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Dubai Prensentation

The document summarizes a trip to Dubai to learn about international fashion brands and trends. It discusses what they learned about colors, fits, fabrics, details, and visual merchandising from brands like Zara, H&M, Gap, and others. They plan to follow certain brands in these areas to improve their own products.

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hammadafzal
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80 views13 pages

Dubai Prensentation

The document summarizes a trip to Dubai to learn about international fashion brands and trends. It discusses what they learned about colors, fits, fabrics, details, and visual merchandising from brands like Zara, H&M, Gap, and others. They plan to follow certain brands in these areas to improve their own products.

Uploaded by

hammadafzal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Dubai

TRIP

We are grateful for the exposure and learning opportunity provided to us .These types of visits are very fruitful, in future exposure trips should be Arranged for different departments
t

Dubai TRIP

Location & Time

Location: Dubai is a good place to see all the international brands. We can get just about all brands at one place. Time: It was a great time for buying samples .but some places are messed up & crowded due to shopping festival .

Dubai TRIP

What we were lacking ? Why Dubai? What we learn ? Which brand well follow for what ? Colors. Fits. Detailing. Embellishment. Assortment. Visual Marchandising.

Dubai TRIP

What we were lacking ?


We were lacking in exposure ,designs, detailed orientation , assotments ,product feel & visual merchandising .

Why Dubai ?
We went to sets benchmarks for improvment ,to see global direction ,trend forcast,brands harmony , buying samples and to know how far we arefrom international brands . We learn brand concepts, color stories, product detailing and feel. How can we incorporate into our own philosophy and what we

What we learn ?

need to do to bring in finesse level .

BHS

Gap
w Ne k o Lo

Dubai TRIP

M Caothe re r

si De

l ua

Cou

cy Juirture

Bo

ss

in

1
od Prom
Giar dano

BHS

H&M

Za

Top Shop

Du (Day 3
ra

bai

all M
)

o Aer

pos

tale

Replay

Burj

e Nik
Foreve r 21

u (Day man 1)
Es pi rit

Colors Fits Fabrics Details Embellishment Visual Merchandising

le ar ni n y

Zara

Gue ss

gs

1: Burjuman 2: Mall of Emirates 3: Dubai Mall

Ben

etto

Be

rsh

ka

Debe

nham

DKNY

Mall Of EMIRATES (Day 2)


os tea l

G.Star

BH S

Sa

lsa

Ae ro p

Es pr

Gas

it

Well follow Gap & H&M for our core colors. Desigual & Benetton for fashion colors.

H&M

BENETTON

GAP

For fit refrences Zara is the best retailar. Zara produces for masses and everyone loves to wear it.

FITS

FABRICS
We can use carded yarns with some special finish (like silk or peach finsh) & blended fabrics (viscose) to cut down product cost . H&M is a good example to follow for fabrication.

100% SLUB COTTON

100% COTTON

50% VISCOSE, 50% COTTON

70% COTTON, 30% POLYESTE

62% POLYESTER, 34% VISCOSE, 4% ELASTANE

100% COTTON LAWN

100% COTTON Y/D

95% POLYAMIDE, 5% ELASTANE

SYNTHETIC CHIFFON

PURE CHIFFON

100% LINEN

DENIM

TWILL

BFC

LINEN

CORDUROY

POPLINE

POLY DENIM

COATED DENIM

STRETCH DENIM

DENIM TERRY

DETAILS

Well follow Promod & Salsa for garment detailing .thatll make our product elegant & chic

TOPS

DETAILS
Well follow Promod & Salsa for garment detailing .thatll make our product elegant & chic

BOTTOMS

EMBELLISHMENTS

EMBELLISHMENTS

EMBELLISHMENTS

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