Affle (India) Limited

Corporate Presentation
As of March 31, 2022

Consumer Intelligence Driven Global Technology Company

 16+ years Global
Track record Reach & opportunity

Performance driven Leading

Business model In India

Scalable Committed
Data platforms Leadership

Affle I Built to Last

High Positive
(ESG@Affle) Growth markets Cashflows

Growth driven Robust

Global customer base Profitability

Accelerated Strategic
Consumer digital adoption Organic & inorganic growth plan
 Affle | At a glance

ABOUT BUSINESS SEGMENTS GLOBAL REACH

o Global technology company 1) Consumer Platform: Delivers user acquisitions, India, Southeast Asia (SEA), Middle East and
recommendations & conversions for leading B2C Africa (MEA), North America (NA), Europe,
companies through relevant mobile advertising Japan, Korea and Australia (JKA)
o Leading market position in India
(99.1% of FY22 revenue)1
o Profitable business model 2) Enterprise Platform: Enabling offline businesses to
go online through App development, O2O2 commerce
34.7% 65.3%
& data analytics (0.9% of FY22 revenue)1 India revenue1,3 International revenue1,3
o Well-defined strategic growth plan FY2022 FY2022

END TO END MOBILE ADVERTISING R&D FOCUS WITH A STRONG PATENT FINANCIAL SUMMARY5
PLATFORM PORTFOLIO FY22 FY21 FY20
(Consolidated) (Rs. mn) (Rs. mn) (Rs. mn)
o In-house data management platform with over
2.5 Bn4 connected devices reached, that drives 6 14 Revenue 10,817 5,168 3,338
our predictive optimization algorithm Patents granted in US related to Patents filed in US, India EBITDA 2,135 1,303 888
digital advertising, detection of and/or Singapore related to
o Fraud Detection platform to help deliver high
ROI to our customers fraud and voice-based intelligence innovative futuristic use cases PAT(Normalized) 1,834 1,031 655

1) For 12 months ended Mar 31, 2022 on a consolidated basis; 2) O2O: Online to Offline; 3) Region-wise contribution and is different from the billing entity-wise segmental break-up disclosed in
financial results; 4) For the 12 months period of Apr 1, 2021 to Mar 31, 2022; 5) Refer our respective periods Earnings Presentation for detailed financial working and adjustments 3
 Affle | Simplifying and unifying the ecosystem

Advertiser Consumer

Verticalization Vernacular
Consumer Platform Business

Converted Average CPCU1 CPCU Revenue

users (mn) (Rs.) (Rs. mn)

FY2022 195.3 49.9 9,740

FY2021 105.3 40.8 4,294

ROI FY2020 72.3 41.0 2,965

Converted
Users
Note: 1) Cost per converted user (Pricing model for Affle, which is the cost paid by the advertiser) 4
Key Investment Highlights

1 Performance driven end-to-end mobile tech platform powered by technology and innovation

2 Robust intellectual property (IP) portfolio addressing data privacy issues, ad fraud and futuristic tech use cases

3 Mobile connected global ecosystem growing robustly

4 Leading position in India, operating in a market with substantial barriers to entry

5 Affle2.0 | Well-defined strategy targeting high growth markets and industry segments

6 Strong track record of growth and profitability

7 Affle2.0 Culture I Entrepreneurial & committed team, robust governance, thought leadership and sustainability

5
1 Performance driven, high ROI CPCU business model

90.8% of Consumer Platform revenue contributed by CPCU model and 9.2% from Non-CPCU in FY2022

New user conversion Existing user repeat New/existing user

(online) conversion (online) conversion (offline)

Use Case – Targeted new user Use Case – Driving footfalls and
Use Case – Target interested user to
acquisition optimized to in-app transactions at physical retail stores
complete the transaction
transaction/registration/event (O2O)

6
 1 Consumer intelligence driven end-to-end mobile tech platform
Data and quality focused mobile advertising platform-based solution

Audience Data Quality Experience

Publishers integrated
over SSP/API¹ 1

Appographic data
Commerce data
Intent data

Real-time Fraud checks Engaging Rich media, video &

Programmatic outreach over to help reduce ad fraud and native ad units to maximize
Trading Desk enhance quality ad experience

Note: 1) SSP – Supply Side Platform; API – Application Programming Interface; DMP – Data Management Platform
7
1 mDMP – Enabler of our CPCU Business

Usage Affinity Intent Affinity Product Affinity

Who will be the Who will be the What product will

next user? next shopper? they buy?

