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Assignment Drive SPRING 2020 Program MBA Subject Code & Name MKT404-International Marketing BK Id B 1811

This document provides instructions for an assignment for an international marketing course. It is divided into two sets with a total of 10 questions. Set 1 includes 3 questions worth 10 marks each on differentiating GATT and WTO, discussing international franchising and contract manufacturing, and outlining the stages of international market screening and analysis. Set 2 includes 3 questions worth 10 marks each on defining and describing types of counter-trade, discussing the role of sales promotion and personal selling, and defining various international trade documents. Students are asked to answer all questions across the two sets for a total of 30 marks.

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Simanta Kalita
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47 views2 pages

Assignment Drive SPRING 2020 Program MBA Subject Code & Name MKT404-International Marketing BK Id B 1811

This document provides instructions for an assignment for an international marketing course. It is divided into two sets with a total of 10 questions. Set 1 includes 3 questions worth 10 marks each on differentiating GATT and WTO, discussing international franchising and contract manufacturing, and outlining the stages of international market screening and analysis. Set 2 includes 3 questions worth 10 marks each on defining and describing types of counter-trade, discussing the role of sales promotion and personal selling, and defining various international trade documents. Students are asked to answer all questions across the two sets for a total of 30 marks.

Uploaded by

Simanta Kalita
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ASSIGNMENT

DRIVE SPRING 2020


PROGRAM MBA
SUBJECT CODE & MKT404- International Marketing
NAME
BK ID B 1811
NO. OF ASSIGNMENT, CREDITS 2, 4 CREDITS AND 30 MARKS EACH
AND MARKS

Note: The Assignment is divided into 2 sets. You have to answer all questions in both sets. Average
score of both assignments scored by you will be considered as your IA score. Kindly note that
answers for 10 marks questions should be approximately of 400 words.

SET – I

Q.No Questions Marks Total Marks


1 Differentiate between GATT and WTO.
GATT 5 10
WTO 5
2 Write short notes on the following:
A. International franchising
B. International contract manufacturing
A. International franchising 5 10
B. International contract manufacturing 5
3 What are the stages in which international markets are screened and analysed?
4 Stages 2.5*4 10
SET - II

Q Questions Marks Total


No Marks
1 What is counter-trade? Describe the various types of counter-trade.

Explanation of the concepts 5 10


Types 5
2 Briefly discuss the role of sales promotion and personal selling in international
marketing.
Sales promotion 5 10
Personal Selling 5
3 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
a. Bill of Exchange 2 10
b. Packing list 2
c. Air way bill 2
d. Certificate of origin 2
e. Consular invoice 2

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