Lesson 1 7.

Computers - "Great annihilator of time

and space. "
Role of Technology in
Communication Lesson 2
Technology-Assisted EXAMINING RELATIONAL
Communication TECHNOLOGY AND
-Also called as Machine-Assisted CONSTRUCTION OF IDENTITIES
Communication.
-Combines Characteristics of Both • The use of Relational Technologies
interpersonal and Mass Communication develops unique meanings for particular
Situations (Dominick, 1999). social groups.
Characteristics to Possess
-EFFICIENCY in using different types of Technology - any hardware, software or
Media. tool that is used to compose, create,
-Knowing how to COLLABORATE. produce, deliver and manage media.
Second-Level Digital Divide Media generations - are differentiated by
-A phenomenon that must be avoided in unique media grammar and media
communication using technology. consciousness based on the technological
-People have drastically differentiated skills, environment which they are born.
which in turn influence how people
participate in society. TECHNOLOG ADOPTION
IDENTITY
THE SEVEN MILESTONES
SYMBOLISM
1.Language - led to the development of an
IMAGE
oral culture, where information was passed
ASSOCIATION
on by word-of mouth from one generation
BELONGING & AND LIFESTYLE
to another.
NETWORK & SYMBOLIC CONNECTION
2.Writing - Invention of the phonetic
PERSPECTIVE
alphabet. Ex. A - Alpha B – Bravo C –
VALUES
Charlie D – Delta.
3.Printing - Developed by Johann
Gutenberg (1453) Lesson 3
4.Telegraphy and Telephony - Were the Online communication
First media to use electricity to
communicate and were the forerunners of • It refers to the exchange of
the electronic epoch. information and ideas via electronic
5.Photography and Motion Pictures - communication technologies like the
Preserve history, had an impact on art, and internet, social media platforms, and
brought better visuals to newspaper, books, messaging apps.
and other printed information and • Allows us to connect with anyone,
communication material. anywhere, anytime.
6.Radio and Television - The first mass
medium.
Screen Names Self Disclosure
- People may select a screen name - Self Disclosure refers to the
based on genuine characteristics as willingness of individuals to openly
a natural extension of the self. and appropriately reveal information
- Ex. shyguy21, toughgrl17, that_girl, about themselves to their
NO_ONE_KNOWS_ME counterparts.
Social value and belonging
E-mail Addresses - A person’s social worth and sense of
3 main parts belonging are often tied to the
1.The username (person’s screen name) number of friends established with
- It comes before the ‘@’ symbol. others using the site.
- KathXDeejXAndrea, YourKindOfGuy,
11xxyuu45 are some examples Lesson 4
2.The domain name
- it comes immediately after the ‘@’ symbol. MEDIATED COMMUNICATION
- It reveal service provider, profession, or AND ITS IMPACT ON PERSONAL
affiliations (gmail, yahoo, sss, gsis, cvsu) RELATIONSHIPS
3.The top-level domain
CELL PHONES AND PERSONAL
- It follows the dot (.)
RELATIONSHIPS
- .edu, .gov, .mil, and .org may also indicate
- Cell phones have come to represent
to others a connection to or an environment
constant connection.
with
CONSTANT CONNECTION AND
education, government, military, or an
AVAILABILITY
organization.
- Cellphones provide complete
connection and availability. We can
Online content Creation and Identity
exchange messages right away,
- Online content creation is making maintaining the presence and
and sharing digital material on the importance of relationships in our
internet. lives.
INTERACTION’S RICHNESS
Personal Web Pages and Blog • Face-to-face interactions are
- specific aspects of the self, such as considered richer than other types of
activities involving people, interaction since verbal
relationships, and interests, or they communication and a range of
may display multiple components of nonverbal cues are available to
the self. convey and interpret meaning.
Social Networking • Phone conversations are less rich
- Interacting with other people since they are limited to verbal
through specialized websites and communication and vocalic.
programs.
- COMMON EXAMPLES: MySpace,
Twitter, Instagram, and Facebook.
TWO TYPES OF CONNECTION IN COMMUNICATION IS A CENTRAL TO
SOCIAL NETWORKS EFFECTIVE ADVOCACY
• CORE TIES - Have a very close
1. INTERPERSONAL COMMUNICATION
relationship and are in frequent
2. COMMUNICATION STRATEGIES
contact
• SIGNIFICANT TIES - More than an JUMPSTARTING YOUR ADVOCACY
acquaintance but with a weaker
connection A. DEVELOPING A MESSAGE
- your advocacy message is what you
choose to say about the issue, its
Lesson 5 solution and who you are.
B. DELIVERING YOUR MESSAGE
Competence and Challenges in - message delivery involves careful
attention to how the information will
Mediated Communication be transmitted and to whom or what
- Some forms of mediated
the message will convey.
communication are Internet-based:
C. CHOOSING THE RIGHT MEDIUM
E-mail, instant messaging, and social
networking websites are examples. Your choice of a medium to deliver the
Learner Messages message depends on:
- Social scientists use the term
• who you are speaking to,
richness to describe the abundance
of nonverbal cues that add clarity to • what you want to say,
a verbal message.
• your purpose, and
DISINHIBITION
- Sooner or later most of us speak • your ability to work with that medium.
before we think, blurting our
USING MEDIA
remarks that embarrass ourselves
and offend others. - Using media includes using formal
PERMANENCE and informal media channels to
- Common decency aside, the risk of extend the reach of your message.
hostile e-messages or an
inappropriate mediated messages is PRESS RELEASE aims to attract journalists
their permanence. to cover an upcoming event or one that has
just occurred.

Lesson 6 RADIO AND TELEVISION PROGRAMS

Radio can be used to generate citizen
MULTIMODAL ADVOCACY
dialogue and debate. On the other hand,
- A STRATEGIC SERIES OF ACTIONS
Television advertisements can also be a
TO INFLUENCE THOSE WHO HOLD
platform for your advocacy which enables
CERTAIN POWER TO IMPLEMENT
extended reach as long as the audience
PUBLIC POLICIES AND PRACTICES
have television sets.
THAT BENEFIT THOSE WITH LESS
POLITICAL POWER AND FEWER THEATER AND SONGS street theater and
ECONOMIC RESOURCES. songs can reach a wide range of people.
They are particularly useful in situations
where mass media reaches only a fraction
of the population. Street theater and songs
work for both literate and non-literate
populations.

PAMPHLETS, COMIC BOOK, AND

PHOTOS pamphlets and other simple
materials can help push your advocacy.
They can be cheap and, where information
is scarce, will likely attract an audience,
depending on literacy levels.