RRL Thesis Pup Hehe
RRL Thesis Pup Hehe
tourism to the selected Tourism Management Students of Polytechnic University of the Philippines, Sta.
Mesa Manila
By:
Aguas, Celine
Abaigar, Andrea
Barcela, Pauline
Corsino, Beatriz
                                         Wabina, Alessandra
    The Impacts of the local oriented travel television show “Biyahe ni Drew” in promoting the Philippine
tourism to the selected Tourism Management Students of Polytechnic University of the Philippines, Sta.
Mesa Manila
“Biyahe ni Drew” is a Local Travel Television Show broadcasted by GMA Network. It showcases
the beauty of the places around the world, both internationally and locally. The host, Drew Arellano travels
to different destinations to promote tourism that even with limited budget everyone can travel both in
Philippines and abroad. The show received was recognized as the “Best Travel Oriented TV Show” at the
1st Philippine Tourism Industry Awards and the host was also recognized as the Best Travel Oriented TV
Show Host. They received a lot of awards and recognitions since the beginning of their show for its
Tourism in the Philippines plays an important role in the socio-economic growth to generate
investment, foreign exchange, and employment of the country. The Department of Tourism is the primary
government agency who handles the tourism in the Philippines (tourism.gov.ph, 2018). One of its attached
agencies is the Tourism Promotions Boardwhich is responsible for marketing and promoting the Philippines
domestically and internationally as a major global destination. The agency has a lot of projects, programs,
and activities to promote the Philippines like the trips that they organized for different companies
There are many ways to promote the tourism in the Philippines and one of those is by media.
Watching television has a great impact in promoting different products because many businessmen market
their product by making commercials and use popular artists to promote their product. The television show,
“Biyahe ni Drew,” without knowing, this show helps in promoting the Philippine Tourism because of the
content of their program.The researchers want to conduct a research about the impacts of the television
show, “Biyahe ni Drew,” in promoting the Philippine tourism to the Tourism Management students.
This research aims to know The Impacts of the television show “Biyahe ni Drew” in promoting the
Philippine tourism to the Tourism Management Students of Polytechnic University of the Philippines, Sta.
1. What are the impacts of “Biyahe ni Drew” in promoting the Philippine Tourism to selected Tourism
2. How did this show help in promoting Philippine Tourism internationally and domestically?
3. What are the effective ways of promoting the tourist attractions in the Philippines that are seen in
the show?
In today’s time, technology has been a vital role in our daily lives, wherein, we are independent in
using technology. Especially, viewing our favorite television shows in our cabled television or just simply
surfing the internet. According to Andersson (2010) Television and Screens is the viewers’ window to the
world, and through television or Internet the big wide world is brought into the domestic shelter of everyday
life. Viewing Television shows and online streaming have benefits that may improve our knowledge in
what’s happening in our surroundings. Although, television viewing is heavily criticized in a negative way
but its just a choice of a viewer if they will watch educational television programmes or a show that has a
knowledgeable content. In an international context, the genre term in itself is confusing and combines
examples of holiday programmes, leisure programmes, travel shows and travel series. At the same time
the different terms highlight the different historical and cultural characteristics of the genre, as well as
indicating a genre that is in a state of constant development and negotiation, as the case with many factual
Television shows and online streaming shows have different ways portraying their production,
through this, they may acquire the sense of spreading information that involve awareness in our emotional
and mental thinking as human beings. According to Lyoelevisionn-Jones (n.d.) there are 21 subcategories
in television shows and these are travel, cartoon, makeover, drama, soap, documentary and etc. The
categories may vary to impacts that may be positive or negative for the viewers. In fact, a study conducted
by Peiyu Hu (2014) in Southern Utah University that they interviewed 50 students who watches educational
videos and series which are crash courses. Most of the respondents approved that they have been
educated through watching these kinds of television shows which, they say that it is very effective for them
The focus on travel shows or series showcases the tourism of a certain place or country. Due to
the presence of technology, travel and tourism have more potential to spread the greatness of one location
in just viewing in a certain screen or media, thus, it still matters to the production team of a travel series if it
is entertaining yet effective to the viewers or not. According to Waade (2010) that there are two theoretical
aspects regarding travel series. One is in relation to theories on actual television entertainment genres and
the other one is in relation to tourism theory. These aspects reflect in to two main communicative issues
that exist in travel series. The first one is how the series address the viewer (media communicative aspect)
and secondly (tourist communicative aspect) how the host or the show itself represent the stage destination
and the route. In this case, travel series offer the viewer a look of other cultures, landscapes, food and
different places within the world and the series may deal with cultural and national differences through just
showing it in a form of audiovisual communication. There is also another type of media that influences the
travelling perspective on an individual and this is the trend in today’s time which is Travel Vlogging. It is an
informative online travel series that provides travel video guides for destinations all over the world with an
emphasis on activities, accommodation, food & nightlife. In a study conducted by Davydova (2012)
Effective Vlogging is showing the preferences and thus expressing their ideal travel experience, Also, the
identities of modern people strives to be disposable and with the use of internet it fulfils this sense of
experiencing the destinations activities in just simply watching the travel vlog.
