OPPORTUNITIES
TO SPARK CHANGE
ABOUT UNILEVER:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that
improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business
win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use
your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be
at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving
us a unique opportunity to build a brighter future.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and
supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to
make a real impact on the business and the world, we’ll work to help you become a better you.
ABOUT THE FUNCTION:
The CMI Performance pillar team is a key group within the CMI function. To enable our ambitious growth agenda, the
Performance CMI team is the crucial lynchpin to spot growth opportunities, by channel/country/division and measure our
performance to identify opportunities to sharpen our 6P levers and actions to harness growth. The focus of this team is driven by
key business needs within the Division or MCO and to ensure our Insights get acted upon to deliver growth based on categories/
channels/ shoppers. For this, we will use a combination of skills- MI, Pricing, Predictive Analytics, Shopping, Channel, and
Customer Insights.
ABOUT THE ROLE: CMI – Central Performance
The role has the responsibility of delivering the CMI Performance Pillar Insights for MCO.
The person should be able to,
• Identify growth opportunities using a variety of different data sources - continuous market data, secondary research,
competitive insights, and primary custom ad hoc research on buying patterns, shopping behaviors, etc.,
• Understand Market and channel analytics, Pricing tools, etc., and manage such tools, Brand Health Dashboard, etc., as
required.
This role will need to proactively look for business opportunities and find creative ways to deliver insights both, alone as
part of the broader CMI team and also together with agency partners.
A critical part of the role is to drive insights into actions in the business. The person will be part of a broader CMI
Performance network within the CMI function.
Key Accountabilities:
Deep dive and Mining data for insights
• Integrate multiple data sources (continuous sources, macroeconomic, in-store observation, and primary research) to
help understand the actions required- across all the marketing 6 Ps.
• Need to work with Retail, Consumer panel, and Brand tracking, PDC & other Data sources, integrating these
seamlessly with Category, Commerce & Channel information to create Meta-analysis for growth insights. Land and
embed
• Manage ad hoc custom projects as per business requests & cadence including Share deep dives, Brand Power
reporting, HH panel deep dives, etc
• Land and embed best practice tools from MI, Pricing, Channel, and Shopping including eCommerce.
• Work with D&A to automate standard reporting systems as required at the MCO/Divisional levels.
Primary research for specific areas
• Manage ad hoc primary research projects as per business requests including Pricing, Shopping, etc
• Undertake as pilot MCO, the new tools/methods, which will be pioneered by the Global COE, Market Insight, Pricing,
and Predictive Marketing Analytics COE
• The role will also be the lead support for the Country CMI head, in landing access and training of market & brand-
related data & systems on a pan BG/ BU basis.
• The Global COE teams keep developing new cutting-edge tools that are piloted in specific relevant category-country
cells, in collaboration with MCO performance managers (this role)
Primary Interfaces:
• CMI - Global/Markets/COE/HIVE
• Country GM & the Country LTs
• Global lean COE teams – Predictive analytics, Pricing, Global MI
• Need to interface with Nielsen / KWP/ KMB / D&A / Data Suppliers / Data Lake / Livewire/ Chanakya
• CD COE/NRM Business Partners
• Agency Partners (retail panel, consumer panel, brand tracking agencies)
• Investor Relations team
Day-to-day activities include:
• Leading or assisting in the planning, coordination, and implementation of research activities/ data deep dives
• Developing Brand and Consumer insight expertise and, applying this knowledge to build growth as well as infuse this
knowledge across stakeholders.
• Developing research briefs, and proposals, suggesting research methodologies
• Executing research studies; developing questionnaires; analyzing findings; and presenting results.
• Monthly/ periodic release and reporting of market shares, mind measures, HH panel metrics to LTs, CMI organization,
global stakeholders, etc
• Monitoring competitors’ activities
• Monitor and manage the research budget
Skills/ Experience/ Qualifications:
• Proven market research experience (minimum 5 years) on either client or agency side.
• Experience with continuous data sources; including consumer panels, retail audits, etc,
• Experience in key qualitative and/or quantitative ad-hoc consumer and market understanding techniques
• You will have a proven record of-
- Analysing and synthesizing data and information from different sources
- Inspiring and provoking a team to think differently about the target consumer
- Cross-functional team-working
- Experience in FMCG categories preferable but not essential
- Global/regional experience will be a plus
- Strong team player, yet a good level of independence
- Good presentation skills and articulate
- Rigorous and with great attention to detail
- Highly numerate and adept at working with data.
- Passionate to go beyond the obvious
- Creative, open-minded
- Able to adjust quickly in a fast-paced and changing environment.
- Willingness and flexibility to offer full support to CMI colleagues and cross-functional teams
Core aspects underpinning all skills:
• Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.
Join us and create
A better business. A better world. A better you.
Click below to know more:
www.hul.co.in
