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Business Research Methods-Introduction: Dr. Nadeem Uz Zaman

The document provides an introduction to business research methods. It discusses (1) defining business opportunities and problems, generating and evaluating ideas, and understanding the business process as key activities of business research. (2) Business research aims to apply the scientific method in an unbiased, objective, and systematic way to reduce uncertainty and facilitate thoughtful decision making. (3) Business research can be either applied research related to real-world problems or basic research that expands the limits of knowledge.

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Mhd Zain
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52 views12 pages

Business Research Methods-Introduction: Dr. Nadeem Uz Zaman

The document provides an introduction to business research methods. It discusses (1) defining business opportunities and problems, generating and evaluating ideas, and understanding the business process as key activities of business research. (2) Business research aims to apply the scientific method in an unbiased, objective, and systematic way to reduce uncertainty and facilitate thoughtful decision making. (3) Business research can be either applied research related to real-world problems or basic research that expands the limits of knowledge.

Uploaded by

Mhd Zain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Research

Methods- Introduction
Dr. Nadeem Uz Zaman
Business Research
The application of the scientific method in searching
for the truth about business phenomena.
These activities include:
defining business opportunities and problems,
generating and evaluating ideas,
monitoring performance,
and understanding the business process
Role of Business Research

01
Definition: Systematic and Unbiased and impersonal
Objective Process

Decision
04 Making
02

Thoughtful and organized Reduces Uncertainty


findings
03
Two Types of Business Research

Applied Research Basic or Primary Research


Relates to real world problems Expands limits of knowledge
Facilitates decision making
Basic vs
Applied
Research
Scientific Method
Effects of Business Orientations on Research
When to Conduct Research

Time Data Nature of Cost vs


Decision Benefits

There is sufficient Sufficient Urgent and The overall


time to conduct information can necessary benefits surpass
the research be easily collected the cost

01 02 03 04
Value-Cost Comparison
Information, data, business Intelligence

Data Information Business


Intelligence
Facts or recorded
measures of Structured Data
with Defined Subset of Data
certain Relationships and Information-
phenomena among facts used in decision
(things) making

01 02 03
Characteristics of Valuable Information

01

02
03

04
Important Sources of Company Data

Business Intelligence
External Sources:
Business Intelligence Governments, journals,
through Analytical 04 Vendors, distributors
Software etc.
03
05 Computer Archives, Online
Customer Relationship Records, Database Searching
Management Systems Archives Systems
Analytical
External
02 Environment 06
Online
Customer
Proprietary Research
Internal Databases projects
and warehouses

01 Internal Data Sources


Primary 07
Research

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