AJEET YADAV
Email: ajeet.2309@gmail.com
Mobile No. 9619658256
ACADEMIC QUALIFICATIONS
Examination Year Board/University
PGDM 2013 Indian Institute of Management, Calcutta
B.Tech.(IT) 2010 IIIT Allahabad
CBSE,12th 2004 U. P. Sainik School, Lucknow
CBSE, 10th 2002 U. P. Sainik School, Lucknow
WORK EXPERIENCE
Cars24 Services Pvt. Ltd. Dec 2019 – till date
General Manager & Head, Strategy, Growth & Analytics
Roles & Responsibilities
Heading Strategy & Growth for C2C vertical to drive national sales for both inventory as well as marketplace model
Develop pricing strategy & analytics for listing & selling cars to increase conversion & margin at city, pan India level
Drive pan India procurement of cars; Pricing strategy, right assortment model mix, high inventory turnover models
Analyse user journey using data points & recommend actionable insights to enhance funnel for driving key KPIs
Heading BI team to deliver insights for driving on ground Sales/Ops teams through live Dashboards/Reports
Plan expansion of marketplace & inventory business in existing cities & launch new cities using data driven insights
Define processes & partner with cross functional teams across verticals & business units to drive business growth
Develop Sales strategy, Planning & business intelligence to drive national revenue & business growth across BUs
Analyse data, deliver insights on growth levers, consumer behaviour, market trends for strategic decision making
Develop AOP, launch & execute pilot projects to achieve sales targets & productivity across Business Units
Partner with Sales/Ops/Finance/Product teams to launch new cities & categories to align business objectives
Times Group Mar 2019 – Dec 2019
Senior Manager, Sales Strategy, Planning & Analytics
Roles & Responsibilities
Develop Sales strategy, Planning & business intelligence to drive national revenue & business growth across BUs
Analyse data, deliver insights on growth levers, consumer behaviour, competition, market trends to take decisions
Monitor weekly, monthly, quarterly business performance & KPIs, give tactical & strategic inputs to business heads
Develop AOP, launch & execute strategic initiatives to drive & achieve sales targets across Business Units
Partner with Sales teams to develop sales planning, forecasting & Go to market strategy to drive business growth
Zee Entertainment Pvt. Ltd. May 2018 – Jan 2019
Senior Manager, Sales Strategy, Planning & Analytics
Roles & Responsibilities
Responsible for driving Sales Strategy, Business Planning & Analytics & Go to market strategy for Zee group
Develop Pricing & monetization strategy, analytics to guide Sales teams achieve client wise, region wise revenue
Analyze sales performance, recommend & implement plan basis consumer behaviour, competitor & market trends
Lead & implement Analytics & automation tools for Sales Planning, Pricing & tracking business performance
Star India Pvt. Ltd. (Star TV) Aug 2015 – Nov 2017
Manager, Product & Revenue Strategy
Roles & Responsibilities
Responsible for leading National Ad sales revenue, Business & Sales strategy, planning & analytics for Star Plus
Work with regional Sales teams to develop short & long term Sales Strategy to deliver profitable business growth
Develop Go to Market strategy & business intelligence to improve product monetization from new/existing clients
Devise & implement Product mix, Pricing strategy, bundled packages, cross sell opportunity across clients
Analyse product wise, region wise sales performance & recommend opportunity in terms of revenue & pricing
Ensure timely product rollout & Sales Planning to achieve market share & revenue targets as per business goals
Analyse data, deliver insights on growth levers, consumer behaviour, competition, market trends to take decisions
Monitor weekly, monthly, quarterly business performance & KPIs, give tactical & strategic inputs to region heads
Develop annual budget & reforecast budget regularly based on business performance to achieve business targets
Liaise with cross functional teams to ensure effective product planning, execution & revenue management
Key Achievements
Awarded for Maximizing Ad Sales revenue for Star Plus channel for 2 consecutive years, 2015 & 2016
Awarded “Star Spark Award” for playing critical role in finalization of annual deals for top 20 network clients
Star India Pvt. Ltd. (Star TV) Jun 2013 – Jul 2015
Assistant Manager, Analytics & Business Intelligence
Roles & Responsibilities
As Program Manager, lead, implement & deliver analytics projects across business functions within organization
Work closely with different functional & business teams to understand their business requirements, analyse &
understand KPIs, metrics specific to business, recommend & implement analytical solutions for business problems
Develop & deliver analytics tools to support & enable data driven decision making & monitor business performance
Reporting of key insights & trends to senior management by creating & delivering periodic & ad-hoc Reports,
Scorecards, Dashboards etc. using Business Intelligence & analytics tools to drive business decisions
Automation of existing & future data needs of organization for efficient data analysis & decision making
Led multiple parallel projects & handled a team of 7-9 members (developers & analysts) for project execution
Key Achievements
Created web & app based Market Intelligence platform for Distribution Strategy, integrating disparate data
across organization & external agencies to generate actionable insights to achieve short & long term business goals
Amdocs DVCI Pvt. Ltd. Subject Matter Expert Jun 2010 – Jun 2011
Roles, Responsibilities & Key Achievements
Acted as focal point to coordinate Amdocs and Tech Mahindra teams working for client AT&T
Provided continuous support to client, testing team and onsite team to finalize most efficient solution
Successfully designed, developed and delivered high quality project solely within 2 week strict timeline
SUMMER INTERNSHIP
Bharti Airtel Pvt. Ltd. Sales & Marketing Apr 2012 – Jun 2012
Roles & Responsibilities
Evaluated Cross sales opportunity among Airtel products (Voice, Data, DTH etc.) using customer insights
Analysed usage of Airtel products like voice, Data, Airtel Money among Low Income Group customers
Conducted market study & benchmarking, generated Voice of Customers across Airtel product portfolio
Key Achievements
Suggested changes & Implemented modified promotional script in Gujarat circle for 6 Special offers
Increased conversion by 70% in an offer; improved overall conversion rate by 16% across all offers
ACADEMIC DISTINCTIONS & CO-CURRICULAR ACHIEVEMENTS
Awards & Scholarships
Merit Scholarship by Ministry of Defence, Govt. of India for outstanding academic performance, 2002
‘Award of Honour’ for academic excellence in class 10 from Baha’i Spiritual Assembly, Lucknow, 2002
Secured 1st Rank (School Topper) in Class 10th and Class 12th CBSE Board examinations
B-School Competitions
Campus Finalist in Stratos, Aditya Birla Group’s flagship management competition IIM Calcutta, 2011
Campus Finalist in Wipro NitroSpark, a Consulting Case challenge organized by Wipro, 2012
National Finalist in Bidwiser, Strategy event at Vista, International Business fest of IIM Bangalore, 2012
National Finalist (Campus Runners up), American Express Campus Centurion Simulation Game, 2013
EXTRA CURRICULAR ACHIEVEMENTS
Gold medallist(Football) in Inter Institutional sports festival held at MNNIT Allahabad, 2008
1st Position in Inter House Cricket and Hockey; 2nd Position in Inter House Basketball Tournament
Gold medallist (For 3 consecutive years) in Athletics (PT Display) in school Athletics meet, 2001-03
1st Prize (For 3 consecutive years) in Inter House Hindi Calligraphy Competition, 2001-03
Awarded Best Dancer (for 2 consecutive years) during Inter House Dramatics Competition, 1998-99
Awarded NCC ‘A’ Certificate by Ministry of Defence, Government of India, 2002