2.5Bn+ 100+ 40+ Advanced Internal

Connected Pre-Defined Interest AI / ML AffleID For
Devices Segments Categories Models Each Device

8
 1 Technology and innovation powered growth

Affle Platforms enabling an omni-channel connected ecosystem Asset light, automated and scalable platform

Flexible and scalable

Growth in Self learning &
More ads connected Delivery of
predictive
delivered devices targeted ads
algorithm
reached
Impact & Grow
offline transactions
Strong network effects
Acquire new users & − Generate actionable outcomes, more
online shoppers businesses to use Affle’s platforms

Identify In-house platform leveraging cloud

Interested Users computing infrastructure
− Securely process and store large scale data

Proprietary and real time (RT)

− RT prediction and recommendation algorithm

Research & development (R&D)

− 16+ years of focused R&D and innovation
Re-engage users & Maximize
online transactions
9
 Robust IP portfolio addressing data privacy issues, ad fraud
2
and futuristic tech use cases

Global Tech IP Portfolio Unified Consumer

Tech Proposition
Total 20 Patents with 6 granted
in US and 14 other filed across
jurisdictions
2.5bn1 Connected
Devices Reached
Award-winning Ad Fraud
Detection Platform 16+ years of focused
Affle’s mFaas: Real-time solution R&D and innovation
for addressing digital ad fraud,
with multiple patents granted
and/or filed Real-time Predictive
Artificial Intelligence Algorithm
SGD Accreditation Machine Learning
Affle Platforms1 accredited by Deep Learning
Powering Futuristic
IMDA Singapore for 3rd
Tech Use Cases
consecutive time in December,
2020 Note: 1. For the 12 months period of Apr 1, 2021 to Mar 31, 2022
*mTraction is accredited under the Accreditation@SG Digital (SG:D) programme 10
 3 Mobile connected global ecosystem growing robustly

Global Industry Trends India Industry Trends

c.6bn1 new connected consumer devices to be Significant increase in India’s digital user base with
added by 2025 globally strong user affinity

Devices in billion Users in million

3.2 902
810
727
652
525 585
1.5 1.3
0.9
0.4

Smart Home Consumer Smart Wearables Others FY2020 FY2021E FY2022E FY2023E FY2024E FY2025E
Devices Electronics Vehicles

Global CAGR (FY20-25E) India CAGR (FY20-25E)

9.0% 11.3% 32.4% 24.0%

Digital Ad Spend Mobile Ad Spend Mobile Ad Spend E-commerce Market

Source: Frost & Sullivan Report titled “Industry Insights on the Advertising and Ad Tech Market”, 2021
Note: 1) Excluding wi-fi routers which is part of others category and may not be relevant to the mobile advertising industry 11
 Leading position in India, operating in a market with
4
substantial barriers to entry
Strong track record in fast growing Indian market characterized by low prevailing CPCUs and other unique challenges

Indian market – substantial barriers to entry Strategic advantage

✓ Familiarity with local demographics

Wide variation in shopping patterns
Disjointed ✓ Track record of working with Indian brands
by audience segment makes optimization of
demographics ✓ Predictive algorithm and strong network enabling
marketing spends challenging
precise consumer targeting

Price India remains a low CPCU market vs. other ✓ Track record of profitability in the low CPCU Indian
sensitivity global markets market

Online commerce penetration is still low in

User ✓ Extensive connected devices reach, proprietary
India and thus challenging to convert
behaviour technology and local knowledge
transacting users

Source: Company information, Frost & Sullivan Report titled “Industry Insights on the Advertising and Ad Tech Market”, 2021
12
 Affle2.0 Strategy | Targeting high growth markets and
5
industry segments
Global business anchored in Emerging Markets Verticalized approach for leadership within fast growing
(INDIA, SEA, LATAM & MEA) resilient industry segments across E, F, G, H Categories

