A marketer may face lower costs by shipping unassembled goods to a free trade zone
(FTZ) in an importing country because *
locally produced components may not be used in production.
labor costs may be lower in the importing country.
FTZs levy higher taxes and surcharges on imported goods.
ocean transportation rates may not be affected by the weight and volume of the components.
duties may be assessed at a higher rate for unassembled goods.
Blogs, virtual worlds, and video sharing are examples of media commonly known as *
global media.
local media.
social media.
Texas Visual Imaging.
widespread media.
The closer the company wants to get to the customer in its channel contact, *
the larger the sales force required.
the more routine the channel-building process becomes.
the more likely the company will use middlemen.
the more important it is to consult with trade organizations.
the more effective use of the Internet will be.
Which of the following statements is true with respect to the economic effects of
controlling population growth? *
Fertility rates increase proportionately to the rate of economic growth.
A decline in fertility rate is a function of economic prosperity.
Lower male-female ratios favor higher fertility rates.
Developing nations tend to have lower fertility compared to developed nations.
Higher population growth rates have resulted in increased global trade.
What is the last step in the international planning process? *
defining target markets and adapting the marketing mix accordingly
matching company and country needs
adapting the marketing mix according to market segments
implementation and control
developing the marketing plan
What action is important for marketers to take in order to be effective in a foreign
market? *
learning to appreciate the intricacies of cultures different from their own
ensuring that the promotions for the product are indifferent to social beliefs
adhering to the prominent prejudices in one's own society
creating product differentiation by being indifferent to the culture of the foreign market
making the product relate to one's own religion
A ________ provides a selling service for a manufacturer, has a short-term
relationship with the manufacturer, and operates on a straight commission basis. *
manufacturers' retail store
trading company
global retailer
manufacturer's export agent
complementary marketer
What is one of the main political causes of instability in international markets? *
varied taxing conventions
differences in economic philosophies
global focus
environmental awareness
trade disputes
Economic planners are often more ________ oriented than marketing oriented. *
production
advertising
logistics
theory
distribution
Which of the following countries is the world's top polluter, at present, in almost all
respects? *
Brazil
China
Sudan
Afghanistan
Zimbabwe
A company uses ________ when the objective is to reach a segment of the market
that is relatively price insensitive and thus willing to pay a premium price for the value
received. *
penetration pricing
everyday low pricing
predatory pricing
price skimming
psychological pricing
Of the following countries, which requires the least number of school days in a year for
elementary age students? *
China
India
United States
Japan
Germany
The training of foreign employees is likely to be most effective when *
it is handled by trainers who communicate in languages alien to the employees.
it is tailored to the employees' ways of learning and communicating.
national differences are ignored during motivational sessions.
the superiority of their culture is emphasized over others.
it is different from the familiar ways of communicating.
When an expropriated investment becomes a government-run entity, it is *
democratized.
domesticated.
nationalized.
prioritized.
socialized.
Chile, Brazil, Mexico, South Korea, Singapore, and Taiwan are examples of ________
countries. *
least-developed
Third World
underdeveloped
newly industrialized
closed economy
What is a trait of people with good cultural skills? *
They have a clear set of principles and do not tolerate ambiguity.
They take pride in their culture and practice cultural ethnocentrism.
They monitor the behavior of their employees and judge them accordingly.
They convey a sincere interest in people and their culture.
They try to propagate their culture and insist that others follow them.
What is an advantage that a sales force consisting of local nationals is likely to have
over a sales force of expatriates? *
They are more efficient in communicating with and influencing headquarters' personnel.
They cost the firm less to maintain.
They add more to the prestige of the product line in the eyes of foreign customers.
They have greater technical expertise.
They are less likely to accept any form of bribe.
What is the most important quality of marketing personnel for a foreign assignment
that a recruiter should consider? *
They should have little cultural empathy as this might distract them from their main purpose.
When working in a foreign country, they must be capable of making decisions that are not
influenced by the habits of the market.
They should be able to represent a culturally superior image of their country and its products.
They should be hypersensitive to the behavioral variations in different countries.
They should possess a considerable breadth of knowledge of many subjects both on and off the
job.
________ is the study of the earth's surface, climate, continents, countries, peoples,
industries, and resources. *
Geophysics
Geography
Cartography
Demography
Sociology
20. What is the most attractive target for pirates because of high development cost
and low reproducibility costs? *
apparel
software
auto parts
books
agricultural produce
21. The CEO and the board of directors at a large multinational company meet once a
quarter to review the long- and short-term goals of the company and to make changes
as required. They are engaged in ________ planning. *
corporate
strategic
global
tactical
functional
22. What is a disadvantage of decentralized research management? *
The control hardly rests closer to the market.
Various international laws restrict decentralized research.
Field personnel and resident managers lack intimate knowledge of the subtleties of the market.
There is unwarranted dominance of large-market studies in decisions about global
standardization.
Decentralized research has higher probability of translational errors.
23. What is an essential requirement for experienced, as well as new, firms to
succeed in international markets? *
adhering strictly to their traditional methods of production and operations
focusing primarily on their production to exclusively meet domestic demand
venturing into multiple markets by investing in all of them at once
committing themselves completely to foreign markets
having beneficial relations with lobbyists of foreign markets
24. What does GATT use as the primary method to solve global trade problems? *
GATT works with government agencies of trade members.
GATT uses coercion.
GATT uses consultation.
GATT implements the legislative agenda of trade members.
GATT creates binding agreements between member nations.
25. The ________ of the balance-of-payments statement is used to record increases
or decreases in foreign exchange and increases or decreases in liabilities to foreign
central banks. *
current account
capital account
credit account
receivables account
reserves account
