DRIVING

FORWARD
TOGETHER

info.dmc-dalgroup.com
www.dmc-dalgroup.com
facebook.com/dal.motors
 DAL MOTORS CO. LTD 3

CONTENTS
DAL Motors Co. Ltd has been an integral part of the Sudanese automotive sales industry from the early nineties.
A subsidiary of DAL Group Engineering Division, the company is now a market leader in terms of model range, national reach, after-
sales services, show room capacity and number of repair shops.

CHAIRMAN’S MESSAGE 4
MANAGING DIRECTOR’S MESSAGE 5
DAL GROUP 6-11
DAL MOTORS COMPANY 12-13
ABOUT OUR BRANDS 14
SERVICES 16
HOW IT WORKS? 18

DRIVING FORWARD TOGETHER OUR GROWTH 20

GENUINE PARTS 22
BOSCH DIESEL CENTER 26
DAL Motors showrooms present models OUR LOCATIONS 28
that accommodate the Sudanese taste CUSTOMER SERVICE 30
and elements, while showcasing the best DIGITAL PRESENCE 31
technology, design & performance from Japan, SOCIAL MEDIA 32
Germany and South Korea. WHY DAL MOTORS? 33
4 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 5

CHAIRMAN’S MESSAGE DAL ENGINEERING DIVISION’S

OUR COMMITMENT TO SUDAN - DEEP KNOWLEDGE AND EXPERIENCE
MANAGING DIRECTOR’S MESSAGE
“We believe that our strength is derived from the diversity of WE ARE AS GOOD AS OUR PEOPLE
both our people and our customers; we have the privilege
of dealing with a range of businesses and consumers across
many sectors. We touch the lives of people every day through
our products and services, and as much as we believe that is a
privilege, we realize the great responsibility that comes with it.
“To become a Regional Company, we must
have the right people in place, we need to
Our focus on quality will ultimately lead to improved financial
be creative and have the ability to develop
and operational excellence. We are committed to growth in our
and to have a vision but also resilience in
existing business and new ones, all along aiming at the highest
delivering this vision.”
operating standards. It is this commitment that motivates our
Osama Daoud Abdellatif considerable investment in innovation, product development
Chairman, DAL Group and quality systems; the driving force behind the Group’s
constant pursuit of excellence.
Motasim Daoud Abdellatif
DED MD, DAL Group
We will work systematically to achieve continuous improvements,
setting targets, adding value, and measuring progress. It is very
important that our deeds match our aspirations.”
6 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 7

DAL GROUP IS WORLDWIDE DAL GROUP PARTNERS

London

Beijing
Madrid

Riyadh

Khartoum Dubai

N’Djamena Juba
Addis Ababa
Kuala Lumpur
Nairobi
Dodoma
8 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 9

DAL GROUP HISTORY

TODAY WE ARE THE LARGEST AND MOST DIVERSIFIED
BUSINESS CONGLOMERATE IN SUDAN

1951 1984 1994 1996 1997 2002 2015

DAL Group started as Beginning of the Expansion of the Group’s Inception of the Group’s flour Entered the medical The Group started up its DAL Group stepped into
Sayer and Colley to Group’s operations in scope to encompass the and dairy sectors. Now the sector – now a activities in the beverage the mining sector, covering
operate the Caterpillar the agricultural services automotive sector with largest Food company in Sudan major distributor sector with Coca-Cola – now the operations, supplies
franchise in Sudan sector – now a major Mitsubishi– now the largest with a wide array of locally of pharmaceutical the largest bottler in Sudan and services
industrial farmer in Sudan multi-brand provider developed and owned brands products
of trucks, buses and such as SAYGA Milling, CAPO
passenger-cars in Sudan Dairy, NOBO Pasta and Zadna
platform of Traditional food
products.
10 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 11

We Operate Successful Business

Across Different Sectors
(Food, Agriculture, Engineering, Mining, Medical, Property,
Development and Education)

The largest and Presence in 8000

most diversified 16 Countries Employees from
Conglomerate in Spread across 26 Plus
Sudan 4 Continents Nationalities
12 DAL MOTORS CO. LTD 13

In 2003, the DAL Motor Company’s core focus of products and services was further enhanced
to include trucks and buses, and hence the vision to reach more states and to service more
clients outside the capital was realized.

In 2005, DAL Motors was appointed as the exclusive distributer for the Mercedes- Benz range
of Passenger Cars. And finally, in 2009, DAL Motors was appointed as the sole authorized
distributor for KIA Motors in Sudan.

