MIL Reviewer - Opposed by monarchs but patronized

1st Semester - 1st Grading by merchants

- Only became a regular feature in the
Historical Overview of Communication 1600s when England was subsumed
under a parliament
PAPYRUS TO PAPER - Idea of free press ;
● CHRISTIANS ○ Free Press
- Invented the codex around AD 100, - independent from control of
referred to the prototype of the book government emerged in 1700s

● PAPYRUS McQuail
- Papyrus papers faced one another and - Stated that newspaper is a more
were bound together instead of rolled significant innovation than a book
up.
Turow
● PAPERS
- Notes the rise of;
- Became the technology in 15th century
○ Adversarial Press
● BOXER CODEX - Press that has the ability to
- Manuscript written in 1595 conduct dialogue and argue
- Illustrations of Filipinos’ initial contact with the government
with Spaniards
- 75 colored drawings, 15 illustrations ● PHILIPPINES
- Newspapers emerged in the first
● PRINTING decades of the 19th century
- Revolution in printing took place in 15th
century La Esperanza (1884)
- First daily newspaper
Johann Gutenberg
- invented the printing technology which Diario De Manila (1848) & Boletin Oficial
was later called movable type machine De Filipinas (1852)

Gutenberg Machine La Solidaridad (1889)

- Was able to produce multiple copies of - One of the most popular newspapers
a page at a time - Actively campaigned for reforms
- Earliest and most popular creation is the
bible Ang Kalayaan (1896)
- Published by Katipuneros
INDUSTRIAL REVOLUTION (17TH CENTURY) - Official revolutionary of KKK

● NEWSPAPER STATIC TO MOVING

- Production made possible because of George Eastman
Gutenberg printing press - Invented film & Kodak company
- First reported production is in England
not earlier than the 17th century
 Thomas Edison & William Dickson
- Photographic material move in front of ARPANET
lens at a constant speed to produce - Predecessor of Internet (1969)
several photographs
Dr. John Brue
Auguste & Louise Lumiére - Announced “We’re in!” as PhilNet
- Developed technology of film connection linked up with global
projection internet

● 1907 - Radio was used in magazines I. Evolution of Traditional Media to New

called Scientific American Media
● 1928 - First telecast of a television
program in General Electric studio in ● PREHISTORIC AGE
NYC
● 1930 - Development of electric Chauvet Cave Paintings
scanning, improvement from - Found in France
mechanical scanning - Symbols etched on the wall more than
● 1939 - Dr. Franklin D. Roosevelt as the first 30,000 years ago
president to appear on the tube
Ancient Mesopotamia
Commercial Television - More formal-looking recordings
- First telecast in US, explorations (1946) - Cradle of Western civilization located
- Johann Lindberg assembled transmitters within:
in Bolinao Pangasinan, was initially
unsuccessful Former Tigris Euphrates River System
- He partnered with Antonio Quirino and - Iraq, Kuwait, some parts of Syria, Iran,
created the Alto Broadcasting System and Turkey
- First telecast in Philippines (1953)
Clay & Stone Tablets
NEW MEDIA - Contained symbolic impressions that
Traditional Media make up ancient language such as;
- 7 most common forms: books,
magazines, newspapers, sound Code of Hammurabi
recording, tv, radio, film - Contained laws and codes of
Babylonian King Hammurabi during his
● 1950 - landscape of media & rule in the ancient times
information technology began to
change Woodblock Printing
● 1948 - invention of transistor radio - Developed in East Asia around 300 CE
signaled the development of by Chinese and Korean craftspeople
semiconductor devices
Moveable Type Printing Press
IBM - Replaced woodblock during 1040s
- Shipped their electrical computers - German Goldsmith Johann Gutenberg’s
called 701 in 1953 metal moveable type printing press
- First form of mass media production Alexander Graham Bell
- Invented telephone which allowed
● INDUSTRIAL AGE human voice delivered through wires
- Used technological advances and
electricity Thomas Edison
- Experimented with recording sound and
Newspapers music and developed the phonograph
- Were developed as a result of - Also invented the incandescent light
mass-producing printing press bulb which was a huge contribution to
- First newspapers printed in Western filmmaking and film projecting
Europe in 1590s technology
- Reached America in 1960s - Also invented kinetoscope, single-viewer
- First newspapers for ads in 1704 film system

