BANANA PIE’s

SUBMITTED BY: JACQUELINE F. CULIUAN

JOMARIE CULIUAN
MARK ANTHONY CALIMAG
FILDRIAN SAQUING

SUBMITTED TO: MRS. JENNY ANN IGNACIO

 BANANA PIE’s

BANANA PIE
EXECUTIVE SUMMARY:
INTRODUCTION:
Many people told that the banana pie is not a common recipe here in our country. But
base on the other person, The Banana Pie is an old fashioned pie that everyone lover. A flaky
pie crust is filled with fresh bananas and a rich creamy vanilla layer. It’s all topped of with
whipped topping. The Dessert is best made a head of time making it’s the perfect Holiday
threat.
Banana Pie is the one favorite dessert here in our country, because of the sweet and
delicious taste. We can baked banana pie without oven, and when we cooked a banana pie we
need to do first is to make sure that all ingredients are complete, not only the ingredients but
also in equipment that we need when we make a banana pie.
Banana cream pie is a classic dessert that is deeply sweet and light as air. This fruit
forward variation on the traditional cream pie is easy to make and chock full of fresh banana
flavor. Banana cream pie is a popular cream pie variation consisting of a cooked custard or
pudding, fresh slices of banana and a whipped cream topping. You can make banana pie with a
standard pie crust or a cookie based crust made with graham crackers or vanilla wafer cookies.
Early banana pie recipes called for warming fresh banana slices tossed with powdered sugar for
a few minutes in the oven until soft and then covering with a whipped cream topping. Modern
recipes mingle the sliced bananas with the custard or swap them entirely. While some
variations feature a toasted meringue top, whipped cream remains the staple topping for the
sweet dessert.
Actually I’m not familiar in this recipe, and because of I want to taste this recipe,. In my
home I tried to cook and make a banana pie. And when I tasted the banana pie I didn’t think or
expect that the Banana Pie is so delicious. And here are some Procedures and Ingredients: all
purpose flour, sugar, salt, vanilla, vegetable oil or any kind of cooking oil, water, soft butter, or
you can use a lard or shortening butter, and mix and knead until 3-5 minutes. And refrigerate
for about 30 minutes or 1 hour. And here are the ingredients on how to mixture the fillings. Our
main ingredient is BANANA, we can smashed or blend the banana. And after you smash or
blend set aside first. And move to our next mixture of ingredients, first 1 cup of cornstarch or
cornflour, 1/3 cup water, and gradually add while mixing and set aside. And put the banana
smashed into hot pan. Next is 1 cup of all purpose cream, ¼ cup of sugar, ½ tsp of vanilla and
mix it until cook. When its boiling add the cornstarch mixture and keep mixing within 5
minutes. And after the 5 minutes add 1 pc of calamansi or lemon, and mix it again and add the
¼ cup of sugar, keep mixing until completely cooked. After 1 hour get the dough and sprinkle
some flour. Knead it within a few minutes, apply some flour the rolling or battle if you don’t
 BANANA PIE’s

have a rolling pin, flatten the dough first using your hand, the flatten using the rolling pin and
cut the edge, and lastly put a 1 ½ tbsp filling to the dough and cover it, use fork to make any
design to the edges but first is press the edges to tighten it and if you want to make more
Banana Pie you can repeat and follow the procedures. And lastly apply some holes on top of it
using fork, mix 1 egg so that you can apply and spread it on top of the Banana Pie, then fry it
until the Banana Pie is cooked.
CHAPTER I:
OBJECTIVES:
 To make sure that the BANANA PIE is good to our Body.
 It can adds protein to our Body.
 To entice the consumers with the taste of BANANA PIE.
 It can adds resistance to our Body.
 To encourage the costumer to buy a BANANA PIE.
FEATURES:
PRODUCT NAME: BANANA PIE
PACKAGING: BANANA PIE will be the one of the signature product of DELICIOUS PRODUCT. It
will be packed on the bread packaging. Sealed it properly to avoid bacteria that can may affect
to The quality of Product. The logo will be printed and I used the name of my business, named
of product, and lastly the flavor will be at the LOGO.
LOGO
 BANANA PIE’s

NUTRITIONAL FACT

Amount Per serving

Calories 207 Calories from Fat 74
% Daily Value *
Total Fat 8.2 g 13%
Saturated fat 1.6 g 8%
Trans fat 0.0 g
Cholesterol 0 mg 0%
Sodium 256 mg 11%
Potassium 195 mg 6%
Total Carbohydrates 32.8 g 11%
Dietary Fiber 1.6 g 7%
Sugars 17.0 g
Protein 2.1 g
Vitamin A 9% Vitamin c 7%
Calcium 15 % Iron 5%

CLAIMS AS ORIGINAL PRODUCT:

BANANA PIE will be in the market. This is a custardy and flaky banana pie flavor into sweet and
Delicious taste . In this recipe it contains almost sources of protein that will be found in BANANA PIE.