DAL MOTORS COMPANY

DAL Motors was established in 1994 with an appointment as
OUR the sole distributer for MITSUBISHI Motors in Sudan. Armed Nationwide High
GOAL with a clear vision of bringing a fine product and service into
Quality Sales and
Sudan, DAL Motors provided a full range of automotive sales
together with a comprehensive setup of after-sales services. After-sales Outlets.
To satisfy every budget, taste
and requirement, DAL Motors
provides a wide range of Designed with a comprehensive facility intended to maximize its
passenger and commercial efficiency, the company boasts setting new unprecedented standards
vehicles. Thus, ensuring a for the auto sales industry in Sudan. DAL Motors provides excellent and
consistent availability of various
auto grades and options. efficient after-sales services through skilled technical support intended to
guarantee a thorough customer satisfaction.
14 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 15

DRIVINING
FORWARD
TOGETHER

Sudan’s largest ABOUT OUR BRANDS

multi-brand DAL Motors Co. Ltd. is currently the sole distributor for a large international automotive brand
portfolio. Our exclusive range includes Mitsubishi Motors, Mercedes-Benz, Daimler Truck
automotive
and Buses, Kia Motors, Higer Bus, Bosch and Bridgestone, in addition to various franchises
company. providing various automotive solutions.
16 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 17

UNRIVALLED
DAL MOTORS SERVICES REPUTAION
IN SUDAN.
The sole distributor of a wide range of international
brands of passenger cars, trucks and buses

1 New and preowned passenger and

commercial vehicle sales 2 High-tech body repair
facilities 3 Quick service

A network of fully equipped,

4 well-stocked parts and service
facilities across the country
5 Leasing, rental and fleet
management 6 Mobile workshops

Call centre and CRM

7 24 hour emergency
number 8 operations to offer 24 hour
customer service and support
9 Fleet Support
18 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 19

HOW IT WORKS?
DAL Motors Co. Ltd. now operates showrooms in Khartoum, El-Obeid, Kosti, Wad Medani, El Gadarif & Port Sudan. To
honour its commitment for after sales service and parts provision, DAL Motors Co. Ltd. also operates fully equipped service
workshops in Khartoum, El-Obeid, Wad Medani, Atbara, Nyala, El Gadarif & Port Sudan.

SIX DISTINGUISHED 8 NATIONWIDE 25 PARTS 200 VEHICLES/DAY : 25,000 LINE ITEMS BEST ACCESSORIES FOR
BRANDS SHOWROOMS CENTRES CENTRES CAPACITY IN STOCK PRODUCTS NON-BRANDS ALSO
Six distinguished brands: Nationwide Showrooms: 25 fully equipped, high- Parts centres with a total At any one time, we have Distributing the best Comprehensive after-sales
MITSUBISHI Motors, Khartoum , El-Obeid, Kosti, technology service and daily capacity of more than an average of 25,000 line products from German, products for all brands
Mercedes-Benz, KIA, Fuso, Wad Medani, Al Gadarif & parts centres 200 vehicles In Khartoum, items in stock across our Japanese, Chinese, Turkish and after-market products
Haiger & FAW. Port Sudan El-Obeid, Wad Medani, Al parts warehouses and Emirati markets. and accessories for non-
Gadarif & Port Sudan brands.
20 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 21

OUR GROWTH
WHAT
DRIVES US
1999 Opening of DMC’s
main offices and 2007 Opening of Port
Sudan showroom 2014 Opening of KIA state of
the art showroom, parts &
showroom in Kilo 8. service complex.
Opening of Port Sudan
and Alobeid workshops

2003 Opening of
Port Sudan
2009 General
Distributor of KIA
2015 Opening of
Algadarif
Spare parts Motors in Sudan. showroom and
Centre. parts centre

2005 Authorized general

distributor of
2010 Opening of
Alobeid showroom
Mercedes-Benz in Bosch Diesel
Sudan. Centre
22 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 23

NATIONWIDE
HIGH QUALITY
SALES AND
PRODUCTS AND SERVICES AFTER-SALES
GENUINE PARTS OUTLETS.

• Mitsubishi
• Mercedes-Benz
• Daimler Truck and Bus
• Kia Motors
• Bosch Service
 DAL MOTORS CO. LTD 25
24 DAL MOTORS CO. LTD

TRACK RECORD
OF ESTABLISHING
BUSINESSES WITH
BENCHMARK
STANDARDS.
26 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 27

COMMITMENT TO
BE NUMBER ONE
PRODUCTS AND SERVICES DOMESTICALLY.