Category E Category F

E-commerce EdTech FMCG

Fintech

Entertainment Foodtech

Category G Category H

Primary markets: Other key markets:

India, South East Asia, North America, Europe
Middle East & Africa and North Asia
and Latin America Gaming Government

Healthtech Hospitality & Travel

2.5bn+1 Connected devices Reached Globally
Groceries
Note: 1) For the 12 months period of Apr 1, 2021, to Mar 31, 2022, on a consolidated basis 13
 Affle2.0 Strategy | Well-defined organic and inorganic
5
growth plan
Leveraging opportunities in India and International markets

4. Enhance revenue from existing and new

customers and strategically invest in
inventory & data cost to reach the next
billion shoppers on connected devices

3. Expand the scope of products from just

5. Invest in to develop and continuously
mobile to connected devices mapping
enhance technological & IP capabilities
consumers end-to-end digital journey

2. Penetrate further in emerging markets 6. Continue to develop solutions powering

with a verticalized focus on delivering futuristic use cases and address key
deeper conversions across industry industry challenges
verticals

1. Affle2.0 growth plan anchored on 2Vs –

7. Continue to selectively pursue
Vernacular & Verticalization and 2Os –
consolidation opportunities
mobile OEMs & Operator partnerships

14
5 Affle2.0 Strategy | Leveraging upon strong macros
Fast Growing Digital Ad Market
1 Global Digital Ad Market to grow by 9% with Emerging markets like
India expected to grow at 25-30% together with other emerging markets
like SEA & LATAM also exceeding global trends*

Growing Penetration of Connected Devices

2 Only half the world is online with US/UK at ~80% smartphone penetration
and Emerging Markets trailing with India 32%, Brazil 51% & Indonesia 59%**

Rapid Digitization of Existing and New Industry Verticals

3 The digital revolution is happening everywhere with existing industry
verticals getting disrupted and many new categories and advertisers
emerging regularly (Fintech, Healthtech, Edtech etc.)

Transformation of Commerce
4 Rapid growth of online commerce globally forecast to contribute 22% of
all commerce by 2024 with equally rapid digital disruptions happening in
retail commerce
Source: * eMarketer; **GSMA 15
 5 Affle2.0 strategy guiding Company’s vision and growth ahead
Affle2.0 strategy powering growth across connected devices, anchored on vernacular / verticalization / ecosystem-level
partnerships

Strategic acquisitions & investments to complement the existing business¹

Self-serve programmatic platform to On-device app discovery & Out of Box Experience (OOBE)
Mobile ad commerce
deliver consumer acquisitions, re- recommendations spanning a mobile device marketing
business
engagements and transactions users’ entire mobile journey technology

1-Sep-18 18-May-19 28-Jun-19 5-Mar-20 30-Jun-20 3-Sep-20 17-Feb-21 1-Jul-21

Convert online consumer Proximity marketing with Indigenous social keyboard Programmatic
engagement into in-store incrementality measurement mobile advertising
walk-ins and CTV advertising platform to deliver
in-app engagements

Omnichannel marketing across Driving new innovations Aligned to Affle’s vernacular and OEM/Mobile Carriers Achieving greater
digital channels towards Connected TV partnership growth strategy market scale

Source: Company information

Note: 1) The dates refer to the closure/effective date of respective acquisitions 16
 6 Strong track record of growth and profitability
Annual Performance Trend (Consolidated) Revenue CAGR 59.5%
EBITDA CAGR 47.2%
PAT CAGR 60.2%

Y-o-Y Growth 109.3% 63.8% 77.8%

10,817

Particulars in Rs. million

5,168

3,338
2,494 1
2
2,135 1,834
1,672 1,303
1 2
703 888 655 1,031
455 278 488

FY2018 (Unaudited) FY2019 FY2020 FY2021 FY2022

Revenue from Operations EBITDA Normalized PAT

Note: 1) Liabilities written back which are part of ‘Other Income’ in the reported financials, are operating income in nature and adjusted in EBITDA (Refer appendix)
2) Normalized PAT (Refer appendix for the detailed working) 17
 6 Cashflows Trend and Return Ratios (Consolidated)

Operating Cash Flows (Rs. mn) Return Ratios (As of March 31, 2022)

OCF / Normalized PAT Ratio

(Adjusted to normalize the unutilized portion of QIP
Proceeds)
97.9% 109.7% 100.1% 112.3%

*ROE (%)
27.2%
(Return on Equity)
2,060
*ROCE (%)
18.5%
(Return on Capital Employed)

1
1,032 *ROA (%)
14.1%
719 (Return on Assets)
478

Gross Debt/Equity (x) 0.20x

FY2019 FY2020 FY2021 FY2022

Note: 1) FY2021 OCF was adjusted for Deferred Tax Liability on account of Goodwill of Rs. 14.18mn (one-time expense)
*Return on Equity = (PAT / Total Shareholder’s Equity); Return on Capital Employed = [EBIT /(Total Assets – Current Liabilities)]; Return on Assets = (PAT/Total Assets) 18
6 CPCU Business | Annual Performance Trend (y-o-y)

# Converted Users (mn) Average CPCU (Rs.) CPCU Revenue (Rs. mn)

FY2022 195.3 49.9 9,740

vs.

FY2021 105.3 40.8 4,294

vs.

FY2020 72.3 41.0 2,965

19
 Strong traction driven by verticalized focus on high growth
6
categories
Direct Customers Growth Primarily Powered by E, F, G, H
Revenue Contribution from E, F, G, H Categories1 Categories1

1,893 3,486 8,009

90%+ 90%+

74% 74%
67%

57%

FY2020 FY2021 FY2022 FY2020 FY2021 FY2022

% Revenue Contribution Revenue (Rs. mn)

Note: 1) Refer slide 13 for details on the E, F, G, H Categories

20
 Affle2.0 Culture I Entrepreneurial & Committed Team and
7
Robust Governance
Key Management Team Non-Executive Board Members

Anuj Khanna Sohum

Kapil Mohan Bhutani Sumit Mamak Chadha
Managing Director & Chief Executive Officer
Chief Financial & Operations Officer Non-Executive Independent Director
Chairman of the Board

Anuj Kumar
Martin Azanco Vivek Narayan Gour
Chief Revenue & Operating Officer
Co-Founder & Co-CEO (Jampp) Non-Executive Independent Director
Executive Director

Charles Yong Jien Foong Martje Abeldt Bijynath

Chief Architect & Technology Officer Chief Revenue Officer (RevX) Non-Executive Independent Director

Mei Theng Leong

Diego Meller Noelia Amoedo
Non-Executive Director
Co-Founder & Co-CEO (Jampp) Chief Executive Officer (Mediasmart)

Sujoy Golan Advisors to the Board

Elad Natanson
Chief of Marketing & Omnichannel
Chief Executive Officer (Appnext)
Platforms
Richard Alan Humphreys
Advisor of Affle (India) Limited, Director of
Eran Kariti Vipul Kedia Affle Holdings Pte. Ltd. (AHPL)
Chief Technology Officer (Appnext) Chief Data & Platforms Officer
Jay Snyder
Advisor Affle (India) Limited
Guillermo Fernandez Sanz Independent Observer, On Board of AHPL
Viraj Sinh
Chief Technology Officer
Managing Partner - International
(Mediasmart)
21
7 Affle2.0 Culture | Tech & Thought Leadership

22
 7 Affle2.0 Culture | Inclusive ESG Initiatives

Ranked amongst the leading ESG responsible companies (IT/Tech category) by ESGrisk.ai in its Yearbook 2021

Our Guiding Values Proactive Adoption of ESG Reporting Outcomes

531 ESG Score

1 Innovation

Innovation and Dedicated ESG

2 Agility Responsible
Business Practices People-oriented Committee
Culture
3 Leadership Uplift the Society
Sustainability
Principles Repay the Planet 82 GRI Principles
& Sub-Factors
4 Integrity Reported

Social 10 UNSDG Aligned

5
Consciousness
Our 1st Integrated Annual Report 2020-21
23
Affle Consumer Platform Case Studies
1. Apollo 24|7 | Driving adoption for health-tech services in India

2. Dailyhunt | Driving vernacular content growth in India

3. Worten | Driving omnichannel retail growth in EU

4. BYJU’s | Driving edtech growth in non metro Indian cities

5. Gcash | Driving fintech adoption in Southeast Asia

6. Fetch Rewards | Powering growth on iOS after IDFA related industry changes

7. Tokopedia | Driving business growth in Indonesia

8. CoinDCX | Maximizing engagement with high-intent users in India

9. Fossil | Omnichannel journeys and offline conversions in India

Apollo 24|7 | Driving adoption for health-tech services in India

About the Advertiser

A part of the Apollo Hospitals Group (India’s leading healthcare company),
Apollo 24|7 is a complete healthcare app

Objective
Apollo 24|7 wanted to reach the right audience at scale to drive incremental
engagement, optimize marketing ROI and boost its average daily orders

Affle Consumer Platform Solutions

Affle Consumer Platform Solutions helped Apollo 24|7 create a mobile-first
marketing strategy by utilizing:
● Audience intelligence & Daypart Targeting to reach the most relevant
users and drive maximum online orders, consultations, and diagnostic
tests at home
● Dynamic Creative & Site Level optimization to show hyper personalized
targeted ads to reduce marketing wastage and grow ROI
214% Increase in monthly conversions
Results
● 214% increase in monthly conversions
● 61% Growth in marketing ROI 201% Boost in app engagement
● 201% Boost in App Engagement

NOTE: (1) All case studies are based on First-Party data consented and shared by the advertiser/agency together with Affle’s platform data. (2) Campaign Period: Jan ‘22- March ’22 and trends above for
Mar ‘22 vs. Jan ‘22. (3) The ads and/or platform modules/screenshots shown here are for illustrative purpose only 25
Dailyhunt | Driving vernacular content growth in India

About the Advertiser

Dailyhunt is the leading Vernacular Content app in India showcasing popular regional
content in 14 Indian languages

Objective
Dailyhunt is a market leader in the vernacular content category and during this
period they wanted to grow their user base in South India

Affle Consumer Platform Solutions

Affle’s Consumer platforms helped achieve this objective by:
● Targeting users with a high affinity to consume language content on mobile
devices
● Vernacular ads contextually placed within popular entertainment and local
language apps
● Optimization for lower funnel retention metrics to maximum retention and
ROI
Results
● 18% growth in conversions on an already high base (Q4 vs. Q3)
18% Conversion growth in just one
quarter on a high base

20% boost in retention rates in just a quarter (Q4 vs. Q3)

20%
● Boost in retention rates in just
● Consistent growth in campaign ROI driven by high quality users onboarded one quarter

NOTE: (1) All case studies are based on First-Party data consented and shared by the advertiser/agency together with Affle’s platform data. (2) Campaign Period: Oct ‘21- March ’22 and above trends for
Q4 (JFM ‘22) vs. Q3 (OND ‘21). (3) The ads and/or platform modules/screenshots shown here are for illustrative purpose only 26
Worten | Driving omnichannel retail growth in EU
About the Advertiser
Worten is one of the largest omnichannel retailers in Portugal (part of Sonae Group),
offering vast varieties of products across electronics, home décor and more

Objective
Worten wanted to drive business growth and boost sales by re-engaging interested
consumers across channels and converting them into shoppers

Affle Consumer Platform Solutions

Affle’s omnichannel engagement platform delivered a data led approach to achieve
the objective with:
● Smart Segmentation to intelligently identify high affinity shopper cohorts
based on various demographic and behavioral signals
● Individualized Retargeting to deliver the most relevant message to shoppers
based on the products, categories or offers they are most interested in
● Shopper Journey Builder to power responsive communication at each stage of
a buyer’s journey and nudge them towards a purchase
Results
● 21%+ Growth in revenue
● 13%+ Growth in conversion rate
● Significant and consistent growth in repeat purchase rate
NOTE: (1) All case studies are based on First-Party data consented and shared by the advertiser/agency together with Affle’s platform data. (2) Campaign Period: The above data is a comparison for FY22
vs. FY21 trends. (3) The ads and/or platform modules/screenshots shown here are for illustrative purpose only 27
 BYJU’S | Driving edtech growth in non-metro cities of India

