July 23, 2018
Mr.
Corp.
cc:
Dear Mr.________:
Warm greetings! We are pleased to announce our forthcoming merger with a 30-yr old
Malaysian-based company, name to be withheld for now but we will be more than happy to up-
date you about the integration in a few weeks.
Our firm began its professional practice in 2006. Its growth over the past 12 years has been pre-
dominantly internal, stemming from the referrals of our client base and those of other profes-
sionals.
We have decided to seek a merger with another firm because we believe that a larger organiza-
tion will allow us to provide a wider array of services, products and more depth. As you know, in
our area of the country finding and retaining excellent people is a constant challenge as well. A
larger organization will also mean our current and future colleagues will benefit from even more
and stronger career opportunities.
Our new partners share the same values we do. We conducted an extensive search within our re-
gion looking for an opportunity like this. They exceeded our hopes for a firm we can combine
with and continue the tradition we have for excellent service, deep expertise, and an environment
our clients and colleagues want to be a part of.
We will be able to provide you many new services, products and areas of expertise in the future.
We look forward to discussing those in more depth with you. However, there are several things
we want to point out that will and will not change effective August 1, 2018:
• You will continue to work with the same people in our firm as you have in the past. All of
our people are being retained in their current roles. I shall remain as CEO.
• Our pricing structure will remain the same except for a few Babor & Essential Oil prod-
ucts that had a price increase a few months ago. I believe we have communicated this to
you recently.
• The different brands and services (training, delivery, etc.) that we have provided you in
the past will continue to be offered by the combined firm.
* What will change is the payment terms. We won’t be offering credit terms for now and
until otherwise advised. Rest assured that this is just temporary. We will implement the
payment terms once integration has been completed. Payment mode shall either be COD,
current-dated cheque on delivery or prepayment for non-NCR accounts.
We will continue to operate from our current offices for now. All the contact information
(numbers and email addresses) will remain the same.
If you have any questions about this exciting news and what it will mean for you, please contact
the undersigned at any time. We look forward to introducing you to some of our new partners
very soon.
We are grateful to you not only for giving us the opportunity to provide you with our amazing
products and services but for your loyalty and friendship, which have enriched our relationship.
We are confident that our new affiliation will serve us all well.
Sincerely yours,