In The Philippines, Tourism has been a big part in the economy’s growth and with this there have
been inspirations in creating vlogs, Films and television series for the people to be enticed in visiting the
Philippines or just entertainment for the locals. According to Aquines and Batra (2016) Films have now
become one of the influences for an individual to travel film locations. In their study they focused on the
Filipino film “That thing Called Tadhana” recorded in Sagada, Philippines. They found out that a few months
after showing, there was a rapid increase in tourist arrivals in Sagada. On their final findings there is
significance of just promoting a film-induced tourism. Moreover, there is a Bill introduced by Sen. Sonny
Angara that the Philippine Government is engaging to promote the country’s tourism by using film tourism.
The Bill was inspired in New Zealand’s film “Lord of the Rings” as promoting different locations of the said
country. It effectively enticed tourist to visit New Zealand’s featured places in the movie and increased the
tourist arrival by 50% wherein, it is very effective for the economy. According to the Senate Bill No. 1330
The Philippines stands to furthermore increase the number of tourist arrival and with that it may stimulate
Department of Tourism (DOT) - By being knowledgeable of the study, DOT will be aware of the
places that need improvements and look for the possible solutions for the progress of the places.
Travellers- This study will encourage the travellers to visit and explore the destinations here in the
Viewers- serve as an engine to encourage the viewers to visit the place and inform them about the
Tourism Students- this study will be a great help to the tourism management students to enlighten
Biyahe ni Drew Productions – this study will benefit the production in a way that they can take the
insights of the viewers to have a better outcome of promoting other travel destinations.
Future Researchers- the conclusions of this study could serve as a reference to future researchers
In this study, the researchers will only focus on the impacts of the television show ‘Biyahe ni Drew’
in promoting the Philippine tourism. To gather data; they will have 8 respondents to answer their questions
to come up with accurate conclusions. The respondents will only be the Tourism Management students of
The researchers will not cover other television shows and the tourism of another country since its
main objective is the Philippine tourism. There will be no more than 8 respondents and less than that
because 8 respondents are enough to conduct an interview to gather data. There will be also no
respondents outside the Polytechnic University of the Philippines in Sta. Mesa, Manila and other college
department students because its main respondents are the Tourism Management students.
IV. Methodology
Data Gathering
In terms of data gathering, the study will use the qualitative research interview method. According
to (Kyale, 1996), the qualitative research interview method intends to explore and describe the meanings of
life’s central themes in the perspective of the interviewees. In addition, this type of data collection method
intends to discuss in the emotions, attitudes, and assumptions of the interviewees. Because of this, the
qualitative research interview method will yield to a more in-depth qualitative exploration of people’s
perceptions about certain topics (The University of Sheffield, 2014).Since the study’s main objective is to
identify the impact of the Television Series “Biyahe ni Drew” in promoting Philippine Tourism, it is fitting that
the aforementioned data collection method was utilized in the study. To be specific, the interview was semi-
structured to ensure that the direction and information retrieved will be from the interviewees’ perspectives
Before conducting the interview, the researchers formulated 5 research questions that connects on the
main objective of the research.. The interview approximately lasted for 5 minutes each in interviewing
selected 20 Students of BSTM 1-2N of Polytechnic University of the Philippines. The interviews were
conducted in M.H. Del Pilar Building. In addition, all of the conducted interviews were recorded using a cell
After conducting the interviews, the researchers transcribed each of the answers. After transcribing the interviews,
the researches utilized several coding methods to deeply understand the interviewees’ Impacts of the local oriented travel
television show “Biyahe ni Drew” in promoting Philippines Tourism. The researchers used descriptive coding. This type of
coding summarizes the main topic of the excerpt. They used in vivo coding. According to (Saldana, 2009), this type of
coding uses the participants’ own exact language or words. Lastly, the researchers used emotion coding. According to
(Anderson, Lofland, Lofland, & Snow, 2006, as cited in Saldaña, 2009), this type is to explore the emotional aspects or
feelings of the interviewees regarding their work, perceptions, and motivations. After coding, the researchers checked the
validity of their coding methods by approaching several people such as students and competent teachers to ask for their
insights. Lastly, the researchers were able to discover the primary themes of the study through analysing and interpreting
their codes.
