1.
examine the technology or resources
available during the prehistoric age,
industrial age, electronic age, and the
new/digital age.
2. identify the devices used by people to
communicate with each other, store
information, and broadcast information
across the different ages.
Choose the letter of the correct
answer. Which period or age the
following types of media emerge in our
society?
A. Prehistoric Age
B. Industrial Age
C. Electronic Age
D. New Information Age
1. telegraph 10. clay tablet
2. video 11. OHP
3. cave painting 12. blog
4. newspaper 13. codex
5. radio 14. telephone
6. Web browser 15. motion picture
7. typewriter
8. television
9. social network
Pre-historic Age
MEDIA AND INFORMATION LITERACY EDITION 2024
EVOLUTION OF MEDIA
INDUSTRIAL PERIOD
(1700’S – 1930’S)
INDUSTRIAL AGE (1700s – 1930s)
▪ During the Industrial Period, media underwent significant transformations due
to technological advancements like the printing press, telegraph, and later, the
radio.
▪ Newspapers became more widespread and influential, serving as primary
sources of information.
▪ Magazines emerged, catering to niche interests and demographics.
▪ The rise of mass media led to the spread of ideas, shaping public opinion and
influencing political discourse. Additionally, advancements in photography and
later, film, revolutionized visual storytelling.
▪ The Industrial Period laid the groundwork for the media landscape we see
today, setting the stage for further innovations in communication and
entertainment.
INDUSTRIAL AGE (1700s – 1930s)
▪ People used the power of steam, developed
machine tools, established iron production,
and the manufacturing of various products
(including books through the printing press).
▪ Examples of forms of media invented and used:
printing press for mass production (19th commercial motion pictures (1913)
century)
Newspaper - The London Gazette (1640) motion picture with sound (1926)
typewriter (1800) telegraph
telephone (1876) punch cards
motion picture photography/projection
(1890)
04
CHARACTERISTICS OF MEDIA DURING INDUSTRIAL PERIOD
MASS PRODUCTION AND DISTRIBUTION TECHNOLOGICAL INNOVATION
NEW FORMS OF COMMUNICATION STANDARDIZATION
VISUAL STORYTELLING INDUSTRIALIZATION OF MEDIA
MASS AUDIENCE CONSUMERISM
ENTERTAINMENT AND INFORMATION STRUCTURED DAILY LIFE
MEDIA AND INFORMATION LITERACY EDITION 2024
MEDIA AND INFORMATION LITERACY EDITION 2024
MASS PRODUCTION AND DISTRIBUTION
The printing press, invented by Johannes Gutenberg, enabled the
mass production of media, which was then industrialized by
Friedrich Koenig in the early 1800s, leading to the daily newspaper
and other mass media.
05
06
NEW FORMS OF COMMUNICATION
The telegraph, radio, and later, television, revolutionized
the way information was disseminated, shaping public
opinion and influencing political discourse.
MEDIA AND INFORMATION LITERACY EDITION 2024
MEDIA AND INFORMATION LITERACY EDITION 2024
VISUAL STORYTELLING
Advancements in photography and later, film,
revolutionized visual storytelling, providing new ways to
convey information and entertain audiences.
07
08
MASS AUDIENCE
The Industrial Revolution led to the conglomeration of
individuals into cities, creating a mass audience for media,
which in turn led to the rise of mass culture and mass
media.
MEDIA AND INFORMATION LITERACY EDITION 2024
MEDIA AND INFORMATION LITERACY EDITION 2024
ENTERTAINMENT AND INFORMATION
Media fulfilled several roles in society, including
entertainment, education, and serving as a public forum
for the discussion of important issues.
09
10
TECHNOLOGICAL INNOVATION
The Industrial Period laid the groundwork for the media
landscape we see today, setting the stage for further
innovations in communication and entertainment.
MEDIA AND INFORMATION LITERACY EDITION 2024
MEDIA AND INFORMATION LITERACY EDITION 2024
STANDARDIZATION
The Industrial Period led to the standardization of tools,
such as printing presses, typewriters, and cameras, which
facilitated the production and distribution of media.
