors Inc. Company wants to
(ATD) has promoted Greg Bell, an
ATD executive since 2007, to presi- increase warehouse
dent of its Tire Pros franchise busi- storage at two sites
ness, replacing Ron Sinclair, who
retired recently after a 15-year ca- NASHVILLE, Tenn.
reer with ATD. Bridgestone Americas Inc. is
Mr. Bell’s promotion was part of a planning to expand warehouse
larger and ongo- capacity at its passenger and light

Martins Industires graphic

ing realignment truck tire plants in Aiken County,
of the firm’s re- S.C., and Wilson, N.C.
sources, an ATD The expansion will enhance
spokesperson operational excellence and fur-
said. ther increase the company’s abil-
Mr. Bell, vice ity to serve North American tire
president of in- This graphic from the Magnum+ brochure explains how the product helps maintain tire balance. dealers and customers, the com-
side sales and pany said.
call center prior By David Manley Known best in the tire industry be relocated to new space at Mar- Bridgestone is committing $34
Bell to this promotion, david.manley@crain.com for tire-installation cages and the tins Industries’ facility from the million to expand the size of the
brings “deep company and industry FARNHAM, Quebec Tire Rider line of tire carts, Martins M&R Tire plant in Simcoe, On- warehouse adjoining the Aik-
knowledge” to his new job, ATD Driving through the French-Ca- Industries is broadening its line of tario, where it’s made now, Mr. en County plant 53% to 784,000
said, which will be useful in driving nadian countryside somewhere products, Mr. Dépelteau said. Dépelteau said. Plans call for the square feet, and $38 million to
growth for the Tire Pros franchise. between Montreal and Vermont, With Magnum+, the company Farnham plant to be onstream to increase the size of the Wilson
“His leadership will be pivotal in Martins Industries Inc. President saw a strong product that needed a manufacture Magnum+ by Febru- warehouse to 753,000 square feet.
our commitment to help drive traffic Martin Dépelteau noticed some- boost to expand its exposure. Mag- ary 2020. The expansions are expected to
to our franchisees stores, help them thing about using Magnum+ in his num+ has been marketed primarily The team at Martins has been be online in 2020.
be more profitable and enhance their tires. to the trucking industry and other working the last three months pre- “These expansions will further
operations,” ATD said. Though designed to maintain industries where fleet repair costs paring for the Magnum+ rebrand, strengthen our distribution foot-
Mr. Bell joined ATD in 2007 as tire balance in trucking fleets, the are high. which includes many elements, print in the U.S. and improve our
senior director of operations and was “high-precision” tire balancing from logo design and packaging to ability to get the right tires to the
region president, Southeast, prior to beads worked well on his Volvo, online experience. Marketing is an right place with speed and accu-
his promotion to the vice president too. area where Martins Industries ex- racy,” Erik Seidel, president, con-
post. Prior to joining ATD, he was Martins Industries recently ac- But less friction (vibration) cels, Mr. Dépelteau said. sumer replacement tire sales, U.S.
with Systems Services of America, quired Ontario-based M&R Tire means better balance and fewer “We are really efficient in our and Canada, Bridgestone Ameri-
a beverage and food distribution Products and its Magnum+ brand tire repairs. And that works at ev- work,” he said. “I believe in (mar- cas Tire Operations, said.
company, for five-plus years. after studying Magnum+ at sever- ery level of tire maintenance. keting). It is what has worked for
Mr. Sinclair, president of Tire al levels internally, surveying cus- Mr. Dépelteau said the acquisition us.”
Pros and senior vice president, retail tomers and even testing the product was “a good match,” because M&R The Magnum+ “brand refresh”
strategy for three years, retired offi- in their own vehicles. Tire and Martins Industries share was slated to launch at the 2019
cially at the end of July, but contin- “There’s incredible prospects for similar business values focused on Specialty Equipment Market Asso-
ued to work with ATD a few more (Magnum+),” Mr. Dépelteau said. “premium quality products.” ciation (SEMA) Show, Nov. 5-8, in “With their strategic locations
months during the transition period, “Everyone thinks that it’s made “The product tier of the quality Las Vegas. and increased capability, the new
ATD said. for truck tires, but it works on cars, (of Magnum+) matches ours,” Mr. Looking ahead to its next two- warehouses will enable the com-
He joined ATD in 2003 as vice too.” Dépelteau said. “For us, our first year plan, Martins Industries wants pany to reduce transportation
president of marketing after holding With Magnum+, Martins Indus- acquisition was not too big, not too to expand at every level, seeking costs and shorten time-to-market
marketing positions with Bruno’s tries sees a product with global po- complicated. … It was kind of easy new products that will extend its to meet customer demands across
Supermarkets, Warner Lambert/ tential. for integration.” portfolio of tire shop products be- North America,” Brad Blizzard,
Pfizer and Philips Electronics. The Magnum+ micro beads re- The deal was a key to finalizing yond those that already represent executive director, logistics,
At last count, ATD’s Tire Pros duce vibration and maintain bal- the company’s past two-year strate- half or more of their respective Bridgestone Americas, said.
network stands at 640-plus locations ance inside a tire as it turns, which gic plan, which included an expan- market segments. Bridgestone has operated the Aik-
in 45 states. can lower car maintenance costs, sion of its Farnham headquarters. The Magnum+ is the first prod- en plant in Graniteville, S.C., since
Separately, ATD said it is near- the company said. The Farnham facility was ex- uct acquisition, but the company 1998, producing passenger and light
ing the end of another restructuring, The company unveiled news of panded with a building addition, said it won’t be the last. truck tires for original equipment
which a company spokesperson said the deal to customers Sept. 1, and more manufacturing space as well Mr. Dépelteau said there will manufacturers and aftermarket.
included “some realignment within alerted Tire Business on Oct. 28. as an improved office space. Cost also be a focus on spreading glob- Bridgestone also operates a
the salesforce.” The company declined to dis- of the expansion was not disclosed. ally, looking into Europe for possi- second factory in Aiken County,
SEE ATD, PAGE 30 close terms of the deal. Production of Magnum+ will ble distribution centers. the Aiken County Off Road Tire
Plant in Trenton, S.C., producing

Monro to buy 18 Superior Tire stores

large and ultra large off-the-road
radial tires.
According to the company, the
Wilson plant is the single largest
ROCHESTER, N.Y. expected to be breakeven to diluted viously announced acquisitions of Current owner Nevada Tire Hold- industrial employer in Wilson
Monro Inc.’s latest wave of pending earnings per share in fiscal 2020, eight stores in Louisiana, expanding ings took over the assets of Superior County.
acquisitions includes 14 Superior Tire which ends in March 2020. the firm’s presence there to 20 stores. Tire in 2013 after the unexpected
& Service stores in Nevada and four Financial terms were not dis- These locations are expected to add death in late 2012 of the business’ VISIT TIREBUSINESS.COM
in Idaho, with a possible nine more closed. approximately $12 million in annu- former owner, California tire dealer
unidentified stores in California. Monro described Superior Tire as alized sales, representing a sales mix Bruce Scher, who in 2009 had ac- TOP DEALER RANKINGS: Go to
Monro disclosed the pending a business that would add approxi- of 50% service and 50% tires. quired nine of 16 stores operating in tirebusiness.com to see our annual
acquisitions in its second-quarter mately $20 million in annualized Buying Superior Tire & Service the Las Vegas area under the Supe- rankings, by size, of the top tire
earnings report issued Oct. 23 but sales, with a sales mix of 75% ser- will expand Monro’s footprint into rior Tire name. dealerships in the U.S.
initially did not identify the busi- vice and 25% tires. It’s a predom- two more states and complement Mr. Scher bought the stores from SEMA 2019: At tirebusiness.com
nesses. The company later con- inantly Goodyear-affiliated deal- the company’s acquisition in March Goodyear, which had assumed op- and on our Instagram page, check
firmed to Tire Business they are the ership that is part of the Goodyear of Certified Tire & Service Centers eration of the 16-store Superior Tire out the latest news and photos to
Superior Tire stores. Tires & Service Network. Inc., the Riverside, Calif.-based chain earlier that year after Moun- come out of the SEMA show.
The stores being acquired in Cal- In California the businesses rep- dealership with 40 stores in the tain View Tire & Service of Rancho
ifornia remain unidentified. Monro resent $25 million in annualized Golden State. Cucamonga, Calif., had opted out of Other content online
said it expects the deals to close sales, with a sales mix of 55% ser- The deal to buy Superior Tire in Ne- a management contract deal to op- STORIES • VIDEOS • PHOTOS •
during the current quarter, which vice and 45% tires. vada will make Monro the fifth owner erate the stores in partnership with NEWSLETTERS • PODCASTS
ends in late December, and they are Monro also has completed the pre- of those stores in the past decade. Goodyear.
4 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

IndustryNews NEWS IN BRIEF

ATD warehouse building in Va. for sale

NEW YORK in Maryland.
NR half-year output falls;
demand climbs slightly
KUALA LUMPUR, Malaysia
The building that houses American Tire “We’ll continue to serve customers from The world supply of natural rubber (NR)
Distributors Inc.’s (ATD) distribution center this D/C as we always have,” the spokesper- fell 8.3% to 5.85 million metric tons during
in Harrisonburg, Va., has been put up for sale. son said. the first half of 2019 versus the same 2018
The asking price is $7.2 million, according to Last December, the company emerged period, according to figures released by the
a brokerage firm handling the listing. from Chapter 11 bankruptcy less than three Association of Natural Rubber Producing
B+E L.L.C., a New York-based investment months after initiating the process. Countries (ANRPC).

B+E L.L.C. photo

brokerage firm specializing in net lease real ATD’s difficulties were compounded in Global demand, on the other hand, rose
estate, is in charge of the sale of the fully 2018 when two of its largest customers, 0.8% to 6.93 million tons during the same
leased, 130,185 square foot distribution cen- Bridgestone Americas Inc. and Goodyear, reference period, the ANRPC added.
ter. announced they were discontinuing most or Despite the presence of “favorable mar-
The center sits on about 12.5 acres of land, The building’s sale will have no effect on all of their supply relationships with the tire ket fundamental,” particularly in physical
of which 5.9 acres are undeveloped. ATD ATD’s operations, the company said. distributor and launched their own distribu- rubber market, other external factors such
added 40,000 square feet to the structure in erations from the site, according to an ATD tion joint venture, TireHub L.L.C. as uncertainties created by the China – US
2017 and has excess land for additional ex- spokesperson. The building was developed in 1995 for trade war, rising tension in Middle East
pansion or another building, according to the Huntersville, N.C.-based ATD, the nation’s Itco Tire, which ATD purchased in 1998. and the slowdown in Chinese economy,
listing. largest tire wholesaler, has a network of more ATD has been in continuous occupancy since weighed in on the market, the association
The site has a daily inventory turnover of than 140 distribution centers/mixing ware- the purchase, and is committed to lease the noted.
around 4,000 tires, B+E said in the listing. houses across North America. ATD leases all facility for another six-plus years, according “The worries over the escalated trade
The sale will have no impact on ATD’s op- of its D/Cs, with the exception of one it owns the B+E listing. war tension between China and U.S. has
made the traders remain conservative in

Tire makers struggle during Q3 slowdown

trading position,” it noted.

