ROGER J.

FUHRMAN
612-964-4441 www.rogerjfuhrman.com fuhrmaro@hotmail.com
Minneapolis, MN linkedin.com/in/rogerjfuhrman

SALES OPERATIONS EXECUTIVE

BUSINESS DEVELOPMENT | OMNI-CHANNEL MARKETING | STRATEGIC PLANNING
Entrepreneurial, innovative professional with demonstrated global success in business development, market analysis,
sales strategies, and marketing plans within diverse sectors and markets. Analytical leader skilled in business process
improvements, SaaS strategies, enterprise software, training and development, strategic planning, and problem solving.
Flexible and adaptable with excellent interpersonal and communication skills to foster change, incorporate innovation,
and implement strategies throughout all levels of the organization. Experience with rapid growth within startup
organizations.
AREAS OF EXPERTISE
▪ Strategic Planning and Analysis ▪ Business Development ▪ CRM Implementation
▪ Sales Strategies ▪ IT/Service Industries ▪ Business Process Improvements
▪ Public Speaking ▪ Market Analysis ▪ Training and Development
▪ Client Satisfaction ▪ Business Solutions/SaaS Strategies ▪ Cross-Functional Management

EXPERIENCE
GROWTHZONE, Minneapolis, MN Mar 2020 – Present
EXECUTIVE VICE PRESIDENT - SALES and CUSTOMER ENGAGEMENT
Revised entire sales process and strategies to better align with corporate objectives and goals. Assisted with the transitioning
to a professional sales and service organization. Implemented an outbound Sales Development Team that proactively and
consistently grew sales leads and ARR by 25% within the first six months. Aligned the Account Executive Team to assigned
verticals to assist in creating thought leaders within their niche. Assist the team on problem solving, coaching on specific
opportunities/issues, sharing sales techniques and best practices that maintains 96% revenue retention. Grew sales by 70% for
two consecutive years. Increased GrowthZone’s awareness in the Association Management Software space through social
media channels. This position reports to the CEO.

Open Access Technologies, Inc. Minneapolis, MN Feb 2019 – Mar 2020

EXECUTIVE VICE PRESIDENT - SALES
Developed and streamlined sales and marketing processes to create a Enterprise Sales Team to proactively increase revenue.
Hired remote staff to support our company objectives. Drive sales negotiations, craft sales positioning and presentation
approach, assist with proposals and pilots, and help drive the pipeline for high-profile “strategic” accounts. Create, improve
upon and audit sales processes and support resources (e.g., tip cards, talk tracks, FAQs) through formal training programs and
management coaching. As a result, the company was acquired by Crawford Technologies.

SITEIMPROVE, Minneapolis, MN 2011 - 2019

EXECUTIVE VICE PRESIDENT - SALES
Directed the day-to-day sales efforts of Siteimprove (a comprehensive cloud-based Digital Presence Optimization (DPO)
software company), including business development, sales strategies, operations, training and development, and client
satisfaction. Grew annual recurring revenue from $10m to over $85m in eight years.
• Extensive market knowledge within, but not limited to; Higher Education, School Districts, Legal, Fortune/Enterprise,
City/County/Local/Federal Government, Hospitality, Manufacturing, Healthcare, Non-Profit, Finance/Banking, Digital
Agencies, and e-Commerce.
• Spearheaded the procurement and implementation of SalesForce.com, a Customer Relationship Management tool
(CRM) providing increased visibility, sales planning, account management, and business development tools.
• Increased sales more than 55% year over year consecutively for the six consecutive years.
• Led the training and development of office associates including customer satisfaction, policies and procedures, sales
techniques, account management and business development resulting in an increase of office employees from 155 to
180.
VICE PRESIDENT – SALES AND MARKETING
Executed business development strategies to build comprehensive sales and marketing teams in the United States, Canada,
Australia, Ireland, Scotland, and the UK to ensure that the organizational and sales goals of the organization were met. Reported
directly to the CEO.
• Assisted in the growth of the office team from 36 associates to 155.
• Served as an active member in the Executive Management Team, directing the planning and strategic sales and
marketing direction for the company ensuring maximum impact on sales while providing world-class customer service
to our clients.
• Recognized by management for operational excellence and a keen focus on strategic development, business process
improvements, and client satisfaction.

DIRECTOR – SALES AND MARKETING

Developed and implemented front-end business processes that improved sales and operational sales functions within the
organization.
• Created and actualized Omni—channel marketing strategies that aligned with organizational sales objectives and
resulted in increased ROI (Return on Investment).
• Collaborated in the interviewing, hiring, and training and development of new associates which increased the office from
7 associates to 36.
• Optimized sales processes, technologies and effectiveness through gap assessments and process reengineering which
resulted in a significant increase in sales and profitability.

INTERLOG USA, Minneapolis, MN 2010 - 2011

DIRECTOR OF CUSTOMER RELATIONS/INSIDE SALES
Directed the Marketing and Communications, Customer Service and Account Management departments of a
logistics/transportation/3PL company which supplied clients with reliable, cost effective and secure freight solutions for their
businesses.
• On-boarded, trained, and developed a team of Inside Sales Representatives, Customer Service Supervisors as well as
assigned staff in Los Angeles, Dallas, and Minneapolis.
• Implemented sales and marketing strategies that increased frequency of orders with existing accounts by 12% and grew
new sales by 6% within first year.

1 EDI SOURCE, Cleveland, OH 2009 - 2010

INDEPENDENT CONSULTANT – DIRECTOR OF SALES
Collaborated in the creation and implementation of a professional sales team within a private EDI software company based in
Cleveland, OH including process and procedure implementation, hiring, on-boarding, training and development.
• Developed and implemented policies and procedures as well as sales and marketing best practices which resulted in a
cohesive team of professional salespeople positioned to make the organization grow through client acquisition and a
focus on customer satisfaction.

EDUCATION
Bachelor of Arts in Mass Communications, Emphasis in Advertising and Public Relations
CLARKE COLLEGE, Dubuque, IA

Awards & Accolades

2022 – Industry Era Publication – Top 10 Admired Leaders of 2022
2021 - Prism Events, Inc. - Top 100 Tech Innovators and Influencers Award
2019 - Intercon - Top 50 Leaders in Technology
2019 - American Association of Inside Sales Professionals - Top 25 Sales Leaders (Nomination)
2015 - 2021 - Clarke University - Distinguished Alumni Award (Nomination)
2017 - Minneapolis Chamber of Commerce - Best in Business (Break-Out Business of the Year)
2012 - 2017 - Minnesota Business Magazine - 100 Best Companies to Work for - MN
2016 - Minneapolis/St Paul Business Journal- Titans of Technology