Vol.

10
Issue 03
2021
Editor’s Note

E very entrepreneur wants their brainchild to be

at the pinnacle of success in their respective
domains. But not every company can establish

WITH A
itself as a brand.

Staying ahead of the competition by being the market

VISION
leader demands some extraordinary functioning styles
and spearheading the company to success.
Undeniably, marketing strategies play the most vital
role in establishing the company’s product or service

BEYOND as a brand. Gauging the pulse of the market, the

customer needs, and promoting the product so that
the customer can identify with it and be loyal to it are

THE HORIZON the requisites to be on the top. Consistent marketing

and putting customer service on top of the priority list
are keys to success.

The next important thing is the company’s

management. A work culture with a positive mindset,
 Sumita Sarkar
Editor-in-Chief
sumita@insightssuccess.com

work-life balance, perks is critical for a company to be Xerox, Tupperware, Cola, Band-Aid, PowerPoint, and
the most sought-after workplace besides being many others have become household names such that
popular among its customers. Successful businesses products of other companies are also recognised with
keep their employees happy. The retention rate in such these names.
companies is also extremely high, which renders them
an unparalleled reputation. A company’s work culture We selected a few companies that have stood the test
and commitment to its customers speak volumes of time and for whom success is a continuous journey.
about its success mantra. These companies have been in focus for all the right
reasons and have inspired others to follow suit.
Reaching the top is difficult, but being on the top is
more challenging. To retain the market position, Read our interesting edition of Insights Success -
innovation is inevitable. Big names in the business 'Companies in Focus' to discover their success stories
landscape think differently and ahead of their and what it takes to hog the limelight.
competitors. They are also sharp enough to anticipate
challenges from their competitors. Navigating change Happy reading!
of any kind is vital for a company’s growth.

Successful companies keep setting goals and

achieving them. This keeps the wheel of business
moving. They have a vision and seize the opportunities
that their counterparts fail to see. They become
household names.
Cover
Story

08

Valley Putting Ayurveda

on the Global Map
32 24
C
O
N
T
E
N
Soham ERP Solutions
T Paracosma
Private Limited
Robust Manufacturer of Pharmaceuticals
S Taking Virtual Reality to New Zeniths

16

20 28
Leadership-Quest Easy-Work-Style
How the right leadership enhances 7 Ways How Companies are
work culture in various organizations Enhancing Work from Home Culture

A r t i c l e s
 Editor-in-Chief Sumita Sarkar

Deputy Editor Abhishaj Sajeev

sales@insightssuccess.com
Managing Editor Sayali Sangewar
Assisting Editor Aditya Umale DECEMBER, 2021
Contributing Writer Purushoutham M
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 Company Name Featuring Brief

Artevenue Shekhar Tayade Artevenue's mission is to provide the best quality wall art and
Managing Director best in class online buying experience.

Indus Valley follows an unwavering belief that each individual

Indus Valley Ayurvedic Shibashis Chakraborty has the potential to realize the best in life, provided the right
COO help comes along at the right time.
Centre Pvt. Ltd. (IVAC)

Ken Ehrhar Paracosma is a VR content, technology R&D, delivery

Paracosma Inc CEO and Co-Founder platform, and services company.

Soham Erp Mr. Suketu Shah Soham's innovation with speed and imagination is emphasized
Solutions Pvt. Ltd. Managing Director in whatever they do for their clients as well as employees.