Once the data is gathered the researchers will identify the effectiveness of viewing ‘Biyahe ni Drew.’ They will find
            1. In what way did     2. What is the        3. How did it help    4. Why do you          5. What do you
            the show “Biyahe       common                in promoting the      think the show is      suggest for the show
            ni Drew”               information do        travel industry of    helpful for the        to thoroughly
            contributes in your    you get whenever      the Philippines?      Philippine             improve their
            decision making in     watching the                                tourism industry?      performance in
            travelling?            show?                                                              promoting Philippine
                                                                                                      tourism?
Questions
#1        Byahe ni drew,           Where and what        I think it helped a   It is educational      None
Female    somewhat help in         to eat and places     lot in promoting
18        the decision             to stay.              the travel
          making of which                                industry as it is a
          destination to go                              great venue to
          to. It serves as an                            educate and
          inspiration to                                 enlighten people
          travel.                                        of the culture and
                                                         norms
#2          It helps me see        Food! Anywhere        Big help! It shows    Shows the              I would say invite a
Female      places I've never      he goes there is      that you can          unseen wonders         couple of
18          seen before and        local delicacy that   travel to beautiful   of the Philippines,    international celebs
            mostly get to know     they feature.         places in the         its culture and        and from there Drew
            some of its history.                         Philippines even      food!                  will introduce the
                                                         though you're in                             place / interact with
                                                         tight budget.                                filipinos / experience
                                                                                                      filipino hospitality.
#3 male     The show in Biyahe     The common            It helps because      It shows the not       More informations
19          ni Drew                information that      through               just the domestic      and more coverage
            contributes in my      it shows is the       television people     tourists but also      to show the whole
            decision making in     place information     see the different     the foreigners         place and its culture
         travelling through      like how to get      tourist spots in       that it is worthy
         the show it             there and how        the Philippines        to spend their
         encourages me to        much, the foods      which is very          vacation here.
         go to the place         and the peoples      accessible and
         where he                culture.             also in social
         promotes.                                    media.
#4       It shows how to         The trait and        It also shows          It helps in            The more info, the
female   make a proper           traditions of the    unfamiliar tourist     promoting the          more fun. They also
18       itinerary so that       Filipinos doesn’t    attractions. It also   Philippines            mention website
         you will enjoy the      change.              shows other            properly.              where we can visit
         trip in a certain                            options of cuisine                            and check out a
         place.                                       that we should                                certaian tourist spot.
                                                      try because it’s
                                                      not just about the
                                                      place that attracts
                                                      the people now
                                                      but also the food
                                                      at a certain place.
#5       It’s very influential   Local destinations   Makes tourist try      It targets not only    Invite social media
female   and the way he          and cuisine          something out of       local tourist but      influensers to
19       delivers the story,                          the ordinary and       foreign travellers     experience the same
         the place becomes                            common                 as well. The           and use media to
         enticing and fun                                                    segment is             spread the word. -
                                                                             designed to look       Carloman Ramos
                                                                             like travel is a lot
                                                                             fun and
                                                                             affordable in the
                                                                             Philippines
#6       The show "Byahe ni      It showed me the     It showed the          It provides             I suggest that the
female   Drew" influences        different things I   different cities       exposure for           show should venture
18       my decisions by         could visit and      and spots that are     various tourist        more into Philippine
         showing me a            have a taste of in   worth visiting         spots thus giving      Historical sites so
         variety of              a particular         around our             tourists of            people would be
         destinations that       destination such     country, thus          different races,       more aware of our
         are family-friendly     as tourist spots     providing              an idea of what        rich history.
         and of course,          and the delicacies   exposure for           those places have
         affordable.             I could have a       these said spots.      to offer.
