MRF TYRES
INTRODUCTION OF THE COMPANY
MRF TYRES Ltd No. 1226, Avinashi Rd. near Lakshmi Mill Junction, PN Palayam West,
Coimbatore, is a high-performance company and the leading Indian tyre manufacturer. Head
quartered in Gurgaon, a corporate-hub in the National Capital Region of India. MRF is a
young, ambitious and dynamic organization, which takes pride in its unique identity.
Registered as a company in 1976, MRF is built around the core principles of creating
stakeholder value through reliability in its products.
MRF's present strength and market dynamism steps from its Carly years of strife in
establishing itself as a tyre manufacturer within the closed Indian economy. Over two
decades, MRF worked on a portfolio of products, tuned to customer needs and an array of
innovative marketing initiatives to establish itself as a leader in its home market. Some of
these include segmenting customers by their load and mileage requirements, running tyre
loyalty programmers and establishing customer contact programmers.
For the first time, in 2006 MRF ventured outside India in its quest to test itself outside its
home comforts. MRF acquired MRF TYRES International Pty Ltd in South Africa (since
renamed as MRF TYRES South Africa Pty Ltd) and Zimbabwe, taking on southern Africa as
the second domestic market. The company holds brand rights for the Dunlop brand across 30
African countries. In 2009, MRF acquired Vredestein Banden B V in the Netherlands, and
thereby adding Europe as its third crucial market.
The company currently produces the entire range of automotive tyres for ultra and high speed
passenger cars, truck and bus, farm, Off-The-Road, industrial and specialty applications like
mining, retreaded tyres and retreading material. These are produced across MRF's eight
manufacturing locations in India, Netherlands and Southern Africa. A ninth facility is
currently under construction in southern India, and is expected to commence production
towards the end of 2009. The major brands produced across these locations are: MRF,
Dunlop, Kaizen, Maloya, Regal and Vredestein. In the three domestic markets of India,
Southern Africa and Europe, MRF operates through a network of branded, exclusive or
multi-product outlets. In South Africa the branded outlets are called Dunlop Zones; while in
India they are variously named MRF Tyre World (for commercial vehicles) and MRF Radial
World (for passenger cars). Exports out of these three key manufacturing locations reach over
70 destinations across the world, with key comprising Europe, Africa, the Middle East and
South-East Asia. For MRF Tyres, offering the right product to the right customer is essential.
Special efforts are made to understand customer needs and segment the market accordingly.
After which, products are developed for niche applications within a larger category to enable
the company to provide efficient, fuel and cost-saving products to each customer segment.
Innovation has always been an integral part of the MRF way of doing business; this applies as
much to product development and marketing as to how the company as a whole is focused on
challenging existing boundaries.
C. CARE FOR CUSTOMER
R-RESPECT FOR ASSOCIATES E-EXCELLENCE OF TEAM WORK
A- ALWAYS LEARNING
T-TRUST MUTUALLY
E-ETHICAL PRACTICES
VISION
"A significant player in the global tyre industry and a brand of choice, providing customer
delight and continuously enhancing stakeholder value" COMPANY MISSION
A journey called "Passion in Motion"
TOTAL REVENUE OF MRF TYRES FOR THE PAST 11 YEARS
S.NO YEAR TOTAL REVENUE TOTAL REVENUE
{IN CR} {APPROX}
1 2012 11902.19 12
2 2013 12160.19 13
3 2014 13263.20 14
4 2015 6853.98 7
5 2016 20208.41 21
6 2017 13508.83 14
7 2018 15104.40 16
8 2019 16254.47 17
9 2020 16321.64 17
10 2021 16128.58 17
11 2022 19304.43 20
From the above data it is visible that in the year of 2015 the revenue of
MRF tyres is going down up to 6853.98cr from 13263.20cr and at the
very next year itself the revenue is going very up that is from 6853.98cr
to 20208.41.
1. Mean = Sum of observation / No of observation
Calculate mean from the following Data : 12,13,14,7,21,14,16,17,17,17,20
Mean = ∑x/n
=12+13+14+7+21+14+16+17+17+17+20/10
= 168/11
= 15.27
2. Median :
Observations in ascending order are: 7,12,13,14,14,16,17,17,17,20,21
Hence, n=11 is an even number
So,
M = Value of (n+1/2)th observation
= 11+1/2
= 12/2
=6
= value of 6th observation
= 14
total revenue
25
20
15 total revenue
10
0
2012 2013 2014 2015 2016 2017 2018 20119 2020 2021 2022
TOTAL EXPENSES OF MRF TYRES FOR THE PAST 11 YEARS
S.NO YEAR TOTAL TOTAL
EXPENSES EXPENSES
{IN CR} {APPROX}
1 2012 11069.O7 12
2 2013 10933.39 11
3 2014 11924.31 12
6
4 2015 5482.38
5 2016 16602.46 17
6 2017 11514.46 12
7 2018 13502.49 14
8 2019 14654.58 15
9 2020 14922.32 15
10 2021 14428.31 15
11 2022 18425.27 19
1. Mean = Sum of observation / No of observation
Calculate mean from the following Data : 12,11,12,6,17,12,14,15,15,15,19
Mean = ∑x/n
= 12+11+12+6+17+12+14+15+15+15+19
=148/11
=13.45
2. Median :
Observations in ascending order are: 6,11,12,12,12,14,15,15,15,17,19
Hence, n=11 is an even number
So,
M = Value of (n+1/2)th observation
= 11+1/2
= 12/2
=6
= value of 6th observation
= 14
TOTAL EXPENSES
20
18
16
14
12
Series 1
10
8
6
4
2
0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
TOTAL MARKET SHARE OF MRF TYRES
S.NO COMPANY MARKET MARKET DEGREE
CAPITAL CAPITAL
{APPROX}
1 BALKRISHNA 38804.97 39 39/100*360= 140.4
INDS
2 MRF 36164.27 37 37/100*360= 122,4
3 APPOLO 18 18/100*360= 64.8
17306.47
4 CEAT 5780.31 6 6/100*360= 21.6
5 JK TYRES 3926.20 4 4/100*360= 14.4
AND INDUST
MARKET SHARE BALKRISHNA INDS
MRF
APOLO
CEAT
JK TYRES AND INDUST
CONCLUSION:
