www.nsfw.
app
WHITE PAPER
v.3 14/07/2021
www.nsfw.app
Contents..
0.1 Introduction
1
0.2 What makes PornRocket unique?
1
0.3 Industry Overview
2
0.4 Industry Challenges
3
0.5 PornRocket Exchange: a middle-man free model for
adult content creators & influencers
4
0.6 Introducing the new era of safety & anonymity for users 5
0.7 Unique content filters & compliance controls 5
0.8 PornRocket ecosystem as global social project 6
0.9 PornRocket tokenomics 6
1.0 PornRocket – Getting ready to launch 7
www.nsfw.app
0.1 Introduction
PornRocket is a block chain-based ecosystem disrupting the adult-entertainment industry and aims to
become the polestar for adult content globally.
PornRocket democratizes the delivery of adult content: it envisions zero-fee copyright protection for
creators of content, along with safety and anonymity for users.
0.2 What makes PornRocket unique?
• Given the sensitive nature of the adult industry, PornRocket proposes a unique hybrid model: a
decentralized block chain technical solution combined with institutional safeguards that guarantee
copyrights for creators, data safety for users and compliance with regulatory requirements.
• Our goal is to revolutionalize the way that adult content is marketed and consumed, in-line with the
ongoing disruptive innovation in sectors such as retail banking, film streaming and the hospitality
sector. Leveraging on an innovative block chain solution, we aim to:
1. Abolish hefty fees currently charged by the oligopoly of institutional players
(PornHub, OnlyFans)
2. Provide effective copyright protection for content creators
3. Address privacy concerns of users and provide access to adult content from all
around the world more freely with the advantage of anonymity
LEFT IN CIRCULATION:
43.85% 439 Trillion
CURRENTLY BURNT:
561 Trillion
56.15%
01
www.nsfw.app
0.3 Industry Overview
History Market Size
Pornography has existed throughout time Today, while difficult to define what counts
ranging from ancient Mesopotamia’s glyptic art as “adult content” and thus quantify, various
depicting sexual intercourse to the ceramics outlets estimate the US revenue from adult
created by ancient Greeks. Until the mid-19th entertainment at between $9 billion and $96
century, erotic depictions generally consisted of billion (The Guardian, 2018). CNBC estimates the
paintings, drawings and engravings. With the US porn industry at $13 billion, with $3,075 being
creation of photography in 1839 when Louis spent on porn every second and a new porn
Daguerre presented the first practical process, video being produced every 39 minutes. In her
professional pornography began to emerge as thesis Pornland, the anti-porn activist Gail Dines
an industry with powerful economic forces as valued the global porn industry at $96 billion in
tailwinds. 2006 while noting that ‘finding reliable data on
the industry is almost impossible so you have
to assume that the statistics are approximate at
best.’1
Main Players
For comparison, Hollywood as a whole
generated $11.1bn in 2018, while Viacom recorded
Some of the biggest players include Hammy
$13.1bn. Globally, Absolute Market Insights valued
Media Limited, Larry Flynt Publications,
the online Porn market at $35.17 billion in 2019,
MindGeek, Private Media Group, Vivid
with forecasts to grow by 15% CAGR over the
Entertainment, and WGCZ Holdings. The
following years.
largest player in the sector is the privately held
MindGeek based in Canada.
The company operates some of the most popular
pornographic video sharing websites, including
PornHub with some 28.5 billion visitors and over
4 million videos uploaded in 20172. Consumer
Websites like PornHub have created a whole
ecosystem where content producers can interact Numerous studies suggest different motives
virtually with consumers through online chats behind porn consumption. Most notably, studies
and streaming. In addition, MindGeek owns report that sexual arousal, boredom and higher
numerous adult film production companies levels of psychological distress are linked to
such as Brazzers, Digital Playground, Men.com greater consumption of pornographic films.
and many other. It has come under scrutiny on Today, it is estimated that 46%-74% of men and
a number of occasions due to its monopolistic 16%-41% of women are active users. In its annual
like position, stemming from the fact that it 2019 review, PornHub reported over 39 billion
owns 3 out of the 10 most popular pornographic searches and 42 billion visits. 80% of the traffic
websites. comes from smartphones.
02
¹ Gail Dines, Pornland: How Porn Has Hijacked Our Sexuality
² https://www.pornhub.com/insights/2017-year-in-review
www.nsfw.app
0.4 Industry Challenges
The adult industry is fragmented
The industry in its current form is unable to
sustain economic viability as a result of increasing
regulation (such as age verification in the UK) and
the recurring costs of missed revenue from false
negatives around payments arising from the fact
that identity validation and risk assessment are
carried out by hundreds of companies across the
ecosystem.
Difficult to balance trust with anonymity
The adult industry relies heavily upon trust
Main
between service providers and customers. In the
absence of trust, content creators are forced to Players.
take additional security measures, which increase COMPANY REVENUE
costs and/or result in forgone revenue. On the
other hand, clients do not want to share their MindGeek $460M
personal information or payment details, which Private Media Group $8M
could easily expose them.
Larry Flynt Publications $400M
OnlyFans $390M
Growth restricted by access to payment processing PBLY Inc. $148M
solutions
Just for Fans n/a
The majority of the financial institutions, including AVN Stars n/a
the major payment processing companies have Unlockd n/a
outright refused to deal with businesses that
service the adult industry. AdultNode n/a
A recent example is VISA and Mastercard’s
decision to ban their clients from making
purchases on PornHub due to allegations of
featuring videos of child abuse (The New York
Times, 2020). Payment gateway companies
typically hide behind such assertions to
avoid servicing the industry due to perceived
reputational risk. In reality, such risks could easily
be mitigated with identity solutions.