BOSCH DIESEL CENTER

Utilizing the latest equipment and technologies, the Center offers:
• Professional services and solutions for diesel systems;
• The best testing and calibration machines in the Middle East for different
mechanical pump brands.
28 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 29

Outlet Name Available Services Location

OUR LOCATIONS 1 Truck & Bus Service Center Service & Parts Bahri industrial Area
BRANCHES 2 KIA Center Showroom, Service & Parts Khartoum , Kilo 8
3 Body Repair & Bridgestone Tyre Center Service & Parts Khartoum, Alsahafa
4 Khartoum Industrial Area Center Parts only Khartoum

Portsudan 5 OneStop Petronas Quick Service Khartoum, kilo 8

6 Alsoug Alshabi branch Parts only Khartoum
Atbara 7 Khartoum North Center Parts only Khartoum, Bahri, Kafouri
8 Elobeid Showroom Showroom, Parts & Service Alobeid
Omdurman Truck & Buses
Service Centre 9 Kosti Office Showroom Kosti
10 Algadarif Office Showroom, Parts Algadarif
Khartoum , Kilo 8
Khartoum, Alsahafa Parts 11 Atbara Office Showroom Atbara
Bahri Industrial area Wad Madani 12 Port Sudan Office Showroom, Parts & Service Portsudan
Service
13 Khartoum North industrial area branch Quick Lube Bahri
Algadarif
Kosti 14 Bosch Service Center Service & Parts Khartoum Industrial Area
Elobeid
Showroom 15 Alsoug Almahli branch Bridgestone Tyres Khartoum
16 Wad Madani Office Showroom, Service & Parts Wad Madani
Nyala
17 Khartoum 3 branch Parts Only Khartoum
18 Alshingiti branch Truck & bus Parts & Service Omdurman
19 Nyala Office Parts and After Market. Nyala
30 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 31

CUSTOMER SERVICE
DIGITAL PRESENCE
DAL Motors extensively uses Facebook, Twitter, and Instagram in addition to the more
traditional communication technologies to communicate with and engage customers.
We are currently upgrading our digital presence across our website and all social media
platforms; Developing a mobile application to strengthen our sales and after-sales experience.

From the very beginning, DAL Motors has been known to be a customer-focused organization. Equipped with the latest technologies,
we provide our clients with an outstanding customer experience. To achieve that, we have the following teams in place:
Comprehensive
• In-bound Team
Guides the customer through the various stages of service understanding of all
• Meet & Greet Team facets of the local
Directs to the appropriate personnel in charge of the customer’s required area of service
• CRM Team market.
Follows up after any service and/ or purchase to ensure that the quality and standard of service meet the
customer’s expectations
• Core process Team
Analyses the customer satisfaction level and implements corrective actions aiming at achieving an optimum
customer contentment.

We are also known for our a state-of-the-art call center whose task is to promptly attend to our customers various queries.
Thus, providing them with the excellence they deserve.
32 DAL MOTORS CO. LTD DAL MOTORS CO. LTD 33

WE ARE HIGHLY ACTIVE ON ALL

OUR SOCIAL MEDIA PLATFORMS
WITH MORE THAN 27K FOLLOWERS. WHY DAL MOTORS?
• Unrivalled reputation in Sudan.
• Commitment to be number one domestically.
FACEBOOK:
• Professional, experienced multi-national staff.
DMC: facebook.com/dal.motors/
KIA: facebook.com/kiaMotors.sudan/
• Nationwide high quality sales and after-sales outlets.
MB:facebook.com/official.mercedesbenz.Sudan/ • Proven experience with international brands and partners.
• Comprehensive understanding of all facets of the local market.
• Track record of establishing businesses with benchmark standards.
TWITTER:
DMC: twitter.com/dal_motors/
KIA: twitter.com/kiamotorssudan/
MB:twitter.com/mercedes_sudan/

INSTAGRAM:
DMC: instagram.com/dal_motors/
KIA: instagram.com/kiamotors.sudan/
MB:instagram.com/mercedesbenz_sudan/
 DAL Motors,
Khartoum, Sudan
E - info@dal-motors.com
W - www.dal-motors.com

DRIVING
FORWARD
TOGETHER