CHAPTER II
TARGET CUSTOMER
PRIMARY CUSTOMER
Banana Pie is a delicious taste it is a dessert that you can enjoy at anytime you want, the most
target customer is young adults and business people, it will be my target customer of my product. And
banana pie product can be served also to teenagers specifically secondary and college students.

Secondary Customer:

BANANA PIE can be sold to most consumer at the aged of 15-24 years old. The commodity is primarily
targeted at a teachers, academic, and also the senior citizen. The banana pie has no age choice when we
eaten, but we also need the limitation to make sure our body is healthy.

CHAPTER III
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PRODUCT DESCRIPTION AND POSITIONING STATEMENT

BANANA PIE has become one of the favorites of the Filipinos due to its unique cooking method
and taste. This product attract consumers specifically, when it is used ingredients that can give flavor in
this product.

BANANA PIE has the one of the best partner of cocoa, coffee, tea, milk, drinks, or other cold
beverage too, and it does not choose the weather either cold or summer time. Banana pie has no
choice of age either child, teenager, and also the senior citizen. Its even better to make a dessert the
banana pie than the junk foods that can cause of your sickness.

BANANA PIE is not a common recipe here in our country but once you taste it you will enjoy to
eat this banana pie recipe. Many people told the banana pie is not a common recipe, banana pie is an
old fashioned pie that every ones love. A flaky pie custard is filled with fresh bananas and a rich creamy
vanilla layers. Its al topped of with whipping topping. This dessert is best made a head of time making it
the perfect holiday threat.

BANANA PIE is the one favorite dessert. Because of the sweet and delicious taste. We can
baked a banana pie without oven, and when we cooked a banana pie we need to do first is to make sure
that are ingredients are complete not only the ingredients but also in the Equipment, That you need
when you make a banana pie.

KEY MESSAGES, BENEFITS, FEATURES AND FUNCTION

BANANA CREAM PIE is a classic dessert for so many reasons. Its creamy, texture, nutrient
packed bananas, and crowd pleasing whipped topping are sure to bring a smile to even the most
discerning of palletes. In making a banana pie be sure to add enough cornstarch for the custard to be
thick. Banana is an excellent source of potassium and supply vitamin B6 and fiber and carbohydrates,
and some vitamin c since they have a lower water content than most fruit, bananas typically have more
calories as well as a higher sugar content compared to other non tropical fruits. If you are not a familiar
in these recipe, try to make this recipe so that you can taste it. Banana pie will be packed in a medium
box and it will be sealed properly to avoid bacteria that may affect of the product.
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CHAPTER IV
MARKET STRATEGY, COMPETITIVE PRODUCTS AND ANALYSIS
PROCESS:

BANANA PIE
500 G
ITEM QUANTITY UNIT
All Purpose Flour 4c cup
Sugar ½c cup
Salt ½ tsp tsp
Vanilla ½ tbsp tbsp
Vegetable oil ¼c c
Butter ½c c
Banana 5 pcs
Cornstarch ½c c
Lemon 1 pcs
Water 1c c

PROCESS:
1. Prepare utensils and all ingredients to be used.
2. In a bowl put a 4 cups all purpose flour and steve it. Mix ½ cup sugar, ½ tsp of salt, 1 tsp vanilla,
¼ cup vegetable oil or any cooking oil, 1 cup water gradually add, mix and when you mix put
atleast ½ cup soft butter or you can use lard/ shortening and mix it well, then mix it using your
hand. Knead it within 3 minutes or 5 minutes, when you knead the dough, refrigerate for about
30mins.
3. Filling ingredients the main ingredients is banana, get a bowl and spoon. In a bowl put 5 pcs of
banana by using fork smash it. Then set aside.
4. Put ½ cup cornstarch, 1cup of cornflour, and 1/3 cup of water gradually add while mixing.
5. Put the smashed banana in a hot pan, 1 cup all purpose cream, ¼ cup of sugar and lastly put ½
tsp of vanilla then mix it.
6. Let it boil a little in a medium heat.
7. When its boiling add the cornstarch mixture, keep mixing within 5 minutes. Add 1pc of lemon
then mix it, add ¼ cup of white sugar. Keep mixing until completely cooked.
8. After 1 hour sprinkle some flour knead it within few minutes, apply some flour to the rolling pin,
flatten the dough first using hand. Then flatten the dough using rolling pin and make into a circle
shape.
9. In a dough put the fillings, then spread it. And when you already spread the filings in a dough
cover it.
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10. Use fork to make design

