Functions of Communication Technology
in Corporate Communication
Easy Product Launch
Product or service surveys
Social interaction with consumers
Video conferencing
Use of digital networks
Web Conferencing
Web conferencing may be used as an umbrella term for various
types of online collaborative services including web seminars
(webinars), webcasts, and peer-level web meetings.
Features
Slideshow Presentations
Live or streaming video
VoIP
Web Tours
Meeting Recording
Whiteboard with annotation
Text chat
Polls and surveys
Screen sharing/desktop sharing
REALLY SIMPLE SYNDICATION (RSS)
Really Simple Syndication (RSS) is a medium that enables Internet users
to keep track of their favorite websites through a single platform.
It aggregates the latest content published on your list of selected websites
and allows you to read it at your leisure.
In a nutshell, RSS technology is like a personalized news feed that pulls
content you’re interested in reading.
REALLY SIMPLE SYNDICATION (RSS)
The user needs a RSS reader (also called an RSS aggregator) and an Internet
connection.
Once the posts are pulled to the RSS reader, it extracts the important content like
text and images for you to read.
In the case of an RSS for podcasts and video content the RSS reader will extract
the media clip.
Types of RSS reader
● Web-based RSS reader
● Desktop-based RSS reader
● Browser-based RSS reader
● Email-based RSS reader
● Mobile-based RSS reader
Benefits of RSS
● Stay Informed
● Saves time
● Ensure privacy
● Can be used as an advertising or marketing tool
Information Technology in
Corporate Communication
Information technology is a catalyst for changes in organizational
structure, function, and communication.
This implies that the impact of organizational structure is huge and
has substantially revolutionized the practice of corporate
communication around the world.
Because of digital changes and technological advancement,
corporate communication has moved across the globe. This has
given tremendous powers to the executives and to the consumer as
well.
Information Technology in
Corporate Communication
Information technology helps PR to develop networks across the
globe.
Through, information technology, PR companies can reach their
global partners irrespective of their location through telephone,
emails etc.
Through Information Technology, PR firms do their process and
documentation in a better way and it boosts organization
communication within a PR firm.
E-Media Relations
Third Party e- Media
Webcasting
E-zines
Video-News Release (VNRs)
Electronic Media Kits
Corporate Blogging
Blogs, short for web logs, are online platforms to create specific
types of content, share them and interact with audiences.
They may have a number of common features such as comment
possibilities, trackbacks, and a Really Simple Syndication (RSS)
technology.
Generally, business blogs are non – commercial and non-
promotional in nature and regularly updates the current information
in content entries.
Definition
Corporate blog is a blog that is published and used by an
organization, corporation, etc to reach its organizational goals.
Characteristics of a Blog
Awesome design
Clear focus
Regular content
Spectacular images
Vibrant Community
Serve Multiple Potential Marketing Goals
Types of Corporate Blog
● Internal
● External
Types of Corporate Blog
● Entrepreneur Blog
● Multi-author Blog
● Department Blog
● Employee Blog
● Product/Service Blog
● HR Blog
● CEO Blog
Steps of Making a Business Blog
● Establish a Content Theme and Editorial Guidelines
● Choose a Blogging Team and Process
● Humanize your Company
● Avoid PR and Marketing
● Welcome Criticism
● Outline a Comment Policy
● Get Social
● Promote your Blog
● Monitor Mentions and Feedback
● Track Everything