11
12
INDUSTRIALIZATION OF MEDIA
The Industrial Period saw the industrialization of media,
with the rise of mass media and the spread of ideas,
shaping public opinion and influencing political discourse.
MEDIA AND INFORMATION LITERACY EDITION 2024
MEDIA AND INFORMATION LITERACY EDITION 2024
CONSUMERISM
The Industrial Period also led to the rise of consumerism,
with the mass production of goods and the spread of
media influencing consumer behavior.
13
10
STRUCTURED DAILY LIFE
The Industrial Period led to the structuring of daily life for
individuals, with the rise of mass media and the spread of
ideas influencing cultural, social, and political norms.
MEDIA AND INFORMATION LITERACY EDITION 2024
MEDIA AND INFORMATION LITERACY EDITION 2024
TOOLS
15
MEDIA AND INFORMATION LITERACY EDITION 2024
PRINTING PRESS FOR MASS
PRODUCTION (19TH CENTURY)
The steam-powered rotary printing press, invented in 1843 in the
United States by Richard M. Hoe, ultimately allowed millions of
copies of a page in a single day. Mass production of printed
works flourished after the transition to rolled paper, as
continuous feed allowed the presses to run at a much faster
pace.
16
MEDIA AND INFORMATION LITERACY EDITION 2024
NEWSPAPER
During the Industrial period, which spanned from the late 18th
to the early 20th century, newspapers became increasingly
common. The exact year of their invention is difficult to pinpoint,
as the concept of news dissemination through printed materials
evolved over time. However, one notable figure associated with
the early development of newspapers is Johann Carolus, who
published the first newspaper known as "Relation aller
Fürnemmen und gedenckwürdigen Historien" in 1605 in
Germany.
17
MEDIA AND INFORMATION LITERACY EDITION 2024
TYPEWRITER (1800)
A typewriter is a mechanical or electromechanical machine for
writing characters similar to those produced by printer’s movable
type. A typewriter operates by means of keys that strike a ribbon
to transmit ink or carbon impressions onto paper. Typically, a
single character is printed on each key press. The machine prints
characters by making ink impressions of type elements similar to
the sorts used in movable type letterpress printing. At the end of
the nineteenth century, the term typewriter was also applied to
a person who used a typing machine.
18
MEDIA AND INFORMATION LITERACY EDITION 2024
TELEPHONE (1876)
The telephone helped the Industrial
Revolution by allowing for immmediate
communication between people, allowing
them to exchange ideas and information.
First patented by Alexander Graham Bell
in 1876, the telephone expanded the
whole notion of communication.
19
MEDIA AND INFORMATION LITERACY EDITION 2024
MOTION PICTURE
PHOTOGRAPHY/PROJECTION (1890)
The history of film technology traces the development of film
technology from the initial development of “moving pictures” at
the end of 19th century to the present time. Motion pictures
were initially exhibited as a fairground novelty and developed
into one of the most important tools of communication and
entertainment in the 20th century. Major developments in
motion picture technology have included the adoption of
synchronized motion picture sound, color motion picture film,
and the adoption of digital film technologies to replace physical
film stock at both ends of the production chain by digital image
sensors and projectors.
20
MEDIA AND INFORMATION LITERACY EDITION 2024
COMMERCIAL MOTION PICTURES (1913)
The Kinetoscope is an early motion picture device allowing
individual viewing through a peephole. It created the illusion of
motion using perforated film passing over a light source.
Invented by Louis Le Prince and developed by Thomas Edison's
team, it included the Kinetograph camera for filming.
21
MEDIA AND INFORMATION LITERACY EDITION 2024
MOTION PICTURE WITH SOUND (1926)
A sound film is a motion picture with synchronized sound, or
sound technologically coupled to image, as opposed to a silent
film. The first known public exhibition of projected sound films
took place in Paris in 1900, but decades passed before sound
motion pictures were made commercially practical. Reliable
synchronization was difficult to achieve with the early sound-on-
disc systems, and amplification and recording quality were also
inadequate. Innovations in sound-on-film led to the first
commercial screening of short motion pictures using the
technology, which took place in 1923.
