Data is refined into more usable forms
Explore the data
Which of the following is main defining characteristic of Big Data?
-Velocity
-Volume
-Variety
It is the main characteristic of Big Data
Volume
It is defined as anything that can be stored and processed by a computer
Data
What is Big Data?
An accumulation of data that is too large and complex for processing by traditional
database management tools
What is Analytics?
Both I and II
It refers to the process of making data accessible to users and applications whenever it is
needed
Data availability
What is Step 3 in the business analytics process?
Analyse the data
It can be defined structured or organized information that creates awareness or
understanding
Knowledge
Which of the following is a key enabler of Big Data?
Processing Capacity
It is the trustworthiness of data
Veracity
What is Step 2 in the business analytics process?
Explore the data
It refers to data plus context or meaning
Information
It is the application of knowledge
Wisdom
Which of the following is a category of Big Data?
-Semi-structured data
-Unstructured Data
-Structured Data
What is Step 5 in the business analytics process?
Optimise
_____ is used to examine data in order to determine the reason behind an event.
Diagnostic analytics
Which of the following is a key enabler of Big Data?
Data Storage
It is the main factor that makes big data possible.
Data storage
It is not completely organized but it has some recognizable parts
Semi-structured data
These are digital records of business transactions, even the ones that are done offline.
Transactional data
Which of the following is a key enabler of Big Data?
Data Availability
Which of the following is a main source of Big Data?
-Machine Data
-Transactional Data
What is Step 7 in the business analytics process?
Update the system with the results of the decision
_____ examines data from the past to create forecasts or predictions about future events.
Predictive analytics
It doesn't have metadata and is not organized in a readily recognizable way
Unstructured data
_____ is used to come up with the best course of action.
Prescriptive analytics
It refers to the frequency of incoming data
Velocity
What is Step 1 in the business analytics process?
Defining the business needs
_____ is the interpretation of historical data to understand past events or the current state of
things.
Descriptive analytics
It takes into account the results of descriptive and predictive analytics and suggests decision
options
Prescriptive analytics
The predictions and other insights are used to find the best solution to the business goal or
problem
Optimize
Refined data is further examined to extract more actionable insights
Analyse the data
It is the interpretation of historical data to understand past events or the current state of
things
Descriptive analytics
What is Step 6 in the business analytics process?
Make a decision and measure the outcome
It refers to how many operations a processor can perform in a given amount of time
Processing capability
What is Analysis?
It is concerned about what knowledge is gained from data
It examines data from the past to create forecasts or predictions about future events
Predictive analytics
Which of the following is a main source of Big Data?
Social Data
What is Step 4 in the business analytics process?
Predict what is likely to happen
It has metadata and a fixed length and format
Structured Data
It comes from people's online social interactions.
Social data
It is a computer process that is used to determine which web pages in a search engine's
index are the most relevant
Search Engine Algorithm
Find the 8th highest rank.
H
The _____ serves as the address of a web page.
Uniform Resource Locator
Find the 2nd highest rank.
C
It is not visible on the web page itself but it is visible to search engines.
Meta tag
What is Search Engine Optimization?
Practices that aim to improve the ranking of a website in search engine results
What is a Search Engine?
It is a software system that is designed to look for information on the Internet
The _____ lets users and search engines read the topic of your web page.
Title tag
What is a conversion?
It refers to the instance when a website visitor performs a desired action
According to Google's Search Engine Optimization Starter Guide: "The _____ for your
homepage can list the name of your website/ business and could include other bits of
important information like the physical location of the business or maybe a few of its main
focuses or offerings"
Title
It serves as the address of a web page
Website URL
It is the most well-known algorithm.
PageRank
What is the first step in adding basic SEO to HTML Files?
Open Notepad or Testpad in your computer
Complete this quote: "_____ is where I expect much of the real money will be made on the
Internet, just as it was in broadcasting."
Content
A _____as a row of internal links at the top or bottom of the page that allows visitors to
quickly navigate back to a previous section or the root (home) page
Breadcrumb list
The _____ serves as the address of a web page.
Uniform Resource Locator
Find the 3rd highest rank.
E
It can list the name of your website/business and could include other bits of important
information like the physical location of the business or maybe a few of its main focuses or
offerings.
Homepage title
It is a procedure or formula used to rank web pages
Algorithm
What is a PageRank?
It works by counting the number and quality of links to a page to determine a rough
estimate of how important the website is
This is used to display tiles, subtitles, and other important texts in the web page.
Heading tag
It can also be used in SEO because search engine algorithms tend to pay more attention to
texts in heading tags than normal text.
Heading tag
The _____ it is not visible on the web page itself but it is visible to search engines.
Meta tag
How many sizes of heading tags are there?
6
It is the process used by search engines to organize information about websites.
Indexing
Web Traffic is defined as _______
It refers to the number of users that visit a website
It gives search engines a summary of what the page is about.
Description meta tag
A _____ gives search engines a summary of what the page is about.
Description meta tag
What is the title of the essay written by Bill Gates in 1996?
Content is King
HTML Stands for _____
Hypertext Markup Language
All of these are true about Search Engine Optimization, EXCEPT;
It looks for information in the internet. Not sure
"Homepage >> Product Reviews >> Best Hiking Shoes 2017 >> CAT Hiking Boots" is an
example of a _____
Breadcrumb list
It is a row of internal links at the top or bottom of the page that allows visitors to quickly
navigate back to a previous section or the root (home) page
Breadcrumb list
It is a process used by search engines to find information in the Internet.
Crawling
Find the 7th highest rank.
G
Find the 10th highest rank.
J
Find the 6th highest rank.
A
Find the 5th highest rank.
F
In this module, what is the file type that we created?
.html
What is the last step in adding basic SEO to HTML files?
Double click your file to open it in your default web browser
It lets users and search engines read the topic of your web page.
Title tag
Find the 9th highest rank.
I
Find the 4th highest rank.
D
What is a Crawler Bot?
It collects data about the web pages that they visit
It may appear as a snippet which can be seen below the title.
Description meta tag
Find the page with the highest rank.
