ASSIGNMENT
DRIVE SPRING 2020
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
SUBJECT CODE & NAME ISM402 – E-COMMERCE
BOOK ID B2015
CREDIT & MARKS 4 CREDIT, 30 MARKS EACH SET
Note – The Assignment is divided into 2 sets. You have to answer all questions in both sets.
Average score of both assignments scored by you will be considered as your IA score. Kindly
note that answers for 10 marks questions should be approximately of 400 words.
Set – I
Total
Q. No. Questions Marks
Marks
What is E-Commerce? Also elaborate history and development of E-commerce in
1
India.
E-Commerce 4
10
History and development of E-commerce in India 6
What are the major benefits and limitations of E-Commerce in India? Elaborate
2
your answer with supportive example.
Benefits of E-Commerce in India 5
10
Limitation of E-Commerce in India. 5
Explain the benefits, limitations and workings of E-Customer Relationship
3
Management (E-CRM).
Benefits of E-CRM. 3
Limitations of E-CRM. 4 10
Workings of E-CRM. 3
Set – II
Total
Q. No. Questions Marks
Marks
Write short notes on following E-Commerce Models-
a) Business to Consumer (B2C)
1 b) Business to Business (B2B)
c) Consumer to Consumer (C2C)
d) Consumer to Business (C2B)
a) Business to Consumer (B2C) 2.5
b) Business to Business (B2B) 2.5
10
c) Consumer to Consumer (C2C) 2.5
d) Consumer to Business (C2B) 2.5
Define following Phases in a Consumer Mercantile Model
a. Pre-Purchase Preparation
2
b. Purchase Fulfilment
c. Post-Purchase Communication
a) Pre-Purchase Preparation 4
b) Purchase Fulfilment 3 10
c) Post-Purchase Communication 3
Explain various revenue models used by social networking websites in today’s
3
scenario.
Revenue models used by social networking websites 10
