Hello,
Dear Amazon Seller Performance Team,
I am a Muzammil Syed seller account of Blue Arrow Mart and I am
writing to you an appeal to reinstate my seller account which is
suspended recently.
On 14th May 2022 I have received a performance notification it says
Amazon has deactivated my seller account in accordance with section 3
of Amazon Business Solution Agreement and Seller code of conduct. As
I know I have violated Amazon’s policy and Seller Code of Conduct.
THE FOLLOWING ROOT CAUSE OF MY ACCOUNT SUSPENSION:
I have investigated and identified that some of my recent
activities have violated Amazon’s Policy. I did not perform as a
seller of record in. I am completely failed to meet the Amazon
Refund and Disbursement Policy.
I Accept my biggest mistake that I was not good in adequate daily
checks of account health dashboard and monitoring of my orders
queue in Seller Central.
I have used invalid tracking details for orders confirmation in
some orders. But now I understood that these types of mistakes
could hurt amazon’s dropshipping policy and customer trust
permanently.
I faced many issues of package didn’t reach to the customer’s
premises. That’s why the customers were complaining in the message
box related to their orders or Package didn’t arrive or arrived late.
May be this is the cause of my Amazon seller account suspension.
I admit that one of my staff has done wrong pricing practices in
my seller account. He offered wrong prices that harms
customer’s trust.
I understood that Amazon has the right to remove the Buy Box,
the offers, suspend the ship option, or in serious or repeated
cases, suspending or terminating my selling privileges.
I purchased some products directly from a retailer Sam’s club
and sent to my customers because I had run out of stock of this
item. It saved me from canceling the order but it has created the
issue of third party shipment in my account.
Me and my employees were not enough trained to operate an
Amazon Drop Shipping account that was my huge mistake,
because of this me and my team are facing the current issue of
the dropshipping policy violation.
I asked some of my customers to cancel their orders because I
was running out of stock before few days and my team was not
able to fulfill the orders on time.
I HAVE TAKEN SOME IMMEDIATE ACTIONS:
I have completely reviewed my account so that I could find
mistakes which I did recently. And I found that mistakenly I
have violated amazon policies and provide poor customer
services to the buyers which caused my account suspension.
I have contacted my existing suppliers to tell them I am
Amazon sellers and will be selling the items on Amazon so
that they must fulfill the requirements of Amazon
dropshipping policies and they can’t use their branded
packaging on outside of the package.
I asked my employees to read and understand all required
policies which affect my business. Some operatives are
revisiting Amazon Policies to get complete detail.
I have cross checked every single activity which I have done
in past few months and trying to improve the account in
every possible way.
I have removed many products from my inventory which I
had to purchase from other Amazon sellers to deliver my
orders on time in urgency.
I have updated tracking detail in the orders in which tracking
details were wrongly mentioned. Now customers can track
these orders easily.
I have stopped dropshipping from the suppliers who were not
reliable and creating issues in shipping services like invalid
tracking ids, late shipment or late delivery etc.
I have told my employees to do not use any social media or
other platforms to get positive reviews and asking people to
help in removing negative reviews, or making contact with
customers for any unnecessary reasons that violates Amazon
policies which doesn’t comes within the Amazon policy.
I have refunded to the customers whose Order prices
fluctuated in the comparison or regular prices and they were
complaining for the same. However, in order to make the
customer happy or satisfied, I gave full refunds to needy
customers because I know that customer satisfaction is
Amazon’s top priority ever.
I have completely improved the way to operate the inventory
section in my warehouse. My team and me are working hard
to find the good quality products which will perform nicely
and their prices will not be fluctuated so much so that our
customers will not face any price fluctuation issue in
purchasing .
I have contacted to all my suppliers and fulfillment centers to
update the requirements of amazon dropshipping policy. I
have also checked the courier partners list of suppliers who
are providing the shipping services for their orders.
THE FOLLOWIG PREVENTIVE MEASURE I HAVE TAKEN TO
PREVENT MY ACCOUNT IN FUTURE:
I will verify the supplier is providing me valid tracking details
which can be checked by my Amazon customers easily. If any
supplier is not providing valid tracking then I will change the
supplier immediately. It will be helpful for amazon and the
customers also.
I will Provide complete information regarding fulfillment, order
status and tracking. I will make this information of fulfillment
tracking and order status publicly available to make my
customers satisfied and aware of their orders.
I am not going to breach Amazon policies by purchasing any
products from other Amazon sellers and to sell on Amazon.
I will not try to do dropshipping again of any products to my Amazon
customers because in past months I am facing a lot of challenges in
fulfillment and shipping with suppliers in doing dropshipping.
I will set the prices very carefully to sell multiple units of a
product in the same orders by setting up shipping prices
carefully and setting up maximum order quantity according
to fair pricing policies.
I have implemented a new policy of shipment and return that
I will only ship products from my warehouse and accept
returns on my warehouse based on all other terms of seller
agreement and applicable Amazon policies.
I will set the item prices and shipping fees according to the
Amazon fair policy. I will keep competitive item prices,
reasonable handling charges, as well as buyer perception
when determining whether a shipping price violated our fair
pricing policy. We will consider the policy on every
purchase.
I fully acknowledge the fact that offering compensation for
Amazon customer reviews, asking for only positive reviews,
asking to remove negative reviews are all completely against
Amazon policies.
I will check all new listings before they are published to ensure I am
not misusing ASIN variations any more or violating any Amazon
policy unknowingly.
I will create new listings according to amazon policies, only
using variations if the items are genuine variations, such as color
or size differences. I will not create parents with not legitimate
variation children.
Now I store all Merchant-Fulfilled products at my facility until I am
fully able to implement FBA, as I intend to completely switch to an
FBA model.
I will continuously monitor existing or any updated Amazon Policy
under "Prohibited seller activities and actions" to prevent the direct or
indirect violation of Amazon policies including review manipulation,
in immediate effect or anytime in future.
Always act in a manner that ensures a trustworthy experience for
Amazon customers. I will always inform Amazon security team if any
suspicious act or will happen thing happens.
I will never try to approach any customer outside of Amazon's
buyer messaging, and will use this option in accordance with
Amazon's Policies.
I believe that I have taken all the necessary steps to remove my
mistakes in my current listings and stop this happen again in future.
The plan indicates my full dedication to remain in 100% compliance
with Amazon’s policies going forward.
Please let me know if there is anything else I need to do to prevent
such issues in the future.
I hope amazon can give me another chance to sell. I like to sell on
Amazon platform and I will do better in future through those
experience if I can sell on amazon again.
Kindly reactivate my amazon seller account if possible….!
Best regards
Muzammil Syed
