MEDIA
AND
INFORMATION
LITERACY
PREPARED BY:
Mr. Arseneth F. Turla
SHS Department
COURSE
MEDIA AND INFORMATION LITERACY (MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as channels of
communication and tools for the development of
individuals and societies. It also aims to develop
students to be creative and critical thinkers as well as
responsible users and competent producers of media
and information.
MELCs
Learners will be able to…
describe how communication is affected by media
and information
identify the similarities and differences of media
literacy, information literacy, and technology literacy ;
and
Discuss responsible use of media and information
LESSON 1
INTRODUCTION TO
MEDIA AND
INFORMATION LITERACY
WHAT IS MEDIA?
The dictionary defines MEDIA as the means of
communication, as radio and television, newspapers and
magazines, mobile phones, films and etc. that reach or
influence people widely.
Media helps us spread information in different form of devices.
Act or process of using words, sound, signs or behaviors to express or exchange
information, ideas, thoughts, feelings, message to someone else.
CATEGORIED OF MEDIA
CATEGORY EXAMPLE
Modality Text, audio, video, graphics,
animation
Format Digital or analog
Way of transmitting Electromagnetic/radio waves, light
waves
Mass media form TV, radio, print, Internet, telephone
or mobile
TWO BASIC TYPES OF COMMUNICATIONS
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• Body Language
• Facial expressions
THE COMMUNICATION PROCESS
MODELS
1 LASSWELL’S COMMUNICATION MODEL, 1948
2 SHANNON AND WEAVER COMMUNICATION MODEL, 1949
3 OSGOOD-SCHRAMM MODEL, 1954
4 WEST AND MACLEAN’S MODEL OF COMMUNICATION, 1957
5 BERLO’S SMCR COMMUNICATION MODEL, 1960
BIG Models helps you understand
IDEA! how things are because of
how they illustrate
relationships and
components.
MODELS
TRANSMISSION MODELS
Encoder – MICROPHONE, MEGAPHONE, CAMERA, TELEPHONE
Channel- FILM, BROADCAST, PUBLISHING, PHOTOGRAPHY, NETWORK INDUSTRY
Decoder – RADIO, TELEVISION, SMARTPHONE
Feedback – RESPONSE/REACTION
MODELS
Communication is a two way
process where both sender
and receiver take turns to
send and receive a message.
The message is only sent
after encoding so the sender
is also called Encoder and the
encoded message is decoded
under receipt by the receiver,
making him the Decoder.
MODELS
MODEL
BERLO’S SMCR COMMUNICATION MODEL, 1960
S M C R
SOURCE/SENDER MESSAGE CHANNEL RECEIVER
ABS-CBN NEWS BROADCASTING AUDIENCE/
CONTENT VIEWERS
OTHER MODELS
• Ritual or Expressive Model
• Publicity Model
• Reception Model
PICTURE ANALYSIS
REFLECT
UPON!
How is communication
affected by media and
information?
I. MEDIA LITERACY
II. INFORMATIONLITERACY
III. TECHNOLOGY LITERACY
BIG The world you live in is fast paced,
IDEA! thus, change is inevitable.
Communication, media and
information are ubiquitous and
related, and your ability to discern
them increases your likelihood to
succeed in your personal and
professional lives.
TERMINOLOGIES
• LITERACY – the ability to identify, understand, interpret, create,
communicate and compute using printed and written materials
associated with varying context.
• INFORMATION – a broad term that covers processed data,
knowledge derived from study, experience, instruction, signals
or symbols.
• TECHNOLOGY – the science in industry engineering, etc. to
invent useful things or to solve problems.
MIL
MIL
7 SET OF COMPETENCIES
• Access
• Retrieve
• Understand
• Evaluate
• Use
• Create
• Share
MIL
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of media
forms.
• The ability to recognize when information is
needed and to locate, evaluate, effectively
Information Literacy
use and communicate information in its
various formats.
• The ability to use digital technology,
Technology (Digital)
communication tools or networks to locate,
Literacy
evaluate, use, and create information.
DIFFERENCES AND SIMILARITIES
activity time!
M Based on the discussion about
MIL, compare and contrast
the three concepts (Media,
Information, Technology) by
filling out the Venn diagram.
I T
BIG Media and Information Literacy is
IDEA! considered a lifelong skills and
practice thus, and individual
needs to be adept in to make
informed decisions.
DANGER OF DESENSITIZATION
There is a need to be Media and Information Literate to counteract “the physiological and
psychological tendency” towards the in information that we always encounter…
Automaticity – is a state where our minds operate without any
conscious effort from us. (automatic response)
Normalization – is when the mass media continually reinforce
certain behavioral patterns of exposure until they become
automatic habits. (programmed and predictable response)
Potter (2011), Media Literacy
REFLECT
UPON!
Have you experienced
automaticity and
normalization?
BIG Media and Information Literacy is
IDEA! considered a lifelong skills and
practice thus, and individual
needs to be adept in to make
informed decisions.
MEDIA AND INFORMATION LITERATE
According to Callison and Tilley (2006), you are media and information literate individual if
you are able to do the following:
Pose worthwhile questions
Evaluate the adequacy of an argument
Recognized facts, inferences, and opinions and use each appropriately
Deal with quandaries and ill-formed problems that have no fixed or unique
solutions
Give and receive criticism constructively
Agree or disagree in degrees measured against the merits of the issue and
audience
Extend a line of thought beyond the range of first impressions
Articulate a complex position without adding to its complexity
CRITICAL THINKING: An Important Component of MIL
According to Art Silverblatt, there are 8 fundamental elements of media literacy:
1) A critical thinking skill enabling audience members to develop
independent judgements about media content
2) An understanding about media content
3) An awareness of the impact of media on the individual and
society
4) Strategies for analyzing and discussing media messages
CRITICAL THINKING: An Important Component of MIL
According to Art Silverblatt, there are 8 fundamental elements of media literacy:
5) An understanding of media content as a text that provides insight
into out culture and our lives
6) The ability to enjoy, understand and appreciate media content
7) Development of effective and responsible production skills
8) An understanding of the ethical and moral obligations of media
practitioners
REFLECT
UPON! What specific instances in
your life do you find being
media and information
literate most relevant and
important? Why do you say
so?
END!
