bagsync

Denim Cross Body Bags

Group name: Course: E- commerce

Submitted to: Sir Asif Ali
Tabassum manzoor (02-111211-152) Date: 27-Dec-23
Sitara Hameed (02-111211-150)
Anum Imtiaz (02-111211-187)
Muhammad Saad (02-111211-164)
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Contents
Introduction:....................................................................................................................................1
Problem statement:..........................................................................................................................2
About business:................................................................................................................................2
Mission statement:...........................................................................................................................2
Vision statement:.............................................................................................................................3
Channel:...........................................................................................................................................3
E-Tailing Business Model Analysis:................................................................................................3
Key Components of the E-Tailing Business Model:.......................................................................3
Revenue Model Analysis:................................................................................................................4
Competitor Analysis:.......................................................................................................................5
The current location of competiton:................................................................................................6
Market room availability for competion:.........................................................................................6
Positive and negative impacts of geographic location:....................................................................6
Challenges:......................................................................................................................................7
Marketing Strategies and Tactics:....................................................................................................7
Swot analysis:..................................................................................................................................8
Weaknesses:.....................................................................................................................................9
Opportunities:..................................................................................................................................9
Threats:..........................................................................................................................................10
Business benefit:............................................................................................................................10
Conclusion:....................................................................................................................................12

Introduction:
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We believe fashion should be stylish yet sustainable. We are a passionate bag brand dedicated to
creating quality products that reflect your values and meet your everyday needs. Our mission is
to not only elevate your wardrobe, but create sustainable styles that minimize our impact on the
planet.

A cross body bag is more than just an accessory. A versatile companion that carries the essentials
while making a statement. That's why we've curated a collection of bags that embody timeless
design, functionality and ethical craftsmanship.

Sustainability is at the heart of what we do. From the sourcing of materials to the manufacturing
process, we value environmentally friendly practices. Our bags are made from high quality
biodegradable canvas material that reduce waste and carbon footprint.

Our bags are designed for convenience and versatility. Whether you're heading to the office,
running errands, or exploring new destinations, our bags adapt seamlessly to your lifestyle. With
practical features like multiple pockets, adjustable straps and durable construction, our bags are
built to last.

Problem statement:
In a fast-paced world dominated by disposable fashion, the bag industry faces several challenges.
The overconsumption of inferior bags made from unsustainable materials has led to harmful
environmental impacts. There is a growing need for brands that offer sustainable alternatives
without compromising on clothing or harming the environment.

The current market lacks a brand that combines fashionable design with a strong commitment to
sustainability. Many of the bags available today are poorly made, non-durable, or made from
environmentally unfriendly materials, leading to an ever-increasing problem of textile waste.

We need brands that not only offer aesthetically pleasing bags, but also adopt sustainable
practices throughout the product lifecycle.This includes using eco-friendly materials, fair trade
and ethical manufacturing processes.

About business:
CanvasCraft is a small start-up which sought to revolutionize the cross-body bag industry by
replacing the traditional use of cheaper, non- durable materials with environmentally sustainable
alternatives, such as biodegradable canvas material, and ethical and sustainable manufacturing
techniques to ensure the bags remain durable for long- term use.

This start-up was not founded solely on a single thought or idea, but rather, it came into
existence after conducting surveys among women they face with bags and why they may not
prefer them.

Our brand meticulously scrutinizes the issues raised by consumers and presents a straightforward
solution through CanvasCraft. Our brand focuses on providing the highest quality to customers
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with innovative designs that showcase their inner artist while using environmentally sustainable
materials.

Mission statement:
Our mission is to engage people and motivate positive change by advertising high-quality,
sustainable bags that combine usefulness, fashion, and environmental responsibility.

Vision statement:
Through continuous innovation, social commitment and partnerships, we hope to contribute to a
sustainable environment where the individual choice of products does not harm the nature.

Tag line: “Where Perfection Meets Creativity”.

Channel:
Social media is one of the most effective digital mediums that business owners can use to raise
awareness about their company. When creating an ad on social media, businesses can use
the language of their target audience by selecting gender, age range, target specific interest,
topics, and more.