Vishesh Rajaram Speciale Invest is an early stage deeptech focused VC investing

Speciale Invest in Software product, Enterprise technologies, and Industrial
Managing Partner
hardware startups.
A Courier Boy to COO in just 17 years • Was a speaker in Times of India which eventually became guideline for
Shibashis Chakraborty, the COO/CEO event – Health Care pioneer of the his rest part of the life. Since school
on a cycle. He does it to encourage EAST, 2015 level, he only wanted to be different
others to live a simple life with high • His interview was featured in the and do different, that reflected in his
thinking! Japanese health magazine career where he started journey as a
DANDO, as well as Yoga Life courier boy (Hotline courier, BB
• Former Deputy Director – Institute DUBAI and Sori o swastho Ganguly Street, Kolkata).
of Oriental Medicine, Moscow Kolkata
2013-14 • He has been featured by Dubai He used to distribute letters door to
• Ex. Wellbeing consultant of Talise ONE TV, Physique TV, Russian door on the street of Salt Lake of
wellness, Jumeirah group, Dubai TV – Moya Planeta, Lebanon's Kolkata. His passion for human body,
2009-13 MBC TV, and NEWS TIME TV – mind, emotion, and spiritual levels
Kolkata pushed him to enter the wellness
A Snapshot of Leadership industry. As soon he completed his
Shibashis was brought up in a green physical therapy course, he got
• Eight years international exposure city of Bengal called - Chittaranjan. opportunity to work at Touch and
(Mauritius, Maldives, Dubai, Since high school, he got inclined to Glow, Swabhumi.
Austria, Moscow, Portugal, USA) learn and read Swami Vivekananda,
• He has worked for some of the
world's most prestigious brands,
including Taj, Hyatt, Jumeirah,
IVAC, and PFRU
• Professional learnings from
Harvard Business School Boston,
the Indian Institute of
Management (IIMBx) in
Bangalore, and Franklin Covey in
the United States
• National Operation of 200+ team
in Wellness, Healthcare and
Hospitality Industry, and Global
market

Brand builder, Leader producer

His rewards and awards are as follows,

• ASSOCHAM, India has given the

National Award for LEADERSHIP
EXCELLENCE 2020 in the
AYUSH sector
• Was a keynote speaker in
"European Nutrition Conference"
in Dublin, Ireland (June 2018)
• His article was published in
European conference journal,
2018
• Was a keynote speaker in National
Institute of Technology, Nagpur,
2017
 “
Business Management’s success = 85%
“
People Management
 Subscribe Today
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16 | DECEMBER 2021 | www.insightssuccess.in
 S

17 | DECEMBER 2021 | www.insightssuccess.in

18 | DECEMBER 2021 | www.insightssuccess.in
’

19 | DECEMBER 2021 | www.insightssuccess.in

How the right
leadership
enhances work culture
in various
organizations

20 | DECEMBER 2021 | www.insightssuccess.in

 Leadership-Quest

We tell you how leaderships by its views and attributes can

H ow the right leadership enhances work culture

in various organizations

Work culture in any organization is the sum-total of the

industry, the local environment and culture of the place,
enhance the work culture in organizations and bring about
stupendous success at all times. Among others, the steps
could include a mix of the following.

people’s views, and most of all, the views and attributes of 1. By assuring income and presence of employment in
the management. reasonable circumstances
The recent Covid-19 pandemic and its ensuing mayhem in
While the first four remain volatile, and to an extent outside the form of mass layoffs, lockouts and industrial closures
the purview of an organization when it comes to change, the has completely broken the bond of trust between employer
last i.e., the views and attributes of the management is an and employee. The culture of being there for each other
attribute that remains ever changeable and entirely doable. today exists only in tatters. While still reeling under the
unprecedented sledge-hammer attack dealt in parts by
The last remains an attribute that is completely in-house nature, and likely human-engineered greed, most corporate
and ingrained, and when handled the right way can result leaders realize the worth of working towards assuring
only in profitability and extreme growth for the steady incomes to every stake holder be it shareholders,
organization. employees, vendors and suppliers, and even the man on the
road who may have no direct connect with the corporate

