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1page - The-Pop-Up-Pitch

Dan Roam introduces the "Pop-Up Pitch", a template and algorithm for creating a persuasive 2-hour presentation using visual thinking. The process involves: 1) Spending 1 hour brainstorming ideas visually using a "Visual Decoder". 2) Using a 10-page "Ultimate Story Template", loosely based on a hero's journey, to craft the presentation in the second hour. 3) Giving a 7-minute bold, dynamic presentation that inspires action, following the three-act story structure of setting up the problem in Acts 1-2 and resolving it in Act 3. The template is designed to help anyone from business leaders to start-ups create the best presentation of their

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728 views2 pages

1page - The-Pop-Up-Pitch

Dan Roam introduces the "Pop-Up Pitch", a template and algorithm for creating a persuasive 2-hour presentation using visual thinking. The process involves: 1) Spending 1 hour brainstorming ideas visually using a "Visual Decoder". 2) Using a 10-page "Ultimate Story Template", loosely based on a hero's journey, to craft the presentation in the second hour. 3) Giving a 7-minute bold, dynamic presentation that inspires action, following the three-act story structure of setting up the problem in Acts 1-2 and resolving it in Act 3. The template is designed to help anyone from business leaders to start-ups create the best presentation of their

Uploaded by

Ivan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Pop-Up Pitch – Page 1

THE POP-UP PITCH


The Two-Hour Creative Sprint to the
Most Persuasive Presentation of Your Life
DAN ROAM

DAN ROAM is a creative director and visual storyteller. He is president of his own consulting company, Digital Roam Inc. He is
the author of four bestsellers including The Back of the Napkin, Draw to Win, and Show and Tell. His books have been used by
leaders at companies like Microsoft, eBay, General Electric, Google, Wal-Mart and others to solve problems using visual
thinking. Dan Roam has been featured on CNN, MSNBC, ABC News, Fox News, and NPR. Dan Roam is a graduate of the
University of California, Santa Cruz.
The website for this book is at: www.popup-pitch.com

ISBN 978-1-77687-067-7

SUMMARIES.COM helps the little guy (entrepreneurs, business owners, and self-employed professionals) get the same learning advantages as the big guys who
spend $200,000 and two years to get MBAs. We turn business books into just-in-time learning tools for businesspeople. Read less, do more. www.summaries.com
The Pop-Up Pitch – Page 1

MAIN IDEA
Imagine you get assigned to give a presentation THE
tomorrow to your boss's boss, the board of 2-Hours 10-Page 7-Min Inspired
POP-UP Prep Template Present. Action
directors, and a group of investors. Don't panic.
With just two hours of preparation, you can use the PITCH
"Pop-Up Pitch" template and algorithm to create the
best presentation of your career.

THE
2-Hours Prep . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 2
POP-UP
To prepare for your presentation, use the first hour to brainstorm your best ideas,
PITCH concepts, and stories. The best way to do this is in visual format using a tool called the
"Visual Decoder". Coax your best mental images into focus in the first hour.
The pop-up pitch algorithm is:

Take one hour to draw, write,


and think through some simple 2-Hours 10-Page Template . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 3 - 6
pictures which will breathe life Prep In the second hour, use the ten-page "Ultimate Story Template" to craft a persuasive
into what you want to say.
presentation. This is a universal story template, loosely based on the hero's journey,
which will deliver an optimistic, forward-looking presentation. Follow this template to
Use the pop-up pitch storyline come up with a presentation that is creative, original, and above all persuasive.
to put together a ten-page pitch 10-Page
which encapsulates your ideas Template
in an engaging story.

Give a 7-minute presentation


that is bold and dynamic, not 7-Min
the same as everyone else Present
meaning bland and boring.

Motivate people to take action


on what you're talking about, Inspired
and to move forward. Inspire Action Act 1 Act 2 Act 3
people to act. Pages 2 - 4 Pages 5 - 7 Pages 8 - 10

"I want to give you a single template you can use to


create the best presentation of your life. If you’re a
business leader, here is the story you can tell to
7-Minute Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 7 - 8
motivate your team. If you’re running a start-up,
here is the most captivating way ever found to Once you've created your pop-up pitch, all you then need to do is practice and polish. Run
share your vision with an investor. If you’re in sales, your pop-up presentation by a couple of colleagues, and see how it flows. If they enjoy
here is the story that’s so engaging that your hearing it and you enjoy telling it, you've got a winner. If not, find another two hours and a
prospects will want to stay on the phone to learn." couple of sheets of paper to try again.
– Dan Roam

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