Cooper, Galgo partnering

in Mexico on tires/retreads
A
fter a lackluster third quarter, sever- billion and 7.8% in the third quarter of 2018. timize the firm’s global manufacturing foot-
al tire manufacturers are predicting a Continental CFO Wolfgang Schäfer said print, including phasing out production at its GUADALAJARA, Mexico
slowdown in the tire market through issued a stark assessment of the group’s main Melksham, England, plant and committing to Cooper Tire & Rubber Co. and Industri-
year-end. market going forward: building a joint venture truck tire factory in as de hule Galgo S.A. de C.V. are setting
Group Michelin said it expects global in- “We do not anticipate that global produc- Vietnam. up a partnership in Mexico that will extend
dustry sales of passenger/light truck tires to tion of passenger cars and light commercial Cooper’s new tire warranties on its Cooper-
fall 1% compared with 2018. vehicles will experience any material im- and Roadmaster-brand truck tires to include
Cooper Tire & Rubber Co. likewise ex- provement in the next five years, so we have retreading by Galgo’s certified retreaders’
pects global tire volume headwinds in the revised our assumptions for the medium-term network in Mexico.
fourth quarter. market development accordingly,” he said. Through this partnership, Cooper will
Continental A.G. revised its assumptions offer customers a seven-year warranty on
for the medium-term market development, Cooper “We expect that the impact from our strate- Cooper truck/bus tires and a six-year war-
saying it did not anticipate that global pro- Cooper Tire suffered double-digit drops gic initiatives will begin to make a more visi- ranty on Roadmaster tires, the parties said.
duction of passenger cars and light commer- in operating income for the three- and nine- ble contribution to our results in 2020.” In conjunction with Cooper’s warranty,
cial vehicles will experience any material im- month periods due, in part, to the negative Mr. Hughes said Cooper expects to end the Galgo — through its retread network —
provement in the next five years. effects of higher costs related to U.S. import year with an operating profit margin slightly will provide two Pre-Q brand retread ap-
Meanwhile, Trelleborg A.B. is cutting back duties on Chinese products and higher manu- above the 5.9% reported for fiscal, “driven by plications on Cooper and Roadmaster tires.
production of agricultural and some industri- facturing costs. positive trends in pricing, mix and raw ma- This agreement is being put into effect
al tires in light of continuing decline in de- Revenue for both periods also fell, by 4.5% terials. during October in Mexico, but the parties
mand in those markets. in the quarter to $704.1 million and by 1.7% “We expect continued global volume head- said they plan to expand the offer to addi-
Goodyear, Cooper and Trelleborg Wheel in the nine months to $2 billion. Unit sales winds in the fourth quarter, but we anticipate tional countries in the months to come, al-
Systems experienced declines in both profits dropped 7% in the quarter. growth in 2020 driven by our strategic initia- though the U.S. and Canada are not among
and sales during the third quarter, ended Sept. Operating income in the quarter plummet- tives and improving market conditions,” he them, Cooper said.
30, while Continental’s earnings dropped de- ed 35% to $52.8 million and by 21% in the said. Guadalajara-based Galgo said the part-
spite an increase in sales. nine months to $110.9 million, cutting the nership is an effort to increase productiv-
operating margin three-and-a-half points in Goodyear ity, meet customer needs and provide cost
Continental the quarter to 7.5% and one-and-a-half in the Goodyear reported double-digit declines savings.
Continental reported a slight drop in profit- Q1-Q3 period to 5.5%. in operating income for the three- and nine-
ability at its Rubber Group in the third quar- Cooper said its third-quarter operating month periods on the negative effects of low- Bridgestone opens OTR
ter, while also issuing a downbeat forecast for profit was affected negatively by $15 million er sales volumes, higher raw materials costs
growth prospects in the global automotive in higher costs related to the U.S. import du- and other factors. tire plant in Thailand
industry. ties on tires from China, by $16 million due Segment operating income fell 18.8% in the AMATA CITY, Thailand
to lower volume impact and by $12 million quarter to $294 million and 27.3% in the nine Bridgestone Corp. has opened an off-the-
from higher manufacturing costs (related to months to $703 million, cutting the earnings/ road tire plant in Amata City, four years be-
the lower volumes). sales ratio to 7.7% in the quarter and 6.4% for hind schedule.
On the plus side, Cooper booked $20 mil- the nine months. The Japanese tire maker disclosed its
lion in favorable price/mix impact and $24 Revenue fell 3.2% in the quarter to $3.8 bil- plans to build the $569 million factory in
million in favorable raw materials costs. lion, driven by unfavorable foreign currency 2012, with production scheduled for the
Continental’s financial update was accom- Net income plunged 45.3% in the quarter translation and lower third-party chemical first half of 2015, centered predominantly
panied by news that its executive board has to $29.3 million and 41.4% in the nine-month sales, and 4.9% for the nine months to $11.6 on tires with rim diameters up to 51 inches.
decided to spin off its entire powertrain busi- period to $77 million. billion. The plan was then to ramp up production to
ness, to be known going forward as Vitesco Cooper Tire President and CEO Bradley Net income plummeted 75% in the quarter 85 metric tons per day by 2019.
Technologies. Due in part to market uncer- Hughes noted Cooper’s third-quarter operat- to $88 million and 86.1% in the nine months However, in a statement issued Oct. 25,
tainty, the company no longer will pursue a ing ratio was higher than that reported in the to $81 million. Bridgestone said the facility opens with a
potential partial IPO of its powertrain opera- second quarter (7.5% versus 4.5%) “despite capacity of 35 tons per day, producing radial
tions, which it originally had considered. the continued impact of tariffs,” and should tires for construction and mining vehicles.
Third-quarter sales in the rubber unit, be higher again in the fourth quarter. Bridgestone did not give a reason for the delay.
comprising Continental’s tires and ContiTech “As expected, our volume was impacted
businesses, increased 8.5% to $5.1 billion. by customer inventory actions in the U.S., as
The adjusted EBIT margin for the Rubber well as challenging market conditions in our The firm’s tire unit volumes totaled 40.3
Group was about 12.3% versus 12.5% a year other regions,” Mr. Hughes said, noting that million in the quarter, down 1% from 2018, CORRECTION
ago, the group’s preliminary figures show. Cooper continues to make progress on the as OE unit volume fell 5%, driven by lower
For the Continental group as a whole, con- strategic initiatives outlined at its 2018 Inves- global vehicle production, Goodyear said.
solidated sales in the third quarter came in tor Day. Replacement tire shipments increased 1%. In the top dealership rankings published
at about $12.4 billion and the adjusted EBIT These initiatives include expanding distri- The company did not issue an overall in the Oct. 28 issue, page 24, Tire Business
margin was about 5.6%, compared with $12 bution into new channels and efforts to op- SEE Q3, PAGE 30 inadvertently omitted Point S U.S. among
the larger dealership groups ranked by total
Volume 37, No. 16—Tire Business (ISSN 0746-9071) is published bi-weekly by 2 years; group rates available. Surface delivery—to Canada, 1 year—$107 (includes
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 Since 1991, we have been building relationships with independent tire retailers to provide world-class
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6 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

OUR VIEW

Achieving success Brennan Lafferty

V.P./group publisher
blafferty@crain.com • 313-446-6768

in a variety of ways EDITORIAL STAFF

P:330-836-9180 F:330-836-2831
Donald J. Detore

I
Editor
ddetore@crain.com • 330-865-6126
n this age of “fake news” and acrimonious dis-
David Manley
course, it’s heartening to read a “feel-good” sto- Managing editor
ry about someone who represents the best in the david.manley@crain.com • 330-865-6131
tire and automotive service industry. Bruce Davis
Special projects reporter
Just as the 25 Tire Business Tire Dealer Human- bdavis@crain.com • 330-865-6145
itarian of the Year award winners before him, 2019 Miles D. Moore
recipient Bob Kellogg is a shining example of how a Senior Washington reporter
mmoore@crain.com • 703-256-9275
business owner — and his business — can make a
Kathy McCarron
real difference in the community. There is no doubt Reporter
Mr. Kellogg, president of Queensbury, N.Y.-based kmccarron@crain.com • 330-865-6127
Warren Tire & Service Inc., has made his upstate Michael McCrady
Art director/page designer
New York region a better place to live and work be- mmccrady@crain.com • 330-865-6148

Forum
cause of his humanitarian efforts. Don Loepp
Editorial director
Mr. Kellogg and his family support several chari- dloepp@crain.com • 313-446-6767
ties, most of which help disadvantaged youth. The one INTERNET STAFF

WiFi rules, but

he supports that doesn’t cater to youth — the Society Erin Pustay Beaven
Online content editor
for the Prevention of Cruelty to Animals (SPCA) — ebeaven@crain.com • 330-865-6106
helps to give neglected cats and dogs, some days from Mark McCarron
being euthanized, a second chance by promoting their Digital coordinator

popcorn is classy
mmccarron@crain.com • 330-865-6123
adoption through the region’s local radio station.
PRODUCTION/IT STAFF
His charitable efforts are well documented in this Scott Merryweather
issue. Media services manager
smerryweather@crain.com • 330-865-6104
If you’re a tire dealer new to your community, or Anthony DiPonio
one who wants to get more involved in humanitarian By David Manley But that was an anomaly, which may or Chief information officer
david.manley@crain.com adiponio@crain.com • 313-446-1605
endeavors, Mr. Kellogg’s story is one to mimic. may not have left my car haunted. Most wait-

O
f all the things tire and automotive ing rooms have a few more luxuries. SALES STAFF
And so is the story of the success of his business. P:330-836-9180 F:330-836-1005
Wayne Kellogg, Bob’s dad, took control of his first shops can do to dress up their waiting There’s usually a pot of “all-day” coffee Patrick Cannon
Warren Tire store in 1983 at age 40, a stage in life that rooms, it’s not the novelties burning nearby — the watery kind Group sales director
but the WiFi that reigns supreme. of coffee meant to be consumed pcannon@crain.com • 313-916-1625
most with a dream like his would consider too risky to Christine Zernick
This is my conclusion, anyway. throughout the day and by the gallon.
pursue. The elder Mr. Kellogg had no formal education My daughters say “popcorn.” TV is also a given. Though, you
Sales director
czernick@crain.com • 330-865-6108
and little money. What he did have was a strong knowl- I debated this alone the other night better like watching “Judge Judy,” Bruce Miller
edge of the tire business, an intense drive to succeed and as I stood over the kitchen trashcan unless you can locate and decipher Regional sales manager
bmiller@crain.com • 313-737-6665
the intuition to almost always make the right decision. and shelled wrappers off mini candy the remote. John Hickey
He described his experience in getting his first bars as if they were peanuts. Some places use marketing, some Sales manager
store up to his standards as a lot of elbow grease. “I Though I’m new to the tire game, use a little common sense, some plac- jhickey@crain.com • 260-437-8502
I have been consuming information es listen to Chuck when he sticks his Peter Bianchi
mean, literally, there was grease in that place up to Sales manager
your elbows,” he says today. on this industry much in the same Manley head into the conversation and says, pbianchi@crain.com • 312-265-6484
The younger Mr. Kellogg, an accomplished heli- way I have been eating this leftover “A popcorn machine would be classy.” Brooke Stender
Halloween candy. But whatever the level of “professional- Classified sales representative
copter pilot when he retired from the Navy in 1997, bstender@crain.com •330-865-6117
Four editions in, the industry has taught me ism,” it’s the thought that counts.
reluctantly agreed to end his 14-year military career much. You know what they say, E.T.I.H.A. While, it definitely says something when a
Lori DiFrancesco
Sales and conference coordinator
and return home to help operate the family dealership. (everything in the tire industry has an ac- shop spends some real time and money on its ldifrancesco@crain.com • 330-865-6121
He purchased 80% of the business from his father ronym). waiting room, I mostly judge for the attempt. MARKETING & EVENTS STAFF
in 2007. Today, the dealership has 14 locations, with The first week at Tire Business involved For a business, it can be an afterthought, es- Sarah Arnold
Marketing & events manager
a 15th opening soon. looking up a lot of acronyms. Now though, I pecially when the real name of the game is sarnold@crain.com • 330-865-6169
Last year, Warren Tire eclipsed $22 million in sales, can hold a conversation about a TPMS (tire speed. Sally Dietz
Assistant trade show manager
and this year it’s trending to be around $23 million. pressure monitoring system). People want their cars fixed in a timely sdietz@crain.com • 330-865-6112
The dealership has experienced 15% percent annual “Air pressure, am I right?” I’d say. manner at a fair price. If that’s accomplished,
AUDIENCE DEVELOPMENT
growth in recent years. The bag of Halloween candy started full of then they will keep coming back, whether Jennifer Mosley
variety but reached a 98% Whoppers point, there’s a cappuccino machine or not. Group director, Audience development
“You’ve got to pinch yourself,” Mr. Kellogg said. jmosley@crain.com • 312-649-5312
and I gave up. I was thinking about this col- Consumers forget that it’s people running
During the Great Recession, he said the compa- For new subscriptions or change
umn, and asked myself, “What can someone these businesses, with lives and feelings, who
ny did not lay off any workers. Instead, the Kelloggs new to the tire industry bring to insiders?” work crazy hours. And while they would love
of address write to:
Circulation Department, Tire Business
tightened their collective belt, initiated a hiring How about an outsider’s perspective? for every aspect to be perfect in their shop, the 1155 Gratiot Ave.
freeze and rode out the difficult times. Detroit, Mich. 48207-2912
Up until recently, my experience with main focus must be on the work. or call 877-320-1716 (U.S. and
The Kelloggs credit several factors to their success: tires had been from a consumer perspective: So, if the waiting room is a little dirty, or Canada only) or 313-446-0450.
FAX: 313-446-6777
Longtime loyal employees; updating shop equipment I have waited for someone else to fix them the vending machine is empty save for the email: customerservice-tb@crain.com
and computers in almost every location; paying sup- for me. That’s not to say I don’t have a pit- Andy Capp Hot Fries, I don’t judge harshly. For single copy sales:
pliers ahead of time; signing with an efficient whole- crew-like tire changing game. But I let the I enjoy some hot fries. email: singlecopysales@crain.com
sale distributor; keeping the showrooms clean; and professionals do the work that requires a pro- Really, all a good waiting room needs is a Reprints:
connecting with employees. fessional. strong WiFi signal. We are living in the tech- Lauren Melesio
One thing I’ve learned from years of sit- nology age. Consumers don’t need entertain- lmelesio@crain.com • 212-210-0707
It’s not uncommon for Bob Kellogg to call an em-
ting in waiting rooms is that they all have at ment, they brought it with them. They just EXECUTIVE OFFICES
ployee on his or her birthday, meet and greet every new least one chair. need a good signal ... and a chair would be 2291 Riverfront Pkwy, Suite 1000,
employee, award plaques and rewards for dedicated I once waited for my car to get fixed in a nice. Cuyahoga Falls, Ohio 44221
service, and visit every store at least twice a month. small hallway lit by one buzzing light bulb. And, popcorn is pretty classy, too. P:330-836-9180 F:330-836-2831
Employees work five days a week. No nights. No There was a tiny window to the garage that CRAIN COMMUNICATIONS INC
Sundays. No holidays. was much too high to see through when sit- Have a great shop story to share? Email Managing
Editor David Manley at david.manley@crain.com. Keith E. Crain Mary Kay Crain
Each year, Warren Tire hosts a picnic for employ- ting in the lone folding chair. Chairman Vice chairman
ees and their families at a local amusement park. As KC Crain Chris Crain
many as 250 attend. Letters to the Editor President Senior executive
These are just a few of the ways the Kelloggs con- Lexie Crain
vice president
tinue to achieve success, both as humanitarians and Tire Business encourages letters to the editor on any subject of interest to indepen- Armstrong Robert Recchia
Secretary Chief financial officer
as business owners. dent tire dealers. Send a letter to: Editor, Tire Business, 2291 Riverfront Pkwy, Suite 1000,
What they do and how they do it certainly won’t Cuyahoga Falls, Ohio 44221. Letters also can be emailed to tirebusiness@crain.com. G.D. Crain Jr. Gertrude R. Crain
Founder Chairman
work in every market. But if just one or two do, the Letters must be signed and may be edited for length and clarity. Please include a (1885-1973) (1911-1996)
dealership — and the community — will be better daytime phone number for verification purposes. Letters also may be published on TB’s
served in the long run. website: www.tirebusiness.com.
Visit us on the web at www.tirebusiness.com TIRE BUSINESS, November 11, 2019 • 7

AutomotiveService

Don’t overlook battery’s reserve capacity rating

By Dan Marinucci having inadequate reserve capacity
tirebusiness@crain.com for the application.

