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Step 1: Preliminary Research and Goal Setting

The document outlines a 4-step plan to address women harassment: 1) Identify the problem, target audiences, and intended outcomes of reducing harassment and empowering women. 2) Launch an effective marketing campaign using social media hashtags, posters, and ads. 3) Involve reputable people from different fields to support the rallies, including motivational speakers, entertainers, professors, and politicians. 4) Hold rallies in major cities and locations around Bangladesh, such as universities, corporations, and transportation hubs.

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Mahin Adnan
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43 views1 page

Step 1: Preliminary Research and Goal Setting

The document outlines a 4-step plan to address women harassment: 1) Identify the problem, target audiences, and intended outcomes of reducing harassment and empowering women. 2) Launch an effective marketing campaign using social media hashtags, posters, and ads. 3) Involve reputable people from different fields to support the rallies, including motivational speakers, entertainers, professors, and politicians. 4) Hold rallies in major cities and locations around Bangladesh, such as universities, corporations, and transportation hubs.

Uploaded by

Mahin Adnan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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STEP 1: PRELIMINARY RESEARCH AND GOAL SETTING

Identify the problem: women harassment


Target audience: women, men and all the harassers, people in law
Intended outcomes: People in law realizing to take this crime seriously, harassers realizing their
crime, if they don’t, they have to fear the law before committing this crime, women standing
for themselves, men and women working together to prevent women harassment

STEP 2: Effective marketing campaign


 Facebook events which will get the attention of most of the people.
 Twitter using hashtag
 Trends like #metoo which will get the attention
 Posters using slogans
 Ad

Step 3: Involving potential reputed people


 During the rallies in different places in the capital we will also take the renowned
people. They can be renowned in their respected field
 Solaiman Shukhon - motivator, popular among teenagers
 Salman Muqtadir, Asif Bin Azad, Tahsan Khan, Raba Khan – entertainer and popular in
social media
 Muhammad Yunus, Anu Muhammad, Zafor Iqbal, Tahmima Anam, Maria Chaudhari-
renowned professors and authors
 Some young politicians like Andalip Partho

Step 4: Places to rally


 Dhaka: Shahbag, Farmgate, Motijheel, Boshundhara Residential Area, Dhanmondi,
Gulshan, Banani, Uttara, Public and Private Universities, schools and colleges in Dhaka,
in front of big corporations like Pran, Garments, Banks (not all, some according to the
budget
 Chittagong:
 Rajshahi:
 Besides these places we will send a small group of people in bus stand and other
transportation places

Step 5:

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