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Importance of Effective Communication

Effective communication is a two-way process where information is clearly conveyed and understood by the recipient. It is important for businesses to communicate internally with employees and externally with customers and other organizations to achieve objectives. To be effective, communication should provide feedback, be appropriately formal or informal, and use various methods such as verbal, written, and visual depending on the recipient and purpose. The document discusses why communication is important for businesses and lists different internal and external communication methods.

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hassan hani
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48 views6 pages

Importance of Effective Communication

Effective communication is a two-way process where information is clearly conveyed and understood by the recipient. It is important for businesses to communicate internally with employees and externally with customers and other organizations to achieve objectives. To be effective, communication should provide feedback, be appropriately formal or informal, and use various methods such as verbal, written, and visual depending on the recipient and purpose. The document discusses why communication is important for businesses and lists different internal and external communication methods.

Uploaded by

hassan hani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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2.4.

1 Why effective communication is important and the method used


to achieve it.
What is effective communication?

It is important to understand that communication is a two-way process, the information


must be given in a clear and correct manner but it must also be received by the
recipient.

Why is effective communication important?

● Without effective communication, the business will not able to achieve its aims
and objectives.
● Communication must reach the recipient in a way that ensures that the message
is understood.
● It is important to choose the correct medium for transmitting the information.

Businesses need to communicate effectively with both internal and external recipients.

External communication

1. Communicating with customers


○ Advertising products and prices on posters, in magazines, on the radio, or
television
○ providing product information in person or in brochure or catalogs
○ taking orders and making sales over the counter, telephone, or internet
○ arranging a delivery date over the telephone or via email.
○ responding to customer's inquiries and complaints, face-to-face or in
writing.
2. communicating with other organization
○ To build relationships and contracts with suppliers, financial and
governmental organizations.
○ Ensure accurate record, payments, and deliveries.

Internal Communication

1. communicating with employees


○ To relay instructions and meet aims and objectives
○ can be horizontal or vertical, and two-way or one-way
○ Ex. senior managers will communicate business strategy and objectives
down their organization hierarchy.
○ Ex. Employees and middle managers may communicate sales figures,
production level and financial performance up to the organization to senior
managers.
○ meetings and other communication between managers and different
departments of the organization may take place to discuss developing and
promoting a new product.
○ a manager providing feedback on an employee's performance
○ Negotiations with trade union representatives about wages
○ international job advertisement and notifications
○ notices about health and safety in the workplace
○ written warnings about an employee's workplace behaviour
○ emailed memors (memorandums) about pay awards and bonuses
○ telephone calls to major business customers and suppliers

to be effective, communication require:

two-way communication - involves direct feedback from the receiver of some


information or a message.

one way communication - send people and organization information and messages that
do not require feedback from their receivers.
formal communication - involves structured messages and information necessary to
ensure that a business operates effectively.

informal communication - involves a conversation between work colleagues over lunch


or sending each other text message.

open communication - can be read or listened to by anyone

Restricted communication - a sender only intends his or her message or information to


be received by a limited number of people or organization.

Methods of communication
Verbal communication - involves the sender speaking directly to a receiver.

written communication - involves the sender writing to a receiver.

Visual communication - included sending pictures, charts and diagrams


Note that electronic communication is not considered as a method of communication
but a means of communication.

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