Scribd
Upload
51 views21 pages

At Edt Ecommerce Presentation

This document discusses ecommerce for small businesses. It begins with introductions of the presenters and their company, which provides digital solutions including websites, apps, design, and marketing. The document then discusses why ecommerce is important, especially with COVID-19 increasing online sales. Key ecommerce platforms and considerations for setting up an ecommerce store are covered. The document ends by emphasizing the importance of digital marketing like SEO, paid search ads, and social media ads to drive traffic to a new ecommerce store.

Uploaded by

Swayam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
51 views21 pages

At Edt Ecommerce Presentation

This document discusses ecommerce for small businesses. It begins with introductions of the presenters and their company, which provides digital solutions including websites, apps, design, and marketing. The document then discusses why ecommerce is important, especially with COVID-19 increasing online sales. Key ecommerce platforms and considerations for setting up an ecommerce store are covered. The document ends by emphasizing the importance of digital marketing like SEO, paid search ads, and social media ads to drive traffic to a new ecommerce store.

Uploaded by

Swayam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 21

Ecommerce for Small Business

October 20th, 2020


Austin Berry, Nadine Gritten
Today
‣ About Box Clever & Austin
‣ What & Why Ecommerce
‣ Ecommerce Platforms
‣ Ecommerce Store Considerations
‣ Promoting Your Store

Ecommerce for Small Business


Our Team

‣ UX design & development


‣ development
‣ digital marketing
‣ project management

Ecommerce for Small Business


Award Winning Agency

30+
awards

Ecommerce for Small Business


What We’re About

‣ digital solutions: web, apps, design, and digital marketing


‣ 1,500+ websites online for clients across North America
‣ 90% client retention rate from 2005
‣ Shopify Expert Partner

Ecommerce for Small Business


About Me

‣ Shopify Account Manager


‣ Gain expert knowledge into your business
‣ Diverse client list

Ecommerce for Small Business


What & Why ECommerce

‣ Variety of stores & products


‣ COVID-19 and the impact on
the marketplace

Ecommerce for Small Business


Spending Changes in Canada

Ecommerce for Small Business


Quick Stats

‣ Grocers have reported a 700% increase in online sales


‣ Online sales in May 2020 were $3.8B, 112% increase from May
2019
‣ Online sales make up 8% of everything sold in Canada

Ecommerce for Small Business


The Future of Ecommerce
‣ Ecommerce is expected to nearly
double by 2023 to more than
$6.5B
‣ By 2021 53.9% of all ecommerce
will happen on mobile devices
‣ Young Adults are the driving
force

Ecommerce for Small Business


Ecommerce Platforms

‣ BigCommerce
‣ Wix
‣ Magento
‣ Shopify

Ecommerce for Small Business


Ecommerce website considerations

‣ Payment provider
‣ Currency
‣ Shipping
‣ Policies
‣ Inventory System

Ecommerce for Small Business


Next steps

‣ Research
‣ Find a web partner
‣ Ecommerce store creation & launch
‣ Create a post-launch plan

Ecommerce for Small Business


Post Launch Planning

‣ Overall plan
‣ Digital Marketing

Ecommerce for Small Business


Now What?
The Website is Launched why don’t I have many sales?
There are three major Digital Marketing Methods you
can use to reach those looking for your product
‣ Search Engine Optimization (SEO)
‣ Search Engine Marketing (SEM)
‣ Social Media Advertising

Ecommerce for Small Business


Search Engine Optimization

‣ Increases the position of you


website in search browsers
‣ Do not pay for clicks
‣ Local SEO helps you build local
awareness
‣ Can take 6 months to see any results
and up to 2 years to reach goals

Ecommerce for Small Business


Search Engine Marketing

‣ Pay for clicks


‣ Google & Bing Ads
‣ Intent based search ads Google Ads Cost
$5,000 $5,000
Revenue from Google Ads
‣ Brand Awareness Display ads $4,000
$3,000
‣ Remarketing ads $2,500
$2,000
$1,000
$0 $0
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

Ecommerce for Small Business


Social Media Advertising

‣ Facebook, Instagram, Twitter,


Snapchat, TikTok
‣ Free to use
‣ Pay for sponsored ads
‣ Can be time consuming to keep a
strong presence

Ecommerce for Small Business


In Conclusion

‣ Research
‣ Find a partner
‣ Drive traffic
‣ Don’t let it become stagnant

Ecommerce for Small Business


Q+A

You might also like