Amtico Case Study
Hamleys Toy Store
China
Featured Collections:
Hamleys Toy Store China
Location: Nanjing City China
Sector: Retail
Collection: Amtico Signature
Products & Laying Patterns:
Metal Gold Leaf, Marcasite, Stardust; Yellow, Royal Blue, Orange, Off White,
Cherry Red, Light Pink, Mauve & Light Green.
Amtico’s bright, bold and Bespoke Signature
flooring adds to the exciting atmosphere at
Hamleys first store in China.
The new Hamleys toy superstore in Signature. With a further two orders
Nanjing City, is the first of over 100 for 10,000m2 each placed for the
planned across China, and Amtico’s second store in Tsui Zhou City and
Signature LVT flooring is a key visual the third in Beijing City.
element in the overall store design.
By using bright and complementary
The appealing and vibrant colours products, has created a happy
set the tone perfectly for what is set and appealing interior while also
to become a new favourite toy store providing fantastic scope for zoning
for children in China. throughout the store to help guide
customers through this much-loved
A world renowned brand such as
brand’s latest toy superstore.
Hamleys required a comprehensive
product to enable the creation
of a unique floor. Our inhouse
creative team and CAD experts
helped deliver a bright, bold &
bespoke deign using over 7000m2 of
premium and highly durable Amtico
Hamleys Toy Store China Featured Products:
Metal Gold Leaf Marcasite
AR0AME71 AR0AMR30
Stardust
Signature is our flagship collection of
163 products: 69 Woods, 43 Stones
and 51 Abstracts.
This sophisticated A+ BREEAM accreditation
collection combines it’s a collection that can be Yellow Royal Blue Orange
original palettes, distinctive relied on in the toughest
patterns and stunning environments, including
details. retail.
The design-led, All the Stardust products in
high-performance LVT the Hamleys Toy Store were
products have a total specifically designed and
thickness of 2.5mm and a made for this store. Off White Cherry Red Light Pink
1mm wear layer. With a
20-year warranty and
YEAR
2 0Y R C O M M E RC I A L
WA R R A N T Y Mauve Light Green
Hamleys Toy Store China
The floor at Hamleys in Nanjing City
cleverly guides visitors through the
store on yellow marked-out walkways
bordered by attractive green sections
where the toys are displayed.
Complementing this the brand – that have been
walkway design are cut from Amtico Signature
themed zones that include LVT and seamlessly
a large-format blue and installed within the floor
white floor, featuring design to strengthen the
Thomas & Friends among Hamleys brand experience
other toy favourites, and a for its customer.
purple and yellow princess-
themed area of the store.
Dotted across the floor
are a number of Hamleys
‘stars’ – synonymous with
YEAR
2 0Y R C O M M E RC I A L
WA R R A N T Y
Amtico UK & Amtico International Amtico International
European Sales France Asia
+44 (0) 121 745 0800 +33 (0) 1 55 38 95 70 +852 2327 7703
Amtico Head Office Amtico International Amtico International
+44 (0) 24 7686 1400 Sweden Middle East, Africa & India
+46 (0) 8 584 233 24 +971 (0) 50 192 3346
Amtico International
Germany
+49 (0) 2131 359 16 0
amtico.com
