Scribd
Upload
117 views2 pages

MKT403

This document provides instructions for an assignment for an MBA course on E-Marketing. The assignment contains 2 sets with a total of 10 questions. Set I contains 3 questions worth 10 marks each, focusing on problems in E-Marketing, the online buying process, and situational analysis considerations. Set II contains 3 questions worth 10 marks each, addressing direct response marketing, blogs, and E-CRM. Students must answer all questions across both sets, with responses for 10-mark questions being approximately 400 words. The average score from both sets will constitute the student's internal assessment score.

Uploaded by

Simanta Kalita
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
117 views2 pages

MKT403

This document provides instructions for an assignment for an MBA course on E-Marketing. The assignment contains 2 sets with a total of 10 questions. Set I contains 3 questions worth 10 marks each, focusing on problems in E-Marketing, the online buying process, and situational analysis considerations. Set II contains 3 questions worth 10 marks each, addressing direct response marketing, blogs, and E-CRM. Students must answer all questions across both sets, with responses for 10-mark questions being approximately 400 words. The average score from both sets will constitute the student's internal assessment score.

Uploaded by

Simanta Kalita
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

ASSIGNMENT

DRIVE SPRING 2020


PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
SUBJECT CODE & NAME MKT403 – E-MARKETING
BOOK ID B1810
CREDIT & MARKS 4 CREDIT, 30 MARKS EACH SET

Note – The Assignment is divided into 2 sets. You have to answer all questions in both sets.
Average score of both assignments scored by you will be considered as your IA score. Kindly
note that answers for 10 marks questions should be approximately of 400 words.

SET – I

Q. No Questions Marks Total Marks


1 Identify and explain the problems in E-Marketing.
Explanation of problems in E-Marketing. 10 10
2 There are several stages that take place before the product reaches a customer, explain
the process of online buying.
Explanation of the stages. 10 10
3 List and explain the Internal and External Considerations in Situational Analysis.
a) Explanation of Internal Considerations. 5 10
b) Explanation of External Considerations. 5

SET – II

Q. No Questions Marks Total Marks


1 What is direct response marketing? Explain its features and forms.
a) Explanation of Direct Response Marketing 2 10
b) Features 2
c) Forms 6
2 What are Blogs? List its Advantages and Disadvantages.
a) Definition of Blogs 2 10
b) Advantages of Blogs 4
c) Disadvantages of Blogs 4
3 Explain E-CRM (E-Customer Relationship Management). Elucidate the prerequisites
of E-CRM.
a) Explanation of E-CRM 5 10
b) Prerequisites of E-CRM 5

You might also like