About the Advertiser

Byju’s is the leading EdTech company from India

Objective
Byju’s has a significant loyal user base in the Indian metros. They wanted to
leverage mobile marketing to increase their footprint in Tier-2 and 3 towns in
India and onboard new customers

Affle Consumer Platform Solutions

Affle’s Consumer platforms helped to drive a data led approach to achieve this
objective with:
● AI & ML powered algorithms to identify and connect with high intent
users in Tier-2 & 3 Indian cities
● Targeted vernacular ads showcased in popular entertainment and other
apps together with other contextual placements
● Optimization for lower funnel conversion metrics leading to maximized
ROI and business growth coming with new high-quality customers
Results
● 83% Increase in Monthly Conversions
● 55% Registration ratio amongst newly onboarded users
● 3X+ ROI on ad spend

NOTE: (1) All case studies are based on First Party data consented and shared by the advertiser/agency together with Affle’s platform data.(2) Campaign Period : June ‘21 to Dec ’21 (3) The ads and/or
platform modules/screenshots shown here are for illustrative purpose only 28
 GCash | Driving fintech adoption in Southeast Asia

About the Advertiser

GCash is a leading FinTech player from the Philippines and was recently recognized
as the first ever Filipino unicorn

Objective
Increase new user registrations and drive higher adoption of the GCash app

Affle Consumer Platform Solutions

Affle’s Consumer platforms helped Gcash achieve its goals with:
● AI powered audience segmentations & predictive modelling to identify
relevant users who have higher affinity to fintech /online transactions
● Multi channel strategy to maximise and optimize for high value conversions
across consumer touchpoints including premium publishers, top apps
together with native on device placements
● Custom Dashboards to track own and competitor growth and optimize
strategies based on granular insights by audience cohort Conversion Growth
Results
● 47% Growth in Monthly Conversions
● 40%+ Conversion Ratio maintained showcasing consistent quality
● Significant & Consistent growth in User Registrations
May '21 Oct '21

NOTE: (1) All case studies are based on First Party data consented and shared by the advertiser/agency together with Affle’s platform data.(2) Campaign Period : May ‘21 to Oct ’21 (3) The ads and/or platform
modules/screenshots shown here are for illustrative purpose only 29
Fetch Rewards | Powering growth on iOS after IDFA related industry changes

About the advertiser

Fetch Rewards is a leading mobile shopping platform in the US that rewards shoppers
for their purchases

Objective
Acquire high quality new users on Apple iOS through SKAdNetwork (SKAN) campaigns
to remain competitive and drive business growth in a post IDFA era
Affle Consumer Platform Solutions
Our platform helped Fetch Rewards to optimize their SKAN campaign to drive higher
conversions and efficiency by
● Launching and testing SKAN to identify strategies, ad formats, and messages
driving the most conversions
● Leveraging real time reports and dashboards to make prompt marketing
decisions in addition to automated platform led optimizations
● Maximizing conversion ROI to further drive incremental performance on the
SKAN campaigns

Results
● 41% higher ROI in SKAN campaigns (vs Android campaigns)
● 50% higher ROI in SKAN campaigns (vs iOS IDFA-only campaigns)
● Significant scale up and consistent growth on SKAN campaigns

NOTE: (1) All case studies are based on First Party data consented and shared by the advertiser/agency together with Affle’s platform data. (2) Campaign Period : Jun-Oct ’21 (3) The ads and/or platform
modules/screenshots shown here are for illustrative purpose only. 30
 Tokopedia | Driving business growth in Indonesia
About the Advertiser
Tokopedia is Indonesia’s biggest online marketplace

Objective
Drive business growth through greater conversions from existing customers who
have turned dormant