03
www.nsfw.app
0.5 PornRocket Exchange: A middle-man free model for adult content
creators & influencers
• Banks and credit card companies consider adult content a high-risk sector, rife with disputed
transactions; as a result, creators pay considerably more in fees to process payments than most
industries. Adult content creators are further unreasonably stigmatized by popular crowdfunding
sites such as GoFundMe.
• In the PornRocket ecosystem, content creators can generate income streams avoiding hefty fees
currently charged by platforms such as OnlyFans/PornHub, with pornographic content shared
directly between performers and consumers.
• Our comparative research suggests that we can decrease relevant costs for content creators/
influencers by more that 95%.
• Provision of flexible pricing: content creators have the freedom and flexibility to decide how much
they want to charge. Additionally, our block chain based solution ensures that content cannot be
copied, stolen or reproduced in other websites, offering unique ownership over adult material.
05
www.nsfw.app
0.6 Introducing the new era of 0.7 Unique Content filters &
safety & anonymity for users Compliance controls
• Visible and traceable credit card transactions • In stark contrast with other block chain
leave users vulnerable. Our vision is that projects associated with the adult industry, the
the safety and anonymity provided by the PornRocket team has been cooperating with
PornRocket ecosystem will shift consumers from world-leading legal, compliance, accounting
streaming free porn to purchasing high quality and consulting firms to map its institutional and
content. corporate strategy.
• Our business strategy is facilitated by the state- • The PornRocket team works with utmost
of-the-art PornRocket Exchange: users can safely commitment to the highest global regulatory
buy PornRocket tokens with fiat through the standards in relation to DLT (Distributed
exchange, offering quick and seamless access to Ledger Technology) and the adult industry. The
adult material. Additionally, PornRocket users can PornRocket ecosystem will integrate robust KYC
benefit from a signature reward-based system: (Know Your Customer) and AML (Anti-Money
the more you play, the more you’ll benefit from Laundering) checks for its content providers,
free content and receive VIP treatment. along with cutting-edge filter software that
prohibits the dissemination of illegal content.
• A major drawback of traditional X-rated
subscription platforms is the lack of privacy.
PornRocket users will no longer need to keep
their files stored on their personal devices,
keeping their downloaded material private. This
is where the block chain based aspect of this
platform truly revolutionizes how content is
distributed and stored.
06
www.nsfw.app
0.8 PornRocket tokenomics 0.9 PornRocket ecosystem as
global social project
• The PornRocket ecosystem is empowered by
the $PORNROCKET currency, allowing fans to
access their favorite content. • PornRocket is supported by an international,
diverse, multidisciplinary team of software
• The $PORNROCKET follows a deflationary engineers, private equity professionals and legal
token model, ensuring a community driven executives.
token with generous yields, rewarding long term
holders. • Our goal is to liberate the consumption of adult
content around the globe. We firmly believe in
• After launch, an initial burn of 500 Trillion freedom of sexual expression, sexual diversity,
$PORNROCKET tokens was completed - 50% of empowerment of vulnerable groups and
the total supply. protection against sexual harassment.
• With our 5% redistribution scheme, proceeds • Our mission particularly encourages input and
are split fairly between token holders, allowing feedback from community members contributing
everyone to earn passive income. to the prevention of harm to workers in the adult
industry.
• The $PORNROCKET currency will be traded in
major exchanges, providing easy convertibility
to bitcoin via mainstream wallets, within a user-
friendly environment.
• We envision the $PORNROCKET currency as
the bridge currency of the adult entertainment 5% - Redistribution
business.
• It will provide direct synergies for users of the
PornRocket ecosystem with sex toy stores, adult
venues and clubs and other adult web pages,
becoming the reference currency for the adult
Fair Launch
industry.
Total Supply: 1,000,000,000,000,000 | 1 QUADRILLION
Initially Burnt: 500,000,000,000,000 | 500 TRILLION
50% Initial Burn
Marketing Wallet: 30,000,000,000,000 | 30 TRILLION
5% - Auto Liquidity
07
www.nsfw.app
1.0 PornRocket – Getting ready to launch
Our core vision and strategy is the creation of an infrastructure that will provide an alternative channel
for the provision and consumption of adult content.
The PornRocket team has prepared a comprehensive long-term plan, ensuring product quality and
security.
Stage 1 (Underway)
• Brand conceptualization of the PornRocket ecosystem: spread PornRocket awareness
around the world.
• The PornRocket team is currently in the process of fine-tuning the layout, user
interface, functionality and UX features of the signature PornRocket Exchange.
Stage 2 (Q3 2021)
• Garner a critical mass of partnerships (actors, influencers, amateur producers) for
functional growth, utility, and legitimization.
• Global signature marketing events: our marketing team organizes exclusive invitation
events with the biggest professionals of the adult industry.
• The PornRocket Web App will be the holistic digital solution that will encompass all
aspects of the PornRocket ecosystem: an innovative, user-friendly Web app supporting
instant micro payments, trade for goods, and experiencing safely adult entertainment of all
flavours.
Stage 3 (Q4 2021)
• Introduction of the NFT PornPad: a unique solution through which creators auction
off their custom to unique NFTs to the highest bidder, allowing them to earn additional
revenues for their content.
08
