INTERNAL                                               EXTERNAL
STRENGHTS                                              Opportunities
                                                           Linkages and Partnership with
                                                             National Associations (e.g. PJMA,
      Efficient Enrollment Process.                         FINEX)
                                                           Possibility of offering new
      Strict Implementation of University Policies.         academic courses such as BSBA
      Wide Range of Academic Offerings.                     Major in Real Estate
      Efficient Reports and Record Management.              Management; Human Resource
                                                             and Development Management
    Level III Accredited by PAASCU ( BSBA)                  and Operations Management.
    Involvement of Faculty Members in Personal and
     Professional Growth Activities.                    
   Activity-based Teaching Strategies implementing
     by the Faculty Members.                            
Weaknesses                                             Threats
                                                           Competition with other
                                                              institutions offering lower tuition
      High Faculty Turn Over Rate                            fees.
                                                           Public perceptions on business
                                                              courses and on private
      Unconducive Learning environment.                      universities.
      Declining number of graduates taking CPALE.