Hence, we will be using social media platforms like: • Instagram

• TikTok
• Facebook

To raise awareness about our business and subsequently will be using said platforms to sell our
products. Our prospect customers will be able to connect with us through these sites and will be
able to order their desired product.

E-Tailing Business Model Analysis:

Introduction:
The e-tailing industry has witnessed unprecedented growth in recent years, with consumers
increasingly turning to online platforms for their shopping needs. This report focuses on the e-
tailing business model within the context of crossbody bags, a popular and versatile accessory in
the fashion industry.

Market Overview:
Crossbody bags have become a staple in the fashion world, offering both functionality and style.
The market for these bags has expanded significantly, driven by changing consumer preferences
and the convenience offered by online shopping. The e-tailing of crossbody bags encompasses a
wide range of designs, materials, and price points, catering to diverse customer segments.
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Key Components of the E-Tailing Business Model:

1. Product Selection:
- E-tailers curate a diverse range of crossbody bags, considering factors such as trends,
customer preferences, and brand reputation.
- The product selection often includes a mix of established brands and emerging designers,
providing customers with a variety of choices.

2. User-Friendly Website and Mobile App:

- A seamless online shopping experience is crucial for e-tailers. User-friendly websites and
mobile apps enhance accessibility and encourage customer engagement.
- Features like high-quality images, detailed product descriptions, and user reviews contribute
to informed purchase decisions.

3. Digital Marketing and Social Media Presence:

- E-tailers leverage digital marketing strategies to reach their target audience. Social media
platforms play a vital role in building brand awareness and engaging with customers.
- Influencer collaborations, sponsored content, and targeted advertising help promote
crossbody bags effectively.

4. Customer Reviews and Ratings:

- Customer feedback is integral to the e-tailing business model. Positive reviews build trust and
credibility, influencing potential buyers.
- E-tailers actively encourage customers to leave reviews, contributing to a transparent and
trustworthy online shopping environment.

5. Logistics and Fulfillment:

- Efficient logistics and fulfillment processes are essential for customer satisfaction. Timely
delivery, transparent tracking systems, and hassle-free return policies enhance the overall
shopping experience.
- Partnerships with reliable shipping providers and a well-optimized supply chain contribute to
operational success.

6. Personalization and Customer Loyalty Programs:

- E-tailers implement personalization strategies, such as tailored product recommendations
based on customer preferences and purchase history.
- Loyalty programs, discounts, and exclusive offers incentivize repeat purchases and foster
customer loyalty.

Challenges and Opportunities:

While the e-tailing business model for crossbody bags presents numerous opportunities,
challenges such as intense competition, supply chain disruptions, and changing consumer
behavior should be acknowledged. Embracing technology, staying agile, and adapting to market
trends will be crucial for sustained success.
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Revenue Model Analysis:

Introduction:
Cross body bags have become a staple accessory in the fashion industry, catering to a diverse
consumer base seeking both style and functionality. This report delves into the revenue model
employed by BAGSYNC in the production and sale of cross body bags.

Target Market:
Identifying and understanding the target market is crucial for a successful revenue model. [Your
Company Name] targets fashion-conscious individuals, especially those who value convenience
and versatility in their accessories. The market segmentation includes [demographic details],
aligning with the preferences of our potential customers.

Product Range and Pricing Strategy:

Our cross-body bags collection is designed to cater to various style preferences and occasions.
The pricing strategy is based on a combination of factors, including production costs, perceived
value, and market research. By offering a range of price points, we aim to capture both the mid-
range and premium segments of the market, ensuring accessibility for a broad consumer base.

Distribution Channels:
Efficient distribution is a key element of our revenue model. [Your Company Name] employs a
multi-channel approach, including online sales through our e-commerce platform, partnerships
with select retail stores, and participation in fashion events and pop-up shops. This diversified
distribution strategy allows us to reach customers through various touchpoints, increasing brand
visibility and accessibility.

E-commerce Platform:
The online sales platform serves as a central hub for customer engagement and transactions.
Through our website, customers can explore the complete product range, benefit from exclusive
online promotions, and enjoy the convenience of doorstep delivery. The platform also facilitates
customer feedback, contributing to product improvement and brand loyalty.