                                 taste of.
#10      Biyahe ni Drew          The common            The unknown           It is helpful to the   . My personal
Female   caters all of my        information that      terrains and          tourism it attracts    suggestion for the
18       travelling needs in     the show impart       islands of the        foreigners to visit    show is they should
         a way that through      are the usual         Philippines are       and have an            work and collaborate
         the show I know         travellers spot in    exposed in the        exhilarating           well to the
         the beautiful spots     the Philippines,      show.. In that        experience when        government so that
         and sceneries. For      the special food      way, it helps the     they visit             the chan of
         instance, when we       that the locals       tourism industry      Philippines.. From     command is easily
         travel to Bohol the     embark, the           by telling the        a business             enforced.. It means
         itineraries and         activities that you   foreigners and        perspective,           that, for instance,
         recommendations         can do in that        locals that there     having a great         when a local or
         provided by the         certain place as      are more places       tourist                foreigner wants to
         show made my trip       well as the           to discover in the    destination            visit Palawan, he or
         easier and faster       different cultures    Philippines.. It      makes both             she will contact a
         when choosing the       and traditions in     also entices the      foreign and local      government sector
         best hotel, food        that place.           public to see the     investors invest       as endorsed by the
         and tourist                                   magnificent           and put up             show. After a proper
         destination.                                  scenery in real-      businesses             collaboration with
                                                       life which is         nearby.. As a          the government
                                                       essential in          result, the            sector, the traveler
                                                       promoting the         businesses             will be endorsed
                                                       tourism industry.     provide job            properly to the local
                                                                             opportunities for      sector, who is
                                                                             local people and       responsible for
                                                                             therefore the          providing valuable
                                                                             standard of living     information and
                                                                             is improved.           guidelines to the
                                                                                                    tourist. Through this
                                                                                                    way, people will feel
                                                                                                    secure because each
                                                                                                    agency are organized
                                                                                                    in catering all
                                                                                                    travelers..
#11       Biyahe ni Drew is      The common            This show help        It is helpful          Biyahe ni Drew is
female    all about travelling   information that I    promoting the         because it shows       aired during Fridays
18        here mostly in the     get when              travel industry of    the goodness,          at 8pm. I would
          Philippines, but       watching the said     the Philippines.      and positiveness       suggest that they
          also in abroad. As a   show, what's all      Why? Because at       of that place.         could pick up a
          teenager, it affects   about the place.      the first place,      Also, nowadays,        person, that never
          my decision making     What are the          like what I've said   we Filipinos are       went to that place. It
          in travelling          specialties,          on my answer          inlove with            could be a hard-
          because it features    uniqueness, and       number one,           foreign culture        working person, or
          travel spots in        good attributes of    Biyahe ni Drew        and attractions.       the person who
          every corner of the    that place, and       travels mostly        But if they would      deserves most to go.
          Philippines. It        also the people       here in the           watch the tv           They will be the ones
          encourages me to       who live there.       Philippines. It       show, they might       who will experience,
          go to that certain                           showcases             say that, we also      and have fun for one
          place. Like for                              different             have this in the       day. Lastly, I would
          example, I wanted                            attractions, and      Philippines or         also recommend
          to go to Sagada (in                          spots. It helps the   might as well, it is   them that to add
          one of those pilot                           viewers to know       better than them.      more additional
          episode that I've                            what will they do     Or it could be we      informations about
          watched) because                             there if someday      have those kind        their culture in a
          of the attractions                           they'll gonna go      of attractions that    certain place.
          that the team of                             there. By these       the other
          Biyahe ni Drew                               things, it            countries doesn't
          visited.                                     encourages the        have and that's
                                                       viewers to go and     what makes us
                                                       experience the        unique.
                                                       fun and make
                                                       memories.
#12       Biyahe ni Drew         The activities you    Biyahe ni Drew        Because it             Make their show be
female,   helps me to decide     can do in that        helps a lot in        promotes our           popularized more in
18        which places or        place, the history    promoting the         beautiful              social media because
          travel destination I   of the place, food    travel industry in    homeland. It           of we all know how
          can go to and the      you should taste      the Philippines by    makes people           powerful social
          things I could do in   etc.                  showcasing not        especially             media is nowadays
          there. It minimizes                          just the beautiful    Filipinos know         so might as well use
          my time to do                                places here in our    that there is          it to gain more
          research they are                            country but the       beauty in              audience. Change
          the ones who are                             people and their      Philippines.           their timeslot, in a
          doing the research                           generosity and                               more earlier time so
          for me.                                      kindness towards                             that more people
                                                       every tourist as                             will get a chance to
                                                       well.                                        watch.