22
MEDIA AND INFORMATION LITERACY EDITION 2024
TELEGRAPH
In the 19th century, the harnessing of electricity led to the
invention of electrical telegraphy. The advent of radio in the
early 20th century brought about radiotelegraphy and other
forms of wireless telegraphy. In the Internet age, telegraphic
means developed greatly in sophistication and ease of use,
with natural language interfaces that hide the underlying
code, allowing such technologies as electronic mail and
instant messaging..
23
MEDIA AND INFORMATION LITERACY EDITION 2024
PUNCH CARDS
A punched card or punch card is a piece of stiff paper that can be used
to contain digital information represented by the presence or absence
of holes in predefined positions. The information might be data for
data processing applications or, in earlier examples, used to directly
control automated machinery. Punched cards were widely used
through much of the 20th century in what became known as the data
processing industry, where specialized and increasingly complex unit
record machines, organized into semiautomatic data processing
systems, used punched cards for data input, output, and storage..
24
MEDIA AND INFORMATION LITERACY EDITION 2024
TYPES OF MEDIA USED TO
COMMUNICATE
25
MEDIA AND INFORMATION LITERACY EDITION 2024
LETTERS AND NEWSPAPERS
These have been around for centuries, and they're still used
today to share information and ideas. Letters allow for personal
communication, while newspapers provide broader updates on
current events and stories.
26
MEDIA AND INFORMATION LITERACY EDITION 2024
ELECTRICAL TELEGRAPH (1774)
This invention revolutionized communication by
allowing people to send messages over long
distances instantly. It was the first time that
information could travel faster than the speed of
sound.
27
MEDIA AND INFORMATION LITERACY EDITION 2024
TYPEWRITER (1829)
The typewriter made it much easier and faster to
produce written documents. This was a major
boost for communication, as it allowed people to
create and share information more efficiently.
28
MEDIA AND INFORMATION LITERACY EDITION 2024
MODERN TYPEWRITER 1837
This was a more advanced version of the
typewriter that was easier to use and more
reliable. It made communication even more
efficient and accessible.
29
MEDIA AND INFORMATION LITERACY EDITION 2024
TELEPHONE (1876)
The telephone allowed people to talk to each other over long
distances in real time. This was a major breakthrough in
communication, as it made it possible for people to connect
with each other more easily and quickllangot
30
MEDIA AND INFORMATION LITERACY EDITION 2024
RADIO
Allowed people to broadcast messages to a wide audience. This
was a major development in mass communication, as it made it
possible to share information with millions of people at once.
31
MEDIA AND INFORMATION LITERACY EDITION 2024
PHONOGRAPH
The phonograph was the first device that could
record and playback sound. This was a major
advance in communication, as it made it possible
to preserve and share spoken messages.
32
Electronic Age
I N F O R M AT I O N A G E
I N F O R M AT I O N A G E
(1990S-2000S)
Information Age (1900s - 2000s)
The information age is a period also
known as the digital age. This period
signified the use of the worldwide web
through an internet connection.
Communication became faster and
easier with the use of social networks
or social media platforms such as
Facebook, Messenger, Instagram,
Twitter, among others.
The rapid technological
advancement and innovation
with the use of microelectronics
lead to the development of
laptops, netbooks mobile
phones, and wearable
technology.
CHARACTERISTICS
1. Digitalization of data
2. Infobesity
3. Automation
4. Globalization
5. Privacy and data security issues
6. Overdepends on information
• D I G I TA L I Z AT I O N
O F D ATA
-the digital age has changed how users
consume data from physical to digital data
stored in compact spaces like disks. Data
from books and all other primary sources are
converted to computer-manipulated forms for
sharing and use.
2. INFOBESITY
-this a is condition where a user
has so much information that they
are consuming that it reduces their
concentration of productivity. In the
current age of information, super
highway many users are
consuming too much irrelevant
information.
3 . A U T O M AT I O N
-this is another characteristic of
the information age where
procedures and operations have
been fully automated. The digital
age has moved most of the work
that used to be done by humans to
machines that work with minimal
supervision.