21 | DECEMBER 2021 | www.insightssuccess.in

entity. What it calls for is empathy towards an individual’s equal who can contribute to the growth of every
survival and growth, more so in trying and difficult times. It stakeholder. Retaining talent as a culture is thus called for.
remains foremost in creating the right work culture in
organizations. 5. ESOPs and equities
Continuing from the above, one of the best ways to
2. By assuring employees that they can work from engender the right work culture in any organization is by
places they are most comfortable at retaining promising individuals by making them
Continuing from the above, given that the lockdown shareholders by means of ESOPs and equities. Besides
necessitated working from home and remote locations, the establishing their credentials, it would motivate them to
leadership of any organization can certainly enhance its remain in the organization, contribute to its positive work
culture by focussing on just that, the work, and give culture as also contribute to its growth and prosperity.
employees and those at the forefront and action-end the
liberty to work from place they are familiar with and where 6. Sensitizing employees to make them aware of
they feel safe and secure. This should ideally continue not diversities in society in terms of people, sexes, cultures,
only as a stopgap measure but where needed for the longest and races
of time. It would besides enhancing productivity, also result Business organizations these days see people from diverse
in cost cutting and speeding up the spread of industries and backgrounds, ideas and ideologies join their ranks and
employability. They would also bring about an increase in contribute to their growth. Such diversity is sure to
overall development of places by engendering the spread of challenge long-held ideas of sexuality, orientation, race, and
opportunities. cultures.

3. Training and enhancing the worth of employees to That said, and with productivity having little to do with
face newer situations one’s skin colour, race, religion, and such differences, it’s
With the speed at which technology is changing right before incumbent on organizations to sensitize employees and
our eyes, one way to retain and enhance the right work every stakeholder on how to deal with people from other
culture in organizations is to introduce training and skill- races, religions, regions, ideas, and ideologies. The least it
enhancement techniques be they to face newer situations in would do is to reduce conflict within the organization while
their present capacities or in completely altered career giving everyone the opportunity to prove their worth when
choices. With machines grabbing every activity that’s got it’s about productivity, profitability, and growth.
repetition galore, employees worldwide feel extremely
unsure and unsecure about their future. In such situations, 7. Sensitizing employees on their legal rights and duties
bringing about the right abilities be it to switch careers or Every living being, human or otherwise has rights to exist,
enhance existing ones is the call of the times. In these, live and grow the way they want while not disturbing others
training plays a very important role. and the environment. For organizations to grow and be of
use to everyone while purporting the right culture, it’s
4. Involving employees in strategic decision-making to incumbent that managements sensitize every part of the
make them an integral part of every important organization, be they employees, vendors or suppliers of
initiative. their legal rights and duties, and whom to approach for
The employer-employee relation has undergone humongous legal recourse.
changes in the recent past. Employees aren’t servants that
they were considered to be till a while back. One of the Work culture in an organization is a term of wide amplitude
reasons for the same is the fact that most employees remain that’s made and affected by just as many factors. The above
highly educated and show every sign of becoming are points that have come about after carefully
entrepreneurs and business leaders themselves if given an understanding the needs that exist in most organizations.
opportunity. Instead of letting them go and losing out on a
valuable asset, the organization ought to change its attitude - Purushoutham M
and let employees be part of every strategic decision as an

22 | DECEMBER 2021 | www.insightssuccess.in

 “
Paracosma
can offer
a one-stop-shop
for all things AR,
“
VR, and 3D

Ken Ehrhart
Founder and CEO

24 | DECEMBER 2021 | www.insightssuccess.in

 Companies in Focus

Taking Virtual Reality to New Zeniths

A Dynamic Leader
T he COVID-19 pandemic has been the
gamechanger in every realm. What was
once a technology for entertainment is
now being adopted by businesses. Virtual Reality
(VR) has come a long way from the days of
science fiction films to real-world entertainment
The Founder and CEO of and now to businesses.
Paracosma is Ken Ehrhart. Mr
As businesses switched over to remote working,
Ehrhart is also a co-founder and they adopted VR and AR technologies to keep
a General Partner at the Venture businesses moving and thriving amidst the crisis.
This popular technology allows businesses to take
Capital rm SunBridge Partners. risks and replicate actual presence in both real
SunBridge is well known for its and virtual worlds. The developments in this
immersive technology produce a computer-
expertise in Japan market entry simulated environment, and they provide cutting-
and cofounded Salesforce.com edge solutions.
Japan. At SunBridge, Mr. Ehrhart Cutting-edge technology has broken down
cofounded Concur Japan, Market barriers, allowing several industrial verticals to
adopt it in order to develop new marketing and
Japan, Demandware Japan, and communication strategies. Virtual Reality
Kyriba Japan. He is also a co- technology, of course, has revolutionised the
founder and Director of TalentA, game experience, but it is not confined to the
gaming business. Virtual reality technology offers
which distributes leading talent a new road to achievement in today's
management solutions in Japan, environment. And enhancing this technology,
Paracosma is providing some robust solutions
such as HireVue and for the world.
Monday.com.
In an exclusive interview with Insights Success,
Ken Ehrhart, Founder, and CEO of the
company, shares his experience and insights