Marketing and Promotion:

Effective marketing is crucial for driving sales. [Your Company Name] employs a
comprehensive marketing strategy, including social media campaigns, influencer collaborations,
and targeted advertisements. By leveraging the visual nature of cross body bags, we aim to create
a strong brand image and generate excitement around new collections.

Customer Loyalty Programs:

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To encourage repeat business and foster customer loyalty, [Your Company Name] has
implemented a customer loyalty program. This program offers exclusive discounts, early access
to new collections, and personalized recommendations based on past purchases, creating a
positive feedback loop that contributes to sustained revenue.

Competitor Analysis:
Introduction:
This report aims to identify key competitors in the cross-body bags market, providing insights
into their offerings, positioning, and market presence. Understanding the competitive landscape
is crucial for strategic decision-making and market positioning.

Competitor Overview:
1. Totes pk:
- Product Range: Specializes in premium leather cross body bags with a focus on classic
designs.
- Target Audience: Appeals to the luxury market, emphasizing quality craftsmanship and
timeless aesthetics.

2. Bagallery:
- Product Differentiation: Offers a diverse range of cross body bags, including innovative
designs, vibrant colors, and customizable options.
- Marketing Strategy: Targets a younger demographic through social media influencers and
collaborations, emphasizing fashion-forward trends.

3. Astore:
- Market Presence: Well-established brand with a global footprint, offering a wide range of
cross body bags catering to various customer preferences.
- Innovation: Known for incorporating technology features, such as RFID blocking and smart
compartments, to enhance user experience.
4. Borjan:
- Affordability: Focuses on providing budget-friendly cross body bags without compromising
on style or quality.
- Distribution Channels: Emphasizes online sales through e-commerce platforms, ensuring
accessibility to a broad customer base.

The current location of competiton:

In order to better understand the competitive landscape for Dynam Cross Body Bags in Pakistan,
we are conducting extensive market research. We're trying to find out who our competitors are in
the Pakistani market by using a range of online resources, industry reports, and focused searches.
Our strategy involves looking through industry-specific databases, official websites, social media
accounts, and any news that may be available about Dynam Cross Body Bags and its rivals.
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Additionally, we keep track of trade shows, exhibitions, and industry events because these
venues frequently offer insightful information about the locations and ongoing operations of
major players in the fashion accessory market. We also keep an eye on well-known online
marketplaces and retail locations where our rivals have a physical and virtual presence.

Market room availability for competion:

With the potential to reach up to 5% of the retail market by 2030, the market is still in its early
stages. In comparison to the global e-commerce scene, Pakistan's current market share of e-
commerce remains modest, leaving ample room for new players to compete. Thus, there's a
chance that our brand-new e-commerce company will break into the market and become a
formidable contender. To be successful in this expanding market, it's crucial to take into account
elements like target audience, differentiation tactics, and market positioning.

Positive and negative impacts of geographic location:

Pakistan's geographical location can have positive and negative effects, depending on the
situation and the particular factors taken into account. Here are some things to think about:

Positive effects:
 Large consumer base
 Cultural diversity
 Market access
 Transportation hub
 Urbanization

Negative effects:
 Logistical challenges
 Payment infrastructure
 Security concerns
 Regulatory environment
 Digital literacy

Challenges:
The e-commerce market in Pakistan presents several challenges for a new business focusing on
dynamic crossbody bags. These challenges include:

Regulatory Hurdles: Ambiguous policies and lack of regulatory support hinder e-commerce
growth in Pakistan. The government's support through precise guidelines, tax incentives, and
simplified procedures is essential for the success of e-commerce businesses.

Mobile User Experience: Maximizing mobile user experience is vital for the scalability of e-
commerce, given that a significant percentage of internet users in Pakistan make online
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purchases weekly. Therefore, ensuring a seamless mobile user experience is a key challenge for
e-commerce businesses.

Logistics and Customs for Cross-Border E-Commerce: For businesses involved in cross-
border e-commerce, navigating customs regulations and logistics can pose significant challenges.
This includes providing accurate product information for customs clearance and compliance with
international trade laws.

Limited Digital Infrastructure: Rural areas in Pakistan face limited access to technology and
digital infrastructure, making it challenging for businesses to connect with potential customers.
Even in urban areas, subpar network quality can lead to slow page loading and a poor user
experience. Investment in digital infrastructure is crucial to improve network quality and
availability.