Affle Consumer Platform Solutions

Affle’s Consumer platforms helped Tokopedia with its three-pronged approach
● Leveraging consumer intelligence with dynamic real-time targeting to
reach high intent users
● High engagement video ads with dynamic creative optimization to drive
maximum conversions and boost app engagement
● Daypart and Location led targeting to drive Incremental conversions

Results
● 6X+ Boost in conversion rate by Video Ads
● 5.3X Increase in ROAS on Video Ads
● 3X+ Boost in App Engagement with Dynamic Ads
● 2X+ Increase in Conversions (Marketplace) by leveraging DCO capabilities

NOTE: (1) All case studies are based on First Party data consented and shared by the advertiser/agency together with Affle’s platform data. These have been created for entries in industry
award shows; (2) Campaign Period : Jan ‘21 to Jul ’21 (3) The ads and/or platform modules/screenshots shown here are for illustrative purpose only 31
CoinDCX | Maximizing engagement with high-intent users in India
About the Advertiser
CoinDCX is India's first crypto unicorn

Objective
Amid significant cryptocurrency investment growth in India, CoinDCX’s aim was to
demonstrate to unfamiliar Indian customers the simplicity and safety of purchases and
target those users who were most likely to make an immediate purchase

Affle Consumer Platform Solutions

Affle’s app recommendation platform helped CoinDCX to
● Find & target new users via app recommendations that were shown directly on-
devices of highly-intent users
● Proprietary AI-based technology and predictive analytics, to accurately
recommend CoinDCX via dynamic engagements that are presented at relevant
moments during the mobile journey of relevant users

Results
● Over 75K conversions delivered in Q1 & Q2
● 10%+ Month on Month growth
● 40%+ Uplift in registration

NOTE: (1) All case studies are based on First Party data consented and shared by the advertiser/agency together with Affle’s platform data. These have been created for entries in industry award shows; (2)
Campaign Period : Feb ‘21-Jul ’21 (3) The ads and/or platform modules/screenshots shown here are for illustrative purpose only 32
Fossil | Powering omnichannel journeys and offline conversions in India
About the customer
Fossil is a leading global fashion and accessories brand

Objective
With offline retail starting to open up after lockdowns, Fossil wanted to drive
more sales and footfall at its physical stores across India. They wanted to drive
traffic from their digital shoppers who were exploring products online but
wanted to try-and-buy in-store

Affle Consumer Platform Solutions

Affle’s consumer platform helped Fossil achieve its goals with its solution to
● Direct ecommerce traffic to physical stores by leveraging O2O web-
widgets
● Conversational Commerce to give shoppers the option to reserve and
buy products directly on WhatsApp from their hyperlocal Fossil store.
● Online-to-Offline Attribution to help track footfalls & purchases and to
maximize Incremental visits to stores & uplift revenue

Results
● 87% online leads converted to in-store sales
● 23X Return on Investment
● Double-digit growth in offline sales from online channels
NOTE: (1) All case studies are based on First Party data consented and shared by the advertiser/agency together with Affle’s platform data. These have been created for entries in industry award shows; (2)
Campaign Period : May ‘21 - Jul ’21 (3) The ads and/or platform modules/screenshots shown here are for illustrative purpose only 33
Appendix
Financial Summary and Investors Information
Consolidated Financial Summary
In Rs. million Q4 FY2022 Q4 FY2021 Y-o-Y Growth Q3 FY2022 Q-o-Q Growth 12M FY2022 12M FY2021 Y-o-Y Growth While Q3
continues to be
Revenue from Contracts with Customers 3,151 1,416 122.6% 3,394 (7.2%) 10,817 5,168 109.3% our highest
quarter during
Inventory and Data Costs 1,996 812 145.7% 2,154 (7.3%) 6,789 2,977 128.1% the year on
Employee Benefits Expense 424 164 158.8% 371 14.5% 1,296 540 140.0% account of
Other Expenses 147 95 54.0% 193 (23.9%) 600 351 70.9% business
1 seasonality,
Add: Liabilities written back (other operating income) 2.9 0.6 - 3.8 3.4
consistent
EBITDA 587 345 70.2% 677 (13.3%) 2,135 1,303 63.8% positive
momentum
% EBITDA Margin 18.6% 24.3% 19.9% 19.7% 25.2%
reflected in Q4
Depreciation and Amortisation Expense 93 52 99 324 196 as well
Finance Costs 16 13 19 71 36
Other Income (Excl. Liabilities written back, if any) 290 360 (19.3%) 144 713 409 Last year Q4
had a higher
Profit Before Tax and Share of (loss) of an associate 767 640 20.0% 704 9.1% 2,453 1,479 65.8% other income
(non-operating)
Share of (loss) of an associate (4.9) - - (4.9) -
primarily on
Profit Before Tax 763 640 19.2% 704 8.4% 2,448 1,479 65.5% account of one-
Total Tax 76 54 81 301 129 time gain on
divestment of
(Subtract): Non-controlling Interest 2.2 1.0 2.2 8.1 2.3
Indus OS
2
Profit After Tax (net of non-controlling interest) 685 585 17.0% 621 10.3% 2,139 1,348 58.7%