25 | DECEMBER 2021 | www.insightssuccess.in

about Paracoasma. Below are the highlights of scale digital twins for industrial applications,
the interview. synthetic image creation to train machine learning
AI systems, and virtual film production. In
Please brief us about Paracosma Inc. addition to CGI solutions, we have a 360-degree
Paracosma Inc is an Augmented and Virtual video production team and a 360-degree video
Reality (AR/VR) Solutions Provider. We offer distribution platform.
custom AR/VR application development and 3D
content creation, including 3D modelling and What challenges have you faced while entering
360-degree video production and distribution. We industry you are catering to, and how did you
now have over one hundred employees in the US; transform these challenges into opportunities?
we have our Japan technology, sales office, and VR has unlimited potential across all areas of
Nepal development centre. human activity. VR can do anything that you can
do in real life. The technology is also advancing
What inspired you to enter the industry you quickly, with better hardware and new platforms
are catering to? arising continually.
Having studied technology trends and investment
for twenty years since 1996, it is evident that the Paracosma has embraced the broad opportunities
commercial launch of the Oculus Rift and HTC and quick change by investing heavily in bringing
Vive VR headsets in 2016 was a significant on, training, and equipping our engineers and
opportunity. According to the Yeti Survey Report: artists to provide cutting-edge capabilities across
The State of Virtual Reality—2016, 88.5% of numerous sectors. We have invested in our effort,
companies were planning or already developing so the clients get the best.
VR projects, but VR development was new and
expensive. How was Paracosma affected by the COVID-
19 pandemic? What measures did you take to
Lack of development resources with appropriate shorten the damages while helping your clients
skillset and development bandwidth was cited as and maintaining the safety of your employees?
the primary obstacle to developing VR As a global organization with teams in three
technologies by 36.8 and 28.4% of respondents, countries, we were immediately impacted by
while 40% cited lack of budget. Fully, 55.2% of travel bans and the necessity of adapting to
respondents said they were likely (27.1%), very remote work. As a VR company, we were able to
likely (14.6%), or extremely likely (13.5%) to create a virtual company office in VR with both
outsource some or all of their VR product design meeting and conference rooms, as well as an
and development. Paracosma was founded to auditorium for company town hall meetings. We
address these issues by offering enterprise clients were also able to offer remote event and meeting
high-quality, low-cost VR development resources. services to existing and new clients. Because
Our demand has grown every year since then. loyal clients recognize the value of Paracosma
services, with low costs and high quality
What kind of services do you provide to your delivering fast ROI (return on investment),
clients? Paracosma’s business continued to increase
We provide custom VR and AR development for throughout 2020 and 2021, with 90% of revenues
virtual events and remote collaboration for coming from existing clients. According to a
onboarding and training, as well as travel and survey by Morning Consult in October 2021,
entertainment. Our artists have created over 7,000 fully 39% of business travellers say they will
photorealistic 3D models for studio photography never take another business trip. The pandemic
replacement. We use this expertise to create large- has forever changed the business travel,

26 | DECEMBER 2021 | www.insightssuccess.in

conference, and tradeshow industries. VR can opportunities are growing rapidly at a pace equal
enable a better future through virtual alternatives. to or faster than broader industry trends. Hiring,
onboarding, training, and deploying are now the
What would you like to advise the young critical focus of both Paracosma and its clients.
generation of entrepreneurs and enthusiasts
who want to become a part of the industry you
are catering to?
Recognize that the transition from 2D to 3D
technology is much broader than AR and VR.
Self-driving cars, industrial 3D printing, global
climate modelling, medical imaging, even deep-
fake videos, and virtual movie production are all
being enabled by this transition.