4 . G L O B A L I Z AT I O N
-this age is characterized by making the
world a global village. Today anything
that happens in any corner of the world
can be shared in real-time. This makes
the world a small area in terms of
information flow.
5 . P R I VA C Y A N D
D ATA S E C U R I T Y
ISSUES
-digital data is more
susceptible to misuse and
violates user privacy. The age
exposes users’ private
information which can be
spread at a very high speed.
6.OVERDEPENDS
O N I N F O R M AT I O N
-the digital age depends on information
and computers to make most of the
decisions. If no computers or digital
devices to process data for decision
making then it becomes hard for the
computer age to function.
TOOLS DEVELOPED
DURING
INFORMATION AGE
WORLD WIDE
WEB
The World Wide Web became publicly
accessible in 1991, which had been available
only to government and universities. In 1993
Marc Andreessen and Eric Bina introduced
Mosaic, the first web browser capable of
displaying inline images and the basis for later
browsers such as Netscape Navigator and
Internet Explorer.
EXAMPLES:
MOSAIC (1993)
INTERNET
EXPLORER (1995)
BLOG
A blog, short for weblog, is a frequently
updated web page used for personal
commentary or business content. Blogs are
often interactive and include sections at the
bottom of individual blog posts where readers
can leave comments.
EXAMPLES
WordPress
(2003)
Blogspot
(1999)
Social Media
Social media is a collective term for websites
and applications that focus on communication,
community-based input, interaction, content-
sharing and collaboration. People use social
media to stay in touch and interact with friends,
family and various communities.
FA C E B O O K
(2004)
FRIENDSTER
(2002)
MICROBLOGGING
Microblogging is a combination of
instant messaging and content
production. With a microblog, you
share short messages with an online
audience to improve engagement.
Social channels like Twitter, Instagram,
Facebook and Pinterest offer popular
platforms for microblogging.
EXAMPLE:
TWITTER
VIDEO
Video is a noun that refers to the
recording or broadcasting of a moving
image, like the funny video your friend
took of you the first time you tried to
skateboard. Video means a recorded
image or movie, like a home video of
your uncle's wedding or the video
equipment a television station uses to
make news stories.
YOUTUBE
(2005)
AUGMENTED
REALITY
Augmented reality (AR) gives the illusion
that real and digital worlds exist in the
same space. Augmented reality
technology does this by overlaying
computer generated content to enhance
the real world.
EXAMPLE:
VIRTUAL
REALITY
VIDEOCHAT
Videochat is the two-way or multipoint
reception and transmission of audio and
video signals by people in different
locations for real-time communication. A
videophone is a telephone with a video
camera and video display, capable of
simultaneous video and audio
communication.
SKYPE(2003)
SEARCH ENGINE
A search engine is a software program that
helps people find the information they are
looking for online using keywords or
phrases. Search engines are able to return
results quickly—even with millions of
websites online—by scanning the Internet
continuously and indexing every page they
find.
EXAMPLES:
GOOGLE (1996)
YA H O O ( 1 9 9 5 )
P O R TA B L E
COMPUTERS
A computer that can be moved from one
place to another. There are monitors and
keyboards built into these computers, but
they are also available as standalone
units. A few other names for them are
lunchbox computers, luggable
computers, mobile computers, and
portable workstations.
LAPTOPS
(1980)
SMARTPHONE
A smartphone (often simply called a
phone) is a mobile device that
combines the functionality of a
traditional mobile phone with advanc
computing capabilities.
EXAMPLE:
WEARABLE
TECHNOLOGY
Wearable technology, also known as
"wearables," is a category of electronic
devices that can be worn as
accessories, embedded in clothing,
implanted in the user's body, or even
tattooed on the skin.
EXAMPLE
CLOUD AND BIG DATA
Big Data is a concept that deals
with storing, processing and
analyzing large amounts of data.
Cloud computing on the other hand
is about offering the infrastructure to
enable such processes in a cost-
effective and efficient manner.
EXAMPLE
