Welcome to All..
To our group presentation !
We are presenting a Business plan.
Coffee Shop
Coffee Delight cafe
Location: Bajaj Nagar, RM 97 ,
Waluj , Aurangabad , Maharashtra
431136
Contact info :
Email : coffee10delight@gmail.com
Whatsapp : 9284997105
Twitter : coffee delight.twitter.com
Instagram : WWW.instagram.com/coffee_delight
Group members :
EN. 2006015 Vedika Binawade
EN. 2006016 Samruddhi Bobade
EN. 2006020 Dipali Chavan
About our Business :
A coffee shop is a kind of restaurant that sells
coffee & tea.
Our Vision:
▪ To be a leading integrated coffee shop service
group in country by delivering consistent quality
product and excellent customer focused service.
▪ To sell coffee in a fast, friendly environment that
appeals to pride conscious health minded
consumers.
Our Mission:
▪ Attaining best in class productivity and efficiency.
▪ Building our brand also.
▪ Reinventing the business continuously through
technology and innovation. Reinforcing "The new
way coffee shop" by living our values every day.
Target Market:
Our target market will be to anyone who enjoys coffee,
but we will mainly target people age 18 and older, both
male and female, and who are of the working class. The
total population of Connersville is 15,411, and the
number of males and females are about the same. There
are 11,813 residents over the age of 18.
Competition :
Our major competitors would be JRD’s Coffee which is
located on Central Avenue in Aurangabad . One of the
strengths of JRD's Coffee would be that they serve
coffee and cakes. They have also been in Connersville
since 2016 and they are well known. People may also
be brand loyal to their coffee.
Market promotion :
• Posters : Posters can help us attract attention of
customer in an unconscious state while are travelling on
road or walking. Pamphlets, flyers put inside newspaper
or supplied at door step can be of great help.
• Advertisement : Local Newspaper
advertisement would help in raising awareness as well
as credulity of the coffee-shop, as Newspaper are being
read by mass population and is also trusted upon the
facts portrayed by newspaper.
• Online Advertising : Photo and video
promotion on Facebook and YouTube can give extra
mileage to viral marketing.
Customer Attraction :
1. Good Environment & Weather
2. Decoration
3. Membership Card Discount
4. Coupons
5. Wifi
Our products :
❖Coffees
• Regular Coffee
• Hot Coffee
• Cold Coffee
• expresso ❖Other Drinks:
• Oreo Blend Coffee
▪ Hot Chocolate
• Chocolate Coffee ▪ Hot Tea
• Black Coffee ▪ Kid's Hot Cocoa
▪ Juice
• Kit-Kat Coffee
▪ White and Chocolate
• World Tour Blend Milk
▪ Drinks
• Print coffee ▪ Breakfast Sandwich
▪ Breakfast Pizza
• Crush coffee ▪ Macarons
▪ Cupcakes
• Regular Coffee • Hot Coffee
▪ Pastries and Desserts
• Cold Coffee◆ Coffees:
• Regular Coffee • Hot Coffee
• Cold Coffee
❖Human resource management :
Manager
Creative coffee artist
waiter waiter waiter waiter
❖ Management :
I. Manager has to work full time from opening
hours to closing hours.
II. Creative coffee artist six hours each of them.
III. Waiters have to work 6 hours each of them in 2
groups.
❖Partnership and investment :
We have three partners and from the beginning of
our business to till now we take all the decisions
together. Each of the partners invests 2 lakh taka
and our total investment was 6 lakh taka.
❖The basic purposes of financial projections are :
• Establish the profit potential of the business,
given reasonable assumptions
• Determine how much capital the company needs
and how it will be used
• Demonstrate the business can generate the cash
to operate and re-pay loans
Conclusion :
We planned and started our business with a lot of
expectation. Our business is running now. For a
successful planning, we are getting profit from our
business. Though it is small but we are hopeful
that our sell and profit will be increased more in
future. From the experience of our business we can
say, for a successful business, planning is very
important…
Thank you...