Paracosma’s replacement of studio photography

with the virtual rendering of 3D models and the
use of 3D game engines to create synthetic
images to train AI systems are fast-growing
businesses independent of the number of AR and
VR users. Everyone entering the technology field
will be impacted and stands to benefit from this
2D to 3D transition.

Where do you see yourself in the future?

Kindly tell us about your strategies for scaling
your business.
One of our fastest-growing services is the ‘Build
a Team’ solution, in which we provide managed
teams of expert AR/VR developers and 3D artists
on an ongoing long-term basis. While Paracosma
hires, trains, equips, supports, and oversees the
employees, the end client directly manages their
projects and tasks, with constant daily interaction
as if the developers and artists are direct members
of the client’s in-house teams. This provides
clients with long-term dedicated resources to
scale capacity and rapidly grow their business
while providing Paracosma with growing
monthly recurring revenue.

What is the current scenario of your industry?

As 2022 begins, all signs point to a record year of
growth and adoption of AR/VR and 3D services.
There is sustained interest and investment in the
sector. There is significant adoption and scaling of
commercially-ready products and platforms. Our

27 | DECEMBER 2021 | www.insightssuccess.in

7Ways How
Companies
are Enhancing
Work
Home from

Culture

28 | DECEMBER 2021 | www.insightssuccess.in

 Easy-Work-Style

W ith the pandemic and its fears slowly ebbing, it home

would seem a logical step to get back to work Instead of a completely WFH experience with its share of
in the office, as was the case before. In fact, drawbacks, employers are today experimenting with
employers worldwide have gone to the extent of rolling various models of hybrid working. It could either include
back the red carpet and showing employees the cold grey coming for a few hours to the office or on designated days
floor they were so used to just a couple of years back. But while continuing to work from home the rest of the time.
far from being a norm, the going back to office mission is Doing so apparently has many advantages. It keeps
still far from the norm given the presence of ever- employees feeling connected to a team, to a project, and to
developing newer strains of the virus that is causing strains a system. With the excitement of moving out of home,
in fits and starts, and more so in the office space. schedules form that may lead employees to feel positive
about things happening. Meeting teammates in person is
But with productivity being needed every bit and more so said to have a very calming effect on employees besides
today, with industries practically at the end of their tether, making them feel wanted and acknowledged.
workplaces have found newer ways of doing the
same old thing. Office work. And doing so 2.Taking office halfway up the office route
efficiently while staying away from offices. Industrial areas that invariably housed offices were
Among the newer trends that are visible at one time the bane of industrialization due to
today, the following remain their infrastructure getting overloaded with
noteworthy: cars and vehicles. Reaching the office
was a nightmare due to the constant
1.Mixing work from traffic snarls. And then came the
office and work from pandemic and resultant