#13       The show "Biyahe       The common            It helps              It is helpful to the    I suggest that they
female    ni Drew" has a big     informations that     promoting the         Philippine             should tell more
18        impact in my           I get when I'm        travel industry in    tourism industry       informations on the
          decision making. It    watching the          the Philippines by    because they are       activities that the
          is because that this   show are the          simply showing        promoting the          tourist can do when
          show shows             beautiful tourist     how beautiful the     beautiful places       they visit that place.
          different beautiful    spot in that          Philippines is.       here in the            And also, they
          places in the          specific place. The   Philippines have      Philippines that       should tell more on
          Philippines that       food, the outdoor     many beautiful        attracts the           how delicious the
          you can travel with    activities that you   tourists spot that    tourist to go and      foods are and where
          less expenses but      and your friends      "Biyahe ni Drew"      visit here and to      to locate them so
          same peaceful,         can do and            shows. Because        experience those       that after the tourist
          quiet and a perfect    sometimes the         of that, it affects   places.                done the activities,
          place to relax or to   culture of the        the tourists                                 they can go and eat
         do recreational          people in that          decision to travel                         to that place.
         activities.              place.                  and go to the
                                                          Philippines to
                                                          experience those
                                                          things that they
                                                          watched in the
                                                          show.
#14      Biyahe ni Drew           The history of the      It gives you a        It showcase the      The show can
female   gives me                 place, the culture      glance on how is      different places     include having a
19       information about        (foods, practices,      travelling here in    here in the          guest, not a celebrity
         a certain place here     people, etc.),          the Philippines       Philippines          but a normal Filipino
         and oustide the          places to visit         looks like.                                citizen, whenever
         country such as                                                                             they're travelling
         things to go to,                                                                            around.
         things to do and to
         buy.
#15      It gives me insights     Food and                Gives me the          It is helpful        Continuously remind
female   and helps me             delicacies to try.      excitement to see     because it shows     every viewer to take
18       decide the itinerary                             the places and        the uniqueness of    care of the tourist
         and activities in a                              experience the        the native culture   destination they will
         specific tourist                                 activities around     of the Philippines   go to and protect
         destination.                                     the Philippines.      and the beauty       wildlife.
                                                                                and hospitality of
                                                                                the Filipinos.
#16      In what way did the      Budget friendly         The film definitely   The film             To help every
female   show “Biyahe ni          places to visit in      helped the travel     showcases the        Filipinos and let
18       Drew” contributes        the Philippines.        industry of the       best places and      them know that our
         in your decision                                 Philippines.          tourist              country is beautiful.
         making in                                        Simply by             destinations that    Also to promote the
         travelling? The                                  showcasing the        are budget           other destinations
         documentary film                                 different tourist     friendly that can    that we have in our
         features different                               destinations          be found only in     country besides the
         places to visit in                               found and             our country. With    already known and
         our country,                                     showcasing how        that it definitely   famous tourist
         Philippines. The                                 wonderful it is to    helps the            destinations around.
         film helped me                                   travel in our         philippine
         realized that our                                country because       tourism industry
         country is rich in                               of its own
         terms of nature                                  definition of
         and history. The                                 beauty.
         best part is that the
         show also focuses
         on featuring
         destinations that's
         right for your
         budget which is a
         must for someone
         like me.
#18       Yes it helps me to    We will get to      There is a big      It is helpful because it    None
Female    decide on what        discover our        effect on the       shows the other natural
18        destination I will    country more        industry            beauty of the
          go next.              and we will be      because it helps    Philippines. It shows
                                amazed by the       us discover our     other destination other
                                beauty that         country the         than boracay and el
                                exists in our       Philippines and     nido.
                                country.            encourages the
                                Because they        Filipinos to go
                                really choose       and to learn
                                the sights that     more about the
                                are fresh and       attractions in
                                new each            our country.
                                province.
Most of the participants said that the local travel television show “Byahe ni Drew” contributes on the