% PAT Margin 19.9% 32.9% 17.5% 18.5% 24.2%

Normalized PAT (net of non-controlling interest) 527 265 98.7% 601 (12.2%) 1,834 1,031 77.8%

% Normalized PAT Margin 16.1% 18.5% 17.1% 16.4% 19.7%

Note: 1) For clarity, liabilities written back which are part of ‘Other Income’ in the reported financials, are operating income in nature and adjusted in EBITDA
2) PAT attributable to equity holders of the Company after subtracting Non-controlling interest (On account of 5% shares of Appnext Pte. Ltd., Singapore) 35
 Normalized PAT Working

Calculation of Normalized 'Profit After Tax'

In Rs. million Q4 FY2022 Q4 FY2021 Y-o-Y Growth Q3 FY2022 Q-o-Q Growth 12M FY2022 12M FY2021 Y-o-Y Growth

A. Profit After Tax (Net of non-controlling interest) 685 585 17.0% 621 10.3% 2,139 1,348 58.7%

1. Other Income (Excl. liabilities written back) comprises:

PAT
1.a. Gain on fair valuation of financial instruments 171 340 25 351 340
- (1.a.)
1.b. Other income in ordinary course of business 119 20 119 362 69
+ (2.)
+ (3.) 2. Tax outgo on gain on financial instruments 9 9 5 41 9

- (4.) 3. Deferred tax liability on account of goodwill - 12 - - 14

4. Share of (loss) of an associate (4.9) - - (4.9) -

B. Normalized PAT (net of non-controlling interest) 527 265 98.7% 601 (12.2%) 1,834 1,031 77.8%

% Normalized PAT Margin 16.1% 18.5% 17.1% 16.4% 19.7%

Note on EBITDA: Our step-down subsidiary in Argentina has a functional currency of a Hyper-inflationary economy and therefore, Ind AS 29 has been
applied for consolidation of accounts of the said subsidiary. The resultant impact in Q4 & 12M FY2022 is that expenses are reported higher by Rs. 24.55
million and Revenue from Operations is reported higher by Rs. 4.63 million (due to application of General price Index). The counter impact of the same
resulted in Net Foreign Exchange Gain included in Other Income. Had IND AS 29 not applied, our EBITDA would have been higher by Rs. 19.91 million.

36
Affle | Investors Information

Shareholding Pattern (As on March 31, 2022) *Brokerages Covering Affle (Latest)

Institutional Dalal &

Research Nomura Dolat Capital
Total Shares Outstanding – 133,251,060 (Post stock split) Broacha
Desk

Bank of Baroda
ICICI Securities Spark Capital
Promoters & Capital
14.7% Promoter Group

Mutual Funds / Banks Prabhudas DAM Capital

Amsec
/ Insurance / AIFs / Lilladher (IDFC Research)
QIBs
19.0%
FIIs / FCBs
59.9%
HNI / Retail
Sharekhan Axis Securities ICICI Direct
Others Desk
6.4%

*In order of coverage initiated

37
Disclaimer
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38
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