29 | DECEMBER 2021 | www.insightssuccess.in

lockdown that practically emptied these areas of its managers of HR invariably come across is the feeling of
residents and turned them overnight into ghost towns. In working in a vacuum with low levels of motivation and
order to get work done from home or places nearest to them direction that results in boredom and sometimes also of
while avoiding over-crowding at industrial centers, most depression. In order to enhance the feeling of being a team
employers and companies have found a middle path. Of that while working from home or remote locations, the
of accessing shared facilities. This is proving a boon for employer arranges for regular, and if possible, daily stand-
everyone, be it employer-employee or the facility owners. up meets at a designated time of the day, mostly the
Employers can have a distinct office with their own Logo morning (unless the office is spread all over the globe in
and style of working which enhances corporate recall which case it could be difficult) such that every part of the
among employees without the need to access the facility team gets to see the other. It gives a feeling of being wanted
halfway across the world. As for the shared facility owners, and belonging.
they get much-in-need tenancy to run the facility.
6.Show trust by the use of technology and not by
3.Offering better systems including broadband demeaning employees
connections, better machines, anti-virus and cloud In the absence of being face to face, the slightest of slips
support and delays can be attributed to something that’s far from the
Work from home is effective only when it turns productive. truth in reality. Innuendos, insinuations, and overtones
With distractions galore, it remains entirely up to the invariably form which further muddle the situation. To lay
employers to provide much-in-need facilities that would put them to rest right at the beginning, companies today invest
the employees on the path of performance instead of fire- in systems that keeps every member of the team in the loop,
fighting over a practically non-existent though potentially measure their productivity, and inform each other of the
threatening situation. For the same, companies ought to status of their work and where it figures in the overall
provide “WFH employees” everything from office furniture scenarios. Trello board, Slack, Microsoft Teams, Cisco
to machines, printers and stable and super-fast net Jabber, Workplace by Facebook, and Quip are some of the
connections. Put together, these would cause the employees latest means by which teams not only communicate but also
to spend less of their time on putting things in order and know the status of a project and what needs to be done
more on the job. immediately.

4.Offering special help in times of need 7.Being clear and open in communication
When operating from remote locations, including one’s The best of technology can’t shake away the feeling of
homes, there’s always the issue of distractions, genuine or being targeted. The best that can thus be done by an
otherwise, that employees face, and which invariably employer is to pick up the phone or go online on zoom,
reduces their productivity. While it’s impossible to do away google meet or the likes, and know first hand the status on
with distractions entirely, every effort are made by the other end. Speaking one-to-one still has its advantage. It
employers to reduce them with genuine help where clears misunderstandings and helps set agendas after a fresh
possible. Someone’s falling sick in the family, children’s start.
educational needs, special domestic help, etc., are some of
the areas that are addressed the right way, leading to These then are some of the means by which companies
enhanced efficiency at work even while the same is being these days are enhancing the culture of working from home.
accomplished from home or remote locations. In addition, What remains central to all these is to bring about a feeling
such initiatives also engender a feeling of loyalty and of being wanted among all the members of a team. If done
support for the employer. the right way, irrespective of work location, growth could
be a given!
5.Having regular online meet- even with the pandemic
thinning out. - Purushoutham M
One of the grouses of working from home that most

30 | DECEMBER 2021 | www.insightssuccess.in

SOHAM
ERP Solutions Private Limited
Robust Manufacturer
of Pharmaceuticals

A s per Indian Economic Survey

2021, the domestic market is
expected to grow three times
in the next decade. India's domestic
pharmaceutical market is estimated at
US$ 42 billion in 2021 and is likely to
reach US$ 65 billion by 2024. It
further expands to reach ~US$ 120-130
billion by 2030.

It is the largest provider of generic

medicines globally, occupying a 20%
share in global supply by volume, and
supplies 62% of global demand for
vaccines. India ranks third worldwide
for production by volume and 14th by
value. India has the highest number of
US-FDA compliant Pharma plants
outside of the USA. It is home to more
than 3,000 pharma companies with a
strong network of over 10,500
manufacturing facilities.

The pharmaceutical industry in India

offers 60,000 generic brands across 60
therapeutic categories. The API
industry is the world's third largest, and
it has 57% of APIs on the WHO. This
big growing industry needs to be
orchestrated in a symphonic manner,
which is only possible with data
support. One such company that
empowers data as the key to
minimizing cost and increasing
Mr. Suketu Shah efficiency is
Managing Director Soham ERP Solutions Private
Limited.