Limited Use of Technology: The limited use of technology in Pakistan's supply chain can lead
to inefficiencies and inaccuracies in inventory management and logistics, posing challenges for
businesses.
Addressing these challenges will be crucial for a new e-commerce business focusing on Dynam
crossbody bags to establish a strong presence and effectively serve the Pakistani market. By
developing strategies to overcome these obstacles, such as investing in mobile-optimized
platforms, advocating for supportive e-commerce regulations, and addressing logistics and
customs requirements, a new entrant can position itself for success in the evolving e-commerce
landscape of Pakistan.

Marketing Strategies and Tactics:

1. Target Audience Identification:
- Defining the demographics, lifestyles, and preferences of the target audience for crossbody
bags. Consider factors such as age, gender, and fashion preferences.

2. Social Media Engagement:

- Leverage popular social media platforms to showcase the versatility and style of crossbody
bags through visually appealing content. Engage influencers to promote the bags and create a
buzz among the target audience.

3. E-commerce Presence:
- Establish a strong online presence through e-commerce platforms. Utilize high-quality
images, detailed product descriptions, and customer reviews to enhance the shopping experience.

4. Content Marketing:
- Develop engaging and informative content related to crossbody bags. This can include blog
posts, how-to guides, and style tips to position the bags as both fashionable and functional.

5. Limited-Time Promotions:
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- Create a sense of urgency and exclusivity through limited-time promotions and discounts.
This encourages potential customers to make a purchase decision quickly.

6. Collaborations and Partnerships:

- Collaborate with fashion influencers, designers, or other brands to enhance the credibility and
visibility of crossbody bags. Co-designed or co-branded collections can attract new audiences.

7. Customer Loyalty Programs:

- Implement loyalty programs to reward repeat customers. Offer discounts, early access to new
collections, or exclusive perks to encourage customer retention.

8. Offline Marketing Events:

- Participate in or host events such as fashion shows, pop-up shops, or collaborations with
retailers to create a physical presence and connect with customers directly.

9. SEO Optimization:
- Ensure that the product listings and website are optimized for search engines. Use relevant
keywords to improve the visibility of crossbody bags in online searches.

10. Customer Feedback Integration:

- Actively seek and incorporate customer feedback into marketing strategies. Positive
testimonials and reviews can be powerful tools to build trust and attract new customers.

Swot Analysis:

Strengths:

1. Convenience and Trendiness: Cross-body bags are known for their convenience and trendy
designs, making them attractive to online shoppers who value both style and functionality.

2. Visual Appeal in Online Marketing: The visual nature of cross-body bags makes them well-
suited for online marketing through platforms like Instagram and Pinterest, where visually
appealing products tend to perform well.

3. Targeted Marketing: E-commerce allows for targeted marketing to specific demographics,

such as travelers, students, or fashion enthusiasts, maximizing the potential reach and impact of
marketing campaigns.
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Weaknesses:
1. Quality Perception:
Ensuring quality perception is crucial online. If customers perceive the bags as low quality, it
can lead to negative reviews and a decline in trust.

2. Intense online competition:

The e-commerce space is highly competitive. Cross-body bag brands need to invest in effective
digital marketing strategies to stand out among numerous competitors.

3. Shipping and Returns:

Handling shipping costs and returns can be a challenge. High shipping costs or complicated
return processes may deter potential customers from making a purchase.

Opportunities:
1. E-commerce Trends: Capitalize on e-commerce trends, such as flash sales, online
exclusives, and limited-time offers, to create a sense of urgency and drive online sales.

2. Social Media Influencer Collaborations: Collaborate with fashion influencers on social

media platforms to promote cross-body bags. Influencers can showcase the bags in real-life
scenarios, providing social proof and reaching a wider audience.

3. Customization Options: Offer customization options for cross-body bags, allowing

customers to personalize their purchases. This can enhance the online shopping experience and
set a brand apart.

4. E-commerce Platforms and Partnerships: Utilize popular e-commerce platforms and

consider partnerships with online retailers to increase visibility and accessibility.

Threats:
1. Online Security Concerns: Cyber security threats and concerns about online payment
security may deter some customers from making online purchases.