O
Dan Marinucci
verlooking a battery’s re- is a freelance The car owner may never notice a
serve capacity rating may automotive symptom as long as he or she drives
cause headaches for tire service writer and the vehicle fairly frequently.
dealers and service shop operators. former editor of
Here’s what you need to know about two automotive
this vital value. service magazines.
Reserve capacity, commonly ab- On the one hand, a battery must
breviated as “RC,” indicates how paper or electronic — provide RC provide adequate oomph to crank an
long a battery can power a vehicle ratings but others do not. Some bat-
if its charging system has failed. tery labels always show a battery’s engine under harsh weather condi-
Ideally, a battery possesses enough RC rating but others do not. tions. On the other hand, a seemingly
RC to get a vehicle to safety after an Third, the greater the “key-off”

Tire Business photo by Michael McCrady

alternator failure occurs. electrical demand, the greater the hardy CCA rating cannot and does not
For years, I have reminded the RC rating may be. You see, certain ensure an equally robust RC.
technicians attending my electrical electrical components normally re-
seminars that RC is never a concern main on after the driver shuts off
— until a customer needs it. the ignition switch. After a certain
Service personnel may not take period of time, these components
Dan can be reached via e-mail at
RC as seriously as they should. Mat- shut off.
tirebusiness@crain.com. His previous col-
ter of fact, some technicians and ser- Now suppose that an uninformed
umns are available at tirebusiness.com.
vice sales professionals don’t know person replaced a battery with one
what RC is or why it’s relevant.
But understanding RC may do
more than prevent a customer from
being stranded somewhere. It also
may help techs solve mysterious
cases where batteries go dead for no
obvious reason.
The industry definition of RC is
the number of minutes a battery can PROGRAMMABLE UNIVERSAL TPMS
provide 25 amperes of current while
maintaining a minimum voltage of
10.5 volts. Amperes (amps) represent
COMBINE BOTH FREQUENCIES
electrical volume; voltage (volts) is
electrical pressure.
To give you some perspective, I
have seen RC ratings ranging from
approximately 70 to 130 minutes.
That’s a big range of values.
Rest assured that delivering, say,
120 minutes of reserve capacity is
no small feat for a battery.
Some service personnel focus
solely on a battery’s cranking per-
formance, which is measured in
cold-cranking amps (CCAs). On the
one hand, a battery must provide ad-
equate oomph to crank an engine un-
der harsh weather conditions.
On the other hand, a seemingly
hardy CCA rating cannot and does
not ensure an equally robust RC.
For instance, I was doing home-
work on a familiar as well as very
popular car. The label on the car’s
OEM battery showed 582 CCAs and OE QUALITY SENSOR
a whopping 125 minutes of reserve
capacity. The tech working with me
checked on a new battery just to see
what his vendor offered. COMBINE BOTH FREQUENCIES
A supposedly correct replacement
battery offered 650 CCAs but only
90 minutes reserve capacity. Bat- 99% VEHICLE
COVERAGE
tery-wise, an RC of 125 minutes is a RUBBE R / ALUMINUM
long way from 90 minutes.
Engineers have told me that in-
stalling thicker plates boosts a bat- MEMBER
tery’s RC rating. Of course, thicker ®

plates increase both the weight and

C O M P L E T E
cost of a battery.
Another potential factor is vehicle S O L U T I O N
design because it influences the allow- ONLY PRODUCES TPMS TOOLS & SENSORS
able, overall size of the battery case. MORE COMPATIBLE & E ASY TO USE • MOST CURRENT VEHICLE COVER AGE

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literature. • Tire Pressure Placard Value Reset • Enhanced TPMS Status Screen
Second, some battery catalogs —
Phone: (855) 288-3587 • USSUPPORT@AUTEL.COM Follow Us @AutelTools
AUTEL.COM • MAXITPMS.COM • MAXISYSADAS.COM
© 2019 Autel Intelligent Technology Corp., Ltd., All Rights Reserved
8 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

AutomotiveService
Keystone teams with Interactive Garage for portal
EXETER, Pa. vices such as Keystone Interactive to be the perfect complimentary sales
Keystone Automotive Operations Garage add significant value to our tool for jobbers, dealerships and ac-
Inc., a distributor of automotive af- eKeystone Premium users with an cessory manufacturers to provide the
termarket products and services, has easy-to-use tool that their customers best user experience for the ultimate
begun integrating Interactive Garage, will appreciate.” customer: the end consumer,” In-
a virtual custom-vehicle build visu- The Keystone Interactive Garage teractive Garage CEO and founder
alizer, into its eKeystone.com dealer features 38 base vehicles sorted by Ryan Hagel said.
transactional portal. year, make and model, along with “Teaming up with Keystone pro-
Keystone said this allows sub- their corresponding color options, and vides our platform significant access
scribers to the platform the ability to at launch, it features more than 10,000 into the marketplace that will aid in
demonstrate to their customers how individual part variations from nearly the acceleration of aftermarket prod-
selected parts and accessories will 90 participating suppliers. Custom- uct sales through visual vehicle per-
appear on their vehicles prior to pur- Keystone interactive garage is a virtual-custom vehicle build visualizer. ized builds can be provided to in-store sonalization for users across the U.S.
chase and installation. customers as a printout while the parts and Canada.”
“It is important to us that we con- bers while providing them with tools Keystone Vice President, Category themselves can be added to the eKey- Keystone Interactive Garage was
tinue to develop enhancements to the designed to assist the sales process Management, Larry Montante said. stone cart, the company said. slated to be on display at the SEMA
eKeystone user experience for our job- and help them grow their businesses,” “We believe that high-quality ser- “We developed Interactive Garage Show, Nov. 5-8, in the Las Vegas.

TechForce,
COUNT ON PROVEN EXCELLENCE. AAT form
alliance
COUNT ON SUMITOMO. SCOTTSDALE, Ariz.
TechForce Foundation and Amer-
ica’s Automotive Trust (AAT) are
forming a strategic alliance that
unites the nonprofit organizations
under the leadership of CEO Jennifer
Maher.
The alliance focuses on comple-
mentary missions and programs that
promote mobility and inspire future
generations of students to consider a
career path in automotive technolo-
gy, the organizations said.
Scottsdale-based TechForce an-
nually distributes more than $1.5
million in scholarships and grants
to students pursuing technical ed-
ucation and careers as professional
transportation technicians.
The foundation also sponsors Fu-
tureTech Success, an industrywide
initiative to encourage and support
more young people to pursue the ve-
hicle technician profession.
AAT, headquartered in Tacoma,
Wash., is a not-for-profit corporation
that seeks to preserve America’s au-
tomotive heritage and transfer the
skills and knowledge necessary for
the future of collector vehicles.
AAT is made up of four found-
ing members: LeMay-America’s Car
Museum, RPM Foundation, Club
Auto and Concours Club.
“The alliance between America’s
Automotive Trust and TechForce un-
derscores both organizations’ commit-
ment to being as efficient as possible
while making the largest contribution
we can in furthering our respective
Becoming an outstanding commercial tire brand requires excellence in all areas, not just one. goals,” TechForce Chairman Warren
DeBardelaben said.
Sumitomo’s product quality, application coverage and fill rate were ranked in the Top 3 by Ms. Maher will serve as the dually
nearly 600 dealers in the last 3 Tire Review annual surveys.* Count on proven excellence, appointed CEO of the entities.
“The strategic alliance is designed
count on Sumitomo. Learn more at SumitomoTruckTires.com. to achieve three primary objectives:
unite complementary goals under a
*Survey conducted by Marketplace Insights on behalf of Tire Review single unified vision, streamline cost
for its 2018 Brand Study (August 2018 Sourcebook issue). efficiencies and concentrate those
efficiencies on providing a greater
impact on the missions set forth by
TechForce and America’s Automo-
tive Trust,” Ms. Maher said.
She said the alliance shares the com-
mon vision of being “the” anchor point
For what drives you. for those already in the industry while
nurturing and developing interest for a
next generation of participants.
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• Adjust shelf height to your needs

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1-5 $229
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Dimensions (L x W x H)
92" X 16-3/8" X 120" MTS-925
1-5 $299 Dimensions (L x W x H)
6-14 $279 92" X 16-3/8" X 155"
15-up $249
1-5 $359 Turn work
6-14 $339
15-up $319 into light work.
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• Nitrogen compatible
• 6-foot hose
• Recalibrates itself each
time it is powered on

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TIRE RIDER TUFF
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Easy to handle Swift elevation Clever design MTC
Ergonomic oversize Automatic 3 speed Full access to the lug nuts
handle, move and roll acceleration will lift due to the offset column.
the wheel lifter - four your SUV & LT tires Keep things neat and tidy Say goodbye to gas shock replacement
swivel casters. in less than 13 sec. with the built-in hardware for your clamping mechanism! MARTINS
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Capac b TIRE RACK to 8 tires with or without rims.
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Dimensions: 66" wide x 24" deep 1-5 $159
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ENLIGHTEN YOUR
ORGANIZATION
The easiest and most
cost-effective way for companies
to gain unlimited access to
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corporate subscription for 10+
users.

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10 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

AutomotiveService

Average annual cost of vehicle

ownership increases to $9,282
ORLANDO, Fla. ed with new vehicle ownership since
While average vehicle maintenance AAA began tracking expenses in 1950,
and repair costs rose nearly 9% over according to the motorist association.
2018, new-car financing really is what “Finance costs accounted for more
contributed to a spike in vehicle own- than 40% of the total increase in
ership costs in 2019, according to re- average vehicle ownership costs,”
search by AAA Inc. said John Nielsen, AAA’s managing
Finance costs on new car purchas- director for automotive engineering
es jumped 24% in 2019, according and repair.
to AAA, pushing the average annual “AAA found finance charges rose Electric vehicles had the lowest maintenance and repair costs.
cost of vehicle ownership to $9,282, more sharply in the last 12 months The spike in finance charges — higher vehicle prices. And 72-month
New car financing costs jumped 24% or $773.50 a month. than any other major expense asso- which rose nearly $200 — was fueled car loans have become increasingly
in 2019. That is the highest cost associat- ciated with owning a vehicle.” by rising federal interest rates and common so that car buyers are paying
more for a longer period of time.
Long-term loans offer lower
monthly car payments, but they ulti-
mately cost the consumer more, AAA
said, noting that, on average, every 12
months added to the life of a loan adds
nearly $1,000 in finance charges.
AAA’s “Your Driving Costs” re-
port reviews nine categories of ve-
hicles, comprising 45 models, to de-
termine the average annual operating
and ownership costs of each. AAA
focuses on top-selling, mid-priced
models and compares them across
six expense categories: fuel prices;
maintenance/repair/tire costs; insur-
ance rates; license/registration/taxes;
depreciation; and finance charges.
Annual average costs increased in
each category.
Of all costs, depreciation, a mea-
sure of how quickly a car loses val-
ue, remains the single biggest cost
of ownership, accounting for 36% of
the average annual cost.
Depreciation costs averaged $3,334
a year, up 1.4% from last year.
In 2018, depreciation rose 3.7%.
In two vehicle classes this year —
small and medium sedans — depre-
ciation costs actually declined.
Other study findings include:
y Average maintenance and re-
pair costs climbed 8.9% to 8.94 cents
per mile, versus 2018. The increase
was fueled by the growing complexi-
ty of vehicle systems and an updated
methodology for calculating repair
costs;
yyElectric vehicles had the low-
est maintenance and repair costs
— 6.6 cents per mile — while me-
dium-sized SUVs had the highest at
9.6 cents per mile;
y Average fuel costs rose 5% to
11.6 cents per mile, driven by gaso-
line prices, which climbed 15.6 cents
per gallon over the timeframe cov-
ered by the study. Electricity prices
for EV charging also rose 0.1 cent
per kilowatt-hour (0.08%), but the
market share of electric vehicles in
the study (0.48%) makes the effect of
this increase on the overall average
fuel cost negligible, AAA said. Fuel
costs vary widely by vehicle type,
ranging from a low of 3.65 cents per
mile for electric vehicles, to 15.67
cents per mile for pickup trucks; and
yyThe cost of licenses, registra-
tion fees and taxes increased 1.9%
to $753 per year.
Average annual costs by new vehi-
cle category (based on 15,000 miles
driven annually) are: small sedan
($7,114); hybrid ($7,736); electric
($8,320); small SUV ($8,394); me-
dium sedan ($8,643); medium SUV
($10,265); large sedan ($10,403);
and pickup truck ($10,839).
 *

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12 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