Magazines Emile Berliner

- Followed in 1741 as America enshrined - Successfully developed sound and
their constitution on paper in 1790 music recording system
- Created the gramophone system,
Modern Day Newspapers playback of music from flat discs &
- Primarily highlighted information records
involving political and government
concerns Elridge Johnson
- Invented a motor system that improved
IMAGE RECORDING & PHOTOGRAPHY the manually operated turntable

Frenchman Louis Daguerre CINEMATIC PROJECTS (1700s-1800s)

- Ushered what we know now of
photography Cinematography
- Daguerreotype System was the - Record images and the capacity of a
precursor of the polaroid film projector to project a film onto a big
- screen
Polaroid
- One-photo-per-shot system that French brothers: Auguste & Louise
was popular in the 1970s Lumiére
- First public commercial screening
George Eastman - They premiered the short documentary
- Invented the film and Kodak camera film: L'arrivée d'un train en gare de La
Ciotat (The Arrival of a Train)
Samuel Morse - They opened the first theater dedicated
- Invented telegraph which allowed rapid to screening films called cinema
transfer of messages via wires and
cables Precursor of Modern Day Radio
- Combining inventions of telegraph and
telephone
 James Clerk Maxwell ● ELECTRONIC AGE
- Scottish physicist who experimented - Characterized by the way humans
with electromagnetic waves consumed information in a rapidly
developing pace, leading us toward
Heinrich Hertz what they call the "information society."
- German physicist who demonstrated - Invention of gadgetry and devices
the first transmission of electromagnetic - Overlapped with industrial age
waves
Fax Machine & Cellphone
Frenchman Edouard Branly & English - Resulted in a faster way of transmitting
Physicist Oliver Lodge messages, causing telegraph to die
- Respectively worked on improving
radio wave frequency transmissions of Cable & Satellite Technologies
both the transmitter and receiver - Paved the way for faster transmittal of
technologies. media content for information and
entertainment purposes
Guglielmo Marconi
- The first person to recognize the Transportation
commercial viability of the radio system - Electronic signals or waves
(1894). - Wired or wireless technology discarded
the need for physical transport
Radio
- First used in the maritime industry in the Music and Film
beginning of the 1900s - Development of personal gadgets and
- Heavily used in communication and recorders paved the way for mass
information during World War I. media
- Part of mainstream society when the use - From phonograph discs to vinyl records
became a commercial one. - From magnetic tapes producing open
- Entertainment value was explored in track player and cassette tapes to data
1920s stored in discs or CDs
- Portable gadgets: Sony Walkman &
Radio Sony Discman
- Began its usage to signify this one-way - Tape formats: VHS
type of sending messages or information - Disc formats: laserdiscs, VCDs, DVDs
to a wider audience
● NEW INFORMATION / DIGITAL AGE
American Philo Farnsworth - Information is still seen as a commodity,
- Invented the first television transmittal of yet its mode of recording, storage,
a picture (1927) delivery, and playback relies heavily on
- Received the first patent for electric digital technology.
television (1930) - Breaking down information into the
- Public demonstration of the early readable and easily transferable
prototype of the television (1934) zero-one computer binary, focusing on
media gadgets that could encode and
decode such a binary.
 - Playback systems into music player
Internet systems like iPod
- Spearheaded by US government to - Films & TV shows systems into digital
strengthen communication systems via
interlinked systems Journalism
- Research stated in 1960s and involved - From tangible prints, paper & ink,
various industries newspapers
- To intangible version, websites
Computer accessible via online digital means,
- Developed by computer-related reading systems on mobile technology,
industries apps where reading materials are
downloadable
Personal Computers
- Evolved during the time of fame of:
● Steve Jobs & Steve Wozniak -
Apple
● IBM company
● Bill Gates - Windows & Microsoft

William Gibson
- Sci-fi writer in neuromancer who coined
the term “cyberspace”

➢ Traditional media had to keep up with

revolutionary change in the ICT Systems
➢ Analog system adapted to the Digital
technological system

PHOTOGRAPHY & CINEMATOGRAPHY

Films Celluloid Strip
- Very first to be affected by the
developments: electronic-based media
rather than chemical-based

SLR
- Chemical-based single lens reflex

DSLR
- Digital SLR system camera

Kodak
- By Eastman was one of the first
casualties of such changes
- Celluloid pioneers to digital filmmakers
- Musical data into binary system