2. Negative Reviews and Feedback: Negative reviews and feedback spread quickly online.
Managing customer satisfaction and addressing issues promptly is essential to prevent negative
impacts on the brand.
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3. Supply Chain Disruptions: Disruptions in the supply chain, such as delays in

manufacturing or shipping, can negatively impact the e-commerce business and customer
satisfaction.

4. Changing Consumer Preferences: Rapid changes in fashion trends or consumer preferences

can pose a threat, especially if a brand is unable to adapt quickly to shifts in the market.

Business benefit:

1. Unique Design and Style:

- Benefit: A distinctive and stylish design can make cross-body bags stand out in a crowded
market.
- Marketing Strategy: Emphasize the uniqueness of the design through visually appealing
product images, videos, and engaging social media content. Highlight specific features that make
your cross-body bags different from competitors.

2. Targeted Demographic Marketing:

- Benefit: Understanding and targeting specific customer demographics can enhance the
effectiveness of marketing efforts.
- Marketing Strategy: Tailor marketing messages and visuals to resonate with specific
demographics, such as travelers, students, or fashion-forward individuals. Use targeted
advertising on social media platforms to reach the right audience.

3. Limited Editions and Exclusivity:

- Benefit: Limited editions and exclusivity can create a sense of urgency and exclusiveness
among customers.
- Marketing Strategy: Introduce limited edition cross-body bags or collaborate with
designers to create exclusive collections. Promote these products through online channels,
emphasizing their limited availability.

4. Innovative Features:
- Benefit: Incorporating innovative features adds value to the product and attracts tech-savvy
or trend-conscious consumers.
- Marketing Strategy: Highlight unique features such as built-in charging ports, RFID
protection, or convertible designs. Use informative and visually appealing content to showcase
how these features enhance the usability of your cross-body bags.

5. Engaging Online Presence:

- Benefit: Building a strong online brand presence enhances customer trust and loyalty.
- Marketing Strategy: Invest in a visually appealing and user-friendly e-commerce website.
Maintain an active presence on social media platforms, engaging with customers through
visually appealing posts, behind-the-scenes content, and interactive campaigns.

6. Customer Reviews and Testimonials:

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- Benefit: Positive customer reviews and testimonials build credibility and trust.
- Marketing Strategy: Encourage customers to leave reviews and testimonials on your
website and social media platforms. Feature positive reviews prominently and use them in
marketing materials to showcase the satisfaction of previous customers.

7. Responsive Customer Service:

- Benefit: Excellent customer service contributes to a positive customer experience and can
lead to repeat business.
- Marketing Strategy: Clearly communicate customer support channels on your website.
Respond promptly to customer inquiries and address issues with transparency and
professionalism. Highlight positive customer service experiences in your marketing materials.

8. Eco-Friendly and Sustainable Practices:

- Benefit: Consumer preferences for sustainable and eco-friendly products are on the rise.
- Marketing Strategy: Communicate your commitment to eco-friendly practices, such as
using sustainable materials, ethical sourcing, or environmentally conscious packaging. This can
appeal to environmentally conscious consumers and set your brand apart.

9. Social Media Influencer Collaborations:

- Benefit: Partnering with influencers can extend the reach of your brand to a wider audience.
- Marketing Strategy: Collaborate with fashion influencers who align with your brand
image. Have them showcase your cross-body bags in their content, providing authentic reviews
and styling ideas.

10. Seamless Online Shopping Experience:

- Benefit: A user-friendly and seamless online shopping experience contributes to customer
satisfaction.
- Marketing Strategy: Optimize your e-commerce website for easy navigation, quick
loading times, and secure payment options. Implement features such as virtual try-ons or detailed
product descriptions to enhance the online shopping experience.

Conclusion:

Crossbody bags are versatile and functional accessories that offer convenience and style. Their
hands-free design and adjustable straps make them ideal for various activities, from everyday
errands to travel. With a diverse range of materials, styles, and sizes, crossbody bags cater to
different preferences and fashion trends. They provide efficient organization with multiple
compartments and pockets, ensuring easy access to essentials. Additionally, the bags' popularity
has grown due to their unisex appeal and ability to complement various outfits. Whether for
fashion-forward individuals or those seeking practicality, crossbody bags stand out as a go-to
accessory for modern lifestyles.