Importance of digital technology
Digital technology became one of the most important tools to use, because
in the past this means of communication was not thought of, now digital
networks are used in the vast majority, because of that man had the need to
Keep moving forward and get new and better updates to the topic.
In the past, emails were sent with messengers on foot and this could take
weeks or months to arrive. Seeing this, man wanted to evolve to make our
lives easier. He invented computers that could help synthesize what we
needed. From that moment on, ideas began to be created. to facilitate these
contents to more.
This is how digital technology arrived where hundreds of people could
quickly find out about national and international events. The Internet served
to shorten distances and be able to communicate between different places,
giving opinions, thoughts and messages that would arrive in a shorter time
than what they expected. It was done in ancient times, with an efficiency
equal to or better than that of telegrams. The media have been a very
important basis in people's lives, used for a long time. When the trifle came
out, this newspaper was read in the town by a spokesperson who attracted
everyone's attention and in it the events that was happening or had
happened in the country.
The importance of technology is almost always linked to the practical uses it
has. In fact, a very expensive or very complicated technology does not
usually succeed, because its implementation is very complicated. That is
why sometimes technologies that seem rudimentary triumph over much
more 'modern' ones. Be that as it may, technology is usually constantly
advancing, generally being the practical development of new ideas
conceived by scientific disciplines, and therefore, it is closely linked to the
concept of innovation.
importance of national economic transportation
It is important because through trade quality and economy are improved.
This challenge leads our country to play its role, highlighting an attractive
destination for investment and commercial opening. Since it is a boost to
economic and social well-being, stabilizing prices, reducing the
unemployment rate and increasing productivity and competitiveness.
Transportation moves the economy of a country and within this context,
transportation companies are considered as a set of resources, organized
systematically in power structures, to satisfy the demands of the context,
whose objective is to obtain established results. by the partners or
shareholders.
Regarding the organizational context, the dynamics immersed in social and
economic phenomena are considered, which requires agile and
comprehensive changes to support the permanence, competitiveness,
strategic positioning and legitimacy of the company.
Strategy-based companies use the balanced scorecard to place strategy at
the center of their management processes in such a way that they overcome
the limitations of managing only with financial indicators, which do not
communicate what the drivers of future results would be.
Media modernism
The term medium of communication refers to the instrument or form of
content by which the communication process or communication is carried
out. The term is usually used to refer to the mass media (MCM, mass
media); However, other means of communication, such as the telephone ,
are not mass but interpersonal.
The media are instruments in constant evolution. Very probably the first way
of communicating between humans was that of the signs and signals used in
prehistory , 1 whose reflection in material culture are the different
manifestations of prehistoric art . The appearance of writing is taken as a
milestone at the beginning of history . From that moment on, economic and
social changes promoted the birth and development of different media, from
those linked to writing and its mechanization ( printing - 15th century -) to
audiovisual media linked to the era of electricity. (first half of the 20th century
) and the information technology and telecommunications revolution (
scientific-technical revolution or third industrial revolution - since the second
half of the 20th century -), each of them essential for the different phases of
the so-called globalization process. .
These innovative communication methods allow sending and receiving
information over long distances, such media as the Internet, cell phone,
television, and radio. Television is a medium that has evolved since its
invention when it was in black and white, later in color both analog formats,
now digital TV has arrived which offers better image and sound quality.
Purposes and characteristics
The main purpose of the media is, precisely, to communicate, but depending
on their type of ideology they can specialize in; inform, educate, transmit,
entertain, form opinions, teach, control, etc.
Positive. The positive characteristics of the media lie in the fact that they
make it possible for extensive information content to reach widespread
parts of the planet immediately. The media, in the same way, make it
possible for many personal relationships to stay together or, at least, not
disappear completely. Another positive factor occurs in the economic
sphere: whoever has the use of the media can generate a certain type of
awareness about a type of product, that is, they can generate their own
demand, since the media often fulfill the function of trainers. of opinion.
So, seen from the business sphere, it is a largely positive aspect in
making marketing and advertising possible for the world.
Negatives. The negative characteristics lie in the manipulation of
information and its use for the interests of a specific group. In many
cases, it tends to form stereotypes, followed by many people thanks to
the reach that the message acquires in its dissemination (as happens
when generalizing people or groups).
Classification
Due to the complexity of the media, Harry Pross (1972) has separated these
into three categories, based on his theory.
Primary media
Secondary media (machine)
Tertiary media (electronic media)
Quaternary media (digital media)