32 | DECEMBER 2021 | www.insightssuccess.in

 Companies in Focus

Due to colossal labor turnover in the training at Mumbai regarding

“
industry, people have now started pharmaceutical manufacturing,
adopting 'system driven humans'
strategy instead of human-driven
The combination of repacking, and logistics.

systems.' Soham ERP Solutions Private experience, innovation, Mr. Suketu Shah is also an executive
Limited helps and guides this industry committee member of the Indian Drug
to grow in the coming journey of
Industry 5.0. Both sectors are growing
together hand in hand.
“
and hard work
steers the firm
ahead of the curve.
Manufacturers Association, Gujarat
Chapter, and Life member of Gujarat
Pharmaceutical Association. He has
conducted quite a few seminars
regarding the Track and Trace rules as
The genesis of Soham ERP per the guidelines of DGFT in the
Soham ERP Solutions Private Limited association of MSME. He is the
was launched in 1988 by Mr. Suketu A computer studies, he began serving as founder and convenor of Alert Vyapar
Shah as a sole proprietorship. It started a faculty at multiple computer centers Organization, a Jain Alert Group of
with developing customized software of Ahmedabad. India initiative, and a Jain International
for anyone and everyone on the disk Trade Organization life member.
operating system using foxbase and On the day of his graduation, he had
clipper. The vision behind initiation is around three years of computer Aspiring Thought Process
to provide the best and economical training and software developing To develop something that does not
software to the pharmaceutical experience. He launched two exist has been Suketu's hobby from
industry. Soham grew to incorporate a companies in 1988, the Institute of childhood. To be creative is his
team of ten members belonging to the Computer Education (Training passion. That is the chief inspiration to
pharmaceutical background. Institute) and Soham Software enter into the computer software
(Software development) companies industry. In his starting years as he
With thirty years of experience in the with two branches in Ahmedabad. was catering his software services to
pharma software industry, Soham ERP Eventually, he focused more on multiple industries like Cotton Yarn,
Solutions is now an ISO 9001:2008 software development and assigned the Coal Logistics, Textile, Chemical
and D&B registered company catering training institute to another partner. Manufacturing and Trading, Branded
to small, medium, and large firms. In showrooms, Engineering, packing
2012, the business was converted into Soham Software's journey changed material production, Jewellery, Road
Private Limited. Moreover, today the from a partnership firm to Soham and Building construction, Automobile
firm has a team of 55+ people Computers proprietorship company spare parts traders, Cement
developing a range of Pharma software with a vision to develop the only Manufacturing and Trading, Petrol
for API Manufacturers, Formulators, pharma-specific software. He Pump and Service station, Medicine
Contract manufacturers, Exporters, completed his master's degree in manufacturing and distribution and lot
C&F, C&A, and Wholesale marketing and eventually set up as more.
Distributors. director of Soham ERP Solutions
Private Limited with a rich experience This multi-industry development
The latest technology of Oracle, Apex, of 24 years. During this period, he was nurtured his passion for being creative
Angular TS, Forms and Reports, Java, on the advisory committee of every day. He came across a new
Android, Flutter, and Native Script is Computer Education at Tapovan demand from a new customer with a
incorporated. Soham helps the client to Sanskarpith, Gandhinagar. new industry-specific requirement. So,
provide ease for management and this IT industry has become a
simplify the processes without Today with the experience of 33 years, fascinating life for him, more as a
compromising with quality. he is heading a team of 55+ comprising hobby than a business.
Developers, Testers, Trainers,
Innovative Leader Customer Support, and other Crème de la Crème Services
In his early stage of college, Mr. supporting staff. Technology has been The services are all about helping the
Suketu Shah, Managing Director, changing every five years, and he is healthcare organization create, manage,
was attracted to technology and adopting newer and newer technology and implement the system. The
specifically computers. Besides so that his customer always gets the products and services are as follows:
college, he started attending extra best, state-of-the-art product. To add a • PharmaCloud: SaaS and IaaS
computer courses at Rollwala feather in his crown, his second- based Pharmaceutical
Computer Centre – Gujarat University, generation Mr.Binoy Shah, Director Manufacturing ERP, a first in India
a renowned computer center. Along Operations, has completed his • e-Doc: Software to maintain BMR
with the college studies and additional graduation from Ahmedabad and got and BPR electronically and make