11. Then after all wash the dough atleast 1 pcs of egg. Then cook the banana pie

COMPETITIVE STRENGHTS, WEAAKNESSES AND RESPONSIBLE STATEMENT:

 STRENGHT:
 The product is not necessary familiar
 It adds resistance in our body
 Not seasonal product either summer or cold season
 Served in any occasions
 The best partner of coffee, cocoa , milk ,tea, drinks, or any kind of cold beverage too.

 WEAKNESSES:
 The product have a short life, it will keep for about 3-4 days in the fridge.

Demand and Supply Analysis:

Supply and demand is the one of the most fundamental concepts of economics and it the
backbone of the market economy. Demand refers to how much of a product or service is desired by the
buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price.
Supply represent how much the market can offer. The reflection of supply and demand is price. They
describe how prices vary as a result of the equilibrium between product availability of each price. And
the desires of those with purchasing power at each price. Considering these concepts are imperative in
understanding the market economy in which many resource allocation decisions are made.

Banana pie will be distributed through canvasing with our friends, and others,. Giving flyers
advertisement from social media. Survey questionnaire will be distributed to the people and through
face book and messenger and other social media or even google form. The survey will generate data
that will provide the marketability of the products.

MODE OF DISTRIBUTION:
BANANA PIE wil be served in a 500 grams box of pizza. The logo will be printed in a sticker
paper and some information about the product like ingredients and contact number of the distributor
will be included with the printed logo to be attached on the box.

It will be distributed through canvassing with our friends, and others. Giving flyers
advertisement from social media. The product will be prepared in our home. Where a signage will be
printed in tarpauline. And it posted so that the consumers may know. And also we can use the cellphone
number on the packaging of the product, will be always available for consumers to bulk order

MARKETING STRATEGY:
 BANANA PIE’s

The easiest way to promote market banana pie Is through social media or face to face selling. Websites
will be created where the customer can ask about the product. Brochures and flyers will also a big help
for the whole target market, inform the customer about the newest banana pie product. Smartphone
we can use this by calling or texting other people to buy the products.

CHAPTER V
FINANCIAL DATA / PRODUCT DEVELOPMENT:
PRICING:
BANANA PIE
1 BOX - 500 G / BOX
INGREDIENTS UNIT COST ACTUAL COST
1 kilo All purpose 20 per kilo ( 4 c ) 10
½ sugar 25 per kilo ( ½ ) 12
½ salt 20 per kilo ( ½ ) 10
1 b. vanilla 25 1 bottle ( 1 tbsp ) 25
½ cooking oil 29 1 bottle ( ½ ) 15
5 pcs banana 25 per kilo ( 5pcs ) 15
½ butter 35 ml grams ( ½ ) 17
½ cornstarch 25 ( ½ ) 15
1 pc lemon 10 per kilo ( 1pc ) 5
water
material
= 124

PRICING:
Buffer Margarine:

Total cost x.10 (10 %)

124 x .10 = 12.4

Total cost with buffer margarine

Total cost + buffer margarine
124 + 12.4 = 136.4

Mark up cost:
Total cost with buffer margarine
Margin x .30 ( 30 % )
136.4 x .30 = 40.92

SSS Total cost with buffer margarine

Margarine + mark up cost
136.4 + 40.92
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= 177 . 32
Divide by number of box:
177.32 / box

CHAPTER VI

NUTRITIONAL INFORMATION
BANANA CREAM PIE is a classic dessert for so many reasons. Its creamy, texture, nutrient
packed bananas, and crowd pleasing whipped topping are sure to bring a smile to even the most
discerning of palletes. In making a banana pie be sure to add enough cornstarch for the custard to be
thick.
Banana is an excellent source of potassium and supply vitamin B6 and fiber and carbohydrates,
and some vitamin c since they have a lower water content than most fruit, bananas typically have more
calories as well as a higher sugar content compared to other non tropical fruits. If you are not a familiar
in these recipe, try to make this recipe so that you can taste it.

CHAPTER VII
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BANANA PIE’s
BANANA PIE’s