A
RESEARCH PROJECT REPORT
ON
" A STUDY OF CONSUMER BEHAVIOUR TOWARDS
PURCHASE OF MOBILE PHONES IN LUCKNOW "
Submitted for the partial fulfillment of the requirement
For the Degree of
BACHELOR IN BUSINESS ADMINISTRATION
(2023-24)
SUBMITTED TO: SUBMITTED BY:
Mr. MOHD SAQUIB SUROOR HARDIK GUPTA
(Head of Department BBA) Roll No- 2111730980042
BBA 6th Semester
COLLEGE OF INNOVATIVE
MANAGEMENT & SCIENCE,
LUCKNOW
i
CERTIFICATE
This is to certify that Hardik Gupta has completed the dissertation, titled “A
Study Of Consumer Behaviour Towards Purchase Of Mobile Phones In
Lucknow, for the award of Bachelor In Business Administration at College Of
Innovative Management & Science, Lucknow, is a record of bonafide research
works carried out by her under my supervison and guidance.
I considered that the dissertation has reached the standards and fulfilling the
requirements of the rules and regulations relating to the nature of the degree.
The contents embodied in the dissertation have not been submitted for the
award of any other degree or diploma in this or any other university.
Date:-………………… Mr. MOHD SAQUIB SUROOR
Place:-………………... (Head of Department BBA)
ii
DECLARATION
This is to declare that Hardik Gupta (Roll No- 2111730980042) student
of BBA, have personally worked on the project entitled “ANALYSIS
AND DETERMINATION OF CONSUMER BUYING BEHAVIOUR
FOR COCA COLA IN LUCKNOW, UTTAR PRADESH” The data
mentioned in this report were obtained during genuine work done and
collected by me. The data obtained from other sources have been duly
acknowledged. The result embodied in this project has not been
submitted to any other University or Institute for the award of any degree.
Date: Hardik Gupta
Place: Lucknow Roll No- 2111730980042
BBA 6th Semester
3
ACKNOWLEDGMENT
First of all I thank God for giving me this wonderful opportunity to
undertake this research which is a part of my BBA program.
I would like to sincerely thank Mr. MOHD SAQUIB SUROOR (Head
of Department BBA) for giving me the wonderful opportunity to work
under his able guidance and support throughout my research.
I would also like to thank my colleagues for rendering their help to me in
this research.
Last but not the least, I thank my parents for their prayers, help and
advice which helped me a lot to complete this project report.
Hardik Gupta
Roll No- 2111730980042
BBA 6th Semester
4
TABLE OF CONTENT
SR. NO. TOPIC
1. INTRODUCTION
2. OBJECTIVE OF THE STUDY
3. SCOPE OF THE STUDY
4. IMPORTANCE & USE OF THE STUDY
5. RESEARCH METHODOLOGY
6. DATA ANALYSIS & INTERPRETATION
7. FINDINGS
8. LIMITATION
9. CONCLUSION
10. SUGGESTIONS & RECOMMENDATION
11. BIBLIOGRAPHY
12. APPENDIX