33 | DECEMBER 2021 | www.insightssuccess.in

• documentation paperless, giving Young entrepreneurs can focus on any to take service one step ahead of usual
complete control over pre-defined one of the challenges to start with, by making it 24 x 7 available without
processes work on that challenge and provide the compromising the quality.
• BarGen: Track and Trace software IT solution to make the life of the
developed as per guidelines of industry easier. This way, they can The calculated steps the company took
GS1 and DGFT for become part of this industry," says to overcome the crisis included:
pharmaceutical produce exports Suketu. • It contacted all its clients
• MonitorEx: Specialized software individually via email, SMS,
for pharmaceutical contract Future Know-how Whatsapp to assign each of its
manufacturers and exporters The future of Soham ERP Solutions clients a single point of contact for
• MonitorPlus: Specialized software Private Limited is very bright for their immediate needs.
for pharmaceutical contract multiple reasons. It is the most • Routed all the landline support
manufacturers, loan licenses experienced pharma IT industry in phone numbers to support heads'
domestic, and C&F/C&A India (30+ years). It is associated with mobiles. Equipped each employee
• Radar: Mobile application and thousands of customers who guide the with a laptop and phone for an
web-based software to monitor company with newer requirements and internet connection.
and manage sales force and ideas through which it consistently • It took control and tried to keep all
marketing activities upgrades its product (2000+). The the office servers, machines, and
• PdisPlus: Software for company wants to focus only on the air-conditioning on 24x7 during
Pharmaceutical Distributors and pharmaceutical industry; hence, it the lockdown.
Wholesalers understands their requirements and • It made sure it used its self-
• DrugPlus: Software for speaks their language. developed support software named
Pharmaceutical bulk drug traders 'Task Manager,' which keeps the
The company is associated with many entire support team in the loop and
Hurdles in the Journey pharmaceutical associations where it tracks the service call from its
As Suketu was in the first decade of the discusses the future of the receipt to the satisfactory
software development business, the pharmaceutical industry and their resolution at the customer's end.
team was catering to more than expectation from IT to achieve their • VPN set up for each staff member.
15+ categories. Going forward, it was future goal or to deal with the • Conducted daily online meetings
challenging for the production and upcoming challenges. Starting from sharp at 10 am, which started with
support team members to keep updated Gujarat in 1988, today, it has covered a prayer, followed by a discussion
about each industry's related changes. 14 states of India. Its strategy is to of the pending or challenging
So, later on, the team focused only on expand its installations globally. It has issues of the previous day.
one sector, i.e., the pharmaceutical already covered ten plus countries and • Online training sessions played a
industry, and discontinued software of is marketing in more countries and vital role and helped the team to
all other sectors one by one. The trying to grow in the countries where it enhance its critical thinking.
company helped its customers to shift has already sold to few customers.
on other software smoothly during its For this, the company has associated Industry Now
stopping services for their industry. with oracle and launched its The Pharma is food, and Tech is the
It was a difficult job as the company PharmaCloud on Oracle Cloud. It can air. Suketu running a Pharma focused
was reducing its customers, and at the implement its ERP as Software as a tech industry, will give opinions for
same time, it was not getting the same Service (SaaS) model or Infrastructure both sectors altogether.
amount of business from the as a Service (IaaS) model, which gives
pharmaceutical industry. However, the it an economical benefit to the The primary reason for this growth is
team sticked to its decision and customers. It is the first in India to as follows: -
provided optimum solutions for the provide Pharma ERP on Oracle Cloud. 1. Expiry of patent drugs across the
pharmaceutical industry. globe
Calculative Steps 2. Increasing support of regulatory
Opinion that Matters Talking about the COVID-19 3. Developing an inhouse API farm
"The pharmaceutical industry is pandemic, which was an exceptional and reducing the dependence on
regulated, and everyday industry has to lesson all humans went through, the China
face one or the other challenges due to company's primary aim throughout the 4. Increase of the Private Investment
amendments in Drug rules, Govt. pandemic was to micro-manage every as people got the idea after Covid
policy changes; challenges in export, department and give the best services that the only industry that won't be
which change from country to country. to its clients. Collectively, they decided affected due to any crisis is the
Pharma.

34 | DECEMBER 2021 | www.insightssuccess.in