AutomotiveService

Bartec TPMS sensor among new products

Bartec USA unveils “It’s very easy to use and program,
and offers excellent vehicle cover-
to the OBDII port to detect the vehicle
identification number and set up the
load the necessary Rite-Sensor soft-
ware, Release 60, by logging on to their
TPMS sensor line age,” he said. tool and program the Rite-Sensor. current tool account at tools.bartecusa.
STERLING HEIGHTS, Mich. According to Bartec, the advan- Rite-Sensors include both rubber com. The Rite-Sensor is programma-
Bartec USA L.L.C., maker of tire tages of the Rite-Sensor include: and aluminum valve options. The rub- ble on Bartec tools only, including the
pressure monitoring systems (TPMS) yy A single part solution helps ber valve stem comes installed, while Tech400SD, Tech500, Tech300Pro,
diagnostic tools, is expanding within reduce inventory costs and eliminate an aluminum valve stem is included. Tech400Pro and Tech1000.
the market by launching its own line confusion with technicians; “Having both valve options in the The Tech400Pro bundle comes with
of sensors. y The sensor is programmable, so a box and readily available to the install- 12 Rite-Sensors, and the Tech300Pro
The Rite-Sensor is a programma- technician can configure it by the vehi- er saves both time and money, while comes with eight Rite-Sensors. Also
ble, single part, multi-frequency, re- cle’s make, model and year with Bartec freeing up the service bay faster,” said available is an array of Rite-Sensor
placement TPMS sensor. Tech400SD or newer TPMS tool; and Bartec Sales Manager Ed Jones. and software certificate bundles.
Bartec CEO Scot Holloway said y The programming is accurate Bulk Rite-Sensor and tool/sensor “Even with the availability of our
the device comes with both valve because of Bartec’s VINdicate feature bundles will feature only the rubber own TPMS sensor solution, Bartec
options and programs quickly using found on the Pro Series TPMS Tools. stemmed version, according to Bartec. remains committed to working with
Tech400SD tools that likely are in a dealer’s shop. A technician connects a Tech400Pro Bartec TPMS tool users can down- all of our major sensor partners and
will continue to maintain sensor cov-
erage for those popular brands of sen-
sors. It’s important that our tool cus-
tomers have access to the sensors of
their choosing,” Mr. Holloway said.

CONTACT YOUR LOCAL MAXXIS Snap-on unveils

TIRES DISTRIBUTOR TO GET swing-arm tire changer
SIGNED UP TODAY CONWAY, Ark.
Snap-on Inc. has added the John
Bean T2545T Swing Arm Tire Chang-
er, a compact machine for handling
passenger, light truck and high-perfor-
mance wheel and tire assemblies, to its
tire changer portfolio.
“The ergonomic design and safe-
ty-enhancing features of the new
John Bean T2545T tire changer pro-

ASSOCIATE DEALER PROGRAM

vide the user a safe work space when
changing a variety of tires,” Adam
Brown, director of product manage-
ment for John Bean, said.
“The T2545T is easy to set up,
simple to use and offers a large range
of capacity. Its compact design gives
A Powerful new Program to ACCELERATE Profits it a small footprint, even with larger
tire sizes.”
Among the T2545T’s features are:
With the Maxxis Accelerate program working for you, your business will gain a • A locking mount/demount head
strong competitive edge in a marketplace that rewards value. A brand born of offset for maximum cosmetic safety
for expensive wheels;
performance, Maxxis supports your ability to build profit with a product line • Precision-cast and machined
shoes with robust cast jaws for pre-
you can be proud to offer. cise clamping;
• Heavy-duty pneumatic valves
As a Maxxis Accelerate dealer, you will have unlimited access to the support of for intuitive functionality; and
• An electric motor that generates
a Global Tire Manufacturing leader. Sign up and accelerate your success today! 885 ft.-lbs. of torque to the turnta-
ble to mount stiff, difficult tires, the
company said.
• Dealer Locator The equipment also features a
• Monthly and Quarterly Retail Promotions newly designed bead breaker control
for improved ergonomic operation.
• Maxxis Branded Point of Sale materials SEE PRODUCTS, PAGE 14
• Quarterly and Annual Bonus rewards
• Maxxis Wearables and promotional Items

www.maxxisaccelerate.com

0000 0000 0000 0000

Maxxis Authorized Dealer

T2545T Swing Arm Tire Changer

 KOOL KAT TIRES
PASSENGER | LIGHT TRUCK | TRUCK

B UY N OW AT

COSMOTIRES.COM 1.844.COSMO.GO @COSMOTIRES

14 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

AutomotiveService
Products data via Bluetooth connectivity to a EV and start-stop, as well as batteries Mahle to launch
pre-installed app on the Bosch
ADS 325 and ADS 625 diag-
with as little as 1.5 volts, the company
said.
CleanLine fuel filter
CONTINUED FROM PAGE 12
nostic tools. It also conducts 12- and 24-volt char- STUTTGART, Germany
Bosch introduces The BAT 120 ger/starter systems tests and can test Mahle Aftermarket will launch
wireless battery tester is also com-
patible with
a vehicle’s battery charging system to
gauge alternator health and troubleshoot
its CleanLine fuel filters in 2020
for commercial vehicles worldwide
WARREN, Mich. OTC Encore charging issues. with two variants: single- or two-
Bosch Group has introduced the and Evolve di- The tester can evaluate batteries and stage separation.
BAT 120 wireless battery and start- agnostic tools display results through three LED in- The spin-on filter line is designed
er/charger system tester which al- running software dicators (blue: connected, green: pow- to lower maintenance costs for in-
lows technicians to perform battery version 2.10 or higher. er, red: trouble). The BAT 120 is also jection nozzles and fuel pumps by
system tests and receive full alterna- The BAT 120 works on equipped with a 20-inch cable with offering improved water separation
tor health reports. 6- and 12-volt automotive clamps as well as replaceable test leads efficiency throughout their lifetime,
The batteries, including regular and clamps, the company said. the company said.
tester is flooded, enhanced flooded, The tester can store up to 2,000 Their dust retention capacity also
designed absorbent glass mat (AGM), test records and email results to show is significantly higher than that of
to wire- a customer or add to a vehicle report. conventional filters, Mahle claimed.
lessly BAT 120 wireless battery and The BAT 120 is now available The single-stage variant filters
transmit starter/charger system tester and covered by a one-year warranty. dirt particles and water in one step.
CleanLine fuel filter
The more powerful, two-stage vari-
ant filters do the job in two separate
steps: first the dirt, and then the wa-
ter, via a water-repellent, synthetic
fabric, the company said.
“Our new CleanLine fuel filter is
a true global player. The two-stage
variant in particular protects the in-
jection system reliably, even in areas
where the fuel quality is very poor,”
Olaf Henning, Mahle Aftermarket’s
corporate executive vice president
and general manager, said.
CleanLine filters are designed to
remove more than 93 percent of con-
taminants when new and around 70
percent after about 18,600 miles, the
company said. Tests have shown that
comparable products from competi-
tors have a separation efficiency of
less than 20 percent after the same
number of miles, the company said.

Martins redesigns
Rider Tuff tire cart
MONTREAL
Martins Industries Inc. has re-
vamped its Tire Rider Tuff tire cart
with an increased carrying capacity
and an improved clamping mechanism.
The manufacturer, which creates
equipment to store, handle, inflate and
display tires and wheels, has replaced
the Tire Rider Tuff’s gas cylinder —

Rider Tuff cart

Visit us on the web at www.tirebusiness.com TIRE BUSINESS, November 11, 2019 • 15

AutomotiveService
the piece of the mechanism that opens Rotary launches digital they need it.”
and closes the clamps to pick up tires
— with a steel spring mechanism that
‘Find My Lift’ tool The on-line tool lets users search,
sort and browse by a number of cat- “We saw a need in the mar- and fixed beam configuration.
is much more solid and durable, ac- MADISON, Ind. egories, including vehicle class, lift ket for an affordable, high-func- This creates an exclusive solution
cording to the company. Vehicle Service Group’s Rotary capacity, lift type, product features, tioning wheel alignment system that combines uncompromised
The product comes with a life- Lift business has developed a digital etc., Rotary said. to help shops keep their wheel performance and reliability, as
time warranty. “Find My Lift” tool that allows us- The launch of the tool coincides alignment business in house and well as compact installation, at a
Other improvements to the Tire ers to evaluate their specific vehicle with a refreshed rotarylift.com web- we quickly responded by intro- low price.”
Rider Tuff cart include: lift needs more efficiently. site that incorporates information on ducing the John Bean V2000 The John Bean V2000 of-
• Increased carrying capacity, to “We know there is a lot to consid- Rotary’s wheel service equipment Imaging Wheel Alignment fers customers the full-imag-
550 pounds from 400 pounds; and er when you’re searching for a new business alongside the more tradi- System,” Adam Brown, di- ing experience, the company
• Better handling due to the cart’s car or truck lift and much of the re- tional lift-related items. rector of product manage- said, including 3-D vehicle
lighter weight (79 pounds versus search is happening online,” David ment for John Bean, said. measurements such as fast
106 pounds). Fischmer, director of marketing for Snap-on offers ‘affordable’ “We used our innovative, rolling run-out compensation
Martins said factory testing has VSG, said. patented camera technology and full vehicle dimensions,
shown the new cart has a longer “From educational video content wheel aligner option to develop a unique configu- the company said, noting that
life and carries more weight. The to the new ‘Find My Lift’ tool, we CONWAY, Ark. ration of our imaging align- the V2000 is less dependent
breaking point of the cart was test- want to make it easier for our cus- Snap-on Inc. has introduced the ment system that replaces the on lift calibration.
ed at 756,000 opening cycles on the tomers and our distributors to find “economical” John Bean V2000 Im- traditional PC and cabinet V2000 imaging wheel
clamps, representing 31.5 years of the information they need, when aging Wheel Alignment System. aligner with a simple tablet alignment system
use at 100 strokes per day over 240
business days. The cart can handle
201,600 back and forth cycles with a
load of 550 pounds.
“Our painstaking, tireless work
has paid off. The test results have
exceeded our expectations. We are
very pleased to offer our customers
the ideal version of what a tire cart
should be,” said Ian Fournel from
quality control and technical ser-
vices at Martins.
One of the first products sold by
Martins, the gas-cylinder tire cart
has been on the market for around
20 years. It can move up to eight
tires at a time. The cart is distinc-
tive by its orange and black color
scheme.

Hamaton TPMS valve stem in

gun-metal gray

Hamaton adds gun-metal

grey valve stem finish
WIXON, Mich.
Tire pressure monitoring systems
(TPMS) maker Hamaton Inc. is ex-
panding the valve stem range for its
configurable sensor U-Pro Hybrid
2.0 by adding a gun-metal grey fin-
ish to the line.
The popularity of gun-metal grey
alloysfor wheels is rapidly increas-
ing, the company said, and its new
valve is designed to match that fin-
ish.
The new Gun Metal Grey Clamp-
In valve possesses the same features
and benefits as its alloy and black
counterparts:
• Its anodized coating prevents
corrosion from chemicals and road
salt in winter;
• Its washer enables users to tight-
en the valve without scratching the
alloy wheel surface; and
• Its nut-over-cap feature allows
users to remove/attach the nut while
the cap is on, reducing the time it
takes to fit a sensor to a wheel.
The gun-metal grey valve is avail-
able for pre-order, the company said.
16 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

Nokian cuts 41 jobs at Finnish tire factory

European Rubber Journal coaching and training,” also is ex- of the tire maker’s decision to cut ty at its Nokia facility.
NOKIA, Finland ploring the possibility of relocating operational costs, a move that was The weakening automotive mar-
Nokian Tyres P.L.C. has cut 41 some employees, which could de- disclosed in August. Those actions kets that are driving personnel cuts
jobs at its passenger tire plant in crease the total amount of layoffs. included organizational changes also have led Nokian to lower its
Nokia in response to what it de- The tire maker also emphasized throughout sites in Europe, and they previously issued business guid-

Turkey’s Özka Tires

scribed as “the weakened car and that it would contin- were the direct result ance for the full year.
tire markets.” ue to invest in and of anticipated costs In June, Nokian said it expected
The jobs eliminated mainly were develop the factory increases that came net sales to come in slightly higher
in the production, maintenance and
testing activities, the Finnish tire
in Finland.
“A high-perform-
with the opening of
the Dayton, Tenn.,
than last year, while operating prof-
it to be lower than 2018.
to increase capacity
maker said.
In addition to the cuts, Nokian will
ing factory is vital
for the product and process de-
factory — which is set
to begin commercial production at the
Net sales are expected to be ap-
proximately at the level of 2018 and by 55% in early 2020
continue temporary layoffs during velopment, which enable Nokian start of the new year — and invest- the operating profit margin is expect-
the remainder of the year and into the Tyres to keep producing premium ments in technology company-wide. ed to be around 20 percent. Operating IZMET, Turkey
first three months of 2020. tires in Finland and ensure the com- In addition to the Dayton factory, profit, Nokian said, will include “sig- Turkey’s Özka Lastik ve Kauçuk,
Nokian, which said it is working pany’s competitiveness,” the com- Nokian has invested in a new test- nificant additional” operating costs a manufacturer of specialty tires and
with the impacted workers to pro- pany statement concluded. ing center in Spain and an expan- to support growth targets in Russia, products for the retreading industry,
vide “personalized outplacement The layoffs come on the heels sion to increase heavy tires capaci- central Europe and North America. is planning to increase its radial tire
production capacity by 55% early
next year, with the addition of its
second factory in Turkey.
Capacity today stands at 130 met-
ric tons of tires per day.
Özka Tire produces 318 SKUs of
bias and radial tractor front, tractor
rear, harvester, garden-field, trailer,
industrial, light truck and military
VERSATILITY tires, most of which are tires for
industrial vehicles working on diffi-
IS ONLY HALF cult field conditions. The tire maker
employs 900.
THE STORY Özka did not elaborate on its plans
for a second factory.
Refreshed with our new cold-weather Importer/distributor Taray Inter-
national Corp., a U.S. corporation
compound, the Hercules® Terra Trac® established in 1979, has been distrib-
AT II is now 3PMS certified to tackle uting Özka’s tires and tread rubber
throughout the Americas since 2016.

HerculesTires.com
harsh winter conditions with ease.
Because even in sleet and snow,
the Terra Trac AT II is still the same
proven performance powerhouse that
drivers demand and dealers love.

AGRO 10 radial ag

Özka said it has sold more than

Terra Trac® AT II

80,000 tires in the U.S. market the

last three years. Tire production be-
gan in 2005 and the manufacturing
facility and warehousing were ex-
panded in 2011.
Özka said it exports a significant
part of its capacity to more than 80
countries. It said it has experienced
440% export growth since 2017.
The tire maker said it offers a limit-
ed five-year warranty against manu-
facturing defects.
Marco Island, Fla.-based Taray
International represents a number
of companies offering retreading
materials and equipment, tire repair
materials, curing tubes, etc.

IND80 industrial
Özka is part of Turkey’s Kanik
Group, which also includes IRC
Automotive Inc., a producer of air
springs, and İlka Plastik, a produc-
er of polyester bags, plastic carry
bags, polyethylene films, etc. Kanik
Group was established in 1991.
Özka Tire will manufacture pri-
vate label tires upon request. The
company also is seeking distributors
Performance Promise #herculestires
and sales reps.
Visit us on the web at www.tirebusiness.com TIRE BUSINESS, November 11, 2019 • 17

Driverless aviation baggage

tractor rolling on Camso tires
MAGOG, Quebec equipped with a performing solution laboration with EasyMile S.A.S., a
Aviation ground support equip- that will lower their overall operat- company that specializes in autono-
ment maker TLD Group has select- ing costs.” mous vehicle technology.
ed Camso Inc.’s Solideal AIR 561 The Solideal AIR 561’s ribbed “This complete solution integrates
ground support equipment (GSE) tire tread pattern minimizes vibration the ramp operation organization, the
for its TractEasy driverless baggage due to uneven wear and reduces safety parameters of the unit on the
tractor and Jet-16 baggage tractor. snaking, Camso said. ramp, the navigational software to
“We’re impressed with the ded- “Its energy-efficient rubber com- optimize routes as well as the vital
ication of Camso’s development pound also helps reduce wear and security layers to ensure protection
team in designing not just a long- rolling resistance, while its unique against outside interference,” TLD
life solution, but one that tackles 'lug with sipes' design increases said in a 2017 statement announcing Solideal AIR 561 Driverless aviation baggage tractor
the specific challenges of ground traction in low-grip conditions,” the the project with EasyMile.
support applications,” said Yves company said. “As a driverless vehicle that op- ability, lifespan and versatility was not only for our new autonomous ve-
Crespel, communication director at TractEasy is a driverless baggage erates in normal traffic, without critical,” Mr. Crespel said. hicle, but also for our core product,
TLD, an Alvest Group company. tractor designed to navigate a com- infrastructure modification and in “The field tests we conducted the Jet-16.”
“With the Solideal AIR 561, plex and live-ramp environment. all weather conditions, the need for confirmed that Solideal AIR 561 Magog-based Camso is a Miche-
we’re confident customers will be The TractEasy was designed in col- a GSE tire that would excel in reli- was the right tire for the application, lin Group subsidiary.

Dealers,
Camso fund A LONG WAY
TOGETHER
PanCAN
MAGOG, Quebec
Industrial tire and track producer
Camso Inc. teamed up with 24 of its
dealer/distributors
throughout the
U.S. in August and
September to raise
funding for the
Pancreatic Cancer
Action Network.
The Camso Crushing Cancer 2019
initiative raised $144,957 for PanCAN,
a Manhattan Beach, Calif.-based non-
profit dedicated to building awareness
of the disease and securing support
from Congress to increase the research
investment in the disease.
Camso donated, on behalf of its
participating dealers, a portion of
the proceeds from the sale of select
construction tires, the Magog-based
company said.
“When we launched this program
last August, little did we know that we
would be able to raise such an import-
ant amount for our donation to the Pan-
creatic Cancer Action Network,” Jim
Donoghue, director, marketing and
sales support – North America, said.
“Most of us know families who have
been affected by this disease, and we
are proud to support this cause.”
Dealerships that participated in
the initiative were:
Best One Tire of Indianapolis; Blue
Ribbon Tire of Phoenix; Cassidy
Tire of Chicago; Commercial Tire of
Boise, Idaho; Dakota Tire of Fargo,
N.D.; Gallagher Tire of Levittown,
Pa.; Lapps Loader Service L.L.C. of
Narvon, Pa.; McCarthy Tire of Wil-
kes-Barre, Pa.; Midstate Tire Distrib-
utors of Columbia, S.C.; Northwest
Tire Factory/Point S Tire of Portland,
Ore.; Parkhouse Tire Inc. of Bell Gar-
dens, Calif.; Pomp’s Tire Service Inc.
of Green Bay, Wis.; Quality Tire Co.
All-Steel casing
of Salt Lake City; Ray’s Tire Service
of San Antonio; Redburn Tire Co. Extra-long tread life
of Phoenix; Royal Tire of St. Cloud, Outstanding cut and puncture resistance
Minn.; Service Tire & Truck Center
of Bethlehem, Pa.; Southern Tire Mart Extra mileage
of Columbia, Miss.; Sullivan Tire of Designed for hard and rocky surfaces
Woburn, Mass.; Tandem Tire & Auto SR 47
Service of Dubuque, Iowa; TF Tire
& Service of Tulare, Calif.; Tiresoles
Group of Pompano Beach, Fla.; United BKT USA Inc.
2660 West Market St., Suite 100
Tire Centers of Temecula, Calif.; and Fairlawn (Akron) - OH 44333
Goodyear’s Wingfoot Commercial Toll free: (+1) 888-660-0662 - Office: (+1) 330-836-1090
Tire Centers network. Fax: (+1) 330-836-1091
18 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

NEW TIRES ON MARKET

Hercules launches weather capabilities. Wildpeak A/T Trail
When tested against the tire’s
SUV/CUV winter tire previous generations, the Avalanche targets CUV market
FINDLAY, Ohio XUV stops up to 4 feet shorter in RANCHO CUCAMONGA, Calif.
American Tire Distributors Inc.’s snow and up to 8 feet shorter on Sumitomo Rubber North Amer-
Hercules Tires has launched ice, Hercules said. ica Inc. (SRNA) has developed an
the Hercules Avalanche XUV, The Avalanche XUV carries the all-terrain version of its Falken Wild-
which Hercules claims is the industry’s three-peak mountain snow- peak line, the Wildpeak A/T Trail,
industry’s first dedicated win- flake symbol, signifying its certifica- that it’s targeting specifically at own-
ter tire for CUVs and SUVs. tion in severe weather performance. ers of crossover vehicles (CUVs).
Manufactured in the Available in the most popular Engineered to match the “dynam-
U.S., the Avalanche XUV SUV and CUV sizes, the Avalanche ic characteristics” of current-gen-
features Snow Grip XUV is backed by the Hercules Per- eration CUVs, the Wildpeak A/T
Technology, a collection formance Promise providing drivers Trail strikes a balance between
of advanced integrat- with road hazard coverage, a 45-day aggressive off-road traction and de-
ed features that work “Trust our Ride” satisfaction tri- pendable all-weather performance,
together and equip the al and workmanship and materials SRNA said.
Hercules Avalanche XUV
tire with improved cold- coverage.

Wildpeak A/T Trail

The tire launches in 30 sizes, cov-
ering 16- to 20-inch rim diameters,
Falken said, and carries the indus-
try’s Three Peak Mountain winter
traction designation for severe snow
conditions.
The company lists the Ford Es-
cape, Jeep Cherokee and Renegade
Trailhawk, Subaru Crosstrek and
Outback, and Toyota RAV4 as tar-
geted vehicles for the new tire range.
Sumitomo upgrades
HTR performance line
PALM BEACH GARDENS, Fla.
TBC Corp. is upgrading its Sum-
itomo-brand lineup with the HTR
Z5, a “maximum performance” sum-
mer tire available in 54 Y-rated
SKUs covering 17- to 20-inch rim
diameter sizes.
The Z5 replaces the HTR Z3 in the

Sumitomo HTR Z5
Sumitomo brand lineup, TBC said,
and is targeted at drivers of sports
cars and performance sedans seek-
ing responsive high-speed handling.
The Z5 outperforms its predecessor
in wet braking, wet handling, dry
braking and ride comfort, TBC said.
The tire features widened circum-
ferential grooves for advanced hy-
droplaning resistance and increased
shoulder and contact patch to prevent
irregular wear.
It is backed by a warranty provid-
ing free defect replacement for the
life of its usable tread.
“The HTR Z5’s size lineup captures
the trend and popularity amongst the
18+ inch fitments as the market con-
tinues to shift toward larger diame-
ters,” Jon Vance, senior vice president
of product marketing, said.
Sizing starts at 205/50ZR17 and
runs through 285/30ZR20.
SEE NEW, PAGE 19
Visit us on the web at www.tirebusiness.com TIRE BUSINESS, November 11, 2019 • 19

New a 25,000-mile limited treadwear

warranty. YTC did not disclose pric-
ing information.
touring tire launched in mid-2018 tar-
geted at owners of luxury sports se-
dans and coupes as a replacement for
trucks work hard on and off road,
Toyo said.
Toyo is backing the 26-inch fit-
CONTINUED FROM PAGE 18
The Avid Ascend LX version of- the Avid ENVigor. ment with its 45-day, 500-mile No
Vogue relaunches fers longer treadlife and improved Regrets trial offer.
Signature V all-season all-season performance over earlier Open Country M/T Toyo launched the Open Country
iterations of the Ascend line of tour- M/T in mid-2003 in size 38X15.50R18.
MOUNT PROSPECT, Ill. ing tires for passenger cars, cross- light truck line grows There are now 88 SKUs fitting 15- to 26-
Vogue Tyre & Rubber Co. has overs and minivans. CYPRESS, Calif. inch rims, including 11 22-inch and two
rolled out a redesign of its Signature YTC is backing the LX with Toyo Tire U.S.A. Corp. is add- 24-inch sizes.
V Black SCT2 all-season perfor- an 85,000-mile limited treadwear ing a 26-inch version of its Open
mance tire for the SUV, crossover warranty, available on all 39 T-, Country M/T maximum traction
and light-truck segments. H- and V-rated sizes in 15- to 18- light truck tire to the tire’s size
inch rim diameters. Sizing starts at portfolio, designed to fit rim
185/60R15 and runs to 235/45R18. widths covering 11 to 14 inches.
“The Ascend LX rounds out our The new size, 40X15.50R26LT,
Avid line and is the most complete is targeted at customers wanting
touring tire available today,” Bob to enhance the look of their
Abram, Yokohama’s senior manager pickups.
of consumer product planning, said. The Open Country M/T tread
The Ascend LX complements the features hook-shaped tread
Avid Ascend LX Ascend GT, an all-season “grand” blocks that are designed to help Toyo’s Open Country M/T, 26-inch version

Vogue Tyre’s
Signature V Black SCT2
To help deliver on performance,
durability and safety, the redesigned
Signature V Black SCT2 features a
new tread design with wide circum-
ferential grooves and a silica-in- The Future in Motion
fused compound that Vogue says in-
creases traction and responsiveness
in wet weather conditions.
The new Signature V Black SCT2
has a V-speed rating and is available
for rim sizes ranging from 17 to 24
inches in diameter. All sizes have an
XL load range.

Yokohama expands
Advan tire lines
SANTA ANA, CALIF.
Yokohama Tire Corp. (YTC) is
extending its Advan tire range with
a pair of launches : the Advan Apex
601 Y speed-rated “maximum-grip”
tire developed for the North Amer-
ican marketplace and the Avid As-
cend LX touring tire.
The Apex — the seventh iteration
of the Advan UHP line — has 44
sizes available, covering 17- to 20-
inch rim diameter fitments. YTC in
April added the Advan Fleva V701,
a V and W speed-rated summer tire
targeted at car owners looking to
“elevate” their driving experience.
Drawing on performance param-
eters offered by “iconic” Yokoha-
ma UHP tires such as the A008,
AVS Intermediate, AVS Sport and
Advan Sport V105, the Apex offers
enhanced wet and dry performance,

Find a new road forward.

while providing a refined experi-
ence for a wide range of sports cars,
high-end performance vehicles and
American muscle cars, YTC said.
Sizing starts at 225/45R17 94Y From speedway to driveway, Continental puts you in the driver’s seat.
and runs through 305/30R20 103Y.
YTC is backing the Apex with

Based in Fort Mill, S.C., Continental Tire the Americas, LLC

manufactures and distributes a complete premium line
of passenger, light truck and commercial tires for original
equipment and replacement markets. Our ultra-high
performance tires include award-winning technologies
that focus on safety, help save money, and reduce CO2
emissions. Continental’s premium products are proudly
sold at Mr. Tire and Big 3 Tire Dealers.

CONTINENTAL PRODUCTS ARE PROUDLY SOLD BY THE

AND
Advan Apex UHP line FAMILY OF DEALERS
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BEST PLACES TO WORK (BPTW) LIVESTREAM Tire Business Tire Dealer

Humanitarian Award
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Visit us on the web at www.tirebusiness.com TIRE BUSINESS, November 11, 2019 • 21

Tire Business Tire dealer humanitarian of the year

Humanitarian cles, while Megan Kellogg is a certified

volunteer ski instructor.
CONTINUED FROM PAGE 1  The Shamrock Shuffle, a
At last count, the dealership sup- 5-mile road race that has raised close
ports close to 10 charities or causes to $150,000 for the Special Olympics.
in the community, including per- In addition to making monetary dona-
haps the city’s most known, the Wait tions, Mr. Kellogg serves as finish line
House, an emergency shelter and coordinator on raceday, while Megan
transitional living program for home- Kellogg volunteers as the race’s mar-
less youth in nearby Glens Falls, N.Y. keting/public relations representative.
It is for those charitable endeav-  The American Red Cross. Mr.
ors that Bob Kellogg has been Kellogg has been hosting a blood
named the 2019 recipient of the Tire drive for more than a decade, col-
Business Tire Dealer Humanitarian lecting nearly 1,200 pints of blood
Award. during that span. Today, the blood
The 26th recipient of the presti- drive is named in honor of the late
gious award, Mr. Kellogg received John Payne, a former Warren Tire
the Humanitarian medal, as well as a general manager.
$2,500 donation from Tire Business  The American Cancer Society.

Tire Business photos by Don Detore

to the charity of his choice, on Nov. Through Megan Kellogg’s efforts,
4 at the Tire Industry Association’s Warren Tire stores made the theme of
(TIA) Honors Awards ceremony, their annual fall sale in October to co-
held at Caesars Palace in Las Vegas. incide with Breast Cancer Awareness
“A lot of organizations talk about month. Shops accept donations — and
doing stuff — ‘I’m going to go out add more of their own — and some
there and do this and that’ — but they employees dye their hair pink, wear
don’t do it unless something is in it pink clothes and decorate stores with
for them, that they gain something,” pink streamers and balloons, to height-
said Wendy Matthews, who helps to en awareness throughout the period. The Double H Ranch, located on 320
organize the community’s Adopt-A- The Kelloggs are known region- acres in Lake Luzerne, N.Y., caters to
Child program, which facilitates toy ally and nationally for their human- children dealing with life-threaten-
donations to children in need. itarian efforts. ing illness.
“They say the word, but they don’t In 2013, they received the fourth
walk the walk,” she said. “Warren ever Adirondack Regional Chamber deciding what we do and take on. But
Tire does it and is not looking for of Commerce Special Distinguished we’ve really built on it with our em-
recognition. They just do it because Business Award. ployees over the years as well.”
it’s the right thing.” A year later, the dealership received Charity always has been a New
An independent panel selected Mr. Goodyear’s “Put More Good on the York state of mind for the Kelloggs.
Kellogg, the 55-year-old president Road” award and significant contribu- The charity that perhaps resonates
of Warren Tire, from about a dozen tion to a charity of its choice. the most is Wait House, where the
nominees from across North Ameri- “(Warren Tire’s) charitable in- Kelloggs are treated more as rock
ca. The committee said Mr. Kellogg volvement) has developed over a long stars than as businessmen for their
“does not simply write a check, but is period of time,” Bob Kellogg said. “I 25-plus years of service and support
involved in the charities he supports.” want to emphasize that a lot of people to the organization.
The panel also wrote: “Charity are involved from our company, a lot “They have always been such
and public service are a pillar of of longtime employees. Certainly the huge, huge supporters of everything
their business as evidenced in the direction come from (the Kelloggs), SEE HUMANITARIAN, PAGE 23 Megan Kellogg poses at the Double H ski trail, where she serves as an instructor.
amount of money raised to help
those in need and in the wide variety
of organizations he supports.”

Charitable endeavors
The organizations that Mr. Kel-
logg and the Warren Tire family
support include:
 The Wait House (Welcoming
Adolescents in Transition). The shelter
for homeless youth ages 16-24 includes
two houses joined by a walkway: One
is a transitional home for pregnant and/
or parenting mothers, and the other is a
co-ed emergency shelter. Both Warren
and Bob Kellogg have served on the
shelter’s board of directors.
 Operation Santa Claus, a non-
profit whose main mission is to pro-
vide food and clothing to help more
than 2,500 kids at Christmas. This
also includes the Adopt-a-Child pro-
gram. Eight of Mr. Kellogg’s shops
serve not only as drop-off points for
the toys, but he and his staff deliver
the toys to a warehouse, where volun-
teers prepare the gifts for distribution.
 The Society for the Preven-
tion of Cruelty to Animals (SPCA).
Each Tuesday, Mr. Kellogg supports
a “pick-of-the-litter” radio promo-
tion that highlights one dog or cat
from the SPCA for adoption.
 The Double H Ranch, a nonprofit
that occupies 320 acres in Lake Luzerne,
N.Y. Co-founded by amusement park
developer Charles R. Wood and the late
actor Paul Newman, Double H provides
free programs and year-round support
for children dealing with life-threaten-
ing illnesses and their families. Warren
Tire services the ranch’s fleet of 14 vehi-
CONGRATULATIONS
2019 TIRE DEALER HUMANITARIAN AWARD WINNER
BOB KELLOGG
OF WARREN TIRE SERVICE CENTERS

THANK YOU BOB & FAMILY FOR MORE

THAN THREE DECADES OF SERVICE AND
INSPIRATION TO YOUR COMMUNITY.
GOODYEAR IS PROUD TO WORK WITH YOU.
LET’S KEEP WINNING TOGETHER.
Visit us on the web at www.tirebusiness.com TIRE BUSINESS, November 11, 2019 • 23

Tire Business Tire dealer humanitarian of the year

Humanitarian
CONTINUED FROM PAGE 21
we do and everything we stand for,”
Margaret DeVries, executive direc-
tor of the Wait House, said.
Besides their service on the
board, the Kel-
loggs donate to
the non-profit’s
fundraising ac-
tivities, includ-

Tire Business photos by Don Detore

ing the annual
“Pizza, Wings
& Basket of
Things” event,
now in its 18th
year. Earlier DeVries Warren Tire services this fleet of vehicles used by the Double H Ranch for free.
this year, the
event raised $30,000. would sit down at the end of the table, Warren Tire not only supports the
Wayne Kellogg originally got in- and we would talk about last month. I Wait House financially as a donor A vehicle sits in the Warren Tire dealership in Queensbury, N.Y.
volved in the organization around would sit there and say, ‘What’s that and sponsor, but Bob also volunteers
2001, after reading about a group about? Let’s move on and get some- at some events. the community was donating toys, He designated eight locations, where
trying to establish a shelter for thing done. We’re just dwelling on the everything from bicycles to doll the station’s signal reaches, as drop-
homeless youth. same old business.’ Radio boost houses, the main drop-off point was off points for gifts.
“I called up and talked to the per- “I was an independent business The Kelloggs have had a 20-year the local police station, which had When there’s a lull at a designat-
son who was leading the charge at guy, and I really fired them up. I re- relationship with Regional Radio become overrun with toys. ed shop, or when the gifts begin to
the time and said I’d be willing to ally got things going in a hurry be- Group L.L.C., a media group that op- Volunteers had difficulty trans- pile up in the toy box, Warren Tire
donate if you keep my name out,” he cause I was really motivated to get erates one AM and two FM stations porting the toys from their cars to employees load the toys into the deal-
said. “I was busy in business, and I things done at that time.” in the Glens Falls region. The radio the warehouse. And some residents ership’s vehicles and transport them
didn’t want to have a lot of people The organization, originally called station, with on-air personalities Dan were uncomfortable dropping off to a warehouse, where they later are
calling me about more donations the Homeless Youth Coalition, literal- Miner, the station manager, and Pete toys at a police station. sorted, wrapped and assigned to the
than they were already asking for.” ly began at Warren Tire. The business Cloutier — called the “Wolfman “It was a small program that kept child who originally requested them.
Wayne eventually was persuaded provided office space until the group Jack” of the area — have collaborat- growing,” Ms. Matthews said. “We “We couldn’t do it without them,”
to join the board. His personality — had a physical location. Wayne served ed with Bob to help support Opera- had no other option. We were done.” Ms. Matthews said. “That’s the key.
the same drive that made his busi- two terms on the board — today he is tion Santa Claus and the SPCA. Enter the radio station. You can have a good idea, you can
ness a success — kept the fledgling designated as a board member emeritus. It was just a few years ago when Mr. Cloutier suggested Warren have all these good things, and if
organization on track. Bob Kellogg followed his dad’s Operation Santa Claus was about to Tire get involved as a sponsor. you don’t have someone to help you
“At one of the first meetings, I passion for the non-profit. Today, go the way of the Grinch. Although Mr. Kellogg did more than that. SEE HUMANITARIAN, PAGE 24

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 24 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

Tire Business Tire dealer humanitarian of the year

Humanitarian
CONTINUED FROM PAGE 23
1,300 children last year benefited
from the program.
“We couldn’t do it without Warren
way), and every place in between,
that’s a lot of real estate to cover.”
Megan Kellogg said customers
facilitate that. … We were close Tire,” Mr. Munoff said, noting that react when they enter the shop and
to closing. Because they the dealership’s geographic see the toy boxes overflowing.
stepped in, it allowed us to reach and convenient hours “They’ll say, ‘We’re going to be
continue to grow and ex- attract a broader audience. back in an hour. We’ll bring some
pand.” “If you’re out shopping more toys in to add to the pile.’ ”
The program kicks off on a Saturday, you can stop Bob said it’s not uncommon for a
the first Monday of No- by Warren Tire, drop off customer to help a Warren Tire em-
vember. Messrs. Minor and gifts and get an oil change ployee load vehicles with toys “be-
Tire Business photo by Don Detore

Cloutier tell their listeners at same time,” Mr. Mun- cause they’re waiting anyway. ‘This is
the age and gender of the off said. “That has made a a great thing,’ they say, and they ask,
child and what he or she is world of difference.” ‘How can I get involved in this?’ ”
requesting. (There is a $50 Munoff “It’s really amazing that The program culminates Dec. 5,
limit; video games are pro- people are that generous,” when the gifts must be received in
hibited.) Listeners call in and com- Mr. Miner said. “And it’s amazing order to get them to the children in
mit to purchasing the gift. that Warren Tire can move all this time for the holiday.
According to Frank Munoff, stuff, too. … To move it from Clif-
Warren Tire services this vehicle, which prepares ski slopes, for Double H Ranch. president of Operation Santa Claus, ton Park to Whitehall (65 miles one Pet project
Warren Tire’s support of the SPCA,
meanwhile, is a year-round endeavor,
sparked in part by the radio announcers
as well as the love of animals by the Kel-
logg family, including Carolyn Kellogg,
Bob’s mother and Wayne’s ex-wife.
Warren Tire sponsors a radio bit
THANK YOU FOR called “Pick of the Litter.” Every Tuesday
VISITING US AT SEMA morning, the radio station highlights a
dog or cat that is up for adoption. A War-
ren Tire label goes on the animal’s cage,
and listeners are invited to visit SPCA
and adopt that pet, or another.
The non-profit, no-kill SPCA has
been in the community for 60 years.
It rescues up to 1,200 animals a year.
“Of the all the places around
here, only one
organization
has been there
to help us,” said
Cathy Cloutier,
executive direc-
tor of the SPCA
and sister of Pete
Cloutier, the on-
air personality.
“It’s been at least Cathy Cloutier
14, 15 years that
they constantly have supported the
organization.
“We couldn’t do a lot of what we do
without that.”
The SPCA acquires many of its an-
imals from a kill shelter in Tennessee.
About twice a month, a veterinary
technician and her helper head 900
miles south to bring back as many
animals as possible. One recent trip
netted 36 dogs and four cats. Warren
Tire, by the way, services that vehicle.
The animals are fed, cleaned and
individually caged. They are spayed
or neutered, dewormed, then even-
tually put up for adoption.
Ms. Cloutier and her staff randomly
select one lucky animal to be featured
on Pick of the Litter. Most of those
highlighted are adopted in due time.
Some listeners visit from out of state —

We have tariff-free tires by the container. and even Canada — to find their pet.
“Kids and animals are what
counts,” Ms. Cloutier said. “Animals
They’re also AD/CVD-free. can’t speak for themselves. Kids are
in situations that they never asked
to be in. We don’t adopt to adopt.
We’re very thorough. … We’re the
advocate for the animals.”
Mr. Miner said the Warren Tire
sponsorship has helped the commu-
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customers going from sea to shining sea. ‘Let’s make a focus on the SPCA in
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Call us today to order quality TBR tires at (888) 226-5250. Kids play
While Wayne was instrumental in
For more information, visit: www.DoubleCoinTires.com
Visit us on the web at www.tirebusiness.com TIRE BUSINESS, November 11, 2019 • 25

Tire Business Tire dealer humanitarian of the year

initiating the SPCA sponsorship, Bob
and Megan Kellogg are personally
and professionally involved in Dou-
ble H ranch as well as the Shamrock
Shuffle.
By maintaining the fleet of vehi-
cles for Double H Ranch — which
amounts to a donation of about
$11,000 per month — Warren Tire
helps ensure not only the longevity

Tire Business photos by Don Detore

of the vehicles, but also the safety of
the children and administrators who
are being transported through all
sorts of weather conditions.
Warren Tire also maintains spe-
cialty equipment at the mountainous
resort. During this past off-season, Three generations of the Kellogg family pose in front of the corporate head-
Mr. Kellogg replaced eight specialty quarters in Queensbury, N.Y.: (from left) Bob, Megan and Wayne Kellogg.
tires — he had to buy them through Warren Tire uses its vehicles to transport gifts for Operation Santa Claus.
a dealer in Canada — for a vehicle kids, anything can happen. … But I coach. He said Warren Tire’s spon-
that keeps the ski slopes groomed. go in with an open mind and enjoy sorship goes far beyond donating to the Special Olympics. started off small, and has gotten big-
“All the vehicles are inspected to the moment.” money to the race, which attracts 400 Wayne Kellogg certainly planted ger and bigger and bigger.”
the highest standards,” said Conrad The young kids, she said, enjoy to 600 runners annually. the seed for the multitude Ms. Matthews said she
Fleischmann, facilities manager at spending time with younger instructors. “They’re very passionate about of charitable endeavors moved to Glens Falls 20
the Double H Ranch. “If it needs to be “I usually just sing along with the it,” Mr. Sullivan said. “Bob lets us Warren Tires carries out years ago.
fixed, it’s not a question of how much kids, or I had a stuffed animal that use his vehicles to set up the race. today, but his son has taken “It’s an amazing com-
money it costs; they just fix it for us. I I would ski with in my jacket pock- He works the race at the finish line. that humanitarian work to munity, and it’s because of
can’t ask for a better situation.” et, and I always show it to them to And Megan joined us this year, get- another level. people like Warren Tire,”
Megan Kellogg, meanwhile, spent get their attention,” she said. “Little ting the word out about it and help- “What makes me proud she said. “It’s a community
many of her weekends on the slopes tricks I’ve learned. I’m excited about ing to promote it, especially on so- is, my son picked up and car- that comes together when
this past winter, volunteering time as the year coming up.” cial networks.” ried on, and now his daugh- they need to. We’ve seen it
a ski instructor for children gravely Running also excites Ms. Kellogg, The best part, Mr. Sullivan said, ter is doing it,” Wayne said. a lot in this community. It’s
ill or with special needs. who used to run alongside her dad as is to be able to donate $4,000 a year “That’s three generations. It Matthews special.”
“It doesn’t feel like work,” Ms. a child. Just as her father did, Ms.
Kellogg said. “It’s fun.” Kellogg ran cross country in high
Ms. Kellogg said she had to be school and college, and it’s because
certified by working along with an of their mutual love of running that
instructor before she was allowed to father and daughter are heavily in-
work individually with children. volved in the Shamrock Shuffle.
“The one thing that made me ner- Kevin Sullivan, the race organizer,
vous is I had never been around that is a counselor at Ms. Kellogg’s alma
sort of environment before,” Ms. mater, Glens Falls High School, as
Kellogg said. “Being in charge of well as her former cross-country

Humanitarian
Winners of the winners
Tire Business Tire Dealer
Humanitarian Award
through the
1994: L.P. Anderson years
L.P. Anderson Supply Co.
Miles City, Mont.
1995: Philip “Flip” Smith 2007: David Milam Jr.
Flip’s Tire Center & Performance Concepts Milam Discount Tire Co.
Van Nuys, Calif. Liberty, Texas
1996: Dennis Cunnington 2008: Burnham Neal
Big O Tires Inc. franchise store Ben Tire Distributors
Lodi, Calif. Toledo, Ill.
1997: T.O. Haas 2009: Scott Beasley
T.O. Haas Tire Co. Duncan Tire Co.
Lincoln, Neb. Dublin, Ga.
1998: Mike Alles 2010: Jerry Rosenthal
Alles Tire Co. Tire Hut Inc.
Grand Haven, Mich. Fort Lauderdale, Fla.
1999: Jerry Saunders 2011: Scott Williams
Fairmount Tire & Rubber Inc. Lex Brodie’s Tire, Brake & Service Co.
Los Angeles Honolulu
2000: Ross Kogel 2012: Dan Nothdurft
Tire Wholesalers Co. Inc. Tires, Tires, Tires
Troy, Mich. Sioux Falls, S.D.
2001: Eric Gilbert 2013: Arthur Bradley
Ericway Tire Inc. Ace Parker Tire Inc.
Beamsville, Ontario Sumter, S.C.
2002: Olin Mott 2014: Bud Luppino
Olin Mott Tire Co. Bud’s Tire Pros
Tampa, Fla. Riverside, Calif.
2003: Max Twiss 2015: Ricky and Dianne Benton
Magic Valley Les Schwab Tires Black’s Tire & Auto Service
Paul, Idaho Whiteville, N.C.
2004: Joe Mears 2016: Anthony and Beth Blackman
United Tire Management Atlantic Tire & Service
Indianapolis Cary, N.C.
2005: Steve Craven 2017: Kent Olson
Craven Tire & Auto Olson Tire Pros & Auto Service Inc.
Fairfax, Va. Wausau, Wis.
2006: Jon Shay 2018: Mark Smith
Main Tire Exchange Inc. Midas of Richmond
Dansville, N.Y. Richmond, Va.

2019: Bob Kellogg

Warren Tire Service Center Inc., Queensbury, N.Y.
26 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

Tire Business Tire dealer humanitarian of the year

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Non-OE manufactured TPMS does NOToperate the same as
Schrader’s OE manufactured TPMS, often leading to:
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• Slow Tire Fill Alerts, causing over-inflation is limited communication between TPMS
sensors and the vehicle
• Slow or incorrect communication from the
sensor to the vehicle, causing slower detection • Interference with other systems on the vehicle
of pressure loss/ change in temperature, (trunk, lights, etc.), causing user annoyance and
leading to tire damage possible Diagnostic Trouble Codes (DTCs)

• Incorrect or missing OEM specific information, • Inaccurate pressure readings, sensors can

Tire Business photo by Don Detore

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sensor

QUALITY
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Bob Kellogg gives a tour of upstate New York on his R44 helicopter.

Enjoying second
top-flight career
EZ-sens r Former Navy pilot Kellogg steers

Quality and coverage is OE VERIFIED
because we are the OE MANUFACTURER
business to record growth, sales
By Don Detore in upstate New York.
ddetore@crain.com The helicopter is a welcome re-
QUEENSBURY, N.Y. spite for Mr. Kellogg.
Bob Kellogg spent a lot of time in “We’ll take a day, go somewhere,
Read the latest news. Check out the digital edition. his early adulthood seeing the world have dinner, then come home,” said
from the clouds. There was a time, in Mr. Kellogg, who is the 2019 recipi-
All on TIREBUSINESS.com fact, when he enjoyed nothing more.
As a lieutenant in the U.S. Navy,
ent of the Tire Business Tire Dealer
Humanitarian of the Year, given to an
Mr. Kellogg flew helicopters almost independent tire dealer or retreader
from the time he joined the Navy in who, during the past year, has made
1983 until he retired from the ser- significant contributions to the better-
vice academy 14 years later. ment of his or her community through
CROSSOVER The more things change, they say,
the more things stay the same.
charitable and/or public service work.
Mr. Kellogg is deeply involved in
TO A Today, his feet are planted firmly
on the ground as president of War-
his Glens Falls, N.Y., community,
supporting as many as 10 charities,
BETTER ren Tire Service Center Inc., while
he also directs the bird’s-eye view
most centered on helping children.
He is the 26th winner of the medal.
RIDE of the dealership’s strategy and
growth, at the same time mentoring
Despite a busy schedule — that
gets even crazier when he’s volun-
VALUE MATTERS, the third Kellogg generation, daugh- teering time at one of his favorite
ter Megan Kellogg, as she takes a charities or competing in a road
GTX DELIVERS more active role with the company. race, two of his other passions —
Oh yes, he still does pilot helicop- Mr. Kellogg can take some time for
ters: He and three partners own a Rob- himself and his wife Ella, now that
inson R44 helicopter that is parked in their daughter has become an inte-
a hanger at the Floyd Bennett Memo- gral part of the company.
rial Airport, at least until Mr. Kellogg He and his mother, Carolyn
or one of his partners is piloting the Kellogg, bought a place in Bonita
copter over the Lake George region of Springs, Fla.
SNOW-GRIP the southern Adirondack mountains, “I feel like I can get away for long
EQUIPPED weekends,” Mr. Kellogg said. “I can
do things I wouldn’t consider doing
two or three years ago. Back then, I
just couldn’t take time off. I had to be
70,000 MILE involved in the company all the time.”
TREAD WARRANTY
A sea change
That wasn’t always the case. Once
COVERS OVER 90% he graduated from high school, Mr.
OF CUVS AND SUVS Kellogg was determined to establish a
career outside of the family business.
VISIT US AT In 1983, he left Queensbury to ac-
OUTDOOR cept an appointment with the Naval
SILVER LOT Academy. While stationed in Guam,
#61012 & #62123 he met Ella, and they soon had a
THE ALL NEW, ALL SEASON daughter.
TIRE FOR CUVS & SUVS It was in 1996 when Wayne Kellogg
wrote his son a letter, offering him a
A look at the Lake George region
SEE PILOT, PAGE 27
from Bob Kellogg’s helicopter.
Visit us on the web at www.tirebusiness.com TIRE BUSINESS, November 11, 2019 • 27

Tire Business Tire dealer humanitarian of the year

Pilot
CONTINUED FROM PAGE 26
job to return to the family business.
“When Megan was born, I took a
shot that, OK, he’s going to get sea du-
ties, he’s separated from family, only
if it’s six months,” Wayne Kellogg
said. “I put everything together and

Tire Business photos by Don Detore

gave him an offer.”
“I was becoming more senior in
rank, did less flying, managing people
and assets more,” Bob Kellogg said. “I
thought, ‘I can do that in the family
business and be with my family at the
same time.’ ”
Bob Kellogg had to give a year’s
notice in order to retire. Warren Tire has been a Goodyear dealer for several decades. Here’s a look inside the original Warren Tire location, in Queensbury, N.Y.
He returned home in 1987. His dad
had a new pickup truck waiting for in his own hands. He convinced his Wilton, N.Y., is in the works. Business the older ones were working well. He ably difficult to completely retire
him, “and the rest is history.” granddaughter that she’d be doing has grown 15% annually during each bought five service trucks in recent years, from it,” Mr. Kellogg said.
Bob Kellogg worked for his father more than just “bookkeeping,” which of the last few years. at a cost of $80,000 to $130,000 each. “... My father and I are integrated ...
until 2007, when, at age 65, Wayne Kel- was the reason she didn’t want to join The Kelloggs attribute their suc- Although he’s taking some time in the business and the people. It’s part
logg sold the business to his children. the business originally. cess to a variety of factors, including for himself these days, Mr. Kellogg of our life. To be completely detached
Wayne assumed control of the “I told her she’d be involved in ad- longtime employees, discipline, con- doesn’t see a day where he wouldn’t ... I’m not going to be completely retired
fledgling business, named because vertising, with the Chamber of Com- sistency, added efficiencies, a new be involved in the business. and not come in office and be involved.
its original building sits on Warren merce, donations — and some book- distributor — the company switched Like father, like son. I have a hard time envisioning that.
Street, at age 40, in 1983. Though he keeping,” Wayne Kellogg said. “I told to Max Finkelstein Inc. wholesale “I will slowly step back and give “My father until his last day will
is not a shareholder, Wayne, 81, comes her she would be running her tail off.” distributors six years ago— and rein- more responsibilities to more peo- be around the business somewhere.
to work every day, serving as CEO. Ms. Kellogg took the job. She vesting in the business. ple. I’m very comfortable, healthy That’s what he likes to do. It’s part
Bob owns 80% today, while his sis- handles radio advertising, writes the Mr. Kellogg recently replaced 40 and happy with what I am doing of his routine.
ter Denise Potter owns 20%. script for TV commercials and con- computers in his shops, even though right now. But I also see it as prob- “That’s Warren Tire.”
Ms. Potter handles payroll. Her son ducts social media outreach.
Derek works for the company as well. “My intention was to graduate, get
Megan’s path into the tire busi- some experience somewhere else just
ness was very similar to her father’s: for a few and come back here,” she
It ran through Wayne Kellogg. said. “But I think it played out better.”
The elder Mr. Kellogg talked his “What she thought was bookkeep-
granddaughter into joining the family ing turned into a complete schedule,”
business a little more than a year ago, Mr. Kellogg said.
just as he had talked his son into join-
ing the business two decades earlier. Booming business
Ms. Kellogg graduated from St. Mr. Kellogg said the business is
Lawrence University in Canton, N.Y. performing extremely well. Last year,
— where she was one of the school’s he said, the company eclipsed $22
top cross-country runners — deter- million in sales; this year, he said it is
mined to get a job elsewhere. While trending at $23 million or greater.
Mr. Kellogg wanted her to work at Warren Tire is the 71st largest re-
the family business, she applied for tail dealership in the U.S. based on
jobs along the East Coast. number of stores.
“Bob was broken-hearted,” Wayne He oversees 14 locations — the
Kellogg said. “It was his dream to company owns 11 of the buildings
have his daughter come to work here.” — in a six-county area, covering an
The elder Mr. Kellogg took things 80-mile radius. A 15th location in

Bob Kellogg co-owns this Robinson R44 helicopter with three other individuals.
28 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

Tire Business Tire dealer humanitarian of the year

Wait House: A respite for homeless youths

Don Detore type of problems over and over.”
ddetore@crain.com One home serves as a co-ed shelter
GLENS FALLS, N.Y. for homeless youths for up to 30 days
The Wait House isn’t just another that at times can be extended to 60
nonprofit seeking time and resourc- days. The children come to the shelter
es from the Kellogg family. generally from poor home environ-
It represents more than a shelter ments and have very few options.
for homeless youths and a transi- “Thirty days isn’t along time to
tional home of mothers needing a figure out where you’re going to go
place to stay. and what your next step is going to
The Wait House — an acronym be,” Ms. DeVries said. “They’re able
that for “Welcoming Adolescents to come in, really get settled, and we
in Transition” — is a living memo- set up services.”
ry for Wayne Kellogg, founder and She said each youth is different.

Tire Business photos By Don Detore

CEO of Warren Tire Service Center “They come in with different
Inc. It was the very first charity that needs, they come in with different
he threw all his volunteer time and issues, and we’re always trying to see
financial resources behind. what we can do for them to get them
“I grew up kind of tough, and I just onto the next phase of life,” she said.
recognized a need of some addition- A side view of the Wait House, a The other house serves as a shelter
al help in training, and that’s what I shelter for homeless youth in Glens for young mothers, some pregnant,
wanted to put my emphasis behind.” Falls, N.Y. some with kids. The young women
Mr. Kellogg first got interested in in an established residential neigh- Among the many supporters of the Wait House are (front, from left) Megan are able to stay for up to a year.
helping the Wait House get off the borhood in Glens Falls. One is a Kellogg; Wayne Kellogg; Bob Kellogg; (back) Sharon Sano, a former board Children are assigned case work-
ground because, he said, he read a transitional home for pregnant and/ member; Carolyn Kellogg, Bob’s mother; and Margaret DeVries, executive ers who help them set goals. Each
story in 2001 about the fledgling or parenting mothers, and the oth- director of the non-profit shelter. must do chores, and if they’re as-
facility and was reminded of his er houses co-ed emergency youths. signed a chore they don’t know how
mother, Helen. Both homes serve youths ages 16-24. House events, including the annual past year, has made significant contri- to perform, such as cooking or
His mother, he said, had very lit- Warren Tire provided office space Pizza, Wings & Basket of Things auc- butions to the betterment of his or her cleaning, they are taught that skill.
tle means, but that didn’t prevent her at one of its dealerships for several tion and the Fall Fundraiser. community through charitable and/or “We’re here for support and teach
from helping those who needed it. years before the Wait House had “I’m not sure where we would public service work. life skills,” Ms. DeVries said, “so ul-
“I remember my grandmother had space of its own. Mr. Kellogg served be without the help and support of Mr. Kellogg received a medal, along timately when they leave here, they
a friend who had a need,” Mr. Kel- two terms on the board of directors the Kelloggs and Warren Tire,” said with $2,500 to be donated to the char- have gained lot of skills so they can
logg said. “We lived in small house, at the nonprofit, and today holds the Margaret DeVries, executive direc- ity of his choice. live independently.”
but my mother took her in and had title of board member emeritus. tor of the Wait House. He donated the money to the Wait The Wait House staff work with
her living in the living room.” His support of the charity was It is for that humanitarian effort — House. youths to find them jobs; provide
His mother also took in a family passed down to his son Bob Kel- as well as his support of several other “It is something that was needed, transportation; help them understand
of five who lost their home in a fire. logg, now president of Warren Tire, charities that provide help to disad- in our area,” Bob Kellogg said. “Be- any legal issues that might involve
“I mean, our house was tiny, real- who also has served on the Wait vantaged youths — that Bob Kellogg fore it was built, they had to send them; and work with other organiza-
ly small,” he said. “She was always House board of directors. has been named the Tire Business Tire (youths) away who needed help. tions to provide other services that are
giving, lending a hand.” Bob Kellogg and the Warren Tire Dealer Humanitarian of the Year. The “(Homelessness) affects people any- available to them.
The Wait House is actually two staff continue to provide financial award recognizes an independent tire where: affluent, depressed, urban, Some of the young women need
houses, joined by a walkway, that sit support and volunteer for several Wait dealer or retreader who, during the suburban,” he said. “It’s the same to be taught how to be a parent, Ms.
DeVries said.
“Most of us have role models in our
lives, and these young ladies don’t,”
SPONSORED BY: she said. “They’re just kind of thrown
into this motherhood, and they don’t
have the family support. They don’t
have the social supports.”

FREE WEBINAR ORGANIZED BY: Then, she said, add mental illness,
substance abuse and all the money it
takes to take care of children. On top
of that, she said, they’re homeless.
“Homelessness is that big umbrella,
November 19, 2019 • 2PM ET/11AM PT but then you have all of those things
that go underneath that, sometimes
we all forget about that are needs that
OPEN THE GATES FOR GETTING NEW AND SPEAKERS they come in looking for assistance
with. That’s what we’re here to help
REPEAT BUSINESS BY USING THESE 5 SIMPLE TIPS them in all of those areas.”
The Wait House has about 24 full-
and part-time employees and oper-
The online and offline worlds are colliding. ates on a budget of around $740,000
a year, according to Ms. DeVries.
Customers carry pocket-sized computers BRETT STEELE
HEAD OF SALES, AUTO SERVICES
“I was on task force in 1998 when
a bunch of youth service providers got
everywhere they go, but that doesn’t mean PODIUM together and saw a need,” Sharon Sano,
another former Wait House board
that face-to-face interactions in the shop aren’t member, said. “From that, it grew into
this, and with the wonderful leadership
just as important as those online. Register now we’d had, it’s just blossomed.”
to learn some best practices for interacting Since it opened in December 2003,
the transitional shelter has provided
with your customers online and offline to HAYLEY SONNTAG
more than 24,000 bed nights to 1,400
homeless mothers. The house des-
create a memorable, tire-buying experience, DEMAND GEN SERVICES
PODIUM
ignated for homeless pregnant and
parenting youth was bought later and
win customers for life, and improve your opened in July 2010. Since then, it has
provided more than 14,000 bed nights
bottom line. to around 125 women and 90 infants
or toddlers.
“Warren Tire has been an integral

REGISTER NOW: TIREBUSINESS.COM/OPENTHEGATES

part of this from the get-go,” Ms.
Sano said. “We know we can always
count on them.”
Visit us on the web at www.tirebusiness.com TIRE BUSINESS, November 11, 2019 • 29

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30 • November 11, 2019, TIRE BUSINESS Visit us on the web at www.tirebusiness.com

TIA ATD Rankings

CONTINUED FROM PAGE 1 CONTINUED FROM PAGE 3 CONTINUED FROM PAGE 1
presidents set forth. Any reductions in force, the spokesperson said, was the most important factor, fol-
“We’ve had a very cohesive board amounted to “less than 2%” of the firm’s work- lowed by fairness of charges and
since the time I joined in 2013,” he said. force. service quality (tied at 18%), ser-
Since that time, TIA has placed “It was a very small number,” the ATD vice adviser (16%), vehicle pickup
special emphasis on its training spokesperson said, with “very minimal impact” (15%) and service facility (13%).
programs and government relations to the business. In vehicle maintenance, 19%
activities, and Mr. Rigney said At the same time, the spokesperson said, ATD of respondents said fairness of
those are his areas of interest, too. is investing in new positions within the compa- charges was the most important
“I want to continue to improve ny, as well as enhancing its technology plat- factor for customer satisfaction,
the training program, whether it’s forms — including ATD Online, ATD Mobile followed by service quality and ser-
online or face-to-face training,” he and ATD Connect — in order to help customers vice adviser (tied at 18%), service
said. “The key goal is getting feed- differentiate and grow their business. facility (16%), service initiation
back from the market.” ATD cited its product screen management (15%) and vehicle pickup (14%).
That involves meeting with the tool, which keeps customers informed about More than half of Baby Boomers
training personnel at member dealer- what’s going on in their local markets, as an ex- (56%) cited past experience as the
ships and hearing from them what can ample of its investment priorities. most important factor in choosing
be improved, Mr. Rigney said. Other investments are being directed to sales a repair facility, as opposed to Gen-
“We’re engaging with them on training and development functions to help the eration Z customers, who mostly
how we can continue to be a better firm’s sales teams improve customer relationships. chose repair facilities on the rec-
provider of training,” he said. “We “Everything we do is centered around the ommendations of others, it said.
also are getting information from customers,” said the spokesperson, who indi- The older a vehicle, the more
manufacturers and suppliers about cated that ATD would be making other major likely motorists are to turn to the
new technology, so we know how to announcements in the weeks to come to provide aftermarket for service, accord-
modernize our curriculum.” tools and technologies to its customers. ing to J.D. Power.
TIA also is working on govern- Some of those announcements are expected to Among respondents, 33% had
ment issues of importance to tire come at the 2020 Tire Pros business conference. service performed by a new-ve-
dealers, such as tire registration, “Our strategy and purpose is to help custom- hicle dealership during the first
according to Mr. Rigney. ers to be successful,” the spokesperson said. year of ownership, compared
“It’s an ongoing challenge, but there “We haven’t changed doing that. We want to with 21% for owners of five-year-
are a lot of good ideas being shared, provide them the capability to help our partners old vehicles and 18% for owners
and progress is being made,” he said. stay ahead.” of nine-year-old vehicles.
Another issue TIA will address
during Mr. Rigney’s tenure is the
shortage of qualified technicians, he Q3 Overall tire unit volume rose 0.6%
to 40.3 million units, buoyed by 3%
in revenue to $548 million, reflecting
higher volume and improved price/
tribution from mid-2018 acquisitions
of Fenner P.L.C. and Camso Inc.
said. CONTINUED FROM PAGE 4 higher replacement tire shipments. OE mix, Goodyear said. The full-year impact of raw mate-
“What can TIA do to help?” he outlook for the remainder of fiscal 2019, unit volume, on the other hand, fell 7% rials costs and customs duties is esti-
asked rhetorically. “We can present but Chairman, President and CEO reflecting lower North American vehi- Michelin mated at around $111 million.
the industry as a good place to work Richard Kramer said Goodyear expe- cle production, including the impact of Michelin’s revenue rose 10.4% to For the full year, Michelin said it
— there are a lot of opportunities as rienced “continued strength” in its U.S. a strike at General Motors and “stra- $20.1 billion for the nine-month period expects global industry sales of passen-
the business continues to grow. consumer replacement business and tegic fitment choices,” Goodyear said. despite lower sales volumes in the con- ger/light truck tires and truck/bus tires
“We’re looking for employees who “solid growth” in Brazil, yielding “posi- Revenue in Europe/Middle East/ sumer and commercial tire segments. to fall 1% and 4% short of 2018, respec-
know what they’re doing and are re- tive momentum in these important mar- Africa fell 6.6% to $1.21 billion, at- Michelin did not disclose earnings tively. For the nine-month period, Mi-
liable,” he said. “We’re showing po- kets as we head into the final months of tributable primarily to lower volume for the period, but management said chelin reported a 3.7% increase in sales
tential employees that they won’t be the year.” and unfavorable foreign currency it still expects segment operating in the automotive and related distribu-
replaced by a robot. We have to get The Americas business unit posted translation and partially offset by income to exceed the 2018 figure at tion business to $9.41 billion despite a
that visibility, to show that the indus- a 9.8% drop in operating income for improved price/mix. constant exchange rates and before the 7% drop in OE-related business.
try has good, sustainable jobs.” the quarter on 2.8% lower revenue. Asia Pacific recorded a 3.2% rise estimated $160 million earnings con- The road transportation (truck/bus
tires) and related distribution busi-
ness posted a 2.4% gain in sales to
$5.44 billion despite a 2% decline in
SPONSORED BY: unit shipments. The specialty busi-
nesses and related distribution seg-
ment’s sales shot up 39.7% percent to

N
$4.98 billion, driven by the first-time

R I A L- D R I V E consolidation of Camso and Fenner.

EDITO N G Trelleborg
S T R E A M I
LIVE
Trelleborg Wheel Systems scaled
back production of agricultural and
certain industrial tires during the
third quarter to keep production be-
November 14, 2019 low the level of demand, Trelleborg
• 2PM EDT A.B. President and CEO Peter Nils-
son said in the firm’s earnings report.
Mr. Nilsson said the decision re-

T H E P L AY B O O K F O R A W I N N I N G T E A M flects a continuing decline in demand

for tires in the agriculture sector and
So how does your team measure up to some of the best places to work for materials-handling and construc-
tion vehicles. The move, he said, was
in the industry? Join Don Detore and Kathy McCarron discuss today’s done “in order to adapt our stock lev-
els to a weaker market situation.”
workforce, from Millennials to Boomers and beyond. Trelleborg reported a 17.7% drop
in operating income during the quar-
ter to $98.3 million on 6.4% higher
sales of $921.5 million. Operating
income for the January-September
period fell 10.3% to $251 million on
7.4% higher sales of $2.98 billion.
Trelleborg Wheel’s operating in-
Don Detore Kathy McCarron come plunged 46% in the quarter to
$15.7 million on 2.5% lower sales of
Editor, Tire Business Reporter, Tire Business $240.3 million.
Trelleborg cited the ongoing trade
conflicts for having a negative impact
on the business climate and said they
Register Now contributed to increased uncertainty

TireBusiness.com/PlaybookLive
and reduced order intake.
Operating earnings for the nine-
month period fell 19% to $88.3 million
on 3% higher sales of $830.2 million.
 ©2019 